>> reporter: that's uber ceo back in the early days explaining to me the original vision behind the company. >> it was for me, my co-founder and our hundred friends to be able to push a button and a mercedes rolls up but everybody wanted it. we just opened it up. >> reporter: uber doesn't actually employ its drivers. it serves as a technology middle man connecting this them to passengers. the press coverage hasn't always been so friendly. >> it was terrifying. >> reporter: an executive said at an yuber dinner silicon vally sarah lacy, one of the apparent targets of the scheme. >> i've covered powerful tech companies for a long time and powerful moguls for a long time and i've never heard of a plan