witnesses say ray did little to save them. now he's breaking his silence after time behind bars. "early start" anchor zoraida sambolin is here with that story. >> james ray made a fortune selling the secret to life. he spent 20 months behind bars for three controversial deaths after being convicted of negligent homicide in the tragedy that occurred at his sweat lodge. we hear from him for the first time since his release from prison in this exclusive interview with cnn's piers morgan. >> i'd say i'm sorry. i'm extremely sorry. for what happened. >> reporter: the former self-help guru fought back tears, reliving the scene inside the sweat lodge four years ago, an event that killed three of his loyal followers and sent him to prison for 20 months. >> it was my event. it was my lodge. i'm responsible. i was the captain of the ship.