nfts are blockchain digital encrypted artworks or other collectibles purchased through currency. purchasing melania's vision, the title of her ntt includes the drawing and a brief audio clip. >> my vision is, look forward with inspiration, strength, and courage. >> reporter: plenty of celebrities have embraced the ntt craze because they can be super lucrative, into the hundreds of thousands if not millions of dollars in profit via the world of cryptocurrency. releasing limited edition pieces that fans can buy has lured not only melania trump, tom brady has one, so does snoop dogg, the singer rimes is a fan, as are lindsay lohan and mark cuban and what is a pop culture trend if it doesn't include paris hilton? >> that's hot. >> that was hot. >> reporter: who has released several nfts and counts herself as a collector. but a former first lady, not