we have these same scenarios that seem to occur again and again. it really goes to who we value in our society, and whose stories we think are interesting or who we think are somehow undeserving of being killed, as if a lower income black and brown woman is somehow undeserving and we should be shocked when a young white woman comes up missing. but women are going missing all the time, particularly when it comes to domestic violence. >> not just 20-somethings either. there's a variety in age, in background and the coverage doesn't seem to reflect that. hopefully we're not back talking about this in a few years. >> i agree. >> nikole, thank you. when we come back, do sub facts have standards? what's the argument? we will hear it. my one on one with the cofounder and ceo chris best is next.