>> and i can just remember being fascinated by -- when they would open the television part of the simulcast and there was something about the microphone and the earphones and the equipment that i found fascinating. >> dave was a good ball player but at broad ripple high school, not a good student. >> i can remember doing so poorly my mom was very upset about it and she said we'll try to get you into a trade school. >> was not able to keep up. and then one semester i took a public speaking course and when i realized this might be my life line. i might be able to do something. >> at ball state university he turned it into his major. >> he decided to be a speech major. >> arthur coffee covered the tv industry for 25 years. >> he joined the radio station and then comes out of station and becomes the goofy weather man. >> the higher up, moving the