switch your car insurance to geico and we could help you save on boat and motorcycle insurance too. other insurance companies are green with envy. oh, no, no, no...i'm sorry, but this is all wrong? i would never say that. writer: well what would you say? gecko: well i'd probably emphasize the savings. ya know...lose that green with envy bit. rubbish. it's just a reference about my complexion. writer: but the focus groups thought that the... gecko: focus groups. geico doesn't use focus groups. uhh...excuse me. no one told me we were using focus groups. vo: geico. fifteen minutes could save you fifteen percent or more on car insurance. britta olsen is my patient. i spend long hours with her checking her heart rate, administering her medication, and just making her comfortable. one night britta told me about a tradition in denmark, "when a person dies," she said, "someone must open the window so the soul can depart." i smiled and squeezed her hand. "not tonight, britta. not tonight." [ female announcer ] to nurses everywhere,