clothes ♪ >> it was a little more gritty. it was very intricate but very rhythmically driven. ♪ uh-huh this my shit ♪ ♪ all the girls got to be like this ♪ >> pop stars figure out you need hip-hop cred and you need a hip-hop producer. ♪ i ain't no hollaback girl ♪ >> what's interesting about the 2000s is you had a grouping of hip-hop producers who were crossing over and topping pop charts. ♪ >> kanye is another one. you know, he's producing and working with jay-z and alicia keys and ludacris and janet jackson. but you know, in there he wants to be his own star. so he releases his first album, "the college dropout." ♪ can't stop me from rapping can ya ♪ >> the first single for "college dropout" was a song called "through the wire." ♪ i spit it through the wire ♪ >> kanye west gets into a car