wacky left field things that you wouldn't have seen before. >> the lonely island guys really helped make the transition for "snl" into the digital era. that's when things started to go viral for "snl." ♪ i'm on the phone, everybody look at me because i'm sailing on a boat ♪ >> who could forget "in a box," come on. ♪ make them open the box ♪ ♪ that's the way you do it ♪ ♪ ♪