anti-hero show. and we wanted a guy that was going against the grain. >> dad, come check this out. >> yeah, i see it. >> come on, take it. >> they always tell you, you need to have a good one sentence pitch. i came up with, we're going to take mr. chips and we're going to turn him into scarface. what we were really going for was change. walter white says it in the first hour of the show. >> electrons. they change their energy levels. molecules. molecules change their bonds. >> "breaking bad" was a study in change. the change that happens to one character as he devolves from good to bad. >> you know the business. and i know the chemistry. >> there was definitely a shift after "mad men" and "breaking bad" that the phones started