the companies. >> reporter: they target current adult smokers as a way to smoke inside, at their desk, around their friends. >> it's like joe camel and virginia slims of the future? >> all wrapped into one. >> reporter: they work about the effect these ads will have. itches all you have to do is dirt their ads make electronic ads highly dangerous. they're undoing exactly what the goal of the ban on cigarette advertising was intended for. >> now, r.j. reynolds basically told us that they don't think kids should have access, to the marketing is aimed at adult -- they want to be able to smoeg these inside. but as i told you no forest