welcome back. now it's time for the pop culture lead. tonight is the premiere of season 4 of a & e's "duck dynasty" a show enjoying exec that has some executives scratches their heads and the programmers of a & e laughing all the way to the bank. last season's finale featuring the robertsons, they have shaggy beertsds and flowing wit suches. that show was the most watched show in the cable network's history with ratings that any broadcast network executive would covet, meaning millions of dollars for a & e. break out your camouflage gear. it's time to go hundred dollarsing for an explanation.