establishment republicans? >> a little bit. a little bit. >> a little bit. >> here's the question. >> donald trump is an expert at branding. his own brand, and then others, he's branded jeb bush, low energy. that's really hung around his neck like an albatross. does labeling ted cruz a little bit of a plain yak, in this environment hurt cruz or help him? >> no, i think cruz -- cruz's appeal like trump's he's an anti-establishment republican. i think that certifying that helps him. i think branding him as a politician hurts him. i think branding him as a guy who plays the typical political games hurts him. and that's if i were trump where i would go. >> one person we haven't talked about yet senator marco rubio, the favorite of the establishment in washington, d.c. who see him as the best chance to defeat hillary clinton, because of his raw political talent, because of his heritage, he's cuban-american, because of his youth. but he's still -- he really