>> rupert murdoch, undeniably, is a remarkable businessman. he has been somebody who has repeatedly not just played the chessboard brilliantly, but been able to really understand where the game is going to be played next. >> murdoch knew that in order to have a bona fide fourth network that could compete and even surpass the traditional networks, he had to have content that was undeniable. >> roll 72. >> and in america, the nfl is that kind of undeniable content. >> he says, i'm going to steal away games on sunday from cbs, which has had it for umpteen years. >> so rupert comes out of