pesticide to soda cans and car engines. >> so there are little bits of the dead sea in cars and soda cans and -- >> exactly. >> so you got, what, 20 employees? >> 20 employees work here. >> meanwhile, at the other end of the lake, sam would love to expand the company his dad built. he says he's got a great product. >> it's pure, it has 21 different minerals that you don't see in other salts. >> oh, yeah. oh, that's nice. >> i love my salt, man. >> me too. >> and since he took his product to the fancy food show, he says he has plenty of demand. >> i have a bowl of tomatoes and all the sea salt i brought with me to the dead sea and i couldn't get enough. the following year i went and it's the same feedback. and that's when we got the whole gourmet line. >> his only problem, complicated local politics. >> let these guys go past. is that military going by?