Slowly but surely, the 1970s are disappearing. The 1980s will be upon us. What will a decade it is coming up. Happy new year as we begin the 80s in the television world, the landscape was an uneven given. More than 30 Million People are addicted to it. Social critics are mistified by its success. It is television. A move like that will destroy all of you and ruin all of your family name. Brother or no brother. Whatever it takes, i will stop you from destroying. Dallas did establish new ground that captivated america for 13 years. Dallas is a Television Show rooted in the 1970s. One of the crazy things that emerges is the character, j. R. , a pop phenomenon. What difference does it make . Whoever it is got to be more interesting than what i am looking at right now. He was a delicious villain. Everyone completely namerred by this kyle clarcharacter. At this point so many people were watching television that you can do unexpected that it would become news over night. [ gunshot ] the National Obsession in the 1980 around who shot j. R. Is hard to imagine how obsessed we all were with that question. Who shot j. R. Is about the ideal of cliff hanger. Who did shoot j. R. . The people in the program keep it a suspense. The actor went on strike and it deplayed the resolution and started to percolate through the world. I remember going on vacation to england that summer and thats all the people we are talking about there. What we know you could not die. You dont know that. How could you die . You could not come back next season. I could not come back but the show can still go. What is that show without j. R. . Thats what i figured. Well, if you dont know by now who shot j. R. , you probably did not care. Last night and 82 americans did and they watched the dallas show. It could be the most watched show ever. It is the moment that got everybody around the electronic fireplace which is now the television set. It transcends popularity and every american statement about war and Something Special happening today. It was the kind of event that would draw the worlds press. 20th century fox studio, the end of the korean war. The Television Show, max. It has been an honor to work with you. I am very, very proud. There were those landmark times where shows have been watched through the 70s and into the 80s like mash had its final episode and we were all sad to see it go. I will miss you. I will miss you a lot. All over the country, all fans crowded around Television Sets to watch the final episode and bid mash farewell. The finale of mash, unprecedented, 123 Million People watched one Television Program at the same time. I really should be allowed to go home. There is nothing wrong with me. When we ended the show, we got telegrams of congratulations from Ronald Reagan and amy kissinger. The size of the response and emotion of the response was difficult for us to understand. Who shot j. R. Were the last call for the precable world of television. It is like they are the last time that that huge audience will all turn out for one event. All right, thats it. Lets roll. Hey. Lets be careful out there. Dispatch. When quality emerge on television, the phrase too good for tv is often heard. One network offers that seems to deserve that phrase is hill straight blues. We all watched the documentary about cops and had this real hand held in the moment quality that we were very ennamerred of. The minute you looked at it, it looked different. It had a move to it. You can smell the coffee. We didnt want to do a standard cop show where you know you got a crime and you got two cops and you go out and catch the bad guys and you sweat them and he confesses. Thats it. That impact, that behavior in profound ways. Well, is he here . Something excited. We are working on it. How is this for a logic thriller . If hes not here or elsewhere, hes lost. Never in my entire life have i listened to so much incompetence covered up by so much of unmitigated crap. Find my client or i ware i will have you open charges. The ongoing arcs for these characters that would play out over fivesix episodes in the entire season. No one had done that in an hour long dramatic show. I missed you. I had to find it out. Come on. I think in the past people have watched television passively and for one thing, i think we did set out to be provocati provocatiori provocatorist. They dont pay me enough to do this. It was a black face. It was a white. The audience can accept kyle clarks deeply flawed. I thought that was important to finally get across. We want to make the show that made you participate, made you paid attention. I think that worked pretty well. The winner is. Hill street blues. 21 nominations. It put us on the map literally. Thats when people finally checked us out. Network used to say to me about shows of hill street blues. What the American Public wants is a cheese burger and what you are trying to give them is a french delicacdelicacy. Nice of you to join us dr. Morrison. The success is a political phenomenon and influenced everything that came after. And of course you saw shows like say no prayer. Wh say elsewhere. The worst progress is you are pathetic. Pathetic. What . Say elsewhere broke every rule there was and built some new rules. They would have tragic things happen to these characters and you really felt for them. I got aids . Television of its best is a mirror of society. Saying elsewhere challenged you and much less the audience to think. The stuff they gave you was extreme and giving aids or having one of their main doctors raped in prison. They tackle a lot of different subjects. Saying elsewhere were run by people stretching the mediums in the 80s. Television producers were encouraged to stretch the medium. Okay, clear. The cnn original series the eighties brought to you by mercedesbenz, the good or nothing. At your local mercedesbenz dealer. Mercedesbenz. The best or nothing. Tmobiles newest signal reaches farther than ever before. With more engineers. More towers. More coverage its a network that gives you freedom from big cities, to small towns, were with you. Because life can take you almost anywhere, tmobile is with you. No signal goes farther or is more reliable in keeping you connected. You may be at increased risk for Pneumococcal Pneumonia a potentially serious bacterial lung disease that can disrupt your life for weeks. In severe cases, Pneumococcal Pneumonia can put you in the hospital. It can hit quickly, without warning, making you miss out on what matters most. Just one dose of the prevnar 13® vaccine can help protect you from Pneumococcal Pneumonia. Its not a yearly shot. 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Were the rivera family. Were the kirby family, and we are usaa members for life. Get your Auto Insurance quote today. announcer treating others like wed like to be treated. Has always been our guiding principle. Your favorite starbucks flavors come to life. Smooth bold creamy inspired by the starbucks caramel macchiato you love. Mornings just got better. This changes everything new starbucks creamer, now at home. There are people who used to say i was there and now people say i watched it on television. You used to have to depend at 5 minutes in the end of the local newscast, it had not been enough. Give us the whole network of sports. There is only one place for you to go for all the name and games. Espn. Sports become tv shows. Where do tv shows built around . Theyre built around characters. You cant be serious, man. You cant be serious mcrenroe. The new yorker that the people love the hate. Never giving any emotions away. What tennis really wants is get their two best players playing over and over again. Whether it is john mcrenroe, or martina, thats what they want to see over and over. This man has a smile that lights up the Television Screen from here and Magic Johnson. The urban kid from michigan and larry byrd. One place for Los Angeles Lakers and the other place, boston celtics. It is a great story. Lakers had several chances and larry byrd Magic Johnson made the attack. Oh what a show when those championship games are in primetime and people are paying attention to that. Television feeds into those rivalries and make it bigger than ever before. When he fought michael space, the electricity you can feel watching that tv. Tyson is made for tv because hes strong. Not a lot of Junior High School kids could dunk. I think hes starting to transcend. Hes becoming something of a public figure. Michael jordan becomes a model that every athlete wants to shoot for it. They want to be a brand. Thats what television does with these athletes, turn them into worldwide iconic brand. Here is michael athletes in the 80s become apart of an ongoing people that we care about. We had demands in the sports and the 80s began to provide. Espn continues to grow. It is estimated to grow into 1 million more households each year. It offered an array of different channel choices. I want my mtv. I want my mtv. I want my mtv. A new concept is born. The best of tv combined with the best of radio. This is it. Welcome to mtv music television. The worlds first 24 hours stereo music channel. Music television, what a concept. Mtv with power in your face. You are not going to turn us off. Mtv did nothing but play current music videos all day long. You turn on the tv and it is like the radio . Musical will continue non stop. When mtv launched, a generation was launched. 18 and 24 years old were saying i want my mtv, i want my mtv videos and fashion. Mtv was the firstnet work really focused on the youth market and becomes hugely influential because they understand each other. The audience and the network. Mtv had a giant impact visually and musically on every part of the culture that came next. Freeze miami vice friday night on nbc are different this season thanks to miami vice, a lot of new twists. Described by one critic containing flashes of briehl yens. The story centers around two under vice cops. I dont know how this is going to work out. I mean you are not exactly up my alley, style and persona. Television very much was the small screen. It was interesting of screen play from miami vice. The approach was okay they called it a Television Series but well make it onehour series. Standby. Police he was describing the show of a new wave cop show. It is a cop show for th the 80s. We use a lot of images and describe the movie feeling of our show. In a lot of ways you dont get miami vice without mtv. The music was such a big part of that show. There was an allure using great music that everybody was listening to as oppose to the routine type of scoring. It not only was not afraid to let long scenes play out. It would drag a car going from point a to point b could be a four minute phil collins song and it was. Television shoot like miami vice and kind of rock n roll with this until somebody says stop, you guys cant do that and nobody ever did. Wait, wait free freeze but febreze air effects eliminates odors. With a 100 natural propellent. It leaves behind a pleasant scent youll love. [deep inhale] freshen up. Dont cover up. Febreze. For barcelona . We did promise wed go. [dogs] they get the miles. We get a petsitter. Use the card that gets you miles closer to your promise. [dogs] they should do this every year. And start something priceless. That life of the party look walk it off look one more mile look reply all look own your look. With fewer lines. 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Oh, let me drop off my friend and well talk. When we enter the 80s, a lot of onehour drama that were light hearted like magnum pi were very popular. After mash was off the air, the next season there was not any of a top ten. The prevailing feeling was that the sitcom was dead. Reports of the sitcoms death were greatly exaggerated. Time and time again if you study televisions history just when someone counting a forum out, thats exactly the forums programming that leads to the next big hit. The cosby show comes on. Bill cosby is not new to tv. She has other tv shows. Coming right up. They talked about parenting and previous to that on television, kids were cool and parents were idiot and cosby says the parents are in charge and that was something new. Instead of acting disappoi disappointing because i am not like you maybe you can just accept who i am and love me anyway because i am your son. [ applause ] thats the dumbest thing i have ever heard in my life. It helps the casting. Kids were just great. If he was the last person on this earth, i would not tip him. You dont have to tell me what you did. Just tell me what theyre going to do to you. Unlike every other show on tv, it shows an upper middle class black family. They were not tackling deep issues but that was okay. The mere fact that they existed was a deep issue. The decade was waiting for something real, in other words, unless it is real, it does not seem like it moves anybody. If somebody is feeling something, you get to the heart and the mind. If you can hit hearts and minds, you got yourself a hit. I brought children that may or may not be ours. Cosby show brought us this tremendous audience to nbc. That was a bridge to us. Way off. Sometimes you want to go where Everybody Knows your name even the cheers song puts you in a good mood. Whats shaking . All 14 and a couple of cokes. By the end of the cheers pilot, not only you know who everybody was but you want to come back and see what was going to happen. It is like all you have to do is watch it once, you will love these people. These are universal characters and the humor worked on so many people. I was up until 2 00 in the morning. You have to create a community that people are identifying with. And cheers gi gives you that community. I always wanted to sky dive. What does it feel like . Imagine it feels like sex. I had plenty of sex and plenty of this, too. I want you to get off my back, okay . In the First Episode, there was a rather passionate annoyance. Somethings going on here. A really intelligent woman would see your line of bs a mile away. I never met an intelligent woman that i want to date. On behalf of the intelligent women around the world, may i just say whesh. We saw what ted and shelly had together, we said oh no, we got to do this relationship. Ted and i understood what they were writing. If you admit you are carrying a little torch for me, i will admit i will carry a little one for you. I am carrying a little torch for you. Well, i am not carrying one for you. Diane knew how to tease sam and diane know how to tease diane and we know how to tease the audience. The incredible chemistry ignited the show. Oh. I need something brutal and bless me of the sweet of living. How about make it a mimosa. We had the luck to be able to rotate cast. Everybody time we put somebody in, they were explosions. Boy there was something very special about that setting and those characters and that i never got tired of writing that show. Fist sophisticated ser surveys. You cant cut all comedies from the same cookie cutters. All you can hope is everyday night turns like thursday. Next. [ laughter ] how rude quick. I will give them that. Oh, well, maybe sitcoms are alive again. And thats all they took. It took one success. A few years from now, something new. It is a very safe guess of whatever gets hot. The men and women created Good Television comedy will be laughing all the way to the bank. You can tell they are ours a new step to take and a new day will break yes, these are my people okay, guys, the bus is down, but weve got a spot. Follow coach kevin. Lets go, guys sorry again that were fully booked. This is the best we could do on such short notice. This is amazing. Thank you so much. announcer treating others like wed like to be treated has always been our guiding principle. [baby cooing on baby monitor] psst. Its too late for me. Its 8 pm on a saturday. We gotta go, the guys are waiting. Come on. Here. Old spice. Shhhh. Wait. Bring back potato skins. Cbs ooerevening news. For almost two decades, we have been meeting like this in the evening and i will miss that. Thats the way it is. Friday, march 6th, 1981. I will be away for the assignment. Good night. Uncle walter had dominated cbs but in a way that the country people used to say he was the most trusted man in the country. Once walter gronkite retires, all three network switched over to a new generation. The 80s may have been the last gas watching the media. How to prevent Global Destruction are expected to be the major topic of president reaga