One thing i thought i heard is not just providers willingly sharing this data by being proactive about writing the standards. How do we know what you are doing . Is learn it involved to try to get some outcome that turks like that that would be widely available . We participate in a couple of different organizations. In the process of thinking about three authorization we have been taking of this issue. We cannot just sit back. It is not going to be as bold and fault that it should be. We have taken up this discussion about what we need to do to reauthorize. I am going to take this conversation back to my other colleagues. We need to step up our efforts and not just focus on this. I do not know when this is going to happen. The need to be looking at how we influence these metrics now. We play a part in this. She points to really interesting point. There is a tension, all of this. While there are certain for profits that will go the extra yard, because the purchasers to not necessarily by you that, there is a lot of incentives for before profits not to do much more than the current regulations. Certain competitors can gain equal share by not going the extra mile. It creates this poisonous dialogue that jim always talks about. They can grow faster than the regulations and creates the poisonous dialogue. When there is poison in the marketplace, the government is going to overreact and not have a subtle conversation. Why do we want for profits in the marketplace . It is that same poising, that ability to sell against the quality outcome. That ability to scsale against a quality outcome. There is an obvious ability for them to attack a lot of capital. It allows them to scale and grow. Nonprofits and not have that natural pathway. Theyre constantly going to people like stacey and jim and asking for one more levered up. There is a pool of money there. This is Something Like nonprofits spend four times as much time raising money. There is a lot more focus on that. You really want to utilize that ability. The interesting i think is that the ability to get talent as well and incentivize people to come in. The interesting thing, i think, in education compared to other sectors, we do a really bad job of creating Industry Groups that put these performance metrics out. One example in health care. When the retail clinics that have appeared came up, very early on they said very rigorous methods for what member would look like, which traded some certainty that regulators could created some certainty that regulators could allow them allow them to say were going to get better outcomes. Were not one to treat these Health Conditions over here. By doing that, it allows them to go up. John bailey wrote a piece for a collection, in other sectors,the suspicion of forprofit and other sectors is not really present from government dollars. In energy, health care, questions, we routinely use federal dollars. No one really thinks about whether it is an issue or not. That is partially something about a notion of innocent children and partially because we have not had these big efforts to step up to trade these outcome of checks that will work. That is dead on. I still remember him being in a meeting very early in the chart your movements. Charter movement. There was an association to promote choice. There was an argument that broke out about whether quality should be in the mission statement. Quality would be the way that those who oppose choice would come down and shut it down. Literally. This was a heated hourlong conversation. If you think about that, how you could argue at any time that quality should not always be associated with option, youre always going to lose the argument. Why have it . That said, we are about to watch it happen again. This movie plays over and over again. The sector has the opportunity to move ahead and set a benchmark for how you define performance and avoid a backlash. Virtual schools. Virtual schools we have seen start to increase on instances of fraud. What is it that is true about virtual rules tax the activity itself is an accountability mechanism. Me know what level of activity they had. This is basically on a real time basis. When the government gets around to that, it will be a very tight box. The sector has the opportunity now to say we know what we can do to show you the kind of outcomes we can produce. We collect that data. Most providers are in a position to start to do that as well. The sector is not proactively setting the framework for how this discussion is going to take place. There is going to be another bad actor who is going to mess up. There is going to be a reaction. It is going to be painful for a lot of other people because the sector did not take the step. I am a person who comes from the background of trying to leverage a forprofit company to be able to access capital. I still believe this is an Important Role for the for profit to play. As long as we have this conversation about why as opposed to how we actually take the context as it is an frame in a way that can allow for Great Companies to persist being defined by those to produce outsized returns. It is a very straightforward thing. If you get ahead of it, one of the things they learn is you can help shape the conversation the way you cannot if you are on the back end responding. You work directly with teachers. Given the tenor of the conversation, i suspect many of the teachers to you reach out to probably have mixed feelings about forprofit. What kind of reception have learnzillion gotten . Let me start with the second part. I think what he is pointing out is that in terms of incentives, said the government plays a really Important Role. If there is a threat of that sort of response from the government, i think that in itself the then creates instances for Different Actors within the industry to act differently. One thing that is interesting is being a startup. We have 10 employees right now. We are working really hard just to survive versus been established a player. Decorating tools for teachers. They have different incentives. Quality is so important. We can go in and say this is not a district sales. Because you know someones uncle. You have this enormous sales force. This is actually about the bottom line of Student Learning. Even though we are small, look at these results. We can take out the noise that often leads to decisions in terms of contracts that will favor a much bigger company. When i think about trying to work with others to have been industry response, i can imagine other startups having the same incentives. I can imagine they are in the same position we are. It is difficult to carve out the time to make that a top priority. We went through this recently with one of our contracts. We are a free web site. Teachers and parents can access all of the content for free. We do provide premiums for the sisters were they can customize their curriculum. The and also provide targeted professional development. One of our current partners we actually went to. We said we actually want to run a study that shows that we are making a difference. We want to measure Student Learning. It was really difficult to get that in place. We had to scale it back. The district was not in a position where they could follow through. I found three of us were spending all our energy and conversations around how youre going to do this. We cannot afford to spend 30 of our energy on that issue. I imagine that will shift. How do we create incentives for those who cannot have the ability . It is the potential of regulation to create an incentive for we are working with larger companies. We would be thrilled to do that. I will love to hear. This is a challenge we hear a lot. The districts are not set up to be these testing sites. The organizations have limited dollars. How do we help these guys get out of this catch22 . The entire ecosystem need to work. The investments and then at valuations to a lot of folks not to have to pay for these things, that is something that federal dollars ought to be used for. Others are adept at advocating. This is one of the few times or they lobby against it. Two things. The ministration to afford a proposal for education. The administration put forward a proposal for our for education. It is meant to do break through r and d been the science and technology space. Science and technology space. Anybody knows darpa the commercial sector and has a but theres benefit. Let me put it this way. I have yet to be clear that they have got a positive reports. It has a requirement that they be open. A lot of consternation on this part. The idea that a university will take half a Million Dollar grant and produce a commercial ready products that is ultimately going to compete with folks, if you are really worried about that, you have other issues. The opportunity is to have other folks creating a pipeline which could produce some basic innovations. They allowed others to participate. The folks who were then in the business looked over at the folks outperformed and said how would you like to get bought back that is the kind of thing we can expect. This i do not understand. I had something on my mind similar. Were heading toward challenge structures when it comes to tools and content and analytics. Were never going to get that right. Were never going to pick the best thing or two. I would submit that no philanthropy or Government Agency is likely to do that over time in an active market. As dimensions, we have some as we mentioned earlier, we have some other inefficiencies in the system. That constrain innovation rather than enable it. How do we be paid in ways that how we behave as philanthropists to helped get dollars and played to help lower some of these barriers or mitigate some of these inefficiencies . The challenge sector is one of them. We hear pretty frequently from really cutting edge School Leaders who are working hard in ways that actually improved performance. On the literary tools, there are lots of information coming out that says were trying to get it on the mac side. There is still lots of work to do. On the math side. It seems that there is real momentum. We know of some Tool Companies that are doing some pretty interesting stuff. It takes a lot to figure out what works and what does not. The foundation is taking a different approach. This will come out of the pre cigna began tools challenge that in the First Quarter this year, a pretty significant literacy tools challenge that put information about what buyers are telling us they want and what we believe already exists in part of the markets. There are some new areas of innovation. Getting that information out of partnership with demand in a way they give supplier a little bit of capital, it takes the evaluation burden off and that is a pretty public open process. How does it take the evaluation burden off . They make similar claims about what to do in the terms of gains bill. A common evaluation across other all the products that make similar claims about the gains they will produce. Making it an outside evaluation. This limit to the same valuation. It will be about what will be evaluated. Public criteria about what will be evaluated. A really topnotch Evaluation Firm selected to do the study. And have everybody participate over the same time horizon that none of those actors action has to put up the money for. It can be consistent with what government is trying to do, but take some of the government off. There are many others out there that have really terrific early stage products. They need more access to markets. They also need ways to not have to break themselves, producing the information particularly in this idiosyncratic way. More common ways of getting a valuations running across multiple projects with multiple demand side actors. It is ways that are pretty public. Push through lots of different channels. Not only do the market signals about what is necessary or what is needed it clear for vendors or innovators, but the way in which you think about what performance actually is, it is clear across the set of buyers and demandside actors. This is a place where they will try to step into the place. They will try to step into this space. There is argument for the federal government to they can build up an infrastructure. They can learn on an ongoing basis. Run on an ongoing basis these kinds of experiments. Schools and School Districts and volunteer to join . As a part of a you get the benefit of having data systems that allow you to be much more highly instrumented to find out what is happening. As a part of that condition, you have to participate in the way they can figure out what is working and what is not. It also has another benefit. It stars to demonstrate to policymakers. What sort of metrics are possible . What sort of accountability systems you can start to put in place . It can ship this to something that is focused on student outcomes. One of the legitimate concerns arenella the the analogy is you might get some great products. The problem is and is not clear they will get the traction. One of the sectors legitimate concerns right now is that you the incentives are more aligned to adopt to fight more easily or do reconnaissance better and so forth. It is a Clear Pathway to adoption than a fragment system of 50,000 district which in many ways operate where superintendents are rewarded because they did Something Different than a superintended next and then not that they did or did not help students. And thinking about the metrics question, it seems to me was learn it is doing is more inclined to accountability than liberal arts at a higher level. Even there, it strikes me if you are a tutoring a fifth grader in english language arts, you are only probably tutoring them a small portion of what will and up on the state assessment. One question for me is if we are focusing on the kinds of outcomes that right now we are said to measure how good of a metric to capture the value are adding or do we need to think differently about what you are measuring and the metrics in order to see whether you guys are serving kids well or not . I think it is important i think the magic is important and i think for a couple of reasons. To your point, we are normally tutoring for about 40 hours. 40 hours a week . Period in the course of an academic year. So we are very targeted an hour instruction. If a student takes a pre assessment and they go through and identified, say, 12 areas that they need to work on that is what we will work on for the 40 hours. The state assessment one more thing there are a lot of students when they did to our program, they are two or three years behind where they should be any way. The challenges, we have we have to get them up as close as we can to grade level during the program. A lot of times we might be focusing on skills that are not on their state assessment because they are actually not on grade level at the time they are in our program and our goal is to get them as close to grade level as possible. When you think about how you measure us a we do not want to be measured on it is difficult to be measured on a state assessment if you are not necessarily going to be teaching the skills of the state assessment because you are focused on the core skills the students need to develop. But you can look at the benchmark data that you take in our program. If you are going to try to come up with a larger evaluation that takes into account may be the students grades, feedback from the classroom teacher, we also in addition to serving Public Schools we do private schools using title one funding, and it is the same type of program, that same intervention, but instead of being an outsider we are inside the school. Our teachers are embedded on the School Working day in and out with the classroom teacher, giving feedback said in the classroom teacher is letting us know i saw johnny is struggling with this. I know you are focusing on this. Could you actually change in the construction to add this bill and as well . We are in partnership with the school teaches in the school and we feel like were actually better able to measure or to be measured on what is happening in the students classroom because we are in partnership. It is difficult because the standardized assessments will not work because we are not necessarily working on that but we got the benchmark data, we have what is happening in the classroom. We hear from teachers that our students are doing better after participating in the program or you have caught him up to where his class is and i could not have done it before, i did not have the resources at the time to focus on the individual skills he needed. It is a conundrum. It will take a lot of smart people in the world to decide how do we put the exact outcome metrics, but we got to do it. It is important. I think our initial steps we did take. When we think about the federal waivers under no child left behind and the various flexibility states have adopted, when similar things went on back in the 80s and 90s, states were able to opt into various designs rather than particular federal metrics. Are there opportunities here to think differently . Serving particular skills or grade levels, are there ways to get more creative about how we allow states to serve the kids well . States have taken steps to be more creative and thinking about the things that actually matter and how are we rewarding schools and program. One of the Biggest Challenges of no child of the kind we get no credit for that and you see is moving and allowing us to get creative and how they in fact work with their partners. I do expect states are going to set up new kinds of relationships with the vendor and district. In areas where it is still difficult to measure, i have not seen as much creativity on that. This is going to be one of those things that comes a step at a time where people say we think we have a sense of what i will call the anchor metrics. What are the things we are dealing and how we measure it and hold people accountable . Things like persistence and resilience which are important factors. Those things that have an impact on learning and might be happening in the context of a program but nobody has figured out how you measure it well enough to set up an accountability system. Your Business Model depends ought sharing your lesson plans. Teachers opted to participate and sharing their lesson plans. Do you find any resistance in the fact you are a nonprofit . Howd you find a connection with teachers in the field and how does that imp