And sometimes cannot even do a direct mail campaign, so being able to reach voters online which is so much less expensive is a real boon it. With Digital Advertising, these numbers. According to a recent article in the l. A. Times. 270 1ed this year million on Digital Advertising, and for 2016, the expectation is nearly 1 billion spent on Digital Advertising. We are talking about the get out the vote efforts. The last halfhour of this segment, land of wisconsin. Good morning. Caller hi. I have a question. We are guest indicated and phone calls that my family have received that somehow people know who people are voting for, and i would like to know how people know who people are voting for and art ballots supposed to be secret, and isnt that illegal . Campaigns are able to typically identify who a voter is voting for republican or democrat, and they will make a phone call to the house. They will knock on the door and ask a volunteer to add to your voter preference is, but there are also predictive models. Perhaps you have a seat a phone call asking you what your opinion is on an issue, and due to your opinion on that issue, there can be some Predictive Value to determine which way a person is going to vote. Did you want to jump in . Yes, you want to spend your resources on people you think are persuadable, but at the end of the day come you have no idea who they are going to cast a vote for. The favorite distinction is the privacy of your vote and the privacy that you vote. Modern politics is dependent on how often you make it to the poll and increasing efforts to get you to the polls. So the difference that you vote and who you vote for, the distinction there. At showing up next in illinois, on the republican line, sean, good morning. Guys, Companies Like you they know so much about each voter, intricate parts of their lives and so forth. Why can you guys figure out who has already voted so you do not have to be barraged . If you could do that, you could save your clients money. I agree with you. They should have the ability to know who is voting early. They usually do make those records available to sort of cross you off the list, so to speak. Your being inundated with telephone calls and whatnot, it is probably because that campaign is not doing its job to be as efficient as possible. Match browser cookies with voter profiles, and then we are able to serve individual voters. That takesdo a match on all of these early voters. Is that how you do a targeted victory . Yes, we use a data trust, which is an organization on the republican side. Information, and collecting information by state is one of their key responsibilities. What we have in our system. Host on our lines for democrats, surely. Cspan has dropped any pretense of being impartial. Republicancome a fact. On this two republicans morning, two republicans on right now. You missed our introductions. Mr. Walsh works for a democratic phone, and previously, there were two journalists that cover politics, but i promise you if you go through our website and look through our segments on cspan and on washington journal, we try to be as balanced as possible. Do you have a question . So ir i watch every day, do not need to go back and look, but my question is, who supports these people . That person who is supposed to be a democrat person . How do you organizations get your money . Is it from individual campaigns . Uest we only work with progressive candidates and Democratic Candidates, so i assure you that there are ads running in your state right now for a democrat. Are a private company. We actually bootstrapped ourselves. We worked in Democratic Politics for a combined 40 years. To recruit volunteers for campaigns, and i think it actually takes a sensitivity to democratic campaigns and the Democratic Candidates and the democratic constituency to be able to serve candidates a proper way, even with new technology. S the ballpark budgeted to do what you guys do each cycle . Well, i mean this is expensive stuff. So being able to have the right partnerships means that, you know, its in the millions. Miles per hour beach as well . Yeah. We were a partisan technology on the right side similar to jims company on the left that only serves candidates on the right. And again, its taking millions of dollars of Technology Development and getting it down to ballots where thousands of cam pages can use it host jason in arlington, virginia, just across the Potomac River from us. On our line for indents. Good morning. Caller hey, guys. I am not an independent. I am a libertarian. I recommend that cspan change one of their phone numbers to libertarian because as long as they keep putting out the republican democrat choice of lesser of two evils thing, the democratic process so to speak is going to be retarded by the ability of the voter not to understand whats going on. My best example of this is in all of the debates pretty much across the entire country, the debate hurdles for whatevertibility candidates have been in a debate, adrian riley, in 2006, to be in the debates, he would have had to pull 7 . This time, its 15. Rob harver in virginia, it was 10 when he ran for governor a year ago. This year, its, uhoh, 15. So whats going on across is both republicans and democrats can agree on one thing, in a prochoice democrat and a freemarket republican, the one thing they always agree on is nobody gets the stage but them and you will have the same interventionist Foreign Policy decriminalization stuff kept off of the discussion. Host jason, in arlington virginia, where does a thirdparty candidate go if they are looking for these Digital Tools that you two do for the democratic side and the republican side . Our opinion at ds political is that its important to have a partisan bent because, you know, again, when we are placing the buy, we need to be able to trust that you are not telling some other candidate running against you or that, you know, exactly where we are doing that media buying because thats a tactical decision we are helping our clients make. To be honest with you, i dont know the answer to that question. Any thoughts . Yeah, or firms are intbuilt o Party Infrastructure whether its data or modeling or return data that, you know, working for one side or the other makes much sense. Talking new technology, twitter from michael which of the new media do you see as coming of age Going Forward to the 2016 election . Mobile. Mobile advertising is the order of the day, both in 2014 an especially in 2016. The ability of lets think about it. When you walk into the booth, whats the one thing you are carrying with you . You get past the voting booth. The reality is, its going to be your mobile device the. Even if you are standing in line this am coming tuesday waiting to vote, you are strolling through, you know, facebook or what not, hopefully, a campaign is going to have the ability of serving you an adat that time. I think in 2016, with the explosion of mobile devices, which pretty much everybody has at this point, thats going to be critical to identifying im sorry. Reaching out to voters in a granular way at the last minute and throughout the year during persuasion. Mr. Beach, whats coming down the pike . Yeah. Mobile p 5 of our buy in stwooel audience based upon mobile. 20 this year. The impact on the campaign, its going to be television. Television is 80 of the Campaign Budget in most cases. Its arguable, the most efficiently. Reggie on the line for republicans. Good morning. Caller good morning. I was wondering what you gentlemen thought about the last minute ads and flyers, and i believe at least in North Carolina and georgia where there has just been some major release where they are talking about trayvon marchton and another ferguson if you dont vote and, then, also in florida, the receipt ors association has put onat adsay we know whether or not you are voted and next time we will tell your neighbors wheth whether you voted. Host mr. Walsh, these efforts to get out the vote . Unfortunately, sometimes, you know, geo t. V. Efforts can equate to Voter Suppression efforts, especially in areas where there is sort of a racial bent to the campaign. Hopefully, most campaigns are spending the majority of their geo t. V. Budgets in a positive way to get their voters out. For instance, the gs political, most are going towards strong democrats we know for a fact that they are patrol going to vote democrat, and we will serve them ads as much as we can. Host mr. Beach, your thoughts on whats sometimes called a vote shaming. Here is that piece from the fix in the washington post. They talk about this letter, Democratic Party of new york reading in part, as well be reviewing the New York County official rovoting records after the upcomingly to determine whether you join your neighbors who voted in 2014. If you do not vote this year, we will be interested to hear why not. What do you make of some of those campaigns . The academics, a lot of those are done by university studies. This year,home, they will publish results when they are done. Both sides right now have millions of voters. Again, that vote in 2012 that, you know, we need to get to the polls in 2014. Thats really our focus at this point. Juan up next. On our line for democrats. Juan, good morning. Caller good morning. Host go ahead, juan. Caller yes. I would like to know host host turn down your t. V. And go ahead with your question. Caller why the spanish in america are getting discriminated. We are chicanos, latinos, mexicans and hispanic. We are americans. The white house doesnt even know about it. And we dont know how to get vote or who to vote because there is too many people coming to this country and we dont have a stop. You ask for ids. Make a new law for three ids, a birth certificate, a picture id, and a birth certificate. Host juan in pike creek, texas. Do you want to talk about how do you about tracking voters in the digital age along racial or along ethnic lines . The hispanic vote is incredibly important this year. You have wendy davis up in texas. Incredibly important to get out the hispanic voter, especially in places like that. Using offline data like you would for, say, a piece of mail to a specific household, it is possible to use that same data to the identify hispanics online and serve as, you know, where they are probably browsing. So being able to identify that offline makes it much easier to identify on line. Mr. Beach, did you have anything to add . Yeah, probably one of the best digital efforts is the campaign in texas, a huge race on both sides. It really is taking data, you know, to reach voters and, you know, whether its the language that they are, you know, most a customed to using or what the targeting says is an important thing because you have multiple blocks of voters that you cant putting a Winning Coalition together without. Host 2 comments on the same topic on twitter. When i get robo calls, i get enraged at being invaded and hold it against the candidate and the more emails i get asking for repeat donations, the more determined i am not to do it. Does that go into your al gorithim . There is something known as frequency and the idea of inundating you with political messages unfortunately is something that i nor michael will be able to control. Its going to happen. It gets annoying to receive 100 phone calls in a day or, you know, all of the various campaigns out there. What i would say is that from the point previously, targeting those specific messages to the right voters, i think, will help with this a little bit because that way, you know, we can track how much frequency you have received over time and make sure that you are only receiving the message that is relevant to you. Receiving a phone call about gun rights or marriage rights or environmental rights, these are things if you care about them, receiving a phone call to remind you to vote on tuesday might not be such a bad thing. Middle river, texas. Im sorry river river maryland. Waiting. Good morning. Are you with us . We will go on to lisa ing in shreveport, louisiana on our line for republicans. Hi, lisa. Caller yes. Can i speak with mr. Beach . I am from louisiana. And i dont appreciate the way the democrats have played out this racenism louisiana. I wanted to become independent because i dont trust either party. However, this has infuriated me in the fact that i will vote republican now. What they have done is they have done a hateful, hateful thing in louisiana. We are not this way down here. Mr. Beach, can you explain why they are doing this . Thank you for your call. Each candidates strategy, you know, i think probably in louisiana, a targeted state this year for the first time in several years its probably a different sdrat gee but i couldnt speak to why the democrats are using the messaging that they are. Mr. Walsh, did you want to jump in . I know its a topic we talked a little bit about already. I am unfamiliar with the messaging in louisiana right now but i would say that, you know, my personal belief and professional belief is that it is better for our democracy and better for elections for a message to stay as positive as possible. Thats what drives people to vote. Especially a year like this, a nonpresident ial year, we are likely to have a lower number of people voting. So anything than kurnlingz working can be very important to remember. Our line for democrats, prudence is waiting. Good morning. Caller good morning. I have been calling for moveon. Org for a couple of weeks, and i stopped the end of last week because almost everybody had already voted. And this gentleman said that you know that and take them off of the roles, but i dont think thats been the case. The only thing i have made almost 800 calls for democrats, and one of the things that bothers me is that they say everybody lies. And thats kind of upsetting. I think mark twain said something, didnt he, about politicians bending the truth. But thats upsetting. And as i say, i just got tired of telling people telling me they had already voted. And then i have to ask them who they voted for, and a lot of them say, its none of your business. Which i understand, and i just thank them for being a voter. Some people said no, they werent going to vote. Anyhow, i have had some interesting conversations but most of the time it, they hang up or you get a answers machine san host are you going to continue to make called the next two days, or are you done . Caller the only thing i am going to try to do today is get rid of mitch mcconnell. Prudence said she worked for moveon. Org. Can you talk about moveon. Org, how it changed the fundraising game for democrats . Intlooult building off of the clintons impeachment during the 1998 organization, moveon. Org despited never again, we are never going to be cut with our pants down when it comes down to mobilizing the grassroots mobilizing organizers to be able to knock doors. It means raising money online. And so they have been very, very successful at writing emails that jon stewart spoke about, kind of making fun of. She writes on our twitter page, i had 72 political ads in my email inbox yesterday. Its a feverpaced. And all of them are trying to break through the messaging. Again, moveon. Org is one of the organizations that has been able to raise a war chest and motivate folks just like prudence to actually make those phone calls. By the way, we just say, prudence, thank you very much for your participation. 80 phone calls is nothing to sniff at, and please try to stay up when you are calling the people and they are hapnot happo receive the phone call but this is good for our democracy and you should be thanked. Mr. Breach, he was talking about the evolution for moveon. Org. What was happening at this time on the republican side in terms of Online Fundraising and using technology to leverage those interested folks . On the fundraising, its something we kind of fell behind in, you know, throughout the 2008 cycle. Now, we are following 2ing 012, all a full commitment from our National Campaigns to, you know, make this a top priority. I think you are starting to see the numbers that we are probably not in parity with the democrats in that area yet, but definitely are gaining ground. Williamstown, West Virginia dave on the line for independent. Good morning. Caller good morning. I would like to make a comment about the data mine that these two gentlemen use they dig into my background they inaskedveyed my privacy and do this without compensating me. Then they use that data to call me at inconvenient times for me, and i do vote early. So the calls are a waste of my time. I do track who calls me the most, and i vote for the person who calls me the least. So they are defeating what they are trying to set out for this one voter. Host mr. Wolfe, whats your response to dave . Dave, i completely understand. Thats why i am not in the business of doing phone calls. I do Digital Advertising that targets specific groups of voters with messages where they are already browsing. So, for instance, if you were if you were online and you were shopping for something online or you were just reading the news, chances are, if you were a targeted voter of one of our cam pangs, we would be serving you an adwhere you were going to go anyway. So the experience is not quite as intrusive, we hope. And we found that to be true as well. But again, its something that allows you to have that message tailored to the issues you care about host mr. Beach, do dave and others like dave deserve to be compensated for all of the information that groups like your two groups are finding out about them . I think really its in both campaigns interest to be as efficient as possible. So by not, you know, we dont want to call people at inconvenient times. We want really every call, every door knock and every adto be as effective as possible the probably the evolution of tactics has not gotten to the point where, you know, we are not missing votes sometimes but we want to be as efficient as possible and every impact have an impact. Host lets go to phil on our line for republicans in gaithersburg. My question has to do with voter fraud. What is going to try to be done to make sure that doesnt happen such as recently in an election in the philadelphia area, 112 of the democrats voted democrat. I dont know how that could happen. And, also, without a single republican vote. And reports of ma