Transcripts For CSPAN Social Media And Politics 20141011 : v

2014spans Campaign Coverage continues. This evening, live from iowa, congressmanatic bruce brailly squares off jonie ernst. Sunday, we bring you a debate michigans governors race. Off againster faces mark shower. Thats live, sunday at 6 p. M. Here on cspan. Tonight at 9nd, p. M. , former secretary of state world talks about affairs. 8 00,nday evening at Author Timber talks about how a mine explosion nearly killed him and changed his life. Tonight at 10 00, on book tv, surgeon and author gawande, on he feels medical science should be doing more for the aging and dying. At 8 p. M. , on American History tv on cspan 3, the king war of the 1740s, how coloniststhe american establish regional identities and gain valuable fighting experience for their own revolution. Sunday night, president fords theressional testimony on nixon pardon. Find our Television Schedule at whatn. Org and let us know you think about the programs youre watching. Uske us on facebook, follow on twitter. Next, a look at how social media has impacted the careers of politicians and journalists, like Anthony Weiner, dan rather, allen, ted stevens, and rick perry. As well as how new technologies being utilized by political campaigns and policy makers. Annual Freedom Conference in colorado, this is 45 minutes. All right. Thank you, everyone, for being here. Every year, i look forward to coming to steamboat. This is my third or fourth year here. To be its an honor to be here. This is an event and an organization devoted to educating americans about the principles f to our found of ar founding, but having friendly conversation here is one thing. As we mind, all too often, winning tough policy battles pitted against the liberal ideologues is another matter. We must not only have the right information, we must be prepared to communicate them effectively. Digital media presents an exciting venue to connect directly with policy influences and voters alike. Digitalngly mainstream, media equips us with the tools win. Rsuade, influence and so its an exceptional opportunity to have two seasoned professionals here who have been engaged in online battles and have won in National Policy fights. They publish an email called write social daily that an overview of the top news of the day with a conservative yet funny bent. Get right social subscribeady, you can through their email. Their Creative Genius comes their extensive experience. Erica currently manages heritages vast social media presence, which leads on many day. S of the can previously, she was a political reporter, a digital strategist for the house and aican Conference Communications director in the u. S. House. Eric is one of the original leaders of the conservative movement on line. Founded right online, a long standing conference that serves counterweight to the net root nations. Today he serves as senior vice Franklin Center for government and Public Integrity. Perhaps erics proudest though was being named by Keith Overman as the number 2 worst person in the world. A truly exceptional accomplishment. Moment to look up from facebook and please join me in and eric. Erica [applause] [music] thank you, allen, for that introduction. Its always a fun one when youre out at a bar to get a sayingom your parents, the neighbors just called and said youre the secondworst person in the world. Were so proud of you. Ill fix this microphone for taller people. So much. Thank you to the Steamboat Institute for having us out. Colleague, bill murphy, was going to be joining us. A personally he had situation arise and was unable to make it. And t woir, erica dont worry, erica and i are twice as fun. Center, ase Franklin Allen mentioned, pleased to be joined by erica anderson. Allen pointed out, go to rightsocial. Com. We wouldnt be doing our job if followt ask you all to along. Quickly, how many of you are on facebook . Thats very good. You are on twitter . How many of you have a blog . How many of you are on youtube . Channel . Own how many of you have a kid or a grand kid who shows you how to on your computer . The point we want to make is ultimately how everyone in this room can make a difference. Youre afraid of technology, dont be. Theres so many things we can do you. Lp theres so many things that arent that high of a bar that can allow you to have a huge impact. What were going to talk a little bit about today. If you want to learn how to use its always harder to delve in and teach those kind of things here, so weve got a stack of business cards. We both have associates at our offices who can get on the phone and walk you through signing up. But our goal today is to talk a about some case studies that show the impact of online tools and how its transforming our Political Landscape and talk about effective strategies that can get involved in f. So with that, i want to talk major challenge that we face as a nation with the rapid media. In the mainstream however, from our perspective, this is a huge opportunity. Conducted by the american journalism review that shows a 30 loss in the number reporters covering statelevel politics from 2003 Mainstream Media is bleeding profits and laying off reporters left and right. They cant afford to support journalists who can tell us what statepening at our capitols. The biggest threats occur when nobody is paying attention. School boardocal meetings where the media doesnt bother to show up and report on those Committee Hearings where nobody is there to tell us what decisions are being made. Ironic thing about this study, in 2009, they ran out of money to continue the study. The largest point here is that old media is dying. Still has a lot of sway. It cant be ignored. At radio,ou look newspapers, tv, theyre on the decline. Digital tools, all of the resources we have available vastly increasing in influence. Were facing a major paradigm shift. The way we consume and use information has fundamentally changed. So manyfore have we had tools at our disposal. Studies show a major loss of inst by the public Mainstream Media institutions. People dont trust whats being in theiron tv or newspaper anymore. What people do trust is what from their friends. That is where people are getting their information now and its a selfselecting media environment. We decide who we follow on facebook. We decide who we follow on twitter. And so the connections that you have, you have the ability to influence them. I think at, responsibility to make sure that we get the right information out in an public and effective way. Other aspect of this is, when you look at old media, tv, radio, print, you could get angry, write a letter to the editor, but they would decide if they published it or not. You could call talk radio but theres a producer deciding whether or not your call makes through. You can call the the station the tv station and tell them to station, but its them who decide. Theres nothing in the way of tools. Ing these online in fact, if you write that letter to the editor, you have article, go to your commuter, type a go to the computer, and send it to them. Now you can tweet it out, share it on facebook, email it to people. Be an activist or information sharer right at the moment youre consuming the news. There are three important areas that were going to touch upon today that we think you should of. Ware now, you dont have to be somebody who sits behind your being anall day, online activist or helping on any of these fronts, but i think aware,uld at least be whether youre a donor, a supporter, an elected official, at adidate, if you work nonprofit, you should know that the impact the impact these and the importance that they hold, when you think about strategies or ways, not to getr yourself involved, but for those organizations and other efforts that youre aligned with. To talk about politics and advocacy. We want to talk about campaigns and elections. Shifting tide of media and journalism as well. Thing i get when i talk to people about this topic is, twitter,youre on facebook. You have a blog. Youre preaching to the choir, small bubble of people. Doesnt actually make an impact. Few examplese a that im sure youre all familiar with that would never possible before the advent of the internet. How many of you remember dan rather . Now call the former anchor of cbs evening news report he ran on president Bushs National Guard service. Mainstream media picked up this story well beyond cbs and a major issue in the campaign. A conservative blogger posted the documents that dan rather used as the basis for his story. It was actually, i think, a montana whoxpert in looked at the documents and said the type setting used to create didnt even exist in the years they were supposedly created. Forcedgger picked it up, the Mainstream Media to cover it, which forced an investigation that led to dan downfall. Never could you imagine somebody calling cbs news saying a typewriter expert in montana and ive got to tell you something about dan rather . It would have made it up the food change. George allen. Formery of you remember senator george allen, from the state of virginia . He was headed toward what looked landslide reelection to andu. S. Senate seat in 2006 in fact many thought he was the leading contender for the u. S. President ial nomination in 2008. That was until a video tracker him got on his nerves so much that he pointed to the hes beenid, following me to every event. He said macaca. He claimed it was a term he made up. Found anal bloggers ancient racial slur that apparently is associated with that term. It became the defining issue of the remainder of his reelection campaign. Sad thing is george allen could have stayed in bed during his handilympaign and been reelected. But this youtube thing brought down his political career. Him, van jones. Do you remember . A prominents official in the Obama Administration who wasnt really noterly vetted, certainly by the media, but wielded tremendous influence. Started tornalists uncover all of this information from his past. The riotsement during of rodney king in l. A. , him being in prison, saying hes a socialist. He had actually said these green a tool totiatives are redistribute wealth to impoverished africanamerican communities. It wasnt reported by the Mainstream Media. Up. N beck picked it the first story the new york resigns. Was van jones before that, they didnt even touch it. Never would have happened in the mainstream the media. Former congressman bob a major year10 was for republicans sweeping control of congress. Was consideredge probably the safest democrat in the country, in a Rural North Carolina district. The state Republican Party wasnt even going to put up a nominee against him. Tea party activist, elmers, a nurse, decided thats not right. Im going to run against my congressman. Thank god she did. A student confronted bob and him about obamacare. Rather than responding, he grabbed the student by the arm twisting it. You can hear the student, in a video, saying let me go, please let me go. And he was being very aggressive. Anyway, the video went viral and is now former congressman bob etheridge. Of course, Anthony Weiner, i to go into the details of that. [laughter] that story, most of you are familiar with. But that was thing that happened going something that happened day weekendemorial where most of the media was probably off at the beach enjoying a holiday. Conservative bloggers picked up on it and wouldnt let it die. They forced the media to cover it. They hadnt done that, Anthony Weiner would probably still be a congressman. Forced his resignation. And in the following special election, a republican won that for the first time in over 100 years. Again, all of these never could have happened before the age of the internet. So when you say, does this have an impact . These as one person using tools, even if youre just sharing something, emailing it hitting that like button on facebook, retweeting impact. Can have a huge it influences the Public Policy agenda. It increases and enhances it spreads our message to a broader audience. Havexample you guys may seen in the past week, governor rick perry in texas, indicted on from aony counts, district attorney, who was driving. Unk the other year, i think she had three times the legal bloodalcohol limit. She was in charge of the Public Integrity unit, holding in texasns accountable. Have any of you seen the video . Arrest video where she cant even walk a jagged booked, once shes shes kicking the door, screaming for the sheriff to come, let her go. Ands being verbally physically abusive to the people taken her into custody. What i thought was really odd, when i saw the article, i got a google saying two perry indicted on felony counts. The article said rick perry funding to votto funding, and then i saw the video on rosemary lundberg. Mention her dont name, talk about her drunk driving. To impugnst trying rick perry and not explain the threatened to he veto that funding. Should someone who is in charge integrity in the state of texas, driving around drunk, budget . Ultimillion rick perry said no p. That wasnt included in the article theby that night, it was only thing i saw online and it forced the Mainstream Media to cover it. Got to the point where the axelrod times and david have called this investigation inappropriate and clearly political retribution. So that shows the power of the internet. Back for oneuld go second. Delayou think about tom or ted stevens, there are so many politicians whose careers have been ruined and later exonerated. Because either the time it happened, the tools or the savvy to fight back. I think rick perry is a example of turning indictments against him into a political plus. Now hes the talk of the, you field. 016 and everybody is rallying behind him. So i think that really, really, truly shows the power of the internet. But we hear a lot about the inital divide, especially the fallout from the 2008 and the 2012 elections. Its true. There is a major divide between where we left is and are online. A lot of that is not due to any from thethusiasm grassroots on either side. Its a lot of the organizations andarent taking advantage using the appropriate tools to engage us in their campaigns or their organizations. So in 2008, for example, barack socialaunched his own media website. We all know hes a very humble guy. Mybarackobama. Com had 200 members. They generated millions of pieces of content online, blog g posts, tweets, that got his message out virtually across virally across the internet. Fundraisingoric levels and it was the backbone of his get out the vote to hison that led victory. In 2012 we hear about the role of big data. You know if they mention big bird or a country song in a certain area, the impact that polling, whereas mitt romney, his get out the connectl couldnt even to the internet because they never tested it. 200 million down the drain tested itey never from the facility it was going to be run from. Thing that exemplifies more than anything its notapproach always about the tools. Its about the approach and the rudimentaryeven tools, things that we can even come up with ourselves in terms of tactics if we dont have the tools. The iphone application that obama did in 2008. This ontodownload your iphone. It would take all of your contacts and look at the area code and prioritize them by swing state and you could start calling through. Of you get robocalls . You hear the delay, the click . Actually stay on to listen to them . I have one hand over here. I hang up immediately. Get a call from my mother, brother, best friend, it,at least going to take listen to them. So when people were calling hey, friends and saying, listen, im supporting barack november, heres why. I hope you will be do. Do you expect youll be turning for him on election day . It would revert back to a voter, likely obama unlikely, undecided. Thell got zapped back to obama database for them to activate you to follow up. Gettinge, my phone was inundated by robocalls from john mccain. Else, whetherhing you do it online or in person, some of you are involved in activist groups. You are just a citizen, an activist versus elected official or with an organization . If youre an activist, raise your hand. If youre with an organization official, raise your hand . Wouldbe elected official. Stayed forw that you this presentation, you will be. We always like seeing more go up thands politicians, so we have a better balance here. Back to theoes principles of community organizing. This is thing we attacked obama for as a punch line. Hes nothing more than a community organizer. Probably the only thing hes good it. We should actually learn from it. The is a wheel that shows principles of community organizing. I think theyre worth walking really, because they highlight the mistakes and the ineffective use that people or organizations often make when using social media. Think this has a laser. Right there. We have this. Social media is not about blasting your message out. Broadcast. Age of tv, newspapers, radio, they all blast a message at you. You can scream back at it, but theyre not gonna hear you. You can write a letter to the everything we talked about, but they control the information. What makes the internet different is that its a conversation. If you want to engage people, you have to talk to them. And when you talk to people, you have to listen to what they have to say too. One of the biggest flaws is that organizations will say, oh, lets use facebook or twitter to releases or push out that ad. Same thing as citizens. I want to tell people whats to this event, come to this event. Youve got to listen. Youve got to ask questions. Engage them. If you want people to take time away from their families, their business, their jobs to get involved, youve got to make them feel a part of a community. And that requires you to listen. Be surprised what you would learn. When i was at americans for petitiony, we ran a and it was the first time we had tried in a petition, putting afield, why are you signing this petition . Not just your name and email address but why. People filled the out the why. An amazing Campaign Coverage<\/a> continues. This evening, live from iowa, congressmanatic bruce brailly squares off jonie ernst. Sunday, we bring you a debate michigans governors race. Off againster faces mark shower. Thats live, sunday at 6 p. M. Here on cspan. Tonight at 9nd, p. M. , former secretary of state world talks about affairs. 8 00,nday evening at Author Timber<\/a> talks about how a mine explosion nearly killed him and changed his life. Tonight at 10 00, on book tv, surgeon and author gawande, on he feels medical science should be doing more for the aging and dying. At 8 p. M. , on American History<\/a> tv on cspan 3, the king war of the 1740s, how coloniststhe american establish regional identities and gain valuable fighting experience for their own revolution. Sunday night, president fords theressional testimony on nixon pardon. Find our Television Schedule<\/a> at whatn. Org and let us know you think about the programs youre watching. Uske us on facebook, follow on twitter. Next, a look at how social media has impacted the careers of politicians and journalists, like Anthony Weiner<\/a>, dan rather, allen, ted stevens, and rick perry. As well as how new technologies being utilized by political campaigns and policy makers. Annual Freedom Conference<\/a> in colorado, this is 45 minutes. All right. Thank you, everyone, for being here. Every year, i look forward to coming to steamboat. This is my third or fourth year here. To be its an honor to be here. This is an event and an organization devoted to educating americans about the principles f to our found of ar founding, but having friendly conversation here is one thing. As we mind, all too often, winning tough policy battles pitted against the liberal ideologues is another matter. We must not only have the right information, we must be prepared to communicate them effectively. Digital media presents an exciting venue to connect directly with policy influences and voters alike. Digitalngly mainstream, media equips us with the tools win. Rsuade, influence and so its an exceptional opportunity to have two seasoned professionals here who have been engaged in online battles and have won in National Policy<\/a> fights. They publish an email called write social daily that an overview of the top news of the day with a conservative yet funny bent. Get right social subscribeady, you can through their email. Their Creative Genius<\/a> comes their extensive experience. Erica currently manages heritages vast social media presence, which leads on many day. S of the can previously, she was a political reporter, a digital strategist for the house and aican Conference Communications<\/a> director in the u. S. House. Eric is one of the original leaders of the conservative movement on line. Founded right online, a long standing conference that serves counterweight to the net root nations. Today he serves as senior vice Franklin Center<\/a> for government and Public Integrity<\/a>. Perhaps erics proudest though was being named by Keith Overman<\/a> as the number 2 worst person in the world. A truly exceptional accomplishment. Moment to look up from facebook and please join me in and eric. Erica [applause] [music] thank you, allen, for that introduction. Its always a fun one when youre out at a bar to get a sayingom your parents, the neighbors just called and said youre the secondworst person in the world. Were so proud of you. Ill fix this microphone for taller people. So much. Thank you to the Steamboat Institute<\/a> for having us out. Colleague, bill murphy, was going to be joining us. A personally he had situation arise and was unable to make it. And t woir, erica dont worry, erica and i are twice as fun. Center, ase Franklin Allen<\/a> mentioned, pleased to be joined by erica anderson. Allen pointed out, go to rightsocial. Com. We wouldnt be doing our job if followt ask you all to along. Quickly, how many of you are on facebook . Thats very good. You are on twitter . How many of you have a blog . How many of you are on youtube . Channel . Own how many of you have a kid or a grand kid who shows you how to on your computer . The point we want to make is ultimately how everyone in this room can make a difference. Youre afraid of technology, dont be. Theres so many things we can do you. Lp theres so many things that arent that high of a bar that can allow you to have a huge impact. What were going to talk a little bit about today. If you want to learn how to use its always harder to delve in and teach those kind of things here, so weve got a stack of business cards. We both have associates at our offices who can get on the phone and walk you through signing up. But our goal today is to talk a about some case studies that show the impact of online tools and how its transforming our Political Landscape<\/a> and talk about effective strategies that can get involved in f. So with that, i want to talk major challenge that we face as a nation with the rapid media. In the mainstream however, from our perspective, this is a huge opportunity. Conducted by the american journalism review that shows a 30 loss in the number reporters covering statelevel politics from 2003 Mainstream Media<\/a> is bleeding profits and laying off reporters left and right. They cant afford to support journalists who can tell us what statepening at our capitols. The biggest threats occur when nobody is paying attention. School boardocal meetings where the media doesnt bother to show up and report on those Committee Hearings<\/a> where nobody is there to tell us what decisions are being made. Ironic thing about this study, in 2009, they ran out of money to continue the study. The largest point here is that old media is dying. Still has a lot of sway. It cant be ignored. At radio,ou look newspapers, tv, theyre on the decline. Digital tools, all of the resources we have available vastly increasing in influence. Were facing a major paradigm shift. The way we consume and use information has fundamentally changed. So manyfore have we had tools at our disposal. Studies show a major loss of inst by the public Mainstream Media<\/a> institutions. People dont trust whats being in theiron tv or newspaper anymore. What people do trust is what from their friends. That is where people are getting their information now and its a selfselecting media environment. We decide who we follow on facebook. We decide who we follow on twitter. And so the connections that you have, you have the ability to influence them. I think at, responsibility to make sure that we get the right information out in an public and effective way. Other aspect of this is, when you look at old media, tv, radio, print, you could get angry, write a letter to the editor, but they would decide if they published it or not. You could call talk radio but theres a producer deciding whether or not your call makes through. You can call the the station the tv station and tell them to station, but its them who decide. Theres nothing in the way of tools. Ing these online in fact, if you write that letter to the editor, you have article, go to your commuter, type a go to the computer, and send it to them. Now you can tweet it out, share it on facebook, email it to people. Be an activist or information sharer right at the moment youre consuming the news. There are three important areas that were going to touch upon today that we think you should of. Ware now, you dont have to be somebody who sits behind your being anall day, online activist or helping on any of these fronts, but i think aware,uld at least be whether youre a donor, a supporter, an elected official, at adidate, if you work nonprofit, you should know that the impact the impact these and the importance that they hold, when you think about strategies or ways, not to getr yourself involved, but for those organizations and other efforts that youre aligned with. To talk about politics and advocacy. We want to talk about campaigns and elections. Shifting tide of media and journalism as well. Thing i get when i talk to people about this topic is, twitter,youre on facebook. You have a blog. Youre preaching to the choir, small bubble of people. Doesnt actually make an impact. Few examplese a that im sure youre all familiar with that would never possible before the advent of the internet. How many of you remember dan rather . Now call the former anchor of cbs evening news report he ran on president Bushs National Guard<\/a> service. Mainstream media picked up this story well beyond cbs and a major issue in the campaign. A conservative blogger posted the documents that dan rather used as the basis for his story. It was actually, i think, a montana whoxpert in looked at the documents and said the type setting used to create didnt even exist in the years they were supposedly created. Forcedgger picked it up, the Mainstream Media<\/a> to cover it, which forced an investigation that led to dan downfall. Never could you imagine somebody calling cbs news saying a typewriter expert in montana and ive got to tell you something about dan rather . It would have made it up the food change. George allen. Formery of you remember senator george allen, from the state of virginia . He was headed toward what looked landslide reelection to andu. S. Senate seat in 2006 in fact many thought he was the leading contender for the u. S. President ial nomination in 2008. That was until a video tracker him got on his nerves so much that he pointed to the hes beenid, following me to every event. He said macaca. He claimed it was a term he made up. Found anal bloggers ancient racial slur that apparently is associated with that term. It became the defining issue of the remainder of his reelection campaign. Sad thing is george allen could have stayed in bed during his handilympaign and been reelected. But this youtube thing brought down his political career. Him, van jones. Do you remember . A prominents official in the Obama Administration<\/a> who wasnt really noterly vetted, certainly by the media, but wielded tremendous influence. Started tornalists uncover all of this information from his past. The riotsement during of rodney king in l. A. , him being in prison, saying hes a socialist. He had actually said these green a tool totiatives are redistribute wealth to impoverished africanamerican communities. It wasnt reported by the Mainstream Media<\/a>. Up. N beck picked it the first story the new york resigns. Was van jones before that, they didnt even touch it. Never would have happened in the mainstream the media. Former congressman bob a major year10 was for republicans sweeping control of congress. Was consideredge probably the safest democrat in the country, in a Rural North Carolina<\/a> district. The state Republican Party<\/a> wasnt even going to put up a nominee against him. Tea party activist, elmers, a nurse, decided thats not right. Im going to run against my congressman. Thank god she did. A student confronted bob and him about obamacare. Rather than responding, he grabbed the student by the arm twisting it. You can hear the student, in a video, saying let me go, please let me go. And he was being very aggressive. Anyway, the video went viral and is now former congressman bob etheridge. Of course, Anthony Weiner<\/a>, i to go into the details of that. [laughter] that story, most of you are familiar with. But that was thing that happened going something that happened day weekendemorial where most of the media was probably off at the beach enjoying a holiday. Conservative bloggers picked up on it and wouldnt let it die. They forced the media to cover it. They hadnt done that, Anthony Weiner<\/a> would probably still be a congressman. Forced his resignation. And in the following special election, a republican won that for the first time in over 100 years. Again, all of these never could have happened before the age of the internet. So when you say, does this have an impact . These as one person using tools, even if youre just sharing something, emailing it hitting that like button on facebook, retweeting impact. Can have a huge it influences the Public Policy<\/a> agenda. It increases and enhances it spreads our message to a broader audience. Havexample you guys may seen in the past week, governor rick perry in texas, indicted on from aony counts, district attorney, who was driving. Unk the other year, i think she had three times the legal bloodalcohol limit. She was in charge of the Public Integrity<\/a> unit, holding in texasns accountable. Have any of you seen the video . Arrest video where she cant even walk a jagged booked, once shes shes kicking the door, screaming for the sheriff to come, let her go. Ands being verbally physically abusive to the people taken her into custody. What i thought was really odd, when i saw the article, i got a google saying two perry indicted on felony counts. The article said rick perry funding to votto funding, and then i saw the video on rosemary lundberg. Mention her dont name, talk about her drunk driving. To impugnst trying rick perry and not explain the threatened to he veto that funding. Should someone who is in charge integrity in the state of texas, driving around drunk, budget . Ultimillion rick perry said no p. That wasnt included in the article theby that night, it was only thing i saw online and it forced the Mainstream Media<\/a> to cover it. Got to the point where the axelrod times and david have called this investigation inappropriate and clearly political retribution. So that shows the power of the internet. Back for oneuld go second. Delayou think about tom or ted stevens, there are so many politicians whose careers have been ruined and later exonerated. Because either the time it happened, the tools or the savvy to fight back. I think rick perry is a example of turning indictments against him into a political plus. Now hes the talk of the, you field. 016 and everybody is rallying behind him. So i think that really, really, truly shows the power of the internet. But we hear a lot about the inital divide, especially the fallout from the 2008 and the 2012 elections. Its true. There is a major divide between where we left is and are online. A lot of that is not due to any from thethusiasm grassroots on either side. Its a lot of the organizations andarent taking advantage using the appropriate tools to engage us in their campaigns or their organizations. So in 2008, for example, barack socialaunched his own media website. We all know hes a very humble guy. Mybarackobama. Com had 200 members. They generated millions of pieces of content online, blog g posts, tweets, that got his message out virtually across virally across the internet. Fundraisingoric levels and it was the backbone of his get out the vote to hison that led victory. In 2012 we hear about the role of big data. You know if they mention big bird or a country song in a certain area, the impact that polling, whereas mitt romney, his get out the connectl couldnt even to the internet because they never tested it. 200 million down the drain tested itey never from the facility it was going to be run from. Thing that exemplifies more than anything its notapproach always about the tools. Its about the approach and the rudimentaryeven tools, things that we can even come up with ourselves in terms of tactics if we dont have the tools. The iphone application that obama did in 2008. This ontodownload your iphone. It would take all of your contacts and look at the area code and prioritize them by swing state and you could start calling through. Of you get robocalls . You hear the delay, the click . Actually stay on to listen to them . I have one hand over here. I hang up immediately. Get a call from my mother, brother, best friend, it,at least going to take listen to them. So when people were calling hey, friends and saying, listen, im supporting barack november, heres why. I hope you will be do. Do you expect youll be turning for him on election day . It would revert back to a voter, likely obama unlikely, undecided. Thell got zapped back to obama database for them to activate you to follow up. Gettinge, my phone was inundated by robocalls from john mccain. Else, whetherhing you do it online or in person, some of you are involved in activist groups. You are just a citizen, an activist versus elected official or with an organization . If youre an activist, raise your hand. If youre with an organization official, raise your hand . Wouldbe elected official. Stayed forw that you this presentation, you will be. We always like seeing more go up thands politicians, so we have a better balance here. Back to theoes principles of community organizing. This is thing we attacked obama for as a punch line. Hes nothing more than a community organizer. Probably the only thing hes good it. We should actually learn from it. The is a wheel that shows principles of community organizing. I think theyre worth walking really, because they highlight the mistakes and the ineffective use that people or organizations often make when using social media. Think this has a laser. Right there. We have this. Social media is not about blasting your message out. Broadcast. Age of tv, newspapers, radio, they all blast a message at you. You can scream back at it, but theyre not gonna hear you. You can write a letter to the everything we talked about, but they control the information. What makes the internet different is that its a conversation. If you want to engage people, you have to talk to them. And when you talk to people, you have to listen to what they have to say too. One of the biggest flaws is that organizations will say, oh, lets use facebook or twitter to releases or push out that ad. Same thing as citizens. I want to tell people whats to this event, come to this event. Youve got to listen. Youve got to ask questions. Engage them. If you want people to take time away from their families, their business, their jobs to get involved, youve got to make them feel a part of a community. And that requires you to listen. Be surprised what you would learn. When i was at americans for petitiony, we ran a and it was the first time we had tried in a petition, putting afield, why are you signing this petition . Not just your name and email address but why. People filled the out the why. An amazing Amazing Stories<\/a> we wererom people, that we able to tell the media. Do take that time to listen. Its worth them. Goes to relationship building. Its not about, oh, i have one more person following me on twitter. Thats one more potential relationship that you can coect with and mobilize them your behalf or your campaign or organizations behalf to advance your cause or message. Challenge. A good example of this, i think, Scott Brown Senate<\/a> race, not the current one, but when ted kennedy passed away and people thought a republican will win a Massachusetts Senate<\/a> seat. But there were people who thought, why not . Lets send buses there and volunteers. People whot have stepped out to challenge them, we would never win. I think its so important that always challenge people. And then that goes to action. Give people things to do. Say, be angry about obamacare. About obamacare, make a phone call. Heres a phone number. Turn out to your representatives district offices. Give people things to do and youll be amazed at what they you. Do for i used to when i started working in media, i complained our fundraiser, why dont people give us more money to do stuff with the internet . Important. We need more resources. He said, eric, donors dont wake how can iay and say, help eric . Youve got to ask people. If youre an activist, if you people to make a phone call, youve got to ask them to do it. Evaluation and reflection. Listeningat goes to too. Take time to step back. Is what youre doing effective . Getting input . Are you doing what you can to arene it and make sure you putting the best foot forward possible to ensure success . Finally, celebration. Sometimes we move on so quickly to the next fight, we forget to celebrate. We forget to thank people and we forget to include people as part make surelebration to they know their hard work was appreciated. Movewant to quickly through here so we can get to erica. How do people in organizations makers withlicy Digital Media<\/a> . We did a survey in illinois and the average state legislator would reconsider their position on a given piece of legislation if they got 17 phone calls from constituents. Only 17. Now, that was a few years ago. Things have changed. Its easier to contact them. And perhaps it takes more than that, especially if we think of the federal level and the number of communications they get. Lot more. Y takes a but the great thing about the internet is that so many elected run their officials run their own twitter accounts, own facebook page. They dont just get the tallies many emails came in. Youre actually reaching them directly. Case studies that point to that, and georgia here which is a tale of two states. Both texas and georgia red. Ically are very republicans control legislatures, republican governors, republican delegations, and the majority, voters. An when it contaminates to new media, however, texas, at least atil recently, was actually very blue state. That was a blog called the burnt report. It was run by a few guys who would go to the State Capitol<\/a> or stay at home in their moms basement probably watching the statelevel of cspan, blogging about what was happening. When i was organizing an event tore, i had an opportunity meet with the speaker of the state house. He said, sadly, its gone to the as publice policymakers, were not engaging our fellow lawmakers. Were getting in an argument a liberal blogger up in the gallery. Almost every member has their open, and theyre reading what this person thinks about them. The ability of one person to even be a distraction at that level is incredible. Georgia. G in still a red state. Peachervative blog called pundit. Same effect. Theres actually a picture of screensheir computer open to that blog. It happened in virginia. Theres a blog, the political commentator on tv, larry. This is not him. And this blogger was upset with one of the lawmakers voted. It. Up a post about soandso just voted outside of the interests of their district to make sure, come election time, people remember. Lawmaker walked out the floor. A staff member showed it to him. Around and changed his vote. In california, weve got a great there. Ative blog the ability of him to put up a post and change the minds or elected officials is absolutely incredible. Dont think you cant make a difference. The federal level, heres a great example from january of 2012. Of you know how many remember hipaa, a debate about intel intellectual property. The twitter,rom 2. 4 sent out a tweet saying Million People<\/a> put out tweets. Day, and these are just a couple of examples when i went online, there were dozens. Not only who were stating that they flipped their position on the bill but people who sponsored the bill, saying im withdrawing bill. Nsorship of the orrin hatch withdrawing sponsorship, rubio flipping, others. F these are, i think, examples at levelhe state and federal that people can have an impact. If youre just one of those tweets, youre doing your part. Have to be somebody who sits there and does it eight hours a day. Two more slides and im done. So its transforming the way we policymakersith and the media and how they us. Unicate with jason lives in his congressional office. Aery week, he sits and gives cotside chat to his constituents about whats going on in washington. Bypasses the plain the Mainstream Media<\/a>, gets his message to the public. Same way the public can get a message to lawmakers or the media. Listen. How many of you remember ted cruz standing up against filibuster . His he got hundreds of thousands of americans to get behind him on social media and advance that. Dont go back. And i think in 2008 or 2009, pelosi, there was a vital vote they had to take to extend privileges for offshore drilling. She wanted it to expire. Off the lights. Republican lawmakers stayed, continued to talk. Just through twitter, they were able to get their message pressure onenough pelosi to Reconvene Congress<\/a> and hold the vote. Iranian president ial elections in 2009, cnn you protests, that were the beginning of the arab spring. Celebrityvering gossip and Entertainment News<\/a> outletvery other media was covering what happened in iran. So many people tweeted, it cnn to switch their coverage to what was happening. Final example. Shows howeally offbase or sometimes ineffective is. Mainstream media nobody saw the eric cantor loss coming. The Mainstream Media<\/a> said it was inevitable. Points showed him 30 ahead. Yet he ended up losing by 12 points on primary day. Look at google trends, which is a tool that shows how many people are searching a on google at any time, in the weeks leading up to eric cantors loss, there was a massive increase in searches for dave. And if you look at twitter, you see that there is a huge advantage occurring. 63 people whod are retweeting him, reaching people. ,000 had people, more a thanmes greater reach cantor had. There were definite signs that mainstreamred in the media, never reported. And i think that shows the definished power diminished power they have. Im going to turn things over to erica anderson. If we have time, wed love to your questions. Thank you all so much. [applause] sorry. All right. Talking about the campaigns and candidacy aspect of this, i wanted to talk about how the announcing your candidacy has changed. In the past, and still a lot of actually do this still, announcing your candidacy included drafting a press out to, blasting reporters, holding a Conference Call<\/a>, then maybe as an sending an in case you missed it email to bloggers. Priority. Re not a they were just kind of an afterthought. Things have changed. Example is ted stevens and how senator ted cruz and how he started his campaign. Thing he did was hold a Conference Call<\/a> with bloggers. Press releases are dead. I would recommend most politicians rethink that strategy. Because most of the time people attention tog those. I get so many of those emails still to this day, and i always delete them. Youve got to get my attention in some other creative way. Do . Did ted cruz he tweeted out that he was running for senate. Twitter has been a huge priority for ted cruz and he does a lot of it on his own. Sometimes his staff does it. Hes made it a huge priority. Its made a major difference. Rick perry. Announced his candidacy in the same way. And in the same way, hes also a huge priority. If you look at it, ted cruz and rick perry are two of the most in the Republican Party<\/a> right now, and thats not an accident. Its because theyve made new media, twitter, social media and all of these platforms, bloggers, theyve made them a priority. Shows, because they bypassed the Mainstream Media<\/a> and get their message out in the want to get their message out. And i think thats a trend that other politicians need to follow. What that does is it, instead of giving all of your information and your power to Mainstream Media<\/a>, youre empowering your supporters and giving them the power to support you oim and get the online and get the message out. Both cruz and perry and several other politicians, they continue this practice while theyre in office. Field, in the political in communications, in d. C. Since i ive met ted cruz probably five or six times, because he makes himself people on a regular basis. Conferences. Logger hes the guy that comes, at the Heritage Foundation<\/a> that we host every month. Hes accessible. Hes not an elitist. I think that is something that a politicians need to keep in mind. Other politicians that you might that are doing it right online include running for dan. Ess of maryland, im highly impressed with him. You should see the kind of stuff he puts out on his facebook page, how personable he is, how he runs his instagram account. Kinds ofing about all things in his life that he thinks are interesting, and its and politics. Y hes a real person. Thats why people like him so much. Wins. Ope he other people, marco rubio, obama, cory booker. I wanted to showcase people from the left and right, just because i think that, you know, we need to learn from both sides and im power pointo do my slides. Sorry. So those are the people you want to. Ook now, in addition to the changing for how politicians run their campaigns, the media completely diversifying. Thats something we really need to Pay Attention<\/a> to. The nations leading newspapers, they decreased in leadership every year, the new york times, journal, every single year their reach is going down. Thats because were seeing the of all these other websites bringing information. People are consuming news in a days. Ent way these people are watching less tv, consuming more news on different websites. The American Press<\/a> Institute Study<\/a> actually said that americans prefer different reporting sources for different suggests. So someone is not for subjects. Someone is not going to go one on everyget their news subject. Thats due to people that have thated these new platforms specialize in information and have become really important. A Pew Research Study<\/a> also showed that the growing digital news largely comprised of hundreds of smaller sites working to fill the gaps by reporting. The smaller ones are being a part of this. The pr marketing world, you conference without hearing about them talking about targeted specialized outreach. The big just newspapers ads. Its about the smaller platforms. Thats where people are really, influenced, because its friends, family members, its people that they trust and respect. And thats where the messages really hitting home these days. And the other thing i would just is that eric kind of touched on this. Policy organizations, brands, if one person says something negative on twitter, theyre listening. Dont want that out there in the public earn. Places Like Southwest Airlines<\/a> and different brands at managingso good pr on those platforms, because once its out there on twitter, reputations are going down. Thats why we need to be paying attention to that more often. A study between stanford and facebook shows that your social four timestually larger than what you think it is. Think youu might not have a lot of people listening to you, it multiplies on social media. If youre just sharing it with your 50 friends, every if they likee, thatsthey share it, multiplied into the feeds they have. Realize howe would important it is that they use these platforms for themselves and to get the information to and the websites. Sorry. Im trying to speed through this, because i know we dont of time. T according to a recent study, 92 of Consumers Trust<\/a> recommendations from friends and family other over advertising. That goes the same for policy, politicians. Youre going to be much more attention to an issue your friend is talking about on facebook rather than if banner ad from a politician. But if someone is giving a perspective of something, on facebook, on twitter, youre going to pay Pay Attention<\/a> to that a lot more. 81 of consumers are influenced on socialriends media. That goes to show you how powerful it is. A School Choice<\/a> is a great example. There were a ton of smaller toces working tirelessly make it known how important School Choice<\/a> is and how kids hindered by it if they dont have it. What do you know . Is is thriving across the country now. There were two movies made about movement. Choice it is people on the right and left coming together. Its just a powerful example of made a big voices difference. Additionally, live action is an a womantion started by named rose. She was she hated what andned parenthood was doing she wanted to expose it. She went in there undercover with her own cameras and they were doing. And then she sent it out, just from her own platform. Know . O you people could not ignore it, because it was so powerful and the awful things that this organization was doing. And their reputation has since declined. To make these videos and im sure youve all them. Ly seen a lot of okeitht example, james did the same thing, went to fraud, border security. He went out on his own, did it. Youll see on fox news, all these major networks, they refer becausewhat hes done, its legitimate reporting that cant be denied. And he did that on his own, without anyone telling him were gonna pay you to do this. Other citizenany journalists out there doing this now. Its important that we empower them and get them the information they need. Coming to a close here shortly, of here at the Heritage Foundation<\/a>, weve created the daily signal. Also reviews, the blaze and many more. For a long time, all conservatives had was fox news. But thats changed. You, websites, i can tell i look at the traffic numbers. Theyre off the charts. Millionsillions and and millions of people are going to these websites. And people are getting information that they wouldnt gotten. Erwise and i can tell you, at the daily signal, we pride ourselves in underreported stories. And we think were doing some really important work, just like these bloggers and citizen journalists do. Last example ill give is there some influencers, they dont have blogs, dont have major websites, but theyre making a sorry. Yeah. Its hard to do two things at once. A name foring themselves just on twitter. Fisher. Many of you probably saw this picture. She posted a picture of herself holding a gun and a bible in of an american flag. She was just being, hey, im patriotic. Liberal took the picture and started calling her the american it next to putting this picture of this soldier. Obviously that was a little disturbing. But hollie fought back. Conservatives on twitter fought back for her. From 30,000 to over 50,000 twitter followers within two weeks. Shes made such a difference in getting the message out for conservatives. And talk toto come us about how shes doing it. That online into next tuesday at noon if youre interested. To close on this, eric and i are with all of these bloggers and influencers every withthrough our work rightsocial. Com and with our work through the franklin","publisher":{"@type":"Organization","name":"archive.org","logo":{"@type":"ImageObject","width":"800","height":"600","url":"\/\/ia801601.us.archive.org\/6\/items\/CSPAN_20141011_201000_Social_Media_and_Politics\/CSPAN_20141011_201000_Social_Media_and_Politics.thumbs\/CSPAN_20141011_201000_Social_Media_and_Politics_000001.jpg"}},"autauthor":{"@type":"Organization"},"author":{"sameAs":"archive.org","name":"archive.org"}}],"coverageEndTime":"20240621T12:35:10+00:00"}