Healthier learning environments for our kids. Part of this effort will be eliminating advertisements for unhealthy food and beverages in our schools. Thatnk we can all agree our classroom should be Healthy Places where kids are not bombarded with ads for junk food. Food marketing guidelines are tot of the larger effort inspire companies to think about how they campaign for food to kids. Kids watch thousands of food advertisements every year. 86 of these ads are for products loaded with sugar and salt. Our kids see an average of just one ad a week for Healthy Products like water, fruits and vegetables. Just one. Begun the we have first ever white house summit on food advertising to children, asking businesses to stop marketing Unhealthy Foods to kids and do more to get kids excited about Healthy Foods. Should applynciple to our schools. About theant to talk lets move campaign. The federal governments efforts to combat Childhood Obesity. You can see the numbers on your screen. Do you think this is a good idea . Isnt an area of the federal area that the federal government should not be involved in . Its the fourth anniversary of the campaign. Through on the phone lines, try social media. You can make a comment on our Facebook Page or send an email. O journal cspan. Org from politico this morning, Michelle Obama flexes policy muscle. She has shown this week she has the muscle to make big things happen. Shes been a stranger to advocacy efforts that back her husbands policy goals, from encouraging americans to sign up for Health Insurance o under the Affordable Care act to nudging major corporations to hire military spouses. But the first lady and her office had largely avoided playing a major role in the process of crafting federal policy, focusing on partnerships with foundations and corporations rather than on regulations and interagency coronation. Interagency coordination. Releaseday, the fda repost regulations for nutrition labels more than a decade in the making. The first lady and her op is working to pushing through both sets of policies, lobbyists, advocates and Administration Officials say. She has done some amazing work on all these issues as the administration unveiled the nutrition labels proposal. Politico, float this goes big on food label changes. Also on politico, flotus goes big on food label changes. As we go through this morning on the program, we will get more information on that as we go. We will begin with a call from neck in tennessee nick in tennessee. We are having a bit of an issue with the phones this morning. The lets move blog. It the anniversary four years of showing how we are moving towards a healthier nation. This from the Deputy Director of the campaign. Four years ago, Michelle Obama launched a National Movement to create a healthier future for kids and families. Four years later, he has moved a nation and a healthier direction and the station is on the move it become the new norm. It is happening all over the country from Childcare Centers through high school, m sunup tol, fron sundown. Lets move has worked to create more opportunities for physical activity and to improve the overall quality of school meals. Lets move has a blog in case youre interested in reading that for yourself. Some of the Facebook Comments that weve already had a couple comments are along the same line that james posted on our Facebook Page. When did it become the president or his wifes jobs to tell me what what to eat or when to exercise . This is what happens when people look to the government for their opinions or answers for things that they have no business putting their noses and. Nick in tennessee. All, thesest of always call it her president , when he was state senator, he voted to times the born alive act. Host any comments with regards to the lets move campaign . Caller we will move on. Heres a look at Michelle Obama from earlier this week. [video clip]an. Or the school grew a garden or installed a salad bar. Its a Fast Food Restaurant that started selling a healthy item or a business offered incentives to exercise more. That was a. Some folks even warned me that taking on Childhood Obesity might be controversial. They thought kids and parents should deal with these issues privately. Others laugh it off as not a real issue at all. That seemslater, like agent history. Restaurantshain have whole menus of healthy choices. And organizations are working to plant school gardens. Ed as the mostpass commonly consumed beverage in america. [applause] folks are really starting to think about what they eat and how active they are. Theyre scrutinizing labels. Theyre asking questions. Theyre changing what they feed their families. Just as we no longer smoke or drink when we are pregnant, just as we no longer let our kids ride their bikes without a helmet or sit in the backseat of the car without a car seat, today, we know that we can no longer let our kids eat whatever they want because now we know better. We have seen the devastating effects that poor nutrition has on their health. This new approach to eating and activity is not just a fad. It is no longer just a movement. Instead host kevin in idaho. Caller i dont understand what the big deal is. Im a childhood of the 1970s. All i see is drugs are everywhere. Mcdonalds was a once a month treat because we knew it was not the healthiest thing for us. See the pendulum swing the other way to where everybody thats all they eat. Junkfood. I dont understand what the big deal is. In school, we taught Health Education and we used to have pe that was structured. Is just a babysitting ground where they throw some balls. There is no instruction. Im trying to figure out, what is the big deal about. We are trying to get our kids healthy. So we have not just the working force but a healthy working for us, physically and mentally. Im not a big fan of the Obama Administration. I think its better than tackling the drug situation, which is only gotten us more problems. This is an issue that they can of and helpe hold american straight across the board without taking away the junkfood. In moderation. Its not a big bill. Host what do you teach . I teach special education where we learn about the additives and the food diets and everything affecting behavior on mental functioning, the whole nine yards. Im not supporting obama because of my research. Its just healthier eating. Whats the big deal . Host have you seen an increase in obesity in children check out caller . Caller very much so. We moderate junkfood and make a lot of our stuff fresh. We make everything homemade for the most part. We indulge from time to time and go out. Our health has increased dramatically by pulling away from most of that on a regular basis and just going whatever we could. Host thank you for your input this morning. Is the president of a group called food nutrition and policy consultants. She joins us now. What is your group . Im a nutrition policy consultant and washington, d. C. I do a lot of work with Government Agencies and others. Primarily working on educating policy leaders on the importance of environment will policy change in order to ensure that people have access to healthy choice foods. Host what was announced this week . What changes will we see as consumers . Caller it has been a busy week in terms of food and nutrition. I think probably the two main announcements at the beginning of the week, the first lady and the u. S. Department of agriculture announced updates to local wellness policies. School District Across the country since 2006 have had to thatpolicy on the books talk about what that district is going to do in terms of Nutrition Education and physical what types of foods theyre going to serve the kids. , these local time wellness policies need to include an address Food Marketing to kids. It is not enough just to ensure that meals and snacks that kids have access to at school are healthy. Now the new proposal will help market Healthy Foods instead of having a child by a vending machine. Is their opposition to this from some of the companies schools orachines in sell school food . Caller surprisingly, the Beverage Company has done a good job reducing the sugary foods and beverages in school. They have come this week in support of this proposal. That will not be final yet. We will probably see some ourling about what really definition is a Food Marketing. It goes beyond the front of the vending machine. It is what types of book covers kids are able to have. What are some of the other exposures that kids see every single day . Not just in the cafeteria. Host i also wanted to ask you about the new labels that will be coming up. How soon will these new labels appear . Caller that was the other big announcement yesterday. Is responsible for that label on the back of the package. They made updates to that for the first time. Significant updates for the first time in 30 years. In terms of timing, just like the Food Marketing, this is a proposed rule. What that means is, realistically, the fda is going to have a 90 day comment. T is open to the public you can comment on the updated food label. The fda will consider those comments. I will imagine that they will get many comments on this particular proposal. It is such a sweeping change. Ann they will consider those interim final rule or regulation. That might not be for another year. Then they will get companies within 23 years to implement them because they need to use that card stock or whatever. It will be expensive. I dont think you will see the up to for at least 23 years. Host ok. Just to show our folks at home, we have on the camera the new proposed label where the calories is a lot bigger. One of the new added categories is added sugars. Host a lot of foods have added sugars in them. You cant really tell what is added and what is naturally occurring. They just has a total sugar line. So this is the first time that fda is hoping to require what iss to parse out added and what is not. You have a container of yogurt that has a little bit of food in of sugar in it. Eight ounces probably has anywhere from 1011 grams of occurring sugar. It could have another 1015 grams of added sugar. It will be nice to know the difference. That is basically what the label is going to require. Serving sizes is also changing. Correct . Caller a proposed change. Fda went the serving size is easy on the current labels, again, are pretty old and are based on what americans used to eat years ago. Fda has gone through and relooked at all the different serving sizes. I think they have changed about 17 20 and a looking more realistically at the package sizes like a 20 ounce soda that could be labeled as 2. 5 servings. I dont know to meet people that portion out there when ounce into two servings throughout the day. That is the kind of thing that we will see more of. Ost tracy fox thank you for joining us here. Recent headline in the washington post. Children 25 in years old down 43 . Writes, fat chance. Of obesity rates began declining among lowincome actualn in 2008. The implementation of lets move came 10 months later. The healthy hunger free kids act was passed in december 2010. Obesity rates were well on their current trajectory before lets move had any influence. Nor does lets move influence appear to have been positive. The first lady has undoubtedly raised awareness about childhood Healthy Eating and exercise through her fame and personal example. But outside of these personal enterprises, almost every Government Initiative of the lets move campaign has been unhelpful or even harmful. The act included 4. 5 billion dollars in funding for the implementation of nutrition standards in schools while giving the usda broad ranging authority to set the standards. Usda then impose acrosstheboard micro regulations on any school that wanted in on federal funding, including a ban on whole milk and white bread, mandatory vegetable and fruit servings, and even specific maximum calorie counts per meal. Etermined by grade level unsurprisingly, schools from Southern California to new york city dropped the Healthy Lunch Program because kids were going hungry, choosing to throw out the unappetizing vegetables. Helen is in maryland. Thanks for holding. I think its a wonderful thing. I think starting at this level is the right place to start. I am a patient navigator. I work with one of the largest Cancer Centers in america. What im finding is, we are getting the cancer and other Health Conditions at a later stage that started growing at an early stage. If you catch an earlier, it is better than trying to go back and correct some behaviors that were learned while you were a child. It is a condition that we all should be proud of and should be all working toward a healthier country because they will build more and more hospitals to accommodate the onus is that we are coming through in our environment. I think it is time that we look at this as a positive initiative. Mrs. Obama is the person with the platform that she can speak s. The masse one on one person cannot tell you what you should or should not be doing or theyre going to its notlitics when about that. It is about eating healthier, getting a healthier country. In the long run, we all pay for it. Host thank you very much. Dana posts on our twitter feed. I have no issue with flotus on the Childhood Obesity problem. Most first ladies have some project they take on. Included in the first ladys project, the president and Vice President are dissipated in a little video. Participated in a little video. [video clip] host sylvias in florida. What do you thinnk . Small program a in jacksonville, florida. When i heard about the lets move campaign, i was so motivated because we are teaching children academics but now we are teaching them about mind, body and soul. I strongly feel that the lets essential to is influencing the early stages of development with our children. We are advocating the campaign. We embrace healthy snacks. That includes lunch and breakfast. Schools where the children eat most. In terms of where the government should be involved, of course, goes hand in hand. It is her responsibility to get involved in encouraging our students to live a better life so they will contribute to longevity. Because of lets move, we are now participating here. I have installed the water coolers here with the children can get more access to water all times of day. Inther children are walking or just watching the president and Vice President run, they are excited about that. And theo support it lets move campaign should be limited. Host that is sylvia in florida. S is rob, who writes for this is on google. Americans would give up tv before internet. This is a new survey. Americans have become so enamored with the internet they would more readily forego television than online access. Thesurvey showed that results ahead of the 25th anniversary of the World Wide Web found 53 of u. S. Internet users would find it very hard to give up web access, up from 38 in 2006. Even when counting those who dont go online, 46 of all adults would find it hard to give up the internet. By contrast, the survey showed 35 of all u. S. Adults television would be very hard to give up compared with 44 in 2006. Jenny is in ohio. I thought that video was really cute of the president and Vice President jogging in the white house. That was cute. Host what do you think about the lets move campaign . Caller why not. Have lost 16 pounds i would like all the help i can get. I dont see anything wrong with of them doing that. Are you aware with her . Of her efforts caller im a republican but i love that. Host where do you live . Caller lancaster, ohio. Host this is a new poll thats out that has been reported that children tofive years old, their obesity rate has dropped 43 . , 27. 1 in. , overall 2013. North carolina. Aller lets move is fine but if the government really wants to do something about ampsity, they need to rev the Food Stamp Program. On food stamps come you can buy soda, potato chips, sugary cereal you can even buy a ready made, 25 per day cake. I think the Food Stamp Program should be more like the wic program. Only the certain things you can buy. I was a cashier and i cannot tell you how many mothers came through with that children and baskets loaded with sugar and soda and cake and potato chips and everything else. I dont understand why they do not revamp the Food Stamp Program. Them to move, but in the meantime, they have a grocery cart full of garbage. It i dont understand why you cant buy a fresh baked chicken from the Grocery Store on food stamps but you can buy a ready for 25. Hday cake host you can buy a cooked chicken . Caller no, you cannot. You cannot on abp. You can buy hot food. I dont know why that is. You cant buy hot food. Host i think we learned a few , if it contains corn syrup comments allowed to be bought with the ebt card. Thanks for that input. Caller. From the daily duringnt out an email Michelle Obamas announcements. It from the americans for food and beverage choice. , do youcerned american think politicians are Better Qualified than you were to decide what you should be eating and drinking . We had americans for f