Campaigns to share facts, is something that has moved leaps and bounds. What have you learned about technology that will help your president ial candidate in 2016 . The further application. What is the next frontier . What are you hoping to do . The better the data is, the more robust the data is, the better the application is going to be. The actual ability to not only target your mail to a household but target your individual Television Ad to a particular household is a huge next step. It could certainly happen within the next four years to six years. What have you learned about your electorate . Your voters . That will help your president ial candidate in 2016 that will shape how the 2016 primaries run . All the talk about the republicans being a Regional Party and having demographics against us is a talking point. Wait a minute. You think the demographics are working for you . I think what we have learned is that if we engage these audiences, if you talk broadly but also specifically, almost to the Household Level there are Predictive Analytics that say they can predict how the kids will start voting. That is how indepth you can get. You can do well and do better. We spoke about the gender gap. Also, if you look at millennials. 2010, 12. Right now, we are plus four. What did you make of that . The same of what i make of most public polls. Now you are going negative on harvard . This is not a nationalized election. This is not about the president. We are operating in an election in some cases the elections are going on three weeks. Whenever you have midterm elections where the environment is difficult, the map is difficult, the coverage is difficult, or a president who like every president that is at 40 , you are going to see these types of changes. Not just among millennials but all voters. The reality is that republicans find new ways to alienate the emerging coalitions. That happens to be the emerging american coalition. You cant expect to welcome latinos when they are running ads attacking democrats for supporting a bill that was originally authored by marco rubio. That is not the way you expand your election. They are basically picking up the shovel and digging their graves for the 2016 and 2018 elections by alienating young people, unmarried women, africanamericans, latinos. Ultimately, that is a failing philosophy of politics but of government. I think you heard you say, when you get away from generalities and look at specific audiences, you are more optimistic. What is the most encouraging demographic trend for republicans . Listen, longterm demographics are something for other people to worry about. Our job is 22 months. You saw clues. It is hard for me to make broad generalizations looking out 10 years. We dont study that. I would be honest and say, outreach to Younger Voters and single women has shown in impact. We can move votes if we talk to them. If we invest the time, talent, and resources of our people. We have seen that movement. It implies a status model. The democratic and republican parties will be on these paths and america is going to change. Tremendous changes going on within the republican party. If you look at our leaders, and who is going to run for president , who was going to do things in the future, we have diversity on our side. If Hillary Clinton does not run, they have none. They have a bunch of blues states governors. What is the diversity on your side . Look at our candidates. Rand paul, ted cruz, brian sandoval. A lot of people running for president. It is a better bench than yours. Who has been your most effective surrogate . Over the course of the last couple of weeks, president clinton and secretary clinton have been remarkably effective. In particular, there is not a better communicator to women who are going to decide the election than secretary clinton. The other great surrogate for us in terms of motivating our base and getting volunteers excited has been senator warren, who has traveled around the country. We have been the beneficiary of a handful of surrogates. President clinton and secretary clinton bring a lot to the table. Whos your most eager surrogate . You change the question. My answer would have been barack obama. He was always able to say, my policies are on the ballot. That was helpful. We dont have the president or first lady. A former resident or first lady on the stump. We have had john mccain. Mitt romney. Rand paul, jeb bush, marco rubio. They have been engaging. They are not only going out but they are bringing them in. Saying, come to my state. I want to help you out. It has been a great effort. Im sure i forgot somebody. What has been gratifying is how many people have said the senate thing, even though i may not be in the senate or have visions outside this one race, everyone gets how important this is. They are working hard. We are going to see that continue through the election. A question from the playbook reader. With the map and environment you have, how could you possibly let guy out raise you . The nrc has been a small committee. They are in the majority. Obviously to the victor goes the spoils. They got the spoils. I would say this. They raised 30 million more than we have. However, if you look at spending and our cost of fundraising, we have been able not only to the be competitive over the summer, when they had a spending advantage between their party and outside groups, but also two things have been important factors. Last month, we have been competitive. We had a great september. We were able to keep cost down. Two, we have had a partner. Weve had a partner that has 100 million that they have invested in races. Governor, house, senate, dogcatcher. The focus on the senate, we have focused energy to build a worldclass ground game. While we got outspent on tv and it has been a challenge, we have been competitive. They will outspend us. We knew that going in. February, 2013, nothing would have changed to change that fact. The important fact is we have enough resources that people get there is a choice. Based on the incumbents. It is not just onesided. How helpful has mayor bloomberg been . I dont think he has done any fundraising for us. He has been engaged in some races. It is less about the raising that is important, even though we have raised more. It is more about the spending. Who has been the most helpful outside force . The Senate Majority pac has been more engaged and involved. I would expect by the end of this, there will be over 80 million. They were able to combat what was a significantly more aggressive, earlier operation on television than our side had. The other key is most of the Television Coverage is about how much money is spent. In many cases, we are being outspent. We have significantly more points on television because we reserve time earlier, more efficiently, and that has made a huge difference in not just the amount of money spent on television but how many points it is actually buy, how many ads it is actually buying. Do you worry about the power of a tom sire who can come in and play big . Broadly, its no secret that most democrats believe that we have a Campaign Finance system that rewards outside donors. What i am concerned about is not that it is tom sire or Michael Bloomberg or david koch. I am worried that candidates have less and less of a say in what is happening in their races. When you look across the board, it is not uncommon for a Senate Candidate to have 20 of the voice on television. Everything else by the way, not just what is on the other side but also on their side. 70 of the advertising is something that is completely out of your control on both sides. I am not sure that is the way that we want to run campaigns. Ultimately, longterm, it is not the way you want to govern. I agree. [laughter] and the gators. You have agreed to have lunch together. After, yes. Every cycle, two eds get together and have lunch. We are going to do that on roll call. [laughter] how did your researchers miss the john walsh plagiarism incident . In october, you said john walsh was the right candidate with the right time in the right time in place to win for 2014. Probably in the same way that republicans missed the plagiarism charges. You will have situations like this. On both sides, both sides have struggles with dealing with it. In johns case it is regretful only in that john is a remarkably kind person who has spent his entire career in service to this country and put his life on the line repeatedly and led one of the Largest National guard battalions in iraq. My only regret is that it happened to him. But this is something that happens, as we get more and more into research and that runs on two years, it happens on both sides. We made a strategic investment early on. We were going to internally and with outside groups research demography. We keep investing millions of dollars in things that we dont understand. And they find these Little Things that blow up our campaign. We put 3 million into research in the off year. We are going to bite the bullet and we will continue to do that. The researcher who discovered elizabeth warrens native american claims is a fabulous researcher. He was going through the paperwork. What caught his attention was there was a very probush neocon thesis. He was investigating it and he put it through a translator that checks for plagiarism. The entire last five pages turned bright red. Subsequently, the name on the wall at the university has been pulled off. It was pretty dead to rights plagiarism. How did your side come across Michelle Nunns Campaign Plan . It is the secret sauce as to who found it. But the Research Team through America Rising and our team you know, i dont know much about the Research Techniques and i asked the same questions. What kind of insane under web, dark web, or silk road . We basically googled Michelle Nunn and there was a link right to it. So they downloaded it and no one wants to go there because they were afraid to see a bunch of outside things. But it was an unsecured google document. So we pulled it down. We thought it might be a ruse or a trick so we watched it all the way through. Our goal was to actually campaign to make sure that she did not go up on tv she is sitting on a huge pile of money. David purdue was coming out of a rough runoff. They should have gone in and knocked him down. We ran a memo to try to distract him for a couple of days. We distracted him for three or four weeks. We were able to get him some money and prepare him for the general election. Is there something unique to the cycle or has something changed in our politics that the research hits drive so much of the conversation . I think it has gotten more prevalent in part because there are more avenues to deliver the hits. 10 years ago, we talked about an apo hit, you would go to a local reporter and talk to them. Now, the reality is that so many local newsrooms are depleted. Most of washington drives a lot of this conversation. There are still very active news bureaus in des moines to cover politics and in some cases in big cities. I think it is the function of the expansion of the d. C. Cases races that of the has driven a lot the expansion on the Research Side of things. We already have Research Operations like american rising and american bridge whose express purpose is research for an election that will not be happening for another 2. 5 years. I think this is what we are and i use this word intentionally stuck with unless something fundamentally changes about the way we run the race. What is the biggest story about the cycle that was either overlooked or underplayed by the press . Something you felt would be a big deal or that you thought should be a big deal that went under the radar . Kay hagan is worth 50 million. She got her husband and her son stimulus funds for a job that they had never done before. I could not believe that the North Carolina press took a pass on it. You have a better answer. [laughter] that was unbelievable. I dont even remember the question. I am processing all the the question is i am talking about a bigger picture, something about the landscape. What is it about this cycle that you thought would be a bigger deal and it has been under looked . When you are in the middle of challenges, when you are in the middle of the website rollout, which obviously was not helpful, it feels like the worst thing that could possibly happen. Then you get two months away from it and the reality was all of our incumbents recovered their favorable rating and we were restarting the race. I think it is just a reminder for us that, in the moment, things that feel very big will have an enormous influence on the election because it receives 145 blog posts and was on the nightly news for two nights. I think that perspective is something that all of our campaigns tried to work their way through. I dont know that there is one story that is fundamentally how has the game changed . The focus on technology, the real investments, not just the thought of, well, ive got a college kid who wants to do some kind of website so give him a few pizzas and he will do it to the actual professionalization of investment in technology, investment in digital and data, but also investment in grounding. I was on 13 campaigns and it was always a point of pride that they paid their volunteers and we had better volunteers. They showed up for love and not for money. But in 2012, we learned that there is a hole in our logic which is to professionalize the whole operation. And now you have seen a much more professionalized ground game, and the proof is in the pudding. We are hanging tight against the democrats. I think we have learned a new phrase here paid volunteers. Yeah. We dont have paid volunteers, but i think the reverse is actually true of us. We do have about 4000 staff around the country. We have invested about 60 million in the ground operation that is about four times as big as 2010. Actually, our staff, we prohibit them from doing the voter contact. We want them out there extending the volunteer base, managing the volunteer infrastructure, keeping it local, making sure they are talking to their folks in their precinct, on their block. Ill give you one example. The difference between a paid ground game and a volunteer ground game, americans for prosperity put out a press release a week or two ago that they had knocked on 140,000 doors since june in colorado. We are on the path for 225,000 doors this week and 4000 calls a night. That is not from paid volunteers. That is from doing everything you can to get people motivated and excited about the race and it is why in colorado it makes what we did frankly in 2010 look pretty Junior Varsity just in terms of size, scope, technology and we hope that it pays off. We appreciate the numbers guys put out. A lot of smiles in colorado. I will ask you all people in this room and people on live stream, we have a lot of young people who watch and they want to be you. [laughter] what is your advice to a young person watching . Run. America needs more lawyers. Go to law school. [laughter] serious, specific advice for getting ahead in washington. The most common question i get is why i decided to come back after last cycle. You are a former Southern Baptist minister. I am. Explain. Explain . [laughter] i do this job because i care about it. I took the job because i believe in what our party stands for and i took the job because i wanted to have an impact on the election. If the source of your motivation is that and not am i going to get promoted . When will i become the field director . At what point will i get to manage a campaign . You will do remarkably well. The two pieces of advice i give to anyone who asks is work hard and be nice. The combination of those two things, actually despite all of the back and forth between the two of us and what you see is the most important thing you can do in order to be successful. Dont always live up to those two at the same time, but try my best to do it. I would echo what guy said. The people who make it longterm in this town are easy to deal with and they have passion. If you are doing it and just because you want to get some title on a business card, you wont be happy. If you have passion for what you do and you walk in every day and say i am going to make a difference, d. C. Is a great place. I remember i was 27 and i was on a 10 million governors race. Where do you see in Corporate America where they would entrust so much responsibility on someone so young. Youve got to work hard. Guy young is said of the board of el James Charter school. Be kind, work hard, get spark get smart. What are you going to do next . Last night, i was talking to my wife and we are going to disneyland. Last night, i was talking to my wife and we are going to disneyland. [laughter] january 6 . You have two book in advance if you want to have breakfast with the princess. I have four kids. It is not just my wife and i going to disneyland. As exciting as that would be, we would probably go somewhere else. Ive got to get through this election. I used to work at a really great place. Corporate strategy. We will see how that goes. What is next for you . I got married last year so the honeymoon is going to get scheduled. We will not be going to disneyland. [laughter] group rate . We are going to take a honeymoon. That is the plan. You are often mentioned as a potential Campaign Manager for Hillary Clinton. Is that a cup that you would drink eagerly . It is not any surprise that i hope secretary clinton runs. I think that she would make a remarkable president. But i am going to focus on winning one election at a time. If the opportunity presented itself, i will deal with it then. You are a Fleetwood Mac guy. You are a grateful dead guy. Why . Its a long story that could be summed up that my older brother handed me a tape. He was getting rid of a bunch of tapes and he gave me a cassette tape. Cutting grass was my job when i was 12 years old for the neighbors. I put it in my walkman. As they say in grateful dead world, the bus came by and i came on. Youve got Fleetwood Mac. Tell us wh