Transcripts For CSPAN2 After Words With Brian Merchant 20170

End the life of my peers was something that i did not understand particularly well i think well have that moment we are and abruptly forced to look and i was sitting in a cab and i was standing in line at the dmv i jettisoned all like responsibilities for the day with any other obligation the you just get the phone back. That is what you do when you lose your phone. So what is it about this one device that gives it the power there is very little else i can imagine. So does the resolved to dig into this to see this more than a Consumer Product and started to realize is there were stories there was one story the history of the film itself power it was developed at apple to be carefully guarded by a apple the corporation itself is very good at keeping secrets with the narrative but it in parallel to that it is out any technology develops that is much more input and complexity. So we want to see how one pulls from the other. The chapter not about apple is the technological buffet line that apple could come along to save the one that for this the one multi touched and though lithium ion battery we will do the armed ship the has very thatll energy but a formidable processor but then the story of apples lawyer talk about both. Early on there is a breakdown that moment of epiphany so explain that. So that moment came early on. Look that this fellow that is pretty much the first death is to find out where it is in this thing. This Company Based in san of this go. It is a refurbished car dealership and the mission is to see if they have transparency about what is inside them to keep alive because what apple wants to do is make it think only they can provide your fix were to have that power to sell to put it to the after market this is an object that can be fixed so yes i ticket to them so with to be very skilled breakdown technician. So you have to be careful. And then to start beefing through looking through that is the moment that set off that epiphany that there is a lot in their. And more or less that was the table of contents. So now just explain what that is. That cantaloupe is a signature skirl is probably patented. [laughter] they dont just want anybody to open it up. It was classic steve jobs he was quoted to say we dont want to let people into our stuff because they will thus set up. So that has been instilled in to their process ever since he went that tendency to everything small and compact but the pentalobe it you cannot just go to your workbench and open the phone even though you bought it and you told that you have to track down that custom tool that is small enough so you can open that up to send the message type somebody trained and skilled it isnt for everybody the indirectly to instill the idea that it has to be bought or upgraded it is not to be fixed so it does say a lot about apple. Host so maurer broadly you go over some themes. And this goes back forever in the 17th century only because they stood on this shoulders of giants but the case they make of your scrupulous reporting that this is particularly true for a product like be i phoned. Elaborate on that point. This is like better sedimentary layers said they build on each other. Part of why it took off as it did was the timing of these things coming together in the apple pulls them to gather together but what is the complexity of the product . Yes. I fully believe that is one of the most important themes of the book that in this case of apple and steve jobs that myth of the lone inventor resonated and that is a compelling narrative hand it is useful for marketing products if you have somebody who is charismatic, clearly very smart and a master of the industry so steve jobs and sell the product and forever be associated. Certainly he was hands on but the truth is even if it was developed at apple would not have happened without scores of people working around the clock to make that happen nesses nothing of the steeper trend lines with all the prior technology. But the tenth anniversary of the eye from come out i felt we all see him on Stage Holding the phone and data commanding presence pressed to do process thats so now we have the iphone but explaining these interlocking stories is so important because not just only the breakthrough that apple managed to do but to further the art on the engineering side they manage to get this multi touched to do the hand vocabulary that translates into computing and then using classic had not been done before. And the Human Interface Team and they all did amazing work designing the human interface that makes the iphone what it is i guess it is budging columbia founded is so much more than that but it is what makes it memorable and it is the experience. That is different. So this is the departure. Exactly. All of these trendlines coming together to get compacted and lowpower so Everything Else is at a point to work the heart and soul to say this is how we will make it something that every freddie wants to use. Apple does get credit for that the part of this story is the iphone was born of the interaction paradigm behind the steep drops back. Steve jobs back bay were experimenting it was fun and wild with the crazy trajectory to put different products together which would become the iphone and steve jobs had nothing to do without. But what was convincing is they could convince him to take it up but not before that so that invention comes from so many sources. But with that side tap is that defining thing that people see. We might want to drill down a little bit on that one with his augusto tell us that story because without it there is no iphone. So the multi touched technology itself i did try to trace it back as far as i could go and a guy who had a great name in technology so that was a fun little anecdote the first reported multi touched technology was a stones throw away and that is what the iphone does so well to integrate the of web to move your pitchers or touch the webbs and he maintains he developed the early Multi Touch Technology decades ago so that was in the slipstream of technology but the guy who put it on the table so apple could see it was weighed who had an incredible story a brilliant engineer from the midwest coming from a family that is plagued by a disability he had a severe heat and disability he had a ph. D. From tapping on the keyboard he was trying to do his dissertation he could not write it so he had to stop. So he looked around at the market to see if there was any alternatives and theyre not so he trained some of those algorithms to recognize gestures and he came up with a pad that number one led to the pga was also another Good Alternative so instead of police typing it was a lighter touch you to do swiping and gestures and made a vocabulary a lot larger from the i phone today and so he any fracture the finger board. So those who had repetitive strain injuries and into creative computing like editors were Music Software who thought it was cool you could swipe to do little gestures it would be like next to the mouse it was not on the screen yet so a junior in junior at apple hands as happens to bring him in and there were reviewing experimentation and they said what is that . That looks interesting and literally became the focal point and that is always under the projector with they wielded the Projector Screen to combine the touch since unit literally with a piece of paper they beam down the home screen of the macintosh so that is a really sparked the entire trajectory of the iphone project. And his mother with chronic back pain he had a history of knowing best with the university of delaware that was really cool. That was one of my favorite stories. He was still at apple i could i interviewed him on the record. Because of the titanium curtain but i could get in touch of a with his sister for told me his back story and it is fascinating it is about overcoming adversity that produces something that helps people not even just the of iphone the same basic technology is an android and informing the language of optic computers. So now i will just read a paragraph so again this is just fascinating back story then to bankroll the spanish empire for hundreds of years 60 percent of the rolls silver was pulled out the 17th century the mining boom had turned into one of the biggest cities of the world but 160,000 people with spanish settlers. Making that Industrial Hub larger. Between four and 8 Million People would perish from the cave vince so you go down there for what reason . It turns out that apple sources of of the tin from this mine that used to move bagel the spanish empire hundreds of years ago. Which was just incredible to me. So is sources its metals and some now comes from this mountain. And tin mostly comes from there and the sadr so it is just fascinating to me that is a cutting edge device that is so inter goal to how we think of the of modern moment of the future is rooted like children and with the hand axes pulled out of the rock so you could disconnected the product or the origin that comes out of the year if so we could spend a chapter looking at were really begins not just the idea but the physical material is not just bolivia or the tin but it is the cobol for a the battery and the lithium and the tungsten. And that is in nearby chile with a mind that. It is ever there is materials pulled from every continent on earth that feed into the iphone. So with that all is an exercise so how much of the earth and water is infused with these x number of iphone . It is a big number . Yes. It is a lot. It is like 75 kilos for every 129gram of iphone seven means youre moving a water birth and toxic chemicals keep focusing on the cyanide because that is used to extract gold so you produce all these byproducts as that exponential amount of earth. But since i publish that part there are other estimates that our worse or on the conservative side but to get the aluminum a founder of the year to have to have a huge industrial operation. And the tin comes from the al laborintensive loosely knit cooperative mining structure so we have a big impact on the planet by creating the small slender devices. Host how many miles did you log . I should look at the iphone gps tracker. But then posing like a contractor but tell us that story. I have to give credit to my a translator whose a journalist in shanghai. I think we were imposing because we were interviewing people at the gates and ve then that a floor manager of you need to have executive approval so we were doing interviews in their our sidewalks outside. Suggests give us the dimensions. Bx number of football fields . It goes on forever . From the hillside is all bluff so it goes on as ours you can see but after trying to give and i had to use the bathroom. So with the genuine urgency and that translates. We will come right back. But then we were in. And it feels like a city. We discovered walking in one direction until we hit the and it was dilapidated with the buildings is like the dock at the edge of the city people are playing up pickup game of basketball without shirts. Below is like a minor Chemical Spill with cones around a. So then restarted to walk back. And then in pouring a the dormitories and then you get the sense to be a tiny in significant little piece of inorganic matter navigating this giant machine of industry. And to be more urgent terrified. And there are cybercafe. And that the age ranges what . Period between 18 and 25 like the new england Textile Factory so it is that kind of the system. The people who come from those rural areas they quickly become skilled workers the plan was to get out were there for one year some of them that i interviewed said they were offered management positions and i felt that. And now was immense on one scale but there is nothing in this entire city to cater to the human spirit. The you are paid to each in the cafeteria there is nothing nice about a. It is all designed to squeeze the maximum value out of a person and then it is something i could only limit to with an hour and a half. And there is another side to this. So it is also that element that it creates opportunity. Matter hologram that maybe. Edits the other side. So in fairness to apple they have done things in terms of disclosure. They did to a number of things what the competitors will not do or tolerate. When it did discover one of the component supplies with child labor turgid shut it down. In and you did see wages go up a little bit but i think the suicide was still happening sadly so that is a part of the work culture to go away with more substantial reform to the way the work is carried out that managerial culture if you mess up on the supply line you are asking to be publicly scolded and humiliated by your boss. And that is the catalyst. But there is a way that they have the most valuable company on the planet. Do you have dealt with those labor groups. Or the nature of the tradeoff. There are a bunch of standards that right now that they have not kept their basic promises. And then to limit overtime hours to make sure there are things beyond that. Because there is an opportunity. With the cost some was from cupertino but that looks rough from our perspective. And also a iphone is probably the gold standard. Exactly that is the important point is i use that as solons to use to view the way it works as apple has more power more capital and influence but yes samsung that i have not investigated personally has a similar story. I personally feel obliged to do more now and is a project and then to say this is possible. But added say science project. But it is not up to par with the apple User Experience and i do use the iphone it is important to have the full story and then to improve these things. With that high end job producing product in america. And wellpaid manufacturing jobs but this is carolyn glass a guerrilla blast at the base of everything you have got. It is American Home grown not that far from where i grew up in upstate new york. So tell us about that. As is the history to keep chugging away and with that chain of progression because that works well in the microwave. So tell us about that. So the old american can company had stumbled in this century almost by accident they had a mishap with a rich doing with the experiment but it came out is to make your talking several hundreds of thousands still recommend turning that setting too high on the microwave but then it came out and there was a white glass when he pulled that out it just fell to the floor. So that is the funny thing about the year rico moment. When they do have been they would get like a mistake but it bounced and said this is interesting. And then corning ware used that is simply for missiles. To use that for casseroles to stick in the of microwave. It is like this symbiosis. Jedi remember to be served casserole in this and they are pretty indestructible. So for us to move beyond that though we are a Glass Company so what if we make of glass that is so strong that we could see through. So they experimented and this is a case of how day tests that were throwing it off the roof. For some reason they were frozen chickens on it and it would not break so we have a very strong thing but now what . So they held demonstrations in new york city. This is amazing so come to west. So they were thinking or a telephone booth but one of the things is for the windshield that was shatterproof but it turns said it was a little too strong so they would ram their heads in to them you did not want it to shatter so it was never adopted there. So they would shut down the project they had the technology and the knowhow but fastforward to the late stage by phone development and steve jobs decides the plastic screen will not cut it. It had a bunch of scratch marks on it. He said we have got to fix this. What can we do . So they launched internally this last negative effort to try to create shatterproof glass and the hay i notice that i . Is another was this secret project that have languished for decades and just happened to mention it and said well take all the you have got that was a classic moment that you can do it. And you will do for me. So there is no production. And before that . Let me explain science to you. That is the classic have it to seattle think that will work for us we needed like this. And then to say let me teach you some science. And steve jobs did listen and he was one over like you said now on the surface of so many different screens and gadgets. So to put that good factory . So what have they done before . Farming. It is a rural area and it is the incredible process of getting super strong glass made by and steve jobs hang comparing me to and like Alexander Graham bell. House so . But those men were incredible innovators clearly the also incredible self promoters into marketers one of my favorite stories before the telephone tipoff he had to sell its people regarded it as a novelty or tollway he would cut into conventions to do demonstrations and start giving lectures about what it could do and slowly but surely people got interested he was doing these demonstrations that is like the mythologies of building a machine that those demonstrations were interborough but the same with Thomas Edison he was host to a giants team whose names are all but lost to most people in history but those that really did the brutal working and the trial and error put the light pole is like the iphone it is for not that great but edison found the perfect combination of the globe with the glow and the longevity. He was not the first juror developing that patent but that is the links to a large team much like the i phone team works with steve jobs. What about the nature of the Creative Process . So a project can be destroyed so there is that aspect the year could have the of area that they were working the wealthy companies that they became then there was different battles or two different approaches. And it was the a meritocracy to give us the sense of how this plays out. But where do you come all . But it is all about collaboration and composition and but really that is the rule of steve jobs but by the end there is the interesting elements that play with that social capital he had to be thats boltzmann person so it was a Large Company and head to say in 2004 and say okay. Well be a phone. The back and forth after that per barrel but he did kill their bright when unmannered and recognize the genius of what theyd do and elevate that when it matters. I would come down more on this side. It is hard in hindsight because it works bush is the most successful product of all times. Would we have feet by phone without steve jobs . There is a chance remise have Consumer Product<\/a> and started to realize is there were stories there was one story the history of the film itself power it was developed at apple to be carefully guarded by a apple the corporation itself is very good at keeping secrets with the narrative but it in parallel to that it is out any technology develops that is much more input and complexity. So we want to see how one pulls from the other. The chapter not about apple is the technological buffet line that apple could come along to save the one that for this the one multi touched and though lithium ion battery we will do the armed ship the has very thatll energy but a formidable processor but then the story of apples lawyer talk about both. Early on there is a breakdown that moment of epiphany so explain that. So that moment came early on. Look that this fellow that is pretty much the first death is to find out where it is in this thing. This Company Based<\/a> in san of this go. It is a refurbished car dealership and the mission is to see if they have transparency about what is inside them to keep alive because what apple wants to do is make it think only they can provide your fix were to have that power to sell to put it to the after market this is an object that can be fixed so yes i ticket to them so with to be very skilled breakdown technician. So you have to be careful. And then to start beefing through looking through that is the moment that set off that epiphany that there is a lot in their. And more or less that was the table of contents. So now just explain what that is. That cantaloupe is a signature skirl is probably patented. [laughter] they dont just want anybody to open it up. It was classic steve jobs he was quoted to say we dont want to let people into our stuff because they will thus set up. So that has been instilled in to their process ever since he went that tendency to everything small and compact but the pentalobe it you cannot just go to your workbench and open the phone even though you bought it and you told that you have to track down that custom tool that is small enough so you can open that up to send the message type somebody trained and skilled it isnt for everybody the indirectly to instill the idea that it has to be bought or upgraded it is not to be fixed so it does say a lot about apple. Host so maurer broadly you go over some themes. And this goes back forever in the 17th century only because they stood on this shoulders of giants but the case they make of your scrupulous reporting that this is particularly true for a product like be i phoned. Elaborate on that point. This is like better sedimentary layers said they build on each other. Part of why it took off as it did was the timing of these things coming together in the apple pulls them to gather together but what is the complexity of the product . Yes. I fully believe that is one of the most important themes of the book that in this case of apple and steve jobs that myth of the lone inventor resonated and that is a compelling narrative hand it is useful for marketing products if you have somebody who is charismatic, clearly very smart and a master of the industry so steve jobs and sell the product and forever be associated. Certainly he was hands on but the truth is even if it was developed at apple would not have happened without scores of people working around the clock to make that happen nesses nothing of the steeper trend lines with all the prior technology. But the tenth anniversary of the eye from come out i felt we all see him on Stage Holding<\/a> the phone and data commanding presence pressed to do process thats so now we have the iphone but explaining these interlocking stories is so important because not just only the breakthrough that apple managed to do but to further the art on the engineering side they manage to get this multi touched to do the hand vocabulary that translates into computing and then using classic had not been done before. And the Human Interface Team<\/a> and they all did amazing work designing the human interface that makes the iphone what it is i guess it is budging columbia founded is so much more than that but it is what makes it memorable and it is the experience. That is different. So this is the departure. Exactly. All of these trendlines coming together to get compacted and lowpower so Everything Else<\/a> is at a point to work the heart and soul to say this is how we will make it something that every freddie wants to use. Apple does get credit for that the part of this story is the iphone was born of the interaction paradigm behind the steep drops back. Steve jobs back bay were experimenting it was fun and wild with the crazy trajectory to put different products together which would become the iphone and steve jobs had nothing to do without. But what was convincing is they could convince him to take it up but not before that so that invention comes from so many sources. But with that side tap is that defining thing that people see. We might want to drill down a little bit on that one with his augusto tell us that story because without it there is no iphone. So the multi touched technology itself i did try to trace it back as far as i could go and a guy who had a great name in technology so that was a fun little anecdote the first reported multi touched technology was a stones throw away and that is what the iphone does so well to integrate the of web to move your pitchers or touch the webbs and he maintains he developed the early Multi Touch Technology<\/a> decades ago so that was in the slipstream of technology but the guy who put it on the table so apple could see it was weighed who had an incredible story a brilliant engineer from the midwest coming from a family that is plagued by a disability he had a severe heat and disability he had a ph. D. From tapping on the keyboard he was trying to do his dissertation he could not write it so he had to stop. So he looked around at the market to see if there was any alternatives and theyre not so he trained some of those algorithms to recognize gestures and he came up with a pad that number one led to the pga was also another Good Alternative<\/a> so instead of police typing it was a lighter touch you to do swiping and gestures and made a vocabulary a lot larger from the i phone today and so he any fracture the finger board. So those who had repetitive strain injuries and into creative computing like editors were Music Software<\/a> who thought it was cool you could swipe to do little gestures it would be like next to the mouse it was not on the screen yet so a junior in junior at apple hands as happens to bring him in and there were reviewing experimentation and they said what is that . That looks interesting and literally became the focal point and that is always under the projector with they wielded the Projector Screen<\/a> to combine the touch since unit literally with a piece of paper they beam down the home screen of the macintosh so that is a really sparked the entire trajectory of the iphone project. And his mother with chronic back pain he had a history of knowing best with the university of delaware that was really cool. That was one of my favorite stories. He was still at apple i could i interviewed him on the record. Because of the titanium curtain but i could get in touch of a with his sister for told me his back story and it is fascinating it is about overcoming adversity that produces something that helps people not even just the of iphone the same basic technology is an android and informing the language of optic computers. So now i will just read a paragraph so again this is just fascinating back story then to bankroll the spanish empire for hundreds of years 60 percent of the rolls silver was pulled out the 17th century the mining boom had turned into one of the biggest cities of the world but 160,000 people with spanish settlers. Making that Industrial Hub<\/a> larger. Between four and 8 Million People<\/a> would perish from the cave vince so you go down there for what reason . It turns out that apple sources of of the tin from this mine that used to move bagel the spanish empire hundreds of years ago. Which was just incredible to me. So is sources its metals and some now comes from this mountain. And tin mostly comes from there and the sadr so it is just fascinating to me that is a cutting edge device that is so inter goal to how we think of the of modern moment of the future is rooted like children and with the hand axes pulled out of the rock so you could disconnected the product or the origin that comes out of the year if so we could spend a chapter looking at were really begins not just the idea but the physical material is not just bolivia or the tin but it is the cobol for a the battery and the lithium and the tungsten. And that is in nearby chile with a mind that. It is ever there is materials pulled from every continent on earth that feed into the iphone. So with that all is an exercise so how much of the earth and water is infused with these x number of iphone . It is a big number . Yes. It is a lot. It is like 75 kilos for every 129gram of iphone seven means youre moving a water birth and toxic chemicals keep focusing on the cyanide because that is used to extract gold so you produce all these byproducts as that exponential amount of earth. But since i publish that part there are other estimates that our worse or on the conservative side but to get the aluminum a founder of the year to have to have a huge industrial operation. And the tin comes from the al laborintensive loosely knit cooperative mining structure so we have a big impact on the planet by creating the small slender devices. Host how many miles did you log . I should look at the iphone gps tracker. But then posing like a contractor but tell us that story. I have to give credit to my a translator whose a journalist in shanghai. I think we were imposing because we were interviewing people at the gates and ve then that a floor manager of you need to have executive approval so we were doing interviews in their our sidewalks outside. Suggests give us the dimensions. Bx number of football fields . It goes on forever . From the hillside is all bluff so it goes on as ours you can see but after trying to give and i had to use the bathroom. So with the genuine urgency and that translates. We will come right back. But then we were in. And it feels like a city. We discovered walking in one direction until we hit the and it was dilapidated with the buildings is like the dock at the edge of the city people are playing up pickup game of basketball without shirts. Below is like a minor Chemical Spill<\/a> with cones around a. So then restarted to walk back. And then in pouring a the dormitories and then you get the sense to be a tiny in significant little piece of inorganic matter navigating this giant machine of industry. And to be more urgent terrified. And there are cybercafe. And that the age ranges what . Period between 18 and 25 like the new england Textile Factory<\/a> so it is that kind of the system. The people who come from those rural areas they quickly become skilled workers the plan was to get out were there for one year some of them that i interviewed said they were offered management positions and i felt that. And now was immense on one scale but there is nothing in this entire city to cater to the human spirit. The you are paid to each in the cafeteria there is nothing nice about a. It is all designed to squeeze the maximum value out of a person and then it is something i could only limit to with an hour and a half. And there is another side to this. So it is also that element that it creates opportunity. Matter hologram that maybe. Edits the other side. So in fairness to apple they have done things in terms of disclosure. They did to a number of things what the competitors will not do or tolerate. When it did discover one of the component supplies with child labor turgid shut it down. In and you did see wages go up a little bit but i think the suicide was still happening sadly so that is a part of the work culture to go away with more substantial reform to the way the work is carried out that managerial culture if you mess up on the supply line you are asking to be publicly scolded and humiliated by your boss. And that is the catalyst. But there is a way that they have the most valuable company on the planet. Do you have dealt with those labor groups. Or the nature of the tradeoff. There are a bunch of standards that right now that they have not kept their basic promises. And then to limit overtime hours to make sure there are things beyond that. Because there is an opportunity. With the cost some was from cupertino but that looks rough from our perspective. And also a iphone is probably the gold standard. Exactly that is the important point is i use that as solons to use to view the way it works as apple has more power more capital and influence but yes samsung that i have not investigated personally has a similar story. I personally feel obliged to do more now and is a project and then to say this is possible. But added say science project. But it is not up to par with the apple User Experience<\/a> and i do use the iphone it is important to have the full story and then to improve these things. With that high end job producing product in america. And wellpaid manufacturing jobs but this is carolyn glass a guerrilla blast at the base of everything you have got. It is American Home<\/a> grown not that far from where i grew up in upstate new york. So tell us about that. As is the history to keep chugging away and with that chain of progression because that works well in the microwave. So tell us about that. So the old american can company had stumbled in this century almost by accident they had a mishap with a rich doing with the experiment but it came out is to make your talking several hundreds of thousands still recommend turning that setting too high on the microwave but then it came out and there was a white glass when he pulled that out it just fell to the floor. So that is the funny thing about the year rico moment. When they do have been they would get like a mistake but it bounced and said this is interesting. And then corning ware used that is simply for missiles. To use that for casseroles to stick in the of microwave. It is like this symbiosis. Jedi remember to be served casserole in this and they are pretty indestructible. So for us to move beyond that though we are a Glass Company<\/a> so what if we make of glass that is so strong that we could see through. So they experimented and this is a case of how day tests that were throwing it off the roof. For some reason they were frozen chickens on it and it would not break so we have a very strong thing but now what . So they held demonstrations in new york city. This is amazing so come to west. So they were thinking or a telephone booth but one of the things is for the windshield that was shatterproof but it turns said it was a little too strong so they would ram their heads in to them you did not want it to shatter so it was never adopted there. So they would shut down the project they had the technology and the knowhow but fastforward to the late stage by phone development and steve jobs decides the plastic screen will not cut it. It had a bunch of scratch marks on it. He said we have got to fix this. What can we do . So they launched internally this last negative effort to try to create shatterproof glass and the hay i notice that i . Is another was this secret project that have languished for decades and just happened to mention it and said well take all the you have got that was a classic moment that you can do it. And you will do for me. So there is no production. And before that . Let me explain science to you. That is the classic have it to seattle think that will work for us we needed like this. And then to say let me teach you some science. And steve jobs did listen and he was one over like you said now on the surface of so many different screens and gadgets. So to put that good factory . So what have they done before . Farming. It is a rural area and it is the incredible process of getting super strong glass made by and steve jobs hang comparing me to and like Alexander Graham<\/a> bell. House so . But those men were incredible innovators clearly the also incredible self promoters into marketers one of my favorite stories before the telephone tipoff he had to sell its people regarded it as a novelty or tollway he would cut into conventions to do demonstrations and start giving lectures about what it could do and slowly but surely people got interested he was doing these demonstrations that is like the mythologies of building a machine that those demonstrations were interborough but the same with Thomas Edison<\/a> he was host to a giants team whose names are all but lost to most people in history but those that really did the brutal working and the trial and error put the light pole is like the iphone it is for not that great but edison found the perfect combination of the globe with the glow and the longevity. He was not the first juror developing that patent but that is the links to a large team much like the i phone team works with steve jobs. What about the nature of the Creative Process<\/a> . So a project can be destroyed so there is that aspect the year could have the of area that they were working the wealthy companies that they became then there was different battles or two different approaches. And it was the a meritocracy to give us the sense of how this plays out. But where do you come all . But it is all about collaboration and composition and but really that is the rule of steve jobs but by the end there is the interesting elements that play with that social capital he had to be thats boltzmann person so it was a Large Company<\/a> and head to say in 2004 and say okay. Well be a phone. The back and forth after that per barrel but he did kill their bright when unmannered and recognize the genius of what theyd do and elevate that when it matters. I would come down more on this side. It is hard in hindsight because it works bush is the most successful product of all times. Would we have feet by phone without steve jobs . There is a chance remise have Something Like<\/a> it. I dont know if it would be as good or satisfying as it might have been but it is very hard to say perhaps a but he could galvanize the troops and he did push them to do their best. You do have the end zone hero. But then they share those responsibilities. Butted is among the sons lung he rose. As a representative character. Added say great example of that. But that chapter was important for that and that is beautiful industrial shape that revolutionizes what the expect from the consumer electronic products that what happened on a the human interface designers that whole team is the unsung team may be one of the greatest of technology of the last 20 years and the others of the team and that was instrumental in with a huge amount of credits and the one that was detergent of safari the list goes on and on bettis engineers who put together a prototype there are a dozen or so people. Just a of a couple. And those who work, the iphone project the majority have left apple for various reasons. With new challenges but the one that led the software and wine buff gore believed to be fired and lithos head butting reasons but nobody else was the work of the iphone and were responsible for the design staff designed for apples biggest product. But lets talk about the future of apple and Artificial Intelligence<\/a> that builds around the guy of the cofounder and was funded before. Then apple bondage and but then working space amazon, microsoft, i am with the individual industries and professions. But there is a great debate if the culture for its head to or not. You have talked to him so. You can kind of forget now budget the first that made stream of digital assistant in the but that the interesting thing to me about the interview and their approach was the effort to make it relatable. Although apple is criticized and it was relegated to the novelty status but then to the huge amount of Machine Learning<\/a> is not but then to have that information where and i am sure this is a restaurant and did this day definitional question. It had symbolic reasoning that it was is hard to get to that point and people do use that all the time to read the of voice memos. That have much. If it is selective colleges useful in just we talking to our phones within the scenario . How far does that go . It is interesting it is a buzzword that could break in any direction. That is inspired by the brain and that as they learn as they go they are hiring a lot of these people as is third to allow the of publishers to research because apple thought there or getting the best people because they wanted to publish and apple did not allow that. So that was a big push so lot of people think they have a jump on that. So if that device matters . So with the amazon day applauded around that device but it isnt where it gets its money so with apple and the iphone future where is it headed . There are ways to think about that and to expand or emphasizes apple all music to signal and that twothirds of the sales are from the iphone. I have day shrinking budget to put into perspective with that revenue and it echoes the takes a lot to maintain that infrastructure so how much profit that makes is another question altogether bad that motivation those welldesigned phones like the i phone eight that is coming so as this of the of the innovation to have this motivation of the cash cow. And that is so reliable. With the model of tight the integrating is here tuesday for a while live not surprised in 10 years if looks like the eye from iphone. Diane m. Live in the middle of reading a book that is said dave mystery bed a suspense talking about the struggles of the humanrights violations i am onethird of the way through so what does it take you to get interested. There are two types those that i always enjoy a reading also which takes me as far away from those realities as possible it is an escape and i try to do it as often as they can","publisher":{"@type":"Organization","name":"archive.org","logo":{"@type":"ImageObject","width":"800","height":"600","url":"\/\/ia800604.us.archive.org\/16\/items\/CSPAN2_20170710_010000_After_Words_with_Brian_Merchant\/CSPAN2_20170710_010000_After_Words_with_Brian_Merchant.thumbs\/CSPAN2_20170710_010000_After_Words_with_Brian_Merchant_000001.jpg"}},"autauthor":{"@type":"Organization"},"author":{"sameAs":"archive.org","name":"archive.org"}}],"coverageEndTime":"20240628T12:35:10+00:00"}