[inaudible conversations] shall we start . I was waiting for somebody. What you summer doing, i was caught completely unprepared and they came to a reading without my own copy of the book. I thought i would have to buy a copy. Is the mic on . I can just scream at some point my voice is going to give out. Testing testing. I just need to hold it closer. I was finding is very format to this . Half an hour reading it been qa . Ill do a few readings convince him to a day and then maybe not as many readings as in the past because the q a tends to stretch on ottawa to give you a chance to ask questions. The passages we are reading, fyi, the reading i did in his city, i held a poem forum. What are the best passages of the passages that most want to be read . Ill give you some input but already to the list. It is, so the top winner in the poll was the final cheryl meeting where sbx gets shot down and i realize my life is over basically. The famous sexes paragraph though go on my tombstone which the one that gets quarter in every review, unfortunately. Completely out of context of course. Number three which surprised there was a meeting with the facebook i run the ads. We had the sort of weird mafia boss david. The fourth one was a story weblog the plumbing. Is there any other thing somebody wants as reading youre willing to raise your hand and proposed . Some of the characters are standing here, just fyi. You are free to out yourself or not. By kids with her, all the secret members, they chose to not out themselves. The israeli with a face like a sheet of plywood you can judge for yourself whether thats true or not. Anybody else have another passage you want me to read . If you really wont be to read a certain passage, by all means. You are cool with before i have chosen . I might tip of africa to the end of the first to have to read. I with this readings and then the q a and then i simple have the signing if you want it signed. Okay. So the final cheryl meeting. The context, i got myself into a massive political match about facebook, the future of facebook. I end up losing the political struggle. The theme it is cheryls road slip, Conference Room called only good news. Is that better . To sound like a voice of god now in the entire store . Im on page 465, dateline april 122013 period the theme here is like when i played every card i cant that like its a final meeting, another character the book. Its like all of facebook ads, former facebook ads glacial period i dont think Kurt Facebook integration of some happy to be disappointed. The scene was this final show reading is like thats it, they decided to decide and that probably going to go my way. The only good news Conference Room. We return to our starting point and can fyi for those of the red, the exact same scene with almost the exact same character as in the first paragraph. We return but under different circumstances. Accounts with almost exactly the same. I had put every last car. Sbx development, if you to browse internet and because he would have a better look at insider facebook experience, we built that. Sbx is what does that effectively. s we have made a point that effectively. And the guy behind. That is irrelevant. Sbx development have been pushed to its max but despite all the resources we had. Using a flat reception we had gotten partners to spend as much is possible. I tried to charm and persuade with whatever persuasive charisma i worked on investors and cofounder and past together members of the ateam support a vision most of the very understood. That was a good. On the bad side i have been insubordinate more or less refusing to work o on the projes designed for distracting me from sbx. I been an obnoxious punk pushing for country agenda in a culture rather losing its tolerance. Fdx a been a success than ever see praise for doing much with very little. None of the erstwhile fbx fans in the room were willing to stick any other info social capital on its future. Much less on the overarching programmatic direction it represented. Its your agreed to extend fbx the data joining currently limited or to put mobile ad inventory on fbx, there was a chance of pulling this off. If cheryl didnt rebuilding the death of fbx everything around it. The technology, innovative i. T. , the budget, the work on the partners, the bigger vision, gone. We were already on one card been drawn. You want to go ahead, boz . Bonds was the head of that like this big old boy with tattoos on his arms. After talking to anyone concerned, i think we should ship i can be matching on fbx. Thats like where you are kids mastered every device in the world. Continue with it on custom audiences only. Thats my recommendation. This will be a short meeting. Everyone has contribute to the discussion . We all nodded. Thats what you think boz, and thats what well do. I caught his eye. He looked away. Nobody moved or spoke. This woman months of discussion is arguably a decision had been made. Sherrill added, so thats it, nothing on fbx, no mobile inventory either. We will do as it is antipressing on with identity on custom audiences alone. I looked out the window at an alleyway and the huge sign pointing skyward like a divine commandment. I have certainly hacked. After some closing from held that i was too distracted to register everyone got up to leave. There was nothing left to discuss. He was out of the building before could attempt to catch up. I wandered into the fbx area or what was left of it. The product i gambled my entire facebook career on was on life support. For the second time at two years i walked out in the middle of the afternoon with nothing to do. So that was the death of fbx effectively. Shed a tear. So the next one is the one i get embarrassed is a sexist paragraph. The context is im not that this girl i barely knew on the fourth day. Three months later she announces she is pregnant. So again im going to read the full quote not the out of context vote. Page 57 and then in the middle. Should wild green eyes with a natural spots in her irises. Reminiscent of the Afghan ProgramNational Geographic cover. Are personally was flimsy and rough. Should spend just between first jobs backpacking around the world. She was an imposing presence. Most women in the bay area are soft and weak, confident and naive despite the claims of worldliness and generally full of shit. They have yourself according to the feminism and ceaselessly want to independence but the reality is come epidemic plagued or four envision they become precisely the sort of useless baggage you trade for box of shotgun shells. Crucify me now. Again, point, contrast. British traitor on the other hand, was a sort of woman would end up a useful ally in the postapocalypse doing whatever work the copper three, Animal Husbandry or shock and blasted someones back. Long story short, you want to tie your genetic whacking to the bucking horse of her bloodlust which is what i was less nervous than it should on a random saturday when i showed up for brunch appointment and founder uncharacteristically moody. She complained of feeling nauseated and slightly out of it. With perhaps too much judgment grabbing a newspaper on the couch i suggested perhaps do a pregnancy test. Like any members played fast and loose, i had my fair share of scares. I was in season four of the show were woman ex showed up two weeks after the shag saying should quote mr. Perry. Sordidness in what i missed my bus. Nothing ever come of it and after the third show you just want to say look, woman, and much of a screaming infant in your arms and it looks like me we have nothing to talk about. She would have both soon enough. I did go to the doctor she replied. And . I am pregnant. Bam. That human life, shit i thought that i could hear god laughing in his having a, making other plans indeed. You want me to stop or keep on with applause seemed which is the other one . The bonds. You can choose. Theres a homegrown scene with the plumbing army meeting with the mafia boss boz . Vote . Who says the the bonds . 12. Been the home seen . Boz takes it. Went to the superdelegates say . No, im joking. Where is the boz seen . Okay. So boz is the head of ads in the recently was there because he was zucks ta at harvard. Thats what he was there. I dont believe you saw the Movie Social Network but the race that. At some point that became total pandemonium which i describe in the book and zuck basically said im screwed absent figure out what the hell is going on. And boz has no background in ads at all whatsoever. Boz was a longer a guest of the asking sitting in like it was a meeting but he officially installed leader. He carried himself like he owned the place which, of course, he kind of the. Is takeover of excerpts and more than a cosmetic shift. We were witnessing the complete reconfiguration of the ad Space Continuum along the single dimension from boz like shoe to fired. Where you were on that was yet to be determined. I had no idea where i fell. To figure this out and when requested we have one on what even the i didnt report him officially. In short order, so sitting across from at a small table in a small Conference Room staring at the tattoos racing is forums. On his right there was a figure of a map of california. On the left truth in latin also harbor tomorrow. I do a complete Facebook Stock going back to his time at harvard and clear into video. Thanks to the sightseeing is autobiography from rural Northern California to harbor to facebook. I scoped out his philosophy. Really this public conception. He clearly was one of those tough but fair types who pride themselves on directness and honesty. Truth was written on his body after all. For my part outside of physics textbookstruth to be a rather rare commodity, particularly in the tech world. I noticed those most made a big show of believing in truth were unusually attached to what a welcome pack of lies they held dear. The conversation proceed quickly to a role in the ads the. At facebook the Performance Review cycle semi annual with every february in august bring the usual a little shocking to make sure your biggest fans review and your biggest detractors didnt. I read the reviews. The complete of most. One logic and the other feature. Thats also true of the amazon reviews. Now, no shit. I can imagine the feedback without having been told the specific office. Thats true, boz ive made friends and enemies but michael has led them to give facebook the best ads team possible. This was ulcers true. I dont remember what my life was like before facebook and doesnt trail of destruction i caused by spending my entire life. Two children neglected, two different women ive spurned. Anything like an intellect or life outside campus nonexistent due to indifference and my dedication to the facebook cause. Dont be deceived by the within treatment of facebook in this book. Inside every cynic lives and heartbroken idealistic if im now a more great is because a one point like lucifer was being the proudest angel before the fall, i lived in paris for facebook perhaps even more than most. We moved onto the topic of the open and close debate. Body was if of a matter to express discontent to come to a conclusion quickly and end the uncertainty the plate every forwardlooking decision atlas making. This is one of those times. Afterwards we stood up and shook hands over the small desk. The meeting that the smell of the lasting with the mafia before things turned ugly and to start either unleashing hidden and are making offers that could not be refused. I didnt like the smell of it, not one bit. You know how that ended. Should i stop and just go to q a . Ordered one more . The homebrew . Now i lost my mark. 406. Is anyone here from the homebrew kit . Is the . Okay. He could provide necessary contacts. This is like a footnote. This is a true story. As Everything Else in the book by the way, believe it or not. When i moved onto the boat eyed about my homebrewed apparatus somewhere such stored on facebooks campus, of course. Come some hackathons, aided by some of the other craft their degenerate scum including chris, i deployed the fivegallon brew set up all the water in a respectable stockpile. When it came time to chill the world. No, we connected large pool of copper tubing to the faucet in the second the kitchen of building 16 your we were apprised of the fact it was raining on his desk and that of every other members of Senior Management which was directly underneath the kitchen and security rushed in with panic faces. Evidently we first the plumbing indication with her High Pressure cooling. Undaunted, our brave. Crew who in the state of inebriation finish the brew and left a large coral to ferment. Upon reaching sobriety of economy duties as product manager of this entry, i sent an apologetic email to zuck. There were no repercussions and i still zuck a bottle as we killed the beer instead. We killed inside and out. Move fast and break things, including the plumbing. The ghost of the. Whats next, q a lex. On the evidence corner and were so lucky to get and tony to come. Thank you so much. He just had a baby. Well, he didnt, but somewhat it. It is a proud father. Yes. If you have any questions would like to take questions, if you do please line up behind the mic max. Why are there to mic max . Just curious. Does that one work . Q a. Theres got to be somebody. [inaudible] so better than depicted in the book. You might want to say into the mic. Spent in the book you dont seem to mucto have much relationshiph the children so im wondering do you have one of . Yeah. The book is a snapshot in time. In fact it was in some ways worse than i depicted because doesnt hold child case support. Long story short, its pretty good now. I still see them, you know, the mother british traitor is as independent as ferocious as shes always been to recently she decide to go traveling the world with the kids. So single mother with two kids. They took off about a week ago. So they will visit family in new zealand. Not a huge part of the lives for the past six years. They are for and six right now. Now, no, theyre doing well. They dont quite understand the book yet i think but ive given a copy so if you read the acknowledgments use the reference to french architect. So yes, indeed, so withheld. The child was conceived the day i got the book deal actually. The child cannot write when this book came out, literally exactly 40 weeks later. Perfect time in all regards. So yes, there was another woman. Its three months old. Thats another strange situation to the mothers are very similar to each other. Very independent. Publiover the only women who cat up with me. There we go. At facebook crew showed up. So i wanted you have to get really close to it i think. Testing. I dont think its on. Ill just talk loud. I wanted to know if you have kept your Facebook Stock after leaving or if you dispose of the . If you kept it, would we consider that an endorsement for were facebook is heading . If you dispose of it do you regret doing that . I think i say in the book i did so all that actually, which i say so in the book. Obviously, it is there. The reason i mentioned that in there because, spoiler, the apple blog tells what happened after the had facebook save itself . It was accidental. It was through mobile. They spoke about what, six months to a year, with more than 50 mobile the one of the great things he pulled off, it was completely unexpected. I didnt see coming. Suddenly mobile would be the savior. Theres a saying in marketing that money follows eyeballs. If you look at merrymakers internet sites can use to this massive gap between but eyeballs are on internet and the money following it. Facebook, they broke that mold and to make the money follow the eyeballs in the span of a few quarters, or less. So facebook would from i guess what left, maybe 40 mobile to whatever it is not what you think is 85 mobile. Just incredible. They built an entire business around the completely unexpectedly. I criticize facebook a little bit for being unplanned. They simply did not have a five or 10 year plan. It just does not exist. But on the other hand, the improvise with well. When things come up that are unexpected they can capitalize on those in ways no other company could. As soon as people realize the, like all the money is following the eyeballs. I didnt see that coming. So yeah, i sold most of the stock. Im still bullish on facebook. Im not going to give up buy or sell signal the facebook. Are not negative on facebook. Whos next . Dont put me on the spot. I forget wha where i read iti think its we, but didnt Procter Gamble decide to decrease their advertising of thithese but because they didnt find a very effective . Yeah. Spewed theres a possibility of the people realize they may not so much product speak with the new story is p g, i do know that it is, public announcement, really weird, when ad campaigns the workout you should a public announcement but p g said this but targeting isnt working, we are going to scale down our facebook budget. If you read the book, its not even remotely surprising. One of the things, i was the first facebook ads targeting manager, hired by you partially, i spent a year trying to turn facebook data into money and it didnt work. Likes images, if youre trying to get a really positive response, is a marginal result really. Of course, in at tech ed us have to work for yourself. I think i called in the book to bring advertising is like the legacy student of advertising will the person there to do relationships and inertia and the chief marketing officer things an old fuddyduddy and whatever else. But other jobs to literally being a legacy candidate. Five years after, Procter Gamble wakes up and says if we target people who like crest toothpaste it turns out they dont buy no to this. They like it two years ago and it doesnt signal any intent whatsoever. Why would it . I guess im not surprised this might answer. So where was facebook located while you were there in the context of was in it was actually, when i joined it was still on how avenue. They got torn down. It was like an Old Industrial lab, nothing special looking. [inaudible] i dont know what it was before. No, no, no. Individual used to be the old sun microsystems. This massive campus think another been on the other side. Its like across the street from east palo alto. You were at [inaudible] the cool thing about the something was the intentions of like a, some of the logos precise as reminder to literally goes the ruins of the previous civilization. And thus would fall into the same trap went to avoid the cultural death that represents. That goes with these classical touches. On. Could you comment on the title a book and whether it has a