So what i was finding the necessary format to this . Is there a half hour reading and q a . We will do some q a and not as many of these in the past, the q a seems to stretch out a long time. The reading i did in the city, my brain still works so i can write to facebook as i speak. The best passages that most wanted to be read, and and it gets shot down, the famous sexist paragraph that will go on my tombstone, and quoted in every review completely out of context and what surprised me was the facebook by guy, weird mafia boss ill meeting and the story where i. Up the plumbing. Any other seen somebody wants a reading . Some characters in the book are standing here by the way. The last reading, british trader was there, my kids were there, chose not to out themselves. The israeli with a face like that sheet of plywood. He interviewed me at facebook and made the decision, i got hired. Anyone else have a passage you really want me to read and willing to raise your hand and say i want you to read that one . Feel free. I am not trolling. If you want me to read a certain passage i will. I might give up before i get to the end but the first two i have to read. I assume i will have a signing afterwards. The final cheryl meeting. Dont know how many of you have read it. The context is i got into a political pissing match on facebook about the future of facebook and i lost the political struggle because i am diplomatic, articulate individual who didnt make it in the facebook snakepit. Cheryls Conference Room called only good news. Is that better . Do i sound like the voice of god now . What is that . I am on page 465, april 12, 2014. The scene here, i played every part i can, it is the final meeting, another character from the book, all of facebook ads show up. I dont think the current facebook ads, i am happy to be disappointed. The theme was this final meeting, they decided to decide, the theme was the only news Conference Room, we returned to our starting point. For those who havent read, the same scene and characters as the first chapter but a year earlier. We returned to our starting point under different circumstances was half of them were the same. I played every card. If you browse the internet and see what you looked black and see your facebook experience, that does that effectively. The guy behind me, he was a competing person. It was pushed to its max and the resources we had. Flattery or deception, on the platform. I will charm and persuade whatever charisma worked on investors in the past, other members of the ad team barely understood. That was good. On the bad side i have an insubordinate refusing to work on the projects he designed, i had been insufferable in a culture rapidly losing its tolerance, it was a qualified success and i received praise for doing much with little. None of the erstwhile fans were willing to stake there and capital on the future. If cheryl agreed to extend data joining to custom audiences or put mobile ad inventory there was a chance of pulling this off. Technology, innovative ip, budget we secured, work on the partners, the bigger vision gone, always betting on one card being drawn. You want to go ahead . Buys is the head of ads. After talking to everyone including custom audience we shouldnt ship identity matching, that is where who you are is matched to every device in the world. And custom audiences only. Everyone contributes to this discussion. We all nodded. That is what we will do. Nobody moved or spoke. After so many months of discussion hard to believe the decision was made. Cheryl added trying to snap back nothing of custom audiences, no inventory on fb x. We believe it is it is and keep pressing on with identity and custom audience alone and went to the main courtyard to a divine commander and after closing formalities, too distracted, there was nothing left. And when our eyes met, out of the room, he was out of the building before i could attempt to catch up. And i gambled my entire facebook career, was effectively on life support. I walked out of the office in the middle of the afternoon with nothing to do so that was the death of bx the next one where i get embarrassed is the sexist paragraph. The concept she announces she is pregnant. Page 57, she had wild green eyes with natural spot to pool close reminiscent of the afghan girl from national geographic, it was flimsy and rough and spent years around the upper parts of the world and 60 tallinn bare feet and towering over the field. Most are soft and weak. Self regarding intermittent feminism bolstering independence but the reality is the epidemic or Foreign Invasion become precisely the useless package of a trade for shock and sells. British trader on the other hand, a useful ally in the post apocalypse. Animal husbandry comes back, requires doing antithe genetic wagon, that is why i was less nervous on a random saturday in july when i showed up for an appointment, uncharacteristically moody. And i suggested perhaps to a pregnancy test and like every male who played it fast and loose i had my fair share of scares. I was on season 4 of the show where woman next showed up after the shaggy saying she had, quote, missed her period the same way i say i missed my bus, nothing would ever come of it. And i wanted to say unless you have something screaming in your arms and it looks like me we have nothing to talk about. She would have both soon enough. I did go to the doctor she replied instantly. Thanks to a portentous error for saturday morning brunch and i am pregnant, human life, i could hear god laughing, life is what happens when you are making other plans. Do you want me to keep on with the other one . One more . You can choose. There is the homegrown scene and me meeting with mafia bosses. You want a boat . I dont know. Who says that . 9, 10. 12. 12 and for the hunger seen. Sorry. What do superdelegates say . Hold on. Buys it is ahead of the guy, the reason he was there is being at harvard i dont know if you saw the movie the social network but use it as a model. At some point, became total pandemonium which i described in the book. These are one of the few guys he trusts and bars has no background at all in ads. He is not the guest of the scene sitting in like a tourist, officially installed leader, carried himself like he owned the place which he kind of did, his takeover represent a cosmetic shift in the organizational chart, witnessing the space time continuum. What was determined, i have no idea how i felt. He requested one on one though i reported to him officially. I found myself sitting across from him on a table in a small Conference Room staring at the tattoos. There was a map of california. Had it circled his wrist, truth in latin and complete facebook start going back to his time at harvard. I had seen his idealized autobiography from rural northern california. I scoped out the philosophy, public conception of it. He was one of those tough but fair types who prides himself on directness and honesty, truth was written on his body after all. Outside physics textbooks i found truth to be a rare commodity particularly in the tech world. Those who most made a big show, and the review cycle of semiannual, and they reviewed you and the biggest attractors, very divisive figure, read reviews of team members and management completely imposed. I could imagine seeing that without having been told that. Other members were fashion crazed. And decried insubordination and corrosive criticism of current facebook strategy. That is true. I certainly made friends and enemies here. I could bury remember life before facebook and the disruption of spending my entire life there, two women whose where the love, and anything like intellect or life outside campus, none of this was different than dedication. Dont be deceived by my withering treatment of facebook, inside every cynic is a heartbroken fundamentalist. At one point lucifer being the proudest angel before the fall i live and breathe facebook more than most. It was roiling all of us. And his firm intent to come to a conclusion and the uncertainty that plagues every decision. This was one of those things that could be read somewhat positively or negatively. We stood up and shook hands. The meeting had the smell of the last meeting before things turn ugly and started unleashing hitmen, or reviewed. I didnt like the smell of it, not one bit. We know how that ended did the. Should i stop and go to q a . Or one more. I lost my mark. Closer or not further . I am looking at this. Anyone here yet . Is he . Okay. He can provide necessary context. This with the chapter but we cut it. This is a true story. As is everything else. When i moved onto the boat i had to put my apparatus somewhere so i started on facebook canvas, aided by other craft beer degenerate including chris, employed 5 gallon set up. When it came time to chill, connected copper tubing to the fossett in building 16, we were apprised of the fact that every member of management directly underneath the kitchen when security rushed in with panic faces and we had plumbing with highpressure cooling, our beer crew in a state of inebriation finished the brew and 4 00 that morning on reaching sobriety and recalling duties as product manager i sent an apologetic bottle of the brew, and i owed a bottle which was excellent, killed it inside an hour. Including plumbing. There goes the reading. What is next, q and a . I am event coordinator. Just had a baby. Someone did. He is a proud father. I would like to take some questions and line up behind the mic. Any questions . Why are their two mikes. Q and a. Sure. Better than depicted in the book. In the book you dont have much relationship with your children so do you have one now . Yes. And in some ways worse than i depicted. Long story short, i might still see them, british traders independent and ferocious and go traveling the world. They took off a week ago. They will see the world. The last six years. And a reference to a french architect, that would help. And i got the book deal. And 40 weeks later and the perfect time in our regard. There was another woman in fiat and it came out in a strange situation, very independent, the only woman who can put up with me. There we go. The face of nikita khrushchev. You have to get close to it. I wanted to know if you kept your Facebook Stock after leaving and if you kept it would we consider that an endorsement where facebook is heading and if you dispose of it do you regret doing that you it says in the book i did sell all of that which i did in the book which is a hideous error. I mention that because if you read the epilogue it tells you what happened, saving itself from the revenue crisis. It got a little wonky. Facebook six months to a year, went 50 mobile and one thing they pulled off to their credit, it is expected. Suddenly mobile would be the savior. There is a saying, money followed by balls. If you look at mary meekers internet sites you see a massive gap between the eyeballs are in the internet and a lot of money to be used out there and they broke that mold and made money follow the eyeballs in the span of three quarters or less so facebook went when i left, 40 mobile to whatever it is now in the most recent quarter which is incredible and they form the business around that unexpectedly. I criticized facebook for being unplanned. They do not have a 5 or 10 year plan but they improvised really well. They capitalize on those and wasted no other company could. Aol or yahoo, and the money is falling and i see it coming and expected. I am pretty bullish. I will not give it myself but i am not negative, wont go away anytime soon. Yeah, sure. Who is next . A good question. I forget what i read, did Procter Gamble decide to decrease advertising if they didnt find it effective . A possibility people will realize it may not sell much. The story, i dont know the details but it is really weird, ad campaigns dont have a public announcement but facebook is not working for brain campaigns. I was the first date facebook ad targeting product manager, i spent a year trying to turn facebook into money and it didnt work. If you are doing direct response advertising. Is a marginal result. It doesnt have to work to sell it. People call it the brain advertiser or legacy of mission student in the advertising world. You have relationships and state dinner and chief marketing officer of ford and ive years after there was evidence anyone who was looking Procter Gamble wakes up and says we target people to buy toothpaste. It doesnt actually signal any intent whatsoever. Why would it . I am not surprised. Where was facebook located when you were in the context of a memo . When i joined it was still i drove by here. Does anyone know, they got turned down. It was an Old Industrial lab, nothing special looking. I dont know what it was. They moved to what used to be the Sun Microsystems thing. Now they are building on the other side. It is across the street. You were somewhere else. The cool thing was they intentionally left the logos in Conference Rooms as a reminder, Little League was the ruin of the previous civilization. Unless we fall into the same trap we have to avoid that. I like these classical touches. Comment on the reception of the title of your book and whether it has any relationship to information theory and monkeys typing on typewriters . No. The title for the book was more wonky than this. The original title was pseudorandomness which some of you know is fake randomness machines produce, the idea being my life was random or whatever but someone said do a book but keep the title and read the title and get rid of it. Chaos monkeys obscene fortune and random failure in Silicon Valley is wonky in a different way. It is diagnostic software package, picture a monkey kicking over boxes. It literally kills boxes in the data center and they see if house of cards or whatever, some version of chaos monkeys obscene fortune and random failure in Silicon Valley used by every major internet company, what i meant metaphorically was Silicon Valley like the zoo. What happens is a company says we wont have taxes anymore. They will be worth 0 was we have a mobile apps and anyone wants to drive effectively a taxi, we wont have health anymore, we have something called air b b and you do your own thing. Part of this book was written in barcelona and berlin and air b b is the largest Real Estate Market in europe and barcelona has been ruined by air b b. The entire apartment block nothing but air b b colonies in barcelona in the prettier parts of town. They are trying to milk it. You go to these buildings and they are full of drunk, british, swedish and american tourists. 40 years of fashion couldnt destroy it. Or the us air command in world war ii, air b b is destroying that in barcelona. That is what i mean, pulling the plug on everything, everyone trying to survive. I dive into that but arguably they were. What inspires you to write a book when you werent a writer before. You are supposed to post, and in south florida. And being a technology guy which and part of the intent to some degree, to create the book but that is somewhat true. The dates are all right and everything is documented. Always in the back of my mind but at the end i mention my mother dies as a trigger to reevaluate your life. What is on my bucket list while writing this book . The reason i am taking your questions, we live in amazing times. What we are living through all of human knowledge, your social life is mediated by this. No ubiquitous computing. To realize where we are is crazy. People look at our time, gutenbergs printing press, insider it is really dated. What is it like in the day . One of a dozen books that are referred to so i decided to write the book. Along the lines the last few questions, what is the process . Over the next few months, is it torturous going over and over . Here was the process, i knew i wanted to write it, to sell everything, i thought my career would redevelop. And so i go to europe, start writing a little bit and you have a book proposal and sell the agent a review and the agent, you get a book deal and in august, the summer beach read of this year, you know the book world, doing the book in a year is like lightspeed. I got the book deal. Close to the place i bought my boat in the cayman islands. It should remain unspoiled. Between seattle i managed to snag a place like the unit bomber, pissed off my editor and submit the management. Four or five months of editing and the rest of it. 40 weeks after the book deal was struck. I advise you not it will destroy a least a week or two of your life. I havent had a chance to read your book. Only a little bit of it. What i do get from it is a tell all which brings up what is brutal about capitalism, heres my question, in your journey have you thought about can we do better. The scene with the ipo, in communist cuba and anachronism. From churchill, democracy, other than the other ways to try. Or means of production. What is the alternative . Capitalism, what you have seen in Silicon Valley, hybrid capitalism at the ultimate extreme and the weirdness in Silicon Valley, the focus on meritocracy, anyone who stays long enough in this world knows it doesnt exist. How else do you justify the two startups go and one has a billiondollar outcome in the other a 0 outcome and he is 1 billion times better designer or product manager, of course not but we have to pretend he is, otherwise how can you justify that income any quality. These hypocrisies are the lubricant to keep the machine going. Does that sound too anarchist . Who is next . One of the scary things you talk about is companies the track everything delivered to our home and ad blockers are stealing. I these companies that information. There is a big brother chapter in which i say facebook isnt a big brother. Companies like axion have been tracking you literally since the 60s since before men walked on the moon but that stuff you get in the mail is multimillion dollar business and those Companies Know who lives in your house, their income level, education level and when they join a thirdparty advertiser like bed bath and beyond, they join that data, the discount card you use is the vehicle of joining with what you bought in the store from the physical store, diapers or personal products is all known. The big challenge is joining the massive mountain of offline data. Historically it has been hard to do because what technologies call the key to the database is your name and address but in the online world the primary key is cooking the router or the device so a lot of what facebook is doing is joining your device, and you bought a 12 pack. And showing the appropriate ad based on that. I sound like a total facebook plan. They care about maintaining the platform and consider adds a <