The famous sexist paragraph, that will evidently go on my tombstone which, you know what im talking about . Its the one that gets quoted in every review, unfortunately. Completely out of context of course. Number three was a meeting with boggs who is the facebook guy who runs ads and we had this sort of weird mafia boss file meetings and the fourth one was the story where i blew up the plumbing so is there any other theme that somebody wants in the reading that youre willing to propose . One of the characters in the book are standing here. I just looked around. Your freak out yourselves or not. The british trader was there, my kids were there, they chose not to out themselves. The israeli with a face like a sheet of plywood. You can judge for yourself whether thats true or not. The former head of optimization for facebook who interviewed me and made the crazy decision that i assume he said yes because thats how i got hired but okay, anybody else have another passage you want me to read . Raise your hand and say i want you to read that one. Feel free, im not trolling. If you want me to read a certain passage, if you are cool with that, i might give up but the first one i have to read. The first one i will read and then i will do a q a and i assume im going to do a signing afterwards. So the final shareholders meeting, the context, i dont know how many of you have read it yet. Context is i got myself in a massive political debate about the future of facebook and i ended up losing the political struggle because im obviously diplomatic and articulate who obviously didnt make it in the facebook thing. The theme here is cheryls Conference Room call only good news. The scene was this Shareholder Meeting and decided to decide and they probably wont go my way. Of the scene was the only good news Conference Room. We returned to our starting point and for those of you that have not read its the same scene with almost the same characters of the first chapter of the book, to your earlier. We return to our starting point, but under different circumstances. The cast was almost exactly the same. I played every last card. Fbx if you dont know if you browse the internet and see what you looked at inside your facebook experience fbx does not effectively and you have me to blame for that, basically well, and the guy behind that as well. Anyhow, it fbx was pushed to its max despite what little resources we had using either a flattery or deception we had fbx to spend as much money as possible. I tried the charm and charisma that worked on investors and cofounders in the past. The other members of the team barely understood. That was the good. On the bad side, i had been in support of it insubordinate to google. I had been obnoxious palm on the ad team pushing for a agenda in a culture where losing its support tolerance. Fbx had been a qualified success and i received praise for doing much with little and none of the fbx fans in that room were now willing to stake their capital on its future, much less on the overarching direction it represented. If cheryl agreed to extend it fbx data joining limited to custom audiences or even put mobile ads on fbx there was a chance of pulling this off. If sheryl did not agree that it would mean the death of fbx and having around it, the technology itself, the innovative ip we patented, work that fbx partners had done and the bigger vision gone. We were all betting on one card drawn. You want to go ahead . She gestured to boz, like this big bully with tattoos on his arm and after talking to everyone including the custom audience and team come i think we should it shipped identity matching on fbx. And continue with it on custom audiences only enough recommendation. This would be a short meeting. Everyone here has contributed to the discussion; right . Cheryl looked around the table and we all nodded. Well, if thats what you think thats what we will do. I caught boz is i. After 70 months of discussion it was hard to believe a decision had been made. Sheryl added as if trying to snap us out of a stupor, thats it, nothing of custom audience on fbx, no mobile inventory on fbx and we will leave it as it is. I looked out the window at an alleyway that led to the main courtyard and the huge hack signs pointing scar word like a large commandment. After closing formalities i was too distracted to register everyone got up to leave and there was nothing left to discuss. He glanced in my direction and looked away the moment our eyes met. He was out of the building before i could attempt to catch up and i wandered into the fbx area or what was left with. The product i had gambled my career on was on life support and for the second time in two years i walked out of the office in the middle of the afternoon with nothing to do. Of that was the death of fbx. Shed a tear. The next one is where i get embarrassed, the sexist paragraph. The context is that i knocked up of this girl i barely knew on the fourth date and a three month later she announces that shes pregnant. Again, i will read the full quote. Page 57. Righthand side in the middle. She had wild green eyes with a natural spots in her irises when you pulled close, representative and this it at the afghan girl of that National Geographic cover. She had spent years between various jobs backpacking around that rougher parts of the world and was imposing broad children presence, 6 feet tall in their fee and towering over me and heals. Most women in the bay area are soft and weak, naive despite their claims of worldliness and generally full of [bleep] with their self regarding entitlement feminism and flaunt their independence, but the reality is coming epidemic plague or Foreign Invasion they are precisely the useless baggage at you trade for a box of shotgun shells. Crucify me now; right . Again, point, contrast. British trade on the other hand was the sort of woman who ends up a useful ally in the postapocalypse doing whatever work required doing. Long story short, you want to tie your genetic wagging wagon to the bucking horse, which is why was left nervous than i shouldve been when i showed up for a brunch appointment and pound her booty. She complained of feeling nauseated and slightly out of it. With perhaps too much off handedness while grabbing a newspaper off her couch i suggested do a pregnancy test. Like any male who has played it fast and loose with the safe sex rule i had had my share of scarce. Nothing had ever come of it and after the third showing you just want to say look, woman, unless you have a screaming infant in your arms and it looks like me we have nothing to talk about. I did go to the doctor, she replied and things took on a pretentious era for a brunch. And . I am pregnant. Bam, a human life. I could hear god laughing. Life is what happens when you are making other plans, indeed. So, do you want me to stop there or keep on with the boz seen with the other one . One more . Wheres the boz is seen . You can choose the homegrown scene with the plumbing or meet meeting with the mafia boss, boz boz . Boz . Okay. Do you want to vote . I dont know. Vote. Who says the boz seen . Four, eight, nine, 10, sorry, 12. 12 for the boz and for the other seen sorry, boz takes it. Would do the superdelegates a . Im a joking. Okay. Boz is the head of ads and the reason why he was there is because he was the covert ta and i dont know if you saw the movie the social network, but he race that is a model for what its really like. At some point ads became a total pandemonium which is what i described in the book and his october basically said unscrew ads and figure out whats going on. Boz has no background in ads whatsoever. And boz was no longer the guest of the ad team, but the officially install leader carried himself like he owned the place which he kind of dead. s takeover had presented more than a shipped an organizational chart, witnessing the complete configuration of ad space time continuum along boz likes you to fired. Where you were in the continuum was that to be fulfilled and i know had no idea where i fell. Boz requested we had a oneonone even though i did not report to him officially. In short order i found myself sitting across from him at a small table in a small Conference Room staring at the tattoos on his forearm. On his right there was a figure of map of california and on his left truth in latin. I had done a complete facebook start going back through his time at harvard and into babyhood and thanks to the pounded tbt i had seen his autobiography from rural Northern California from harvard to facebook. He clearly was one of the tough types who prides themselves on darkness and honesty. Truth was written on his body, after all. For my part, outside of physics textbooks i found truth to be a rare commodity to two glibly in the tech world and notice those who most made a big show believing in truth were unusually attached to whatever well groomed pack of lies they held. The conversation proceed quickly to my role on ad is seen and a facebook the a semi annual with every february and august bringing your biggest fans to review you. I read the reviews of your team member is not a management and their completely opposed. One leisure and the other hates you. That is also true of my amazon reviews. Yeah, i could imagine the feedback without having told the specific authors. Members on the fbx team at gushing praise for my dedication and leadership and the others my uncouth and smart alec arrogance and criticism of current facebook strategy. That is true, boz. Ive made friends and enemies, but my goal has those been to give facebook the best ad Team Possible and this was true. Packet barely remember what my life was like before facebook and there was a trail of destruction i had caused by spending my life there. Two children neglected, two different children whose were the love i despair and in anything like an intellect or life outside of campus not existence due to indifference and my dedication to the facebook cause. Dont be deceived by my withering treatment of Facebook Inside every cynic lives a heartbroken idealist. If im not cut critic its like lucifer being the proudest angel before the fall i also lived and breathed facebook. We moved onto the topic of the open versus closed debate and while he was equivocal on the matter he expressed his firm intent to come to a conclusion quickly and ended the uncertainty that plagued every forward looking decision he was making. This one of the ones that could be read positively or negatively afterwards we stood up and shook hands over the small desk. The meeting had the smell of the last meeting with the mahdi mafia cop of before things turned ugly. I did not like the smell of it, not one bit. We know how that ended, but ya. Okay. So, should i stop there and go to q a . Or one more . Homebrew . Now i lost my mark. Sorry . Closer or further . 406. Is anyone here from the home grown kit . Is he . Okay. He could provide necessary context. This is a true story as is Everything Else in the book, by the way. When i moved onto the boat i had to put my home brewing apparatus and started on facebooks campus. Come some hack off on eta by some of the other craft beer degenerates include a chris who is not here yet i deployed the 5gallon brew set up while draining a respectable stockpile. When it came time to chill the bitter we connected a large quill of copper to be to the south in the second for building a building 16. We were prize of the fact it was raining on zuckerbergs desk in that of every other manager met desk. Security rusty with panicked faces. Of it evidently we had burst the plumbing in the kitchen with our highpressure cooling. Our be your crew in a state of considerable inebriation finished the brew and left a area. 4 00 a. M. And recall in my duties of product manager i sent unapologetic email to zuckerberg promising a bottle of the brew. There were no repercussions and i still of him a bottle. Move fast and break things. Move fast and break things one of the more famous slogans. There goes the reading. Whats next . Q a . On the coordinator here and we are so lucky to get antonio. Thank you so much. He just had a baby well, he didnt, but someone did. Use a proud father. Yes. If you have questions we have microphones over here. You can line up behind the microphone if you have a questions. Why are there two microphones . Just curious . Does that when work . Q a. There has to be someone. Sure. [inaudible] you might want to save into the microphone. In the book you dont seem to have much relationship with your children and wondered if you have one now . Yeah, yeah, yeah. Of the book is a snapshot in time, obviously. It was in some ways worse than i depicted because there was a bunch of ugliness going on. Long story short, its pregoodenow. I may still see them, you know, the mother british trader is it is as independent as always and recently she decided to travel the world with the kids. They took off about a week ago and they will visit family in new zealand and israel. I have been part of their lives, not a huge part, but for the past six years. They are four and six. They are doing well. They dont quite understand the book yet, i think. I have given them copies. If you read the acknowledgment you will see reference representative french architect and yes, indeed. The child was conceived the day i got the book deal, actually. Of the child came out when the book came out, literally 40 weeks later. Perfect timing. Yes, there was another woman. Three months old. Thats another strange situation, but the mothers are similar and very independent. Probably the only woman who can put up with me. Yeah, so sure. The face the crew showed up. So, wanted you have to get really close to it, i think. Testing. I dont think its on. I will just talk aloud. I wanted to know if you have to your Facebook Stock after leaving and if you have kept it would reconsider that as an endorsement to wear hit facebook is heading and if you dispose of it, do you regret doing that . I think it says in the book that i sold all that, actually. I said so in the book, obviously hideous error. The reason i said that if you read the epilogue and so how did facebook sort of save itself but i described it was very accidental through mobile. Facebook about i guess six months to make a year, went more than 50 mobile and one of the great coups they pulled off, which is due to their credit to mention it in the epilogue is that they and it was completely unexpected. I didnt see it coming. Suddenly mobile would be the savior and theres a sane and marketing that money follows eyeballs. If you look at marys internet sites, the Equity Analyst dc this where the eyeballs are in internet and the money following and theres still a lot of money and tv even though the eyeballs are there and facebook broke that mold making the money followed that eyeballs. Facebook went from i guess what i left i dont know they be 40 mobile to whatever it is now which i think is 85 mobile, which is incredible. They have an entire business around out him a completely unexpected. I criticize facebook a bit for being a bit on planned. They simply do not have a five or 10 year plan. Doesnt exist, but on the other hand the improvise really well and when things come up at her unexpected can capitalize. Consider i was just talking about someone else like other messaging apps like aol or yahoo and facebook dislike me that happen with nothing. I did not see that coming, basically, so yeah, i sold most of the stock. I will give a buy or sell signal are not negative on the company at all work it wont go away anytime soon. The rumor about teens not on facebook is crap. Whos next . Dont put me on the spot. That means its a good question. I forget where i read it, i think this week, but didnt Procter Gamble decide to disk decrease their advertising on facebook because they did not find it effective . Yeah. Is there a possibility other people will realize they may not so much product . The new story and i dont know all the details, but basically they announced and its weird for these things when ad campaigns dont work out you usually dont have a public announcement, but png said facebook targeting is not working and we are going to scale down our facebook budget. If you read the book, like its not remotely surprising. I was the first facebook add Party Product manager and i spent a year trying to turn facebook into money and it did not work, likes and interests and if you are doing direct response advertising or trying to get a positive response if the marginal result, really. So, in ad tech it doesnt actually have to work to sell it you can, i mean, i think i call it in the book the brain advertiser is like the legacy of mission student of advertising world, the person theyre due to relationship and fake dinners and the chief marketing officer and they zero their jobs to though marketing world. Five years after it was evident to anyone looking, Procter Gamble wakes up and said do we target people who like crest toothpaste and it doesnt really signal any intent. I guess im not surprised. So, where was facebook located while you were there in the context of the book . When i joined it was still on i ask i drove by on the way here. Those buildings were torn down. Like an Old Industrial lab, like nothing special looking. I dont know what it was before. No, no, no, they used it to the old microsoft system thing and now they are building onto the other side, but its like across the street from east palo alto. Sinecure at san quentin and [inaudible] the cool thing was that they intentionally left like a corporate logos in some Conference Rooms precisely as a remark or reminder like the ruins of the previous civilization and them as we fall into the same trap we have to avoid the death that represents. Like these little classical touches. Can you comment on the reception of the title of your book and whether it has any relationship to information . The first title for the book was met way more wonky. The original title was pseudo randomness. Fake randomness. The idea like my life was pretty random. They totally snookered me and said we will do a book and keep the title and in a month they were like screw the title and chaos monkeys is kind of wonky, but in a different way. Is a diagnostic Software Package that was developed and its picture a monkey running through datacenter and literally kills boxes inside the data center and they test to see if house of cards is still streams. What i met that metaphorically was that Silicon Valley is like busy where the chaos monkeys are and what happens is a company like uber says we wont have taxis anymore and taxi medallions will be worth 0 and anyone who wants to be a taxi driver can drive or