Antiwar book. We can do with the other way around if youd like. Please stand up and wait for the microphone above you. What is your next book . Excellent question. I wish i knew. I am always open to suggestions. So if you have something, let me know because im open to ideas. You will be next. Whats the oddest thing you found that you wrote about in your book . What would be the oddest thing i found. I learned that maggots breed through their butt. Among their many features, they go down and immerse themselves in what they are eating kind of like some people at a buffet table, completely immersed their head and they breath through their butt. My question isnt as funny as that. I read several books and it takes a lot of research. Some of it takes time to do this research its not like you can just do it in one day. Did yoi did do do them simultany or one at a time . One at a time. I have a new topic for every chapter in the book and im always starting with zero. One at a time. I see a hand in a sweatshirt or something. I want to say thank you. The book is fantastic. I listen to it before meal times and at the head with strange dreams. I wondere wonder if there is sog so disgusting you couldnt even put it in the buck . No, always with my books theres a few places where my editor crosses it out and said no. There were a couple of descriptions when i was in the operating room with the surgeons are showing the images, there were a couple things she felt were a little too graphic, so yes, there were a couple. Dissections about the general surgery. Its good that i left those other parts out. Whawould you say the greatest shortcoming as a successful Science Writer is that you work too hard or too smart. That is the best question ever. I work too hard. Definitely. Get a life, mary. How are we doing on questions . One more, here. What is your educational or experienced background that led you to have such a skill in science writing a. My skill treating them like tutors for hours at a time. Like wait a minute. You to do so man did to so my interesting jobs before you became a writer. Of the zoological society. What is your favorite animal . Monkeys, chimps. Im a sucker for chimps. Do we have another question before we get to the signing part of the evening . You come out in the green sweater. [inaudible] so the military isnt aware or they dont know . Gets a pretty intense yes, they are aware. Its faster, stronger, the 6 billiondollar drug. If there are no more questions we will go on to the signing part of the evening. Ladies and gentlemen, mary roach. [applause] if you want to purchase the book, we have registers right there behind you. Thanks, everybody. [inaudible conversations] in new eye was caught completely unprepared i did not have the copy of my book. So i had to buy a copy. What i was finding we will do if you reading send the q a maybe not as many eggs in the past because i want to give you a chance to ask questions. But the reading i did in the city i held a poll what are the best passages that most wanted to reread . Well give you some input but here is the list. The top winner was the final meeting where fbx is shot down a realize my life is over basically. The faintest sexist paragraph that will go on my tombstone apparently. In node them talking about it is quoted in every review completely of context and number three was the meeting of the facebook guy of the weird mafia boss and then number four i blew up the plumbing. Is there any other seen you are willing to raise your hand and propose . At the last reading of british trader my kids, they did not help themselves you could figure out. The israeli with the fleece the face of plywood. And to make those crazy decisions anybody else up passage you really want me to read . Feel free. I may give but before i get to the end but i will do some of readings and i assume we will have a reading. So the final show meeting. I got myself into up hissing match over facebook i ended up losing the political struggle because i na articulate individual. So the scene is the Conference Room call the only good news. I am on page 465. I have played every room that i can the final meeting as the former adds they have decided to decide. This was the only good news Conference Room we would return to the starting point that this is the exact same scene from literally one year earlier. But under very different circumstances i played every last card. If you dont know if you go see what you looked at insider facebook experience experience, fbx is what that is. We built that. Is the fbx development was pushed to its max. To spend as much money as possible to try to charm and persuade the other members that could be barely understood. I had then its supported it to the projects and was obnoxious punks pushing for the contrary in agenda. While fbx was a qualified success doing much with little not any word willing to stake any of their future or with what represented. That data was to custom audiences there was the chance to pull this off. If they did not agree that means the technology itself the work the partners had done to integrate urologists betting on one card being drawn. After talking to everyone to show the a identity matching of fbx value our matches to everybody in the world. And hit customer audience anyway that his recommendation. Everybody contributes to this discussion . We all nodded. I caught his eye and he looked away. After so many months of discussion and then tried to snap us out of a stupor. With the customer audiences alone. And that huge sign pointing skyward. After those formalities everybody got up to leave there is nothing left to discuss. The wave our eyes met he was out of the building before it could even attempt to catch up. The product i gambled my entire career on was on lifesupport. For the second time in two years ive walked out with nothing to do. That was the death of fbx. So the next one is the sexist paragraph. Three months later she announces she is pregnant. Page 57. Green eyes reminiscent of the National Geographic cover. She had spent years between various jobs around the world and towering over me in high heels. Despite the claims of worldliness this sofa entitled feminism with that epidemic playgoer Foreign Invasion it is for that crucify me now. With that contrast on the energy and to do would ever work or Animal Husbandry that was required doing long story short to tie your genetic wagon to the course that is why they should of been a random saturday in july that was uncharacteristically moody. With perhaps the local newspaper or a pregnancy test like any male who has played it fast and loose i was on season for of the show showing up two weeks after the show she said she missed her period. Like i missed my best. We just want to say the have nothing to talk about. But i did go to the doctor for a casual saturday morning french. And i am pregnant. A human life. Shit. Wife is what happens when you are making other plans. [laughter] should i stop there . One more . We will have a vote. What does the superdelegates say . Laugh laugh just joking. The reason he was there but to see what facebook is really like but but talk about total pandemonium. To figure out what the hell is going on. There is no background in the ads whatsoever. No longer the guest of the scene and carried in so flaky owned the place. In represented more than a cosmetic shift with the complete refigure ration along the single dimension. Where you were on that continue on i have no idea where i fell. To request there is a oneonone and even though i did not report officially. Define myself sitting across from him in a small Conference Room on the right amount of california on the of left the motto of the harvard. Going back clear into baby could. I have also seen his autobiography clearly the tough type and truth was written on his body after all. And it is a rare commodity. Those who made the big show and then quickly of performance reviews cycle to bring in the usual political jockeying to see those biggest detractors. To read the review of your team members. One less issue the other will hate you. Note shit i could imagine the feedback. Other members on the fbx team with my dedication. With the corrosive criticism we made friends and enemies with the best scene possible. There was a trail of destruction of my entire life anything that is nonexistent in my dedication to the facebook cause. With my withering treatment of facebook as an idealist it is because at one point i also live danbury for facebook we would move on to the topic he express that intend to come to the conclusion quickly. This was so the important that could be positive for negative. We stood up and shook hands over the small desk. With sap mafia couple before the things would turn ugly with the author said could not be previews i did not like the smell one bit. You know how that ended. One more . Is anybody here from that kit . Key gm provide at necessary context for gulf. This is a twostory. But when i moved on to put my apparat is somewhere. By some of the other degenerates with the respectable stockpile. When it came time to have a large coil of copper tubing of building 16. Every other member of senior management. It with a High Pressure cooling better in the state since 4 00 that morning as product manager promising a bottle of the brew. And but it was excellent. Including the plumbing. So there goes the reading. What is next . Q a . I am the coordinator hear he is a proud father. If you laugh questions we have microphones over here. Wire there to microphones . There has to be somebody. Is in the book you dont seem to have much relation with your children do you now correct. Yes. The book is a snapshot of time. And there was the Child Support case but yes. Now the brother is independent she decided to go travel the world with the kids they took off one week ago. To visit new zealand and israel they will go see the world but i have been a part of their lives. They are doing well. They dont quite understand the book yet. If you read the acknowledgments the child was conceived right when the book came out so another one came out that three months old and other baird situation but i am the only one who can put up with me. I want to know what did you do after leaving a review disposed of it . Or where is facebook headed quick surge you regret doing that quick. I did in the book but i put that in there because if you read the epilogue it tells what happens after byrd it was very accidental. So it took six months or one year . More then 50 percent global. The reason i mention that in the epilogue by did not see that coming. Him money follows the eyeballs. Youll see a massive gap but in the case of facebook bay broke the mold in the span of uh the few quarters they were 40 mobile which now is incredible day bill in entire business around the completely and expected. I criticize that a little bit to not be planned that just does not exist but on either hand they can capitalize those other mass at one negative messaging gaps like aol but then holy shit the man he is following them. But im still pretty bullish on facebook in general. I am not negative on the company at all. That is complete bullshit. Who is next . Didnt procter and gamble decided to increase advertising but they didnt find it effective . There is a possibility other people will realize. I dont know the details but it is weird ad campaigns you dont normally talk about it but facebook target is not working. But if you read the book i was one of the first targeting product manager and i spent a year to turn that into money. With direct response advertising that is a marginal results. So the brain and advertisers the person who is there for relationships and then other jobs that are lit literally the legacy admissions. If anybody was looking like procter and gamble it turns out they do not buy more toothpaste of course, no fucking shit per i am not surprised. In the context of the book . When i joined they were turndown. It is nothing special. No nono then they used moved in to another place now theyre building on the other side. You and your friend greg. Yes. Precisely that was a reminder. Unless we fall into the same trap of what we have to avoid. Comment on us title of your book does that have any relationship to the theories of the monkeys typing on that typewriters . Funny that you bring that up. Is actual randomness that is that fake randomness that of machines produced but then they said we will keep the title then they switch the title to get rid of it. It is a diagnostic Software Package of pitcher above monkey running through uh ed datacenter and then there is some version of some internet company. But what happens is a company says we will not have a taxi driver any more. Are we will have this thing called airbnb. The largest realestate market in europe. It has been arguably ruined by airbnb. Just in three months this entire apartment block from barcelona the premier parts of town. The whole building is full of trump swedish american tourist thanks to airbnb. So literally but 40 years of fascism could not destroy the u. S. Air commander but airbnb is a stirring in barcelona. So then to pull the plug on everything as a result of that. [inaudible] i did not get into that but yes. [laughter] what inspires you to write a book . Youre supposed to post your first seven jobs so i think maybe being a technology guy, is said to say deep cover . But to some degree that is true. And already taking notes but it was in the back of my mind. But my mother dies and that is on my bucket less. So the real reason we live in amazing times so all Human Knowledge is in the device. Think about that. Not just the smart phone but i was raised in the of library with the card catalog. Where we are is crazy people look back to think of this like the printing press. And nobody is documented in. The last book that ic that is dated. One century from now what was that like back in the day . This may be what is referred to. That is i i wrote the book. So what is the process to write to the book . Did you sit down and get an allout dollar did you go over it . I newline wanted to write it i move to europe because they had to reroute some miles. So i go to europe then you have the proposal which is called the pitch. Then you get the book deal. It is like light speed. Were looking at 10 months pham so then i remember the place that is beautiful and gorgeous the beautiful islands so i managed to get a place there. To drink too much and as a manuscript than there were four or five months of editing exactly 40 weeks after the book deal was struck. I have not had a chance to read your about but i do get the talmudic all that bad is capitalism so this is my question to you. Have you ever thought can we do better . Yes. The season of the ipo. It is the means of production. So what is the alternative . So now what you see it in Silicon Valley. So what uc so how else do you justify that fact one has said outcome then to claim they are 1 billion times better . We all have to pretend that he is. So yes. This is what keeps it going away. In the book you talk about uh companies that track so could you talk more about that . Do rio the many information to these companies greg. Facebook is not big brother but it is the other companies that are tracking you literally since the 60s. Everything you get in the mail is a multibillion dollar business their income level and education level like bed bath and beyond they joined that data so what you bought in up physical store the big challenge is to have that offline data that is hard to do because basically the online world with the cookie in the browser with your mobile device. So you join your browser or a device or that you bought a 12 pack of condoms last night if you know, that or not. There really care about having your eyeballs of the platform. And they want to please you butted any cost is a beard but when they want to use Facebook Facebook really doesnt show you anything. It takes your browser cookie and then shows you a message. Does anybody say god damn it google show me the picture of the penis note. Because anyway my answer is you should be worried that the advertiser knows because at the end of the day they want you to keep using those ads. Because then they said they would block the ad blockers and basically it knows the end point and then does not even have to load the ad. That is minimal usage. Now i think of the example of the Retail Establishment and how is this like a major problem. Snb will block the ad blocker so that could be easily confused but i do think in that sound like something to stem it to much use say one quarter of the internet that is uploaded everyday. The entire town and oregon is to keep the machine cool. That is not cheap. So yes i do. But just to clarify it is the User Experience and then they abuse that. Because they have you often get on mobile. And that to be real problem really but many publishers dont care. I just move to support my husbands job. You email to me. Yes. So at some point plaques. But i am only starting to learn this. And as a minor miracle. Em there really is no guarantee. And they actually dies in the book bought it for his therapist. This will save time of me pena 30 bucks an hour. [laughter] so when has been good for the people who work in technology. Dial like well have read 1200500 pieces of data. 1200500 pieces of data. But what will happen to twitter . In the state to up with the acquisition. But was never there as a fulltime employee. But what it has done so well and is a force of nature editing twitter is missing that level of leadership right now. But you need somebody that can make it move and some direction. , the site negative ship in the ocean. And then it seems it is spinning its wheels for a long time. But doesnt have that steady state dark constant usage curved but it seems to be between those two states right now. Because it was very bright and forwardlooking and facebook as the execution. With the other parts of the book and it seemed like at the time we rethinking if we go to facebook configured with the up comcast maybe they made out better in the and . Would you do it that way again . Spinet yes. I mentioned that in the epilogue. The company and that was started was literally two blocks that way. They didnt do well there still there actually. And dan retrospect that would have penna better then to be chewed up. [inaudible] and it creates a foreign environment for word in firemans. There are many opportunities like look at instagram and snap chat. They bought that eventually but if they want to be bought out. Nothing but opportunity. And it is merely a big opportunity this funny but that has the way less negative. I guess they could have if i wanted to end i have the chapter might editor said it is totally out of town. Stone. In my experience. And then basically waste away and die every three months so let the same time in t