Even for my time, the machines i barely heard of going and seeing a what looked like, the physical sizes and look at some of the nomenclature on this which is taking about the people that use them. The industry has made bigger changes in a few decades than printing has over a few centuries. When i was a student at mit, we all shared a good leader that took up half the building that cost tens of millions of dollars. The computer in your cell phone today is 1 million times cheaper and 1000 times more powerful. We are recording the events of history contemporaneously. Rarely in history to have a chance to do that. Wouldnt you love to bill Lear Michelangelo talk about what it was like to paint the Sistine Chapel . Its a remarkable place. Its an important thing. Thats what the museum is about is being able to understand the history of whats been happening, and to see it and feel it. When i was a graduate student and i was complaining about the architecture, my faculty member told me, study it, even if you dont like it, theres something exceptional in their that got it to be successful. You need to know what that is. Thats what the Computer History Museum is all about. Good afternoon, everyone. Well. Thank you. [applause] its great to see all of you here today. Im john hollar, ceo. Its wonderful to have your. We have over 300 people registered for this event, which is wonderful for a noontime gettogether. So welcome. This is the first for us as you may have noticed and hope he took a few minutes to look at the photographs, the wonderful photographs by doug menuez downstairs. We have until september 7. This is the grand opening day, and were delighted all of you here. I want to make clear that we have a great new sponsor as a result of this collaboration we put together for fearless genius. Its micron technology. This is microns return to the valley after quite an absence but they are now starting to rebuild their presence here and we are so delighted that micron stepped forward and solve such a wonderful event, which we all have seen it being. So thank you very much to micron for making that possible. [applause] the book signing, help you take advantage of that. Doug is doing a book signing afterwards and we will see you out there with the good people from couplers. The next some by were doing to sound bites this month. The next soundbite is thursday july 24 at noon just like this. Michael malone will be your, the noted author and historian here from Silicon Valley. Is written a brilliant new book called the intel trinity. He will be here with scott of nbc for who will be doing the interviews. His Book Publishers the same day that he is here, michaels first appearance on his Silicon Valley bookstores i hope you be here for that, thursday july 24. On august 7 we returned to revolutionaries after a bit of a summer break. We will look at the early days of the internet with tom i hope you be here for that, too. You have q a cards on your chairs or tables. Take advantage of that. Thats a we get you involved in the conversation that we will be having after he does his presentation. And now for the program. Doug menuez is a very accomplished author and photographer, and he has done so much important work all over the world in a variety of important fields. Today we focus on this incredible project that he did called fearless genius the digital revolution in Silicon Valley 19852000. When he was a brilliant, young photographer here in Silicon Valley in 1985 he met steve jobs just as kelo starting over after leaving apple. And in an extraordinary act of trust, steve allowed to special access to photograph them as he began the next chapter in his professional life which was of course called next. And once Silicon Valley heard that doug menuez have been given unlimited access to steve jobs behind the scenes, all the doors began to open. And he photographed more than 70 other leading companies in the valley. He got behind the scenes in Venture Capital. He went to the things that used to happen before were days like white culminate or. And he wrote that right through the internet boom up to the year 2000 when he concluded that work just as a dot com bubble was collapsing and a singular air in our history was ending. He generated 250,000 images from those 15 years of work. What you see downstairs is 50 of his most wonderful and carefully curated images. There are many wonderful images in this book. Fearless genius has been traveling since its debut in 2012. Its been to barcelona, china, other interesting parts of the world and now it returns home to Silicon Valley. This is its only west coast stop and it will be dubbed only personal appearance. So were delighted to have him here today here to talk about the story of fearless genius. Please join in welcoming doug menuez. [applause] thank you so much, john, for the beautiful introduction, and thank you all for coming today. Its terrifying to be your in the valley of the beast. You guys all lived at this history. But i as a witness with legal bit of what i saw. Im going to take you back now to a simpler place in time, to Silicon Valley before the internet, before facebook, before texting. It was the age of the beeper. The facts was cool. It was during the digital revolution with a secretive tribe a brilliant ingenuity, entrepreneurs and Venture Capitalists came together to spark an explosion of innovation that rocked our world. They proved the power of Creative Ideas can become reality giving enough guts, will power and sheer passion. Along the way they created millions of jobs and untold wealth. Been my project looks the challenges we face at innovation day, particularly around education and the trend of shortterm investment. Theres not a lot of patience money for tough problems that solving climate change. If were not doing that, are we really as innovative as we think we are, or were . Before i address that question, let me take you back to how i got to Silicon Valley. I wasnt particularly interested in tech, people and culture. But in 1985 i was a young photojournalist covering the famine in ethiopia. Ive been a news photographer for some time and had seen in number of horrific things, a lot of death. At this was on a scale that was just incomprehensible. You walk into account with 1000 people and almost all of them are dying. I was just overwhelmed by this, and begin to question my overall and how i could contribute something meaningful. I went back to the bay area and the start to think about trying to find a story that was more hopeful for the human race and for many in my own life. That senior steve jobs was forced out at apple. From the heights of fame and power, he hit bottom and denounced is going to build a supercomputer that would transform education. I knew from a work that education was the key to so many social issues. Through friends, i reached out and asked if i could document steve and his Team Building the next computer from the early days to shipping, and capture its process of innovation. And i wanted complete access and i wanted to do it for life magazine. Amazingly, steve agreed. Of course, steve was already thinking about this. My timing was great. I stayed three years, and as john said, steve blessed me with distrust and is able to go through the valley and expand my project for three years and cover most of the leading innovators in over 70 companies and i shot a lot of film, a lot of startups. And now that material is at Stanford Library were is is being preserved as a resource and thats why with the scanning weve done we can bring you now the fearless genius book in this exhibition. Were trying to do a documentary now and then Education Program and continue this as, to share and celebrate the history of what happened during those days and bring those lessons forward to todays entrepreneur. Im going to begin with steve were beginning of them share a number of stores with you today but this is where i started with steve jobs. We all know about his great success, but most people outside about dont know about the 10 years of struggle and failure the went through. One day we were talking and they were trying to put the power of a mainframe in one q. Become difficult to to protect him and as steven were looking at the prototype and i insisted, what are you going to do with this cute anyway, steve . He wheele wheeled army and he si was and get stanford to cure cancer in his dorm room. The look in his eye i realize the power yet because i believed was possible because he seemed to believe it was possible and his team believe the. Everybody wanted to be on that bus for the future. This is the day he got 20 million. He started with his own money and he said lets go to this abandoned warehouse where we will build the factory and give his formal lunch pitch. He told ross we will build the worlds most advanced Robotic Assembly line. No human hands will touch it. We will so 10,000 computers a month. Ross wrote the check. This is the early days of the company. Almost everyone in the company is in the picture. He is saying hey, everybody, lets work nights and weekends until christmas, then well take the week off. The engineered says, steve, we already are working nights and weekends. One of my favorite people and he was from those day with susan who designed the icon for the macintosh. She went out to design the icons for windows and then os 2 and she did many, many devices. So her work affects the lives of millions of people everyday, yet very few people know who she is but she is one of the unsung women in the valley that i came across. Those of you who recognize the handwriting, this is steve jobs the todo list. I like the last item. For those you cant read, ankle deep shit. This stuff is hard. Its hard. He was a dreamer and he was able to pull together these ideas into one and find something to push towards it. It was like watching an artist in that regard, although he had other attributes as we all know. I have been blessed in my career, ive been to the north pole, i photographed president s and movie stars and had lots of experience. The time i got to steve i had many life and death experiences, and yet somehow being in the room with him was terrifying because even though he blessed me and it gave me this access i knew that one day he returned to me and i would have to justify my existence. Just like everyone else in the room. Everyone had to be on to a game, the best in the world. I had to get who i was. Photojournalists want to take pictures that can improve the world, that can reveal injustice and change lives. I was willing to die for a photo that could do that. As were my peers. But then i realized, oh, these people are changing the world. They are actually changing the world and i can shoot them. That became my purpose. I felt useful. And after that steve was a lot easierish. [laughter] they call the plan one thing, and he did it. He rarely saw steve in an unguarded, unselfconscious moments im very proud of that. I call this steve jobs attempting to be thinking. [laughter] seriously. What i observed with steve was that it was all about trust in many ways. If an engineer presented an idea, he had to know the person had worked and was willing to die for the i. T. Potential in a started, any decision risked the company. If some presented something that he didnt feel it was right or didnt agree or just didnt like that person for whatever reason, he could explode and start attacking. This is stupid, the stupidest idea ive ever seen. Im editing for prime time. It engineer was mature and evolve in a done homer, they would calmly respond, no, its not stupid, no, its us to be. Its really good. Just go back and forth maybe five minutes, 10 minutes. It would seem like an eternity, suddenly to switch with flippancy would go okay, great. He would smile that big smile and to do on to the next. It was amazing to watch. Im not condoning bad behavior, but somehow he was able to marshal these really brilliant scientists to do what he wanted and go against the laws of physics and create the impossible. Wow. Jumping ahead, this is the spring of 1989 to steve has now burned through most of his personal fortune. He is 59 and pixar and 50 in next. The companies on the ropes. They announced its lavish launch which all know about these launches, but its not the spring and they have built a single computer. They dont even have a factory of robots. He arranges a meeting with the chairman of cannon and his team. Can and wants to invest. Steve asking for what it meant dollars and a bunch of stuff answered they want to only getting 50 and want to double the equity wants to give, and he comes into the meeting wearing a sweater vest. Right off the bat he starts off in awkward know. This is the 80s. He wasnt showing proper respect. He sits down and he starts making six ridiculous, unreasonable demands that were not on the agenda. It took about an hour and half for him to get through these, everyone is baffled. Finally, the chairman of cannon says, i need a break. He goes out of the room. Steve turns to steam, you guys have messed up this deal. He storms out of the room and we are like what just happened . People look at me like i know. John bryson is out in all and he told me 20 years later what happened after. He said steve was laughing in the hallway. John wood up with steve, why arent you in their saving our jobs . He said i didnt always ridiculous demands and now im going to go and watch. He goes in the room and one by one he fights ar about another r and half and cannon has now come back like germany against brazil. [laughter] they are crushing the mighty steve jobs one after another. Finally, cannon has won on all six points. But in that moment, the power shifted right back across the table to steve. He got the 100 minute and get the robots he promised ross perot. Going backwards now, this is steve office before the launch. Secrecy was paramount even then. This is ross. They did this fantastic launch, enormous computer success, 80 magazine covers the most people did know the prototype was running. Didnt know. Went on ross and i were standing am in a group watching steve and steve had a problem with somebody and is going off on sunday, yelling at somebody about 30 feet away. Everyone is just standing there watching awkwardly. Ross leans over and whispers in my ear, well now, steve reminds me of myself when i was 30. [laughter] i think i learned you cant catch flies with honey. Despite the failure of the next hardware and having to close the factory and left three people, steves head down on the table, he never gave up on the operating system. He kept developing the next os for years. That laid the seeds of his invention and ultimate comeback. Taking a deep breath, heard theyre doing this cool thing at adobe called photoshop. Photographer, i thought that would be dashed to a wouldve and i got involved and started to document. You had 500 years of printing history and then publishing changes the world. These two gentlemen, to fearless geniuses spend 20,000 man hours writing the code that describes letterforms and next computers, printers, language called postscript and launched adobe. The original Business Plan was not through desktop publishing. This is symbolic. If they were going to have sex, this was how. It felt like paris in the 20s must go because as the technology caught up with the Processing Power and allowed desktop publishing to become real, artists start to appear in the from all over the world. Artist want to find the cutting edge tool. I felt like i was discovering a hidden tribe with their own older and a new language they were developing to go with the new technology. Russell was one of the ringleaders. This was decorated director of adobe today and he was back and edited one of the key reasons that photoshop was adopted and success with these able to evangelize to the artist, designed, artist and get them to try to he also really loved costumes. I got a call and said theyre doing this handheld device called the newton, a Computing Device and a communication device to you to come over. I got a meeting and asked permission to document the team. I told him what id done with steve and the wanted to do the whole thing with next and his team, i mean with newton and his team. He agreed. It was like a rebel yo unit fund inside the mothership to nobody wanted the news at apple. It was all about the mac at that time. He saw amec was starting to lose market market share to break open a new market. Steve john gets a bad rap because after steve was forced out, he was criticized constantly for doing that and for being a marketing guy. But after steve left john grew the company from 800 million to 8 million that the time he left apple was the most profitable Computer Company in the world. More than ibm, more than any software company, then microsoft. But theyre having trouble we writing the os and innovating and thats what the newton was about. It was a pretty high risk gamble. John also put a lot of women in positions, executive positions at apple that i have seen a lot of in the valley in those days. Goes home in charge of manufacturing and software. This woman had her baby and rarely left the building. This is also about the change of culture in the valley. So thats commitment. It kind of raises the issue, why is diversity important . Why does it matter . Isnt social justice . Of course. But it also is whoever writes the code controls the machine which impacts the User Behavior and the wider culture. People who write the code have different priorities, features a different, products are different, i think its better. The team was burning out. They were wearing down. They were given a year to write one they lines of code with only 30 engineers. And they did it but at the end of that year, there was addition made to switch the chip which was a good decision by the way back to the team and they said you have to rewrite all that and well give you another year. At 27 year old was working day and night. It just got married. When he heard his he went home and he loaded a pistol and he shot himself in the heart. Which was just beyond devastating for the team, and for all of us. And when i go around doing this talk, its just so interesting to people outside the valid just do not realize the level of sacrifice that is made to treat these products that we all take for granted. But the team rallied. Over christmas, michael chow and steve and some others g