Transcripts For CSPAN2 Book Discussion On Shadow Work 201601

CSPAN2 Book Discussion On Shadow Work January 31, 2016

Might even break out on our own soil. [inaudible] [inaudible] good evening. Im the director of programming a marketing. Its a pleasure to be here tonight to introduce the program that have been looking for two for some time. I first discovered shadow works at that conference in may. The next day i called and said how can we get this guy to kansas city. It worked out for me and he is here with us tonight. Ill start out by telling you about the last 24 hours of my life. By 8 00 p. M. Last night i remember it was my sons turn to take snacks to school. I went to sams club and picked out two boxes of Animal Crackers and i walked to the front and i went to the Self Checkout risk in my card on that i scan the boxes and that i put them back into my cart, i wheeled the cart out to my car and i loaded them into the trunk and i thought to myself, my grandmother would have been appalled. Then this morning i need a gas and i stopped at the station and i got out, i put my own gas, i scanned my card, i went on my way and my grandmother would have been appalled. This afternoon i wanted to buy teeth so i stopped at quiktrip, i ordered a slice of pizza at the selfservice kiosk, i punch you what i needed, grab my my receipt, waited for them to call my number, left for my day and again i thought about my grandmother would have been appalled. Before i left my office at the library tonight i had a check to deposit so i got out my phone and i loaded up the app for my bait, i i punched a few buttons, i took a picture of the check and if humans later i receive confirmation the funds run their way. I. I thought to myself my grandmother wouldve probably been confused at that point but probably also appalled. For better or worse shadow workers february 2015 even at the library where you now in courage jesus Self Checkout kiosk at his free up staff time to do other things. And so we explain how and why it has taken up so much of our time. Thank knowledge the benefit, its easier to book a blight than it used to be, but also points out the less commonly understood costs. Time you spend pumping your own gas is time you spend talking with your family. That that used upon my grandmothers gas, he, he lost his job. To you. In addition to discussing the social and economic issue craig also spends time on history. I want to share one bit of history from the book. The subtitle of this section is shadow work saga, the dying cutie of the oil industry. In the late 1940s the maverick billing station, born in 1900 anderson was the father of three girls and a man with a restless event of mine. Though he only had a ninth grade education, he had a filing cabinet full of patents. He was he was always seeking a better mousetrap. Bills father had started the oil company decades earlier and his son followed him into the oil industry. He saw waste low his prices to attract customers. He believed he knew delivery method could reduce prices and were customers. Between 1946 and 1948 and 1948 he worked with electronic engineers to transmit data about the price of gas and the number of gallons dispensed from a pump. A pneumatic tube running overhead to the tower would whip past from the customer and return change. Selfservice gasoline pumps were born. That is the origin of an idea that change commerce around the world. Craigs work has appeared in publications like Sports Illustrated to town country, to the new england journal of medicine. I venture to guess the number of people that the number dashmacs latest book is shadow works, then, volpe, unseen jobs that fill in your day. It is a fantastic book whether you are interest lies in sociology, economics or history. Or like me, all of the above. I encourage you to check it out. Please welcome to kansas city into the public library, Craig Lammers [applause]. Thank you very much for that royal welcome [applause]. It is a delight to be here in the home of the World Champion Kansas City Royals [applause]. I am from boston and i know what its like to wait quite a few years to win the world series. Decades. In decades. So congratulations to everyone. One of my favorite people but i feel good about is george brett having won the world series as a player 30 years ago in the now as an executive winning it again. He was obviously as baseball folks know, one of the greatest hitters in the game. My favorite story of him came from when jim fry became the manager of the royals. A sportswriter asked him, what kind of advice do you give george about hitting . Jim said well, when i talked to george about hitting i tell him at a way to headed george, keep up doing whatever youre doing. While we have to discuss tonight is shadow works. It is as the slide appear mention a form of what i call middleclass service. Theyre all dressed up and pumping gas into the car and when i ask about middleclass service in other words how do these people turn into these people . About four years ago i was in the supermarket with my groceries waiting to check them out. I looked over 20 feet and i saw a lawyer i knew and i knew that she was a senior partner in a downtown firm. She had to be making well into the six figures probably at least 300,000 per year. I saw her there standing and bagging groceries. Of course they were her own groceries but i thought shes doing an entrylevel job that usually pays minimum wage. But shes not getting minimum wage, shes getting nothing. Shes getting exactly 0. So whats going on here . I began to realize and thought about it that there are other places in this world where we are as consumers doing work for nothing that used to be done by someone who got a paycheck. Pumping our own gas server checking ourselves in at the airport, possibly doing our own travel arrangements in the first place like this guys doing with the aid of websites. That used to be a travel agents job. Or wandering the aisles of bigbox stores and becoming our own salespeople. Because theyre really not too many salespeople to be found in these places. Youre kind of on your own. Maybe you maybe you and your smart phone will do the research and do what you need to do to learn what has to be learned to buy what youre looking for. There are cars like this car where you become the car rental agent, theres your car rental agent is the card in your hand. Or uber, where you even medical procedures that used to be done in the lab can be done at home, such as a home pregnancy test. So this is a starter course for the consumer. There are a lot of things that have gone in this direction. Heres my definition of shadow work. Of all the unpaid jobs we do on behalf of businesses and organizations, there is a lot of him, such as corporations. The schools, hospitals, sports legs and well see a few of them as we go along here. There was a book and i was a graduate student at one time there is a famous one who made wrote a book i havent quite adapted it, theres a brilliant man who wrote a very high intellectual level for an elite. This is my book, my shadow work which is more downtoearth than a book that digs into daily life and connect this idea with the way we go about our routines, our daily lives from the most monday and thing which have also become part of the consumers job in some ways. There ares 44 basic forces that create shadow work. I call on the robotics and digital technology, the democracy station of that information dragnet and new social norms. Well will go through each of these areas in order and will come away with what i think is a better understanding of what shadow works is, where it is and what we may be able to do about it in terms of the choices we personally make from daytoday. Starting with robotics and digital technology. Since the Industrial Revolution there has been automation, often the consequent the machines that take the job of people. That is nothing new, new, those jobs in industrial era in which were still and to some degree were jobs that the plant production, their jobs in factories for the most part. But shadow work eliminates jobs at the point of sales. This is not in the factory here, this is the supermarket. We have customers check themselves out at the pointofsale. We dont know yet how much unemployment might be created by shadow work but we do know there a lot more points of sale there are points of production. There many ways in which shadow work changes the equation of our commercial transactions. This is another example of someone at the airport who is checking himself in for flight and heres a graph of labor statistics of unemployment from 1994 up until last year. Youll see that for a lot of reasons unemployment went up in 2008, unemployment that shadow work causes may not go away very much because it is structural unemployment. It is not really in the Business Cycle but it is a consequence of the restructuring of our basic routines and of the offloading of those jobs in the consumers who are doing them for free. Here we have consumers sensing products. Dispensing gasoline. I saw place in town we could also make your own smoothie. Not only yogurt but youre a smoothie. Fewer people arent needed to stop a place like that. Heres a New Invention for bars, where customers get bracelets and the bracelets prove theyre old enough to drink and they can sample micro bruise and these people can go and look at any beer they want, poor pours much as they want, they may be able to cut them off if theyve had too much because that records of their size and age at the bar. It does take away the classic idea bantering with the bartender. Instead of dealing with a bartender we we are dealing with one of these spigots essentially. We become our own bartenders. So that is another case where dispensing beer. Heres something you might see, have you you seen these tablets at a restaurant table . Theyre beginning to show up as a tablet that allows you to take the waitress out of the equation and touchscreen in order your food from there. You can even pay at the end and the inevitable survey to ask how you are satisfied with the meal. You see the credit card there you never need to leave your hand but the person who used to deal with, the friendly waitstaff has gone away. It is just us in the screen. This becomes a case of silane. I refer to it frequently in the book. We are isolated and dealing with screens, robots, or kiosks. Instead of dealing with cashiers are waiters or gas pump jockeys, we are on our own. It takes away the crucial aspect of community life. Which is though small relationships, those fairly brief encounters we may have with the cashier but with andrea, how are you you doing what are you gonna do after graduation . Those little connections are not so insignificant. They really are part of the fabric of our communities. If they disappear will certain out a set and particularly a shadow work increases in the future. Heres another example of where the consumers taking over the Economic Situation in the case of new balance running shoe. They have the ability to ask the consumer to design their own shoe. Here you have swatches, shoelaces, you, shoelaces, you can put in different logos, theres a number of ways you can choose your shoe. It will be your design, maybe it will be a good design, youre not a professional designer like those who work in house, but it will be yours alone. No one else would want to wear. Then youll have your own unique running shoe. So that is something happening at the point of design and production. The second area i will discusses the democratization of expertise. The internet has done something interesting. Theres a permit of expertise that is at the bottom, the green level where you have no expertise or very little in any given area and at each level up people know more, they have more expert knowledge, they, that have learned more, they had more experience. At the top you have the real experts, the worldclass, warm, warm buffets, Michael Jordans or whatever. The people who are the few and far between but with a rare level of command better discipline. So, that is the information economy has leveled this. The md here is getting this for his patients, i already have a home diagnosis but, to for for a second opinion. Thats because with the wikipedia or web m. D. , these websites provide knowledge that used to be the province of the elite, the experts like doctors, lawyers, professors, and, professors, and have brought it out where everybody can access it. Heres the problem with that. Yell sites wikipedia was busted via a razz on yell because wikipedia is unreliable. You cant necessarily go by. About. About half the doctors use wikipedia also. As the most uptodate source of information because it is updated daily. A lot of that is unreliable, not consistent with medical literature furthermore youtube is even more unreliable and people tend to believe what they see in a youtube video. So its a big problem because people accessing information but the information may not be good. Another aspect of the democratization of expertise is the disappearance of support staff. The receptionist is gone. Edit Technology Firm 1500 employees worldwide, theyre only only five executives assistance. You have executives writing their letters on their own computers, the mad men days of people typing letters are long gone. If everyone in the office during their copying except for the very top executives, hardly anyone has support staff. So these jobs have many more Democratic Office environment. On the other hand you might question having a dr. Who is spending hours at 200 or 300 per hour entering data for Electronic Medical records. That really. Is it really an efficient thing . Another aspect of the medical part of it. I knew a gentleman who had cancer in his dr. Set them down next line three major therapies to be used, radiation, chemotherapy, surgery, and he outlined the risks and benefits of all three. There are pluses and minuses and it took quite a while and then he says, what you want . The man thought, what do i want . I thought i thought you were supposed to tell me. There is a time several decades ago when the dr. Would not have done such a thing and would have said this is what were going to do. Now we are where patient has power and the patient does get to decide and its a legitimate question. The patients value, there, and priorities figure into which choice is made. But it does mean shadow work. Is going onto the computer and started to look up the specifics of what these therapies are for a separate geo cancer or whatever it is is a new area on the responsibility and work is put onto the patient. Needless to say its uncompensated. The emerging reality is. Heres another another case where we used to have experts. The tech support people went back in the 80s when computers were just getting going you could call up and get an expert on the phone eventually would advise if you had a problem with your computer and how to straighten it out. That is very expensive. You had talented, well compensated people on the other end of the phone. Those have been faceup. Those people are not available anymore. Now instead but we have is this, we have the Apple User Group or it could also be the microsoft, hp or any other user group. I even have a user group for the bmw i used to own. I had a problem because i am plugged the battery and the radio to work anymore. I put it question on the beamer website and i got an answer from new zealand of all places. Youre getting Technical Support from your fellow customers. The other owners of your product, that work has been offloaded onto the customer. The third area that now comes up is the information dragnet. This is something that has to do with our current era, we live live in an information economy for sure. Heres a quote that i fountain of course i wrote it in my book. I keep saying its a sexy job for the next ten years would be statisticians. People think im joking but who wouldve guessed that computer engineers would have been the second job of the 1990s. This gentleman was the chief economist at google and he says this in 2009. I took off on that just a bit on my book, ill reach you something. Heres by the way something a cover for a laptop, is this quote has become a famous one. Yes those sexy data collectors, vamping up with their stratified samples, crossing off regression coefficients with swagger, who can resist them . Not to mention their standard deviations. Whats the secret of their devastating sex appeal. Well, the secret in a nutshell comes down to the famous quote from henry kissinger, power is the ultimate aphrodisiac. Numbers, Data Information have come to be very powerful. This guy may be a sex symbol like those birthcontrol eyeglasses. I have a little passage about this now go back for a moment and reach you to give you a flavor of how it is. This is a section called the grassroots of millionaires. Though the term information economy has become a cliche, few have traced the stream of data to its head wars. The information that washes through daily life does have a source. You can seat in the mirror, it is you. The data, the institutions seek, accumulate, analyze and, analyze and constantly refresh comes largely from their clients. Organizations recognize that people are willing, free of charge to provide data on themselves. Time spent doing so is shadow work. Data has emerged as another national resource. Like water, oil, and iron. We are. We are living through the early decades of the information economy, comparable to the first decades of the petroleum boom in the 19th century. Underground pools of oil work naturally occurring resource just waiting and mother earth to be drilled and pumped out. The Oil Companies were not paying her for the petroleum, their main expense was extraction. Similarly, free data and now resides naturally in the populace waiting to be tapped. Organizations need invest only an extraction as they do not pay the shadow working citizens provide it. Their only payoff may be psychological. They massage our egos by asking about ourselves and our opinions. Social social media like facebook and linkedin, served free of charge to extract rings of information from them. More than 1. 35 billion active users, facebook has built a gigantic database which offers a huge archives of consumers names and email addresses, along with richer demographic profiles, preferences and music, movies, gifts, and other things, groups they belong to, apps and games they play, and of course their network of friends. Hence facebook constantly encourages users to post more data, words, pictures, video and to add more friends to their circles, shadow working users comply funneling their 21st Century Petroleum into facebooks pool of oil. So we see thi

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