Recreating that bookstore experience and bringing it into the mobile devices which we believe in the wholeness of time will be the most common way people read into the do that with an emphasis on the beautiful design with easy and intuitive experience and book recognition from the dedicated editorial Data Science Team that drives the algorithmic regulations. Host where did this idea come from . Guest we were born in the summer of 2012 and introduced the first Consumer Product in the summer of 2013. Andy was founded by three guys going through your mind their mind number one is the really didnt see any reading experience and they are voracious readers. They thought it was a great mobile reading experience. Phones, tablets, devices people have all the time are a very natural platform for reading indicated and think in addition to what was happening and how powerful the prescription bottle prescription modelers and basil that is what is happening in both. This instruction service the subduction surface lifts a reader try a book without having to decide whether or not to buy a book and actually is incredibly powerful in influencing what people need. We are working with major publishers today. Its not on a subscription business or retail store between launched last month and we ask publishers to work with us and we didnt get a single note he had their entire catalog for sale so i think its fair to say in general that the Publishing Industry has been very receptive and happy with what we are doing and we are happy with our partnership with them. We have the big five publishers. We have all of the harry potter books to read we probably have them in about 18 of the top 20 publishers or Something Like that. So, the industry is embracing that and has been around for less than two years. So you are competing with booksellers, libraries and amazon is that fair . I guess that is true. The way that we think about it, subscription and retail and library, theyll nicely coexist for the many years to come just as print and digital will coexist for jews to come. They want to reach as many readers as possible and there isnt a onesizefitsall answer into how that is going to be done in the future and we think that its going to be a major force in going forward. So if a reader goes to waste her and oyster and takes a book off the shelf, how does the writer gets paid . Do they get revenue from his or her book . When we deal directly with the publisher, generally the way that works is when the reader reads in a certain point in the book that is a negotiated Contract Term thats consistent with industry standards that triggers then we pay for a publisher for that sale its safe to say the publisher with pv author in the traditional ways. Can the reader keep a book or whatever book on his or her bookshelf . We had unlimited access to the book so there is no sort of time or rental component and it doesnt disappear. There is no queue were waiting for the buck if they stop paying the monthly suspension fee there is no affirmative ownership if you access the buck to this instruction model. We do now also have a retail source if you want to buy the books one off or have permanent ownership of them you can do them as well. Host why did you go to the retail store as well . We want to serve all readers and we can appreciate that there are some that love this instruction models and others may not be ready to drive and we are happy to be agnostic. We want to build the best experience on a mobile device. We can also appreciate that there are books that have a built in audience and authors have a built in audience and as a new book comes out it makes perfect sense and we are happy to support that. There are other books that dont have a built in audience that dont get a lot of market support and that has been around for a long time. The subscription is a good way to do that and in fact when you see the readers in the model are reading books that are not typically being sold. What is your background . My background originally i have my mba from a business of the kind of classic english lit that i was in content books for a long time after i got my mba in 2005 was joining random house to oversee their Digital Business that is just emerging and i ended up spending five plus years and i then spent five years at the Company Launched in europe. So ive been there for ten years now and ive really enjoyed it and watching it evil. Host do you read your books with a device or select a hardcopy . On a pure digital reader at this point. I just finished a book called my Promised Land which i liked and was a personal history that was a great book that i bought as a oneoff. That is one that i can honestly say i wouldnt have hurt if it were not for the subscription its not one but that i would have sought out to buy the retail. This is booktv on cspan2. Booktv is on twitter and facebook and we want to hear from you. Twitter. Com mac booktv or post a comment on the facebook page. Now the wall professor at the university of maryland looks at how the white scholar crime cases are prosecuted. Thanks for joining us in the president and the president of the public citizens here today for a conversation about the new and wonderful book why not jail. I will give you a quick introduction and she will talk for 20 or 25 minutes and then the editor of the corporate crime report and i will have some comments on the books and open up for