For the first 100 days, i believe that trump should improve immigration policy. For one, the muslim ban i dont agree because for one i have a friend who is muslim and as forward the war policy, i dont think its good either. I do believe that illegal immigration it is an issue, but building a wall isnt going to help. My name is mia, im a Communications Major. My messages to president donald trump. I know a lot of candidates make a lot of problems, but i would actually like and to lower the wages of employees. Voices from the road on cspan. We talk with people are pressing congress on how to use data and technology to address questions about privacy, cybersecurity and campaign. And now im the commicators, we want to introduce you to matter. What he do for a living . And supervisor, which i guess is a fancy way of saying i hope with communication, with average to Technology Community and tried to modernize the federal government. Host what is your background in that position . Guest my career has been at the crosssection of attack in the dirt, capitol hill, particularly leadership and offices than in the political space. Im in this venn diagram of winning campaigns, trying to improve government and getting some tech jobs every now and again. Host so what is your trade . Guest well, i trained in Computer Science with oldschool coding. I was pretty good and actual script, which is a total defunct language now. And also doing kind of communications marketing. Ive always been pulled between those two worlds. Host before we get into what you do today and why you are here at the state of the net conference, how important today is tech to a campaign . Guest well, its become a core competency, much like it touches every aspect of the campaign. It cannot stress enough how important is to winning an election. And obviously, the higher stakes the election gets, the more important that becomes. In the previous cycle, 2014 cycle, the deputy executive director and one of our primary focus is with making sure that the cycle was doing things as well and our successors in the 2016 cycle continued that in senator gardiner is now starting this chair and he probably ran not probably, he ran the most Sophisticated Campaign without questioning. Host Corey Gardner of colorado . He and chris hansen and others are all now at the an rfc. Hes an incredible senator, the technology has become foundational to how you campaign. Host so when we hear it agreed in the newspaper, some as pressing the number, what does that mean . Guest in that context it probably means they are using data to have greater Situational Awareness and what they are likely to do on election day or during the election season because of the early voting and absentee, its no longer really one day, but a couple week window. And its possible now with technology and advanced data algorithms, et cetera, to get a sense realtime where voters are. Their likelihood of supporting your candidate or opponent and elected it to go. You put those data points together and have a general picture of how the election is going to go. At least youre doing it well. Host what do you look at a voter . You look at someones face the page, et cetera . Guest depends on the campaign and the level of sophistication. The more advanced levels, its possible to use a very long list of data points to analyze activity and marketing information. These trends go all the way back to microtargeting. You can now tank of the decade was the amount of sophistication creating the marketplace now available to campaigns. Theres always kind of the space race between the democrats and republicans over whos got the edge over these kinds of tools and that will continue for some time. At times they had the edge and its really about how can i put data points together . A more accurate picture of where they are. The primary data point is the first person contact. Just leveraging all the data you gather in the campaign and all the call centers, all the doorknocking, the online surveys and the rest and using the data in a centralized way and layering on top of that and analytical way to say if this is true for them, other data points available to you, what does that say about where other people are . I do president ial level, both democrats and republicans do that at a level of sophistication that is at least equal to what you see in the marketplace. On a statewide level, its the most its ever been. You cant rest on your laurels. Host how significant is microtargeting . Guest microtargeting is not handed concept because that is about building tranches of voters, using technology to help select george w. Bush to a second term. Whereas today it is more possible to use it as an individual level. Not in a spooky i know about you kind of way, but to actually identify voters in places that are would never have been captured by margaret targeting. And they give you an example. Lets say there is a county overwhelmingly democratic and historically no republican return en masse. This is very true. It works either way. And so, as a result, actually a lot of lowhanging fruit because there might be 10 republicans there, but they dont vote because it doesnt matter or its never been a debate it. Actually figuring out who they are, this is some info sites have been pretty good at. I know its important last Gubernatorial Race in virginia and will be important next year as well. So i know im not going to win in lincoln county, but theres that 10, 15, 20 republican. When these races are coming down to a couple thousand votes, thats the distinction at a very high level between traditional microtargeting of those who like to snowboard and whos that 10 in southwest virginia who might vote for democrat or whatever. Host one of the terms we have a lot todays big data. How does that fit in . Guest it can be overplayed, like any buzz term. The data is the most valuable asset you have. Also any other legacy data that exists from previous campaigns. I know this is something important last couple cycles as a result of the 2012 election. You know, someone volunteered, for example a cycle ago, knowing who that cycle is and its a big part of what i know on the left as well. Kind of an arms race over gathering more information, but also using it in a more intelligent sophisticated way. Host is up for sale on the market somewhere . Guest the voter data is public to most places. But the kinds of volunteer data and stuff is usually pretty proprietary to the political parties. There are exceptions obviously could this have more available in the marketplace power a lot of commerce transaction and targeting facebook as with increasing levels of sophistication and even things like one of my favorite analogies is the auto industry. Im not an expert in this by any means, but what ive been told is from that moment of interest when you kind of see and add to your windshield wiper breaks, maybe i need a new car. The auto dealers essentially three months to get you to buy a car statistically. They spend a lot of time, energy and resources figuring out who is in that tone and lets get them to buy the car. If youre online and you show any hint of an interest, go to cars. Com. For about three months everywhere you go. Thats an example. In the campaign, we dont have a three month window. With election day, early voting absentee. So theres a lot of commercial data points that can be useful to augment the data. Host the hottest that translate into your current job . At a foundational level, fundamental level, its even broader. Technology is fundamentally disrupting every sector of our economy. Entertainment, news, again, transportation. I challenge anyone to think the sector that hasnt been impacted in the last decade in particular. And yet government is behind in that area. This is more than the surface window address problem. This is creating a disconnect between the way we live our lives on demand, efficient, 24 7 world where we can watch egypt on smartphones at 35,000 feet, you know, and the way the government works. That disconnect is getting wider. Its created a lot of frustration. As i like how i leverage what ive learned from the tech experience, but also campaigned, how do we apply technology to make government work better, which by the way, also has typically the side effect of working more efficiently and saving money at the same time. The ultimate policy nobrainer in my view as services for lower costs. It is because the disruption by technology is so fundamentally challenging our entire economy and government has no choice but to reflect that reality. And it will. Weve been through this i dont think weve ever been through it our democracy was created in an aquarium aquarian society. It has improved upon itself for democracy is doing into an industrial society. We are at the same Inflection Point today between sort of an industrial economy in information economy or however you want to phrase it. That creates an amazing opportunity to not just survive as a democracy, but to create a more perfect union. He think about television and the amazing relic has played and will continue to play an obviously providing a transparent sense of ownership over public institution. Imagine what interactive technologies can bring to the table, where youre not just watching, but you can be a part of it. So that is my day job. Host are very different set of rules for government then there are campaigns . Guest and rightly so. And the public institution, which can be a challenge sometimes. Some of those rules need to be modernized and changed when he think about some of the paperwork reduction act, which was last passed in the 80s before most of the technology was on the scene. Its now actually having the reverse of that of ensuring because of the change in technology. There are examples like that. Under the leaders Innovation Initiative, the last time it had been reformed, top gun, any deal with technology, or it says present day, that applies to the bill as well but needs to be performed. So some of those rules have changed, but i think the opportunity is i dont want to say greater because this huge everywhere, but in some ways can be really impactful. I go back to those guys, the folks who started in the 50s starting out the tv. I read a great article once about how they did it. I think were the serious grownups and we are going to deal with the newspaper advertisements and traditional city buses. You guys just play with these. Of course, those guys not only became central to winning campaigns, but they were not to create games like 60 minutes and other things in the marketplace and information space. You could see a similar evolution in terms of Digital Technology and upcoming government where five, 10 years ago it was like okay, we are doing tv ad, kind of the old goa stuff. Is becoming increasingly central every cycle, the people that could become more more important to the campaign. Its not the only thing taken on maturity and i think it reflects reality of where the tech is. Host the Republican Administration has been the next, what do you see happening . Guest i see it as opportunity. The first point i would like to make is when it comes to tech policy, the bipartisan collaborative area, even during the most partisan times over the last eight years. Kirsty and steny hoyer to make sure that the our consensus driven. We dont do it on every bill, but last year through the Innovation Initiative weve got 35 bills in less than six months. You still have 380 votes to say that. And they are going on to become law. The act he signed at 11 07 a. M. On friday. They are closer with the innovation bill. So putting that they are before you get to the context of the political alignment, this Energy Whenever you have a new administration and a new congress to do things. This is a consensus driven area and will continue to be one. Well see a lot of progress. When you take on some of the four year issues and think about the fact there is party alignment, hopefully it will create the opportunity to create similar structural changes that will be beneficial for a system and democracy and the rest. Host where does privacy land . Guest so, its like one of those Great American debates. The technology has been new questions about an old value and that is certainly something that has been on the topic of our entire conference and i know the new administration because there are legitimate crossdressers and important determinations that can be made. What is important for a lot of people in this discussion is making sure that we are aware that we are setting precedents that will continue to exist in todays future. And so, we want to be you know, we want to be very thoughtful and sensitive to the fact that we are setting a precedent that lasts. If you look back to the generation, one of the things that we give credit for now is that they are very thoughtful about the precedents they were setting. We are in another moment like that when it comes to an issue that i do see. Is important for the public to be engaged throughout it as it plays out not just on one bill, but as a long growing public discussion because theyll have such public implications. Host you were in grade school and the telecom act was written. Is it time for a rewrite . The guest i know its being discussed by the chairs, the talking point used a lot in terms of the age of the bill in the technology. Its obviously a highimpact thing. Potentially one of the structural things thats been looked at. I think anytime you have the party alignment, you really have to start looking at how you tackle some of the issues. Interestingly, i believe the government in the 90s, it doesnt mean it has to be in this moment. But there is a great opportunity. Host matt lira, thank you for your time. Guest thank you unappreciated. They all come from an arab is, copyrights host now joining us on the communicators is the cofounder and ceo of a group called cyberreason. What is that . It is a company on the market and our mission is to protect the Big Enterprises to protect themselves in a new area of cybersecurity. Host how do you do that . Guest basically at the new technology that enables us to consume information from every computer in the environment, continue in real time and answer those questions. I would see it right now and not for serial activity in the environment. Meaning not just one virus than one computer. I was the adversaries or have permission to attack this company. We can tell you where they are, what they are saying, how they are moving and then you can rollback. Host so is it that your code is different . Is that unique . Guest what is unique is the mindset and our heritage. We really understand that type of security operation. Our heritage, i spent more than six years in israel, the nsa here and a few years and that government agents be in the cia here. This is with respect to the people we have. I think in general, it is bringing the knowledge of what adversaries are out there, what is their mindset . Then we develop the technology to protect this company. Host so you take that mindset. You do that as a Computer Scientist or as a terrorism expert . Guest thats a great question. I believe the two is the right combination because the way we implement the solutions in those technologies. We created a new big data technology, but the mindset is the same mindset. Once you have said this in the computer, it is very, very powerful. Host how far along are we with a. I. , Artificial Intelligence . Guest i think the people using a. I. Are using a lot of Statistical Analysis between what is collected in order to achieve the process and the things that are optimal. The easiest way we can explain it is when a level three analyst is looking for an attack, and usually you will have a hunch. We are using a. I. Technology. It is a real process of how to say hey, not just a hunch. This is a real attack. Host how did you get started in this area . [inaudible] i am dealing in part of cybersecurity in different ways and shapes. Some i can disclose and some i cannot. Host and is there a large Tech Community in israel . Guest yeah. Israel if you think about it [inaudible] the amount of people in the amount of entrepreneurship is enormous. Just in our state, there is more than 420 and the cybersecurity from. Every two people that left the army have an idea. They will pursue their dreams. Host wendy ju found that . Guest i sounded cyberreason in 2012. Since then, the company moved from three people up to 220 people. We have offices in tel aviv, boston and u. K. Host why boston . Guest we are looking for a place in the east coast because we knew we were going to have the Intelligence Group in tel aviv. In order to make sure that those two groups would work as one team and not just two separate teams, we decided that we wanted to go to the east coast. And then between new york and boston, we decided that we will be able to recruit and hire more talented people and by now we know we get the right choice because we managed to grow the opinion from zero to more than 100 people in boston. Host did you consider washington . S. Go we didnt to be honest. It is interesting because with hindsight, we would consider back then washington wasnt even on our list. Host so you are here at the state of the net conference conference state of the net conference. Guest the cybersecurity agenda is a super, super important agenda that needs to be pushed. The reason is cybersecurity is not the problem. Cybersecurity is a problem that is here to stay. If we as a company is not going to push and educate everybody about the cyberprogram, i think then we will be in a big problem. I think right now we progress in the public and private sector and start to understand that we need to start working because if we are not going to work together, those days are gone. Host your presentation with a chat with judiciary chair bob goodlatte. What did you ask him . Guest the new study that they did about encryption, that basically more about the use of encryption and what is okay or not okay for the government. Is it okay for the government to put the sector ensign encryption in order to enable the government to use encryption. In the old days it was of course yes. In these days, the answer is not so simple because once you put any technology, that can be used before the government, but it can be used for hijack as well. What we learned in the past two years is there is a factor, how will you hide it . And then we have a problem with our government with the kind of way to share information to become public and everyone can use