We beat sony and lg. Its kind of like a david and goliath moment. Were only a 10person company. Its quite thrilling. We have edgemotion technology. We take a very thin, slightly curved optically clear piece of acrylic glass, and we actuate the edge. It stimulates the edge of the glass to create panoramic, roomfilling sound. Its highly patented, we have 39 patents issued excuse me, applied for, and 14 issued. And its our competitive advantage in the marketplace on a global scale. Host why did it take 39 patents to put sound out of this acrylic . Guest it took us ten years to develop the technology. There is a totally proprietary approach to headache sound come make sound come out of this piece of acrylic glass. And we have all kinds of material science and engineering in the design of the product itself. Host so being issued 14 patents, waiting on other patents, whats the hold up . Guest well, theres really well, were waiting to make sure that they can come through. And we also apply for patents outside of the united states, because we need to be protected on a global basis. We also applied for Design Patents as well as, you know, scientific patents, so the look and feel of the product is also protected against people who dont recognize modern patents. Host whats the process like for getting a patent from a Small Business point of view . Guest well, first of all, its quite expensive because, you know, theyve made it quite expensive. Its not easy, and it takes a while. You dont get it within 24 hours or even nine months. It sometimes takes a whole year. In the meantime, youre in the market place somewhat unprotected. Host so demonstrate the product, if you would. Guest okay. So were sending a, we can send a blue tooth signal to the speaker. It processes into a left and a right channel. You can feel it vibrate, cant you, peter . And also its a guide pole in that it projects sound backwards and forwards. And so in a room it disappears into the room because it fills the room with panoramic, roomfilling sound. You can run it with a wire as we have here, or you can run it directly with a blue tooth signal. Here, im going to play it a little bit louder for you. Host and its the glass thats playing, correct . Guest you feel it. Its vibrating. So here, ill show you. What were doing is were vibrating it from the edge. So our fundamental technology would allow us to make the glass on a picture frame into a seeker, would allow us to make the wind shield of your car into a speaker, would allow us to turn light fixtures into speakers. This technology thats why we have such strong patents on it. It could to do a lot of different things. This is our very first product. Host why are you up here on the hill . Whats your message to members of congress . Guest the message to congress is help us protect our patents because patents are critical to what were doing. Host gene dovidio of clearview audio, thank you, sir. Joining us now is james grace with the panasonic corporation. What do you do . Guest im the director for new Product Development in the automotive area. Host and what kind of products is panasonic developing for the Automotive Industry . Guest we have a lot of business in what we call multimedia or infotainment. Were number one market share, actually, so a lot of what i do is looking at the future of those products. But were also trying to branch out into some other product areas. A lot of what we do in the automotive space is take our technology from the consumer area or other areas of panasonics business globally and figure out how to apply it to automotive, so thats a lot of what i do, figuring out how to bring that technology into host so what are some of the products that youre displaying here . Guest we call in the rotary control tablet, or sometimes we call it the next gen integrated center. The big innovation here is the nobs that we knobs that we invented. Theres been a trend towards cars being designed to use all touch screens. Eliminating knobs. And it kind of has a new, a hightech feel to it, but its also caused some problems in terms of the systems being a little bit harder to use. So what weve done is develop these knobs, and theyre actually patented Panasonic Technology that allows us to put a rotary knob right on top of the display. So its kind of one of these best of both world situations. Host so this would be built into a car . Guest yes. You could imagine this might be built into the center stack of a car where you might control the radio. Weve designed it to be easy to use, you can put it into that dual screen mode or the full screen map mode. But the real kind of innovation here is that we look at this, the function of this knob kind of changes as you use the system. So if i push here, it becomes an h backup, and what it does is allows me to get all the benefits of a touch system where i can reconfigure everything, i can use the color to tell the customer what the function is, but they can reach out and touch the knob. Host how do you address the issue of distracted driving with all this equipment in cars today . Were all mid being around with fiddling around with knob displays. Guest yeah. Thats actually a big issue that were trying to help solve which is a good segway to this other product on display. Unfortunately, i wasnt able to bring the entire interior of this vehicle here, but we developed the driverfocused hmi, and the idea behind that is that we took all the stuff that might normally with be found in the center of the car, and we moved it in front of the driver. The target that i gave the team was to exceed all of nhtsas requirements, and in one case weve exceeded them by more than 30 in terms of the requirement that says youre not allowed to put displays low in the drivers vision. So weve designed this thing host and thats an actual requirement by nhtsa . Guest yes, absolutely. Its designed to keep you from putting a display next to the drivers knee where youre having to look down in order to operate it. Host all right. Guest what we did was we put all of the content that might normally be found in the center stack of the car and put it in front of the driver so everything is designed around a twolayer menu system. So you only ever have to go up down, left right, and the menu system host thats what it looks like . Guest absolutely. Host theres the display there. Guest so we put everything in this instrument cluster as well as a headup display. A headup display is actually a good example of technology that comes from our consumer space. Turns out in a car not all that different from a projector, and panasonics been in the projector business for a long, long time. So were taking that technology and applying it in the car which gives us displays that are actually 40 smaller than our competition. The benefit is we think our customers can put them in more cars, and we think thats a way of addressing safety. Host what kind of regulations do you have to deal with besides just having things on the side of the car . When it comes to a headsup display . Does that have to be approved . Guest absolutely. Another big requirement that we designed around in this driverfocused system is the pastime requirement. Nhtsa has guidelines that say that you should be able to complete any task in the system in less than 15 seconds, 2 seconds at a time. So if youre looking at a screen, you can look at it for 2 seconds, look back to the car. And you should be able to do anything within 15 seconds. So it could be entering a navigation destination, finding a song on your ipod, its very broad in its definition. And we think the benefit of this twolayer menu system is weve put everything only two steps away. So you can see here theres only four domains, audio, navigation, information and settings, and then each one of those domains has a dropdown menu. We think weve exceeded those requirements as well in terms of getting every customer to access all those features. And one of the things that the team did was we left a lot of stuff out, and i think thats really the key to making systems that are both like really fun to use for customers and safer to use. So, for example, theres no way of typing a navigation destination into the system. You cant type a, b, c, d. We use points for that. Or one of my favorite features is theres an app for the passenger, and its showing it right there on the screen right now. We call it the remote pilot app. So right now most people are using their phone in the car, passengers looking up what restaurant theyre going to, and somebodys got to type that destination into the system. Here you can just find where youre going and then hit a button, and it sends the destination to the car, and then the customer gets a popup in the headup display that says, hey, youre getting an incoming destination, would you like to go there . We think thats a way of giving people access to what theyre doing anyway using yelp in this case right now to find this destination. She hits that button, it immediately gets into the navigation system, the driver never had to fiddle around with typing anything in. So, you know, we really designed this system, kind of a new way of designing the interior of a car, easier to use and more enjoyable, to be honest. Host what about use of voice in cars . Guest yeah. Thats another area where panasonic has a good advantage. Weve been in the microphone business for a long time, and we do a lot of successes, for example, active Noise Control is a system in a car where theres a bunch of microphones. The road noise, and then we actually generate sound in the system that cancels out the road noise. That same technology can be used to improve a lot of voice rec as well. We have one piece of technology where we call it the array microphone. You can blow wind noise across it, and its almost as if youre sitting in a library talking. We think those kinds of technologies will help us to make speech recognition performance better. Because right now its a little irritating to people when they say, hey, tune to this radio station, and it says did you say roll down the windows or Something Like that, right . We think those Technology Advantages will help make it easier and better. Host is technology in cars exloading . Guest yeah, i think it is. Ive been talking a lot lately, and when im doing speaking engagements about something that i call the carness of the car. I think for the past ten years since ive been part of the industry weve kind of had this explosion of more and more technology, and in a lot of ways trying to duplicate what people have in their Consumer Devices in the car. And there are a lot of cases i think weve kind of gotten away from what it means to be driving a car which is actually really fun and, you know, cars are amazing. I think we need to start focusing the technology on how to make the customers driving experience better. That navigation example i gave was a good one where people dont want to be bothered with typing in where theyre going. If you can just hit the button and it goes there, i think thats better. I really think the innovation thats going to make cars safer and better is when we start to say just because we can doesnt mean we should. Lets design stuff thats really focused on making the car experience better. Host james grace, some of the stuff were seeing, is it on the market . Guest not quite yet. We havent announced the customer for the rotary control tablet, although weve got quite a lot of interest around the world. I was just in china of all places last week showing that off at a conference. If i had had 100,000 of them with me, i could have sold them all. Unfortunately, i only had the one. And this concept here was really a vision we had, although you have seen Companies Like audi and bmw showing concept cars that reflect similar ideas, so i think it wont be too long before you see any of these things on the road. Host some of the new Automotive Technology being put out by panasonic. Be Benjamin Chen is the president , i believe, of arkami. Guest were located in california, and im here to talk to you about a really exciting product that weve got. And, basically, my id key is essentially a small, handheld device. Its quite light, and whats wonderful about the this device is it allows you to protect yourself. This device allows you to store all of your passwords and files encrypted on 16 gigabytes here. Militarylevel aes256 encryption. You can only access this device with your fingerprint as well as a special code that only you know. Its also required to access the device. And once youre in the device, you can access the information immediately on the device. So i can basically come in here and look at all sorts of different types of passwords that i have on this device, and i can come in and actually look at that information immediately. In addition to that, the device has the ability to clock other things. It has wifi for mobile devices, it can talk to the laptop as well as connect through usb and charge at the same time. So lets go ahead and see what that looks like. Im going to go ahead and connect us back in here. And, base clay, what weve basically, im here now at amazon looking to do a login. It knows ive authenticated and cleared the device, so we basically work with all web browsers. We know that were going to amazon, we find the relevant profile to log you in, and we simply click it, and it fills in the user id and pass word for you. Its just that simple. Host does it go through the cloud . Guest no. One of the things that we thought about, and this is kind of controversial, is that if im a hacker today, im attacking in three areas. One, your computer; two, your mobile devices; and, three, your cloud. So our thought process is trust no one. All we want to do is have all the information only on this device which you can create a backup of, and i want to keep it with me turned off most of the time. Host whats, whats in this device . What are you using . What kind of technology . Guest for startest, theres a clip toe chip on the device crypto chip. In addition to the map, the encryption which we know today that even from the snowden announcement that encryption works. So the key is to make sure that its being done properly, and were trying to make that accessible to everyone. Host Benjamin Chen of myidkey. And now joining us on capitol hill is Michael Fiorito. Guest im Vice President of eyelock. Host what is eyelock . Guest a security company. Host and what does that mean . Guest basically, Technology Based on your iris, okay . So people are are familiar with biometric security. Your iris is a biological constant, and what weve developed is a product called my risk. Usbpowered, tied into your computer, and well show you how we can log into our computer, manage our passwords, user names utilizing your iris. So if i take a look at this, see it turn green . Voila. With this device comes a password management tool, and we can tie in any site that is we visit regularly that require our credentials. We can tie in our operating system, so whether its mac, lennox, windows, any of those things that you go to on a regular basis that require an authentication we can tie with your iris. So you can set these dynamic, long passwords and essentially fit forget em because now weve got something thats much more secure to authenticate and validate. Host where does the image of the iris is it stored somewhere . Is it stored in the cloud . In this device . Guest we create a mathematical representation of them. So the only thing thats stored on this device is a unique code only to you or to any user thats authorized to use this device thats been enrolled on it. So its about as secure as you can possibly get in terms of security. Host we were talking with another Company Earlier about the ears, and the uniqueness of ears and how theyve developed Technology Thatll open to up your phones with ears. Guest sure. Yeah, so theres numerous types of biometric markers that can be used in accessing for security applications, and theres levels. If you look at dna, thats the most authentic way of discertaining two people from each other. Next to that is iris. And then after that it kind of goes off of a cliff when you look at fingerprints, facial recognition, Voice Recognition and all these other things. So when we look at [inaudible] a lot of those other types of products, youre looking at one in thousands, ours youre looking at one in 2. 5 trillion. Identical twins have identical dna, they dont have identical irises. So in scale i like to let people know those types of facts because thats when it makes them open up to the opportunity and to look at this type of biomet rake mark biometric marker. Host is this a product thats on the market today, and how much does it retail . Guest right. So launching, well be shipping in mid july. Rice point sub 300, and thats why we chose vox because of their reach taking us to mass market. Host why would somebody whos just a casual user and would this work on the phone as well, a smartphone why somebody whos a casual user or, why would they want to spend 300 to secure their password . Guest well, i think if you look at the news of late, heartbleed bug, the target breach, more and more often these stories are coming up. And i think if you were to ask the average user, ie, right before christmas, you know, christmas time if your debit card or credit card got shut down, would a 300 investment over the course of a year been worth it for your peace of mind, if you will, tie to your bank, tie to anything that thats sensitive and critical to you . I think most people would say yes. I know i would. Thats one of the big things. And as time goes on and technology increases, you know, obviously, the price points start to decrease and volume picks up. Host who developed this technology . Guest we did. Selfproprietary to eye item lock. Were headquartered in manhattan. Our technology is in new jersey, and we manufacture in the u. S. Host Michael Fiorito of eye item lock, thank you for your time. Guest thank you very much. Host Michael Boczek is the founder of descartes biometrics out of seattle, washington. What is descartes biometrics . Guest were a u. S. Based Technology Company commit today the design, the manufacturing of Biometric Authentication Solutions specifically for the mobile sector. Host in english . Guest well, ill give you an example. I have an android smartphone here thats locked, so im going to engage a scanner and simp