Transcripts For DW Coca 20240705 : vimarsana.com

A few days ago. Just trying to sign in to see on the job. They wont be silent. Starts june, 3rd, p w. The sufferings industry produces 470000000 plastic offerings every year. Designed to be used just once and then thrown away a quarter of them made but just one company. Coca cola had total of sales currently use almost 3 times as much plastics dispatch the case is the biggest part of the philippines is clearly struggling with the plastic pollution. Urgent action is now beat it to end the Plastic Waste crisis and is a global break. Drink co pays the way to go to the category. They can make a difference. They have the scale, they have the brand expertise to really dry chains. The is the Worlds Largest soft drinks producer. Really serious about turning the type of Plastic Waste the the the be used to be ready to see a co booking episode of the road or washed up on a beach. In the 1950s come with solving glass bottles that the company collected, washed and refilled. Heres refreshment you can enjoy quickly and conveniently at a place to put the bottle when youre through. Youre going to see cents back. If you return the bottle enough to buy stick of bubble gum. The so wanted come start using single these plastic in the 1st place. The coca cola is getting around in the big to lead up by the 1970s homes to fund come. Kids were preventing the benefits of plastic people take pounds of your shopping. The best Strong Enough for the life it was on down to be more convenient to conceive this. What was it . Its a bit difficult. The so when the beverage producers were selling the syllable bottles they have to pay for all of the costs of operations associated with getting the bubbles back, watching them refueling them, etc. Lets put them back in the rack. Mack, when single use packaging was presented to them, they realize that they could effectively externalize all of those management costs onto the municipalities. Youll love them, and that is why it looked like such a good financial deal for them. And thats why they went for the cars away the plastic good home, the environment in 1971 report commission by coke. Compare the environmental cost of different types of packaging. It concluded that the returnable gloss, bulky is the ecological container. Paul excellence. The cook started using plastic anyway, the paint was never published. Single use plastic is just a massive money. Save us all sorts of companies, including type dakota. They use incredibly cheap plastic to make that packaging. They put it on the market and then its job done is gone. Co owns are the 200. 00 brands, including splunk. A santa and 55 brands are bought in water. And 2 moons bottles add up to a lot of plastic. Coats uses 3000000. 00 tons of it a year. Equivalent to 200000 pumpkins every minute. The home for them and the fund dumped or lifted Public Awareness of the Plastic Waste crisis reached a peak. The problem is now visual, it wasnt 20 years ago. We didnt have all these photographs on the internet of caps in the bellies of birds. And turtles being choked by plastic. We have them now. We cant shake that from our, our, our brains. We see it, it makes us upset. And it even makes leaders of Beverage Companies upset its moved beyond an economic issue. This issue of, lets externalize the costs, where we can to one of an emotional issue. Do i as a leader of a company want, this is my legacy. The thing is that the z yet is get into office. When they retire. When ceos retire, they will start to talk about sustainability and environment like, what did you do that when you were in office . I jake beckers spend 16 years at the coca cola company. When i was the, you know, consume is hate, excess packaging. And the packaging, they hate the most impressed brands spend a lot of money understanding, you know, that co target audience perceptions attitude to life, whats important to them. And so when blue planet to came along, people start to get very angry about plastic. I feel that then Big Companies like to kind of find themselves on the back foot. You know, they but they, but then now behind the cub, they know having to play catch up in the face of the public backlash. Coca cola stewed by that single use plastic. Both of those basic custom is still wanted them. But in 2018, they stepped forward the plan to prevent them ending up as a link to the launched with a slick social media campaign. They cooled it well without the waste. Make punch to make the packaging. 100 percent recyclable, use 50 percent Recycled Content. And collect and recycle one button. Ok. For every one they sell by 2030. With full year since conch launched is class canada achieve its targets and when it be enough to combat the companies, Plastic Waste problem. So lets just break it down. Coca colors World Without waste projects. So the 1st one is on recycle delivery. The truth is the co packaging is recyclable, whether its peachy bottles, cans, cardboard. All those packaging items are highly recyclable. So that pledge is effectively already met the conks plastic buttons made from polyethylene, tara satellite p, d t, one of the easiest prospects to recycle and con, prints the word recycle on nearly everyone. So kind of claiming that they want to make 100 percent of their products, recyclable is kind of a bit of a mis direction, because in most cases they already are recyclable. So theyre not promising anything new. The question is, will it actually be recycled . Kind of be recycled in that location, buried in the small print of that . Well, we got waste progress report. Theres an admission comp says methics bottles, only recyclable, which infrastructure exists. What happens in places where it doesnt when youre living on a topical items like samar, its very difficult not to become an environmentalist or a lover of nature. Ready ive always enjoyed coke since i was young. And one of the reasons i actually was happy to drink coke is it was always bottled in glass and some more coke didnt have a Plastic Waste problem here because it strings had always been bottled locally. And so re fillable glass the good thing about the glass bottling was that people had an incentive to retain them because there was a deposit. And so most class was reused. February this year they switched from glass to plastic, completely. If there were no more glass bottles, and it was all plastic and that was a shop to be honest. In february 2021 closed its re fillable blond sparkling light and began shipping thousands of plastic bottles to some of them. There was no real warning in within days to seize more plus the glittering around the place of, of coca cola in fender and sprite bottles. That were obviously ones that are just come in because we havent seen those ones before. There was no Plastic Recycling plant on some moment to get recycled. The bottles would have to be collected and exported to australia where a small island and were in the middle of the South Pacific the population here. So i was only 200000. 00 so to generate enough volume for us to actually set up a recycling facility is impossible. The reno run to some charity that collects recycled with materials for x it has been a increase of plastic bottles with the switch of coke and i think co contribution to one 3rd of the plastic bottle ways here. As im more co gave a donation to marine is charity to help with collect to mobile phones and incentive for skiing. That phase people, 1. 00 for every 23. 50 both the ones that they collect. But its clear that conks efforts to prevent a new plastic bottles ending up as little a not working we rushed, we need about 1000000 bottles to fill out a 40 foot container to ship a 40 for the out of someone to australia. It costs roughly around about 6000. 00. We have yet to explore it out 1st contain us and weve never had any plastic lease, somewhat. The plastic bottles, coke. Impulse dissimilar, a 100 percent recyclable in theory. But to do maturity can ship them to australia, not a single one will be recycled. If we hadnt switched to plastic, we wouldnt have created that problem in the 1st place. We made something bad worse, and now were having to work out to to fix it. So its a shame we even went down this path in the 1st place when meals coca cola to take part in this field. They declined our invitation, but they gave a written statement on some of my side, the wherever we sell our products. Were working to ensure there are regional collection and recycling solutions so that none of our products end up in the environment to further drive recycling awareness in samoa. Coca cola is launching an Education Campaign to encourage consumers to recycle coke as well in the way to making its bottles, a 100 percent recyclable. But globally, 44 percent of them. Some 49000000000. 00, both of those each year. Never reach a recycling plant. But comp, 2nd branch promises to change all that they say they will click one button ok for every 1 may sell by 2030. This could make a really big impact on Plastic Waste. But only thing on track to achieve it. The 2nd pledge which is collecting one bottle back for every bottle or can they sell that . What is going to be much more challenging to achieve that and literally means getting a 100 percent collection for recycling and we know today theyre not even close to it. The you do days really boost or the biggest deficiency to it the next week i did it. Victoria is a new brand is that can be a key to see that the country that can you brand that we used to call the power bus because we are losing the revised we are losing next door. Yeah. When i go to a village is i see plastics. I go to the lake, i see plastics. I visited revise. I see plastics. It really makes me feel like we are losing so and naturally and beta mean companies, they took a corner only in the brand. They produce all the print for 1000, but was by our that is the most to 500000 plus voters in the print for i was like in some of our glossary fillable buttons, well ones coming in uganda. But the country has seen a gradual shift to single use plastic, a coca cola is the biggest part of your time youve done, as you can see are low, but we are finding coca cola photos. This is also find a product of coca cola. This is cool, cool. I once i good did it for you. So this is where you take bicycle california why should we see plastic everywhere . Coca cola. The problem is not to the time. The problem is that there is a more plastic done to do with the system. Kind of cool we sais do with a quick one, but 2 for each. But are they said, you god back do you can never do death via kindly invite you the coca cola has a recycling fountain component capable of processing over 250000000. 00 bottles per year. But for the past 3 years, it has not run at full capacity because they couldnt collect enough photos. The plant long to utilize on informal waste tickets to do the collecting. This is informal ways because that connects 60 percent of all the plastic. Theres recycled, lively. Its never be any, keep off the system, the. There is no one in that was who wishes to walk on the dumping sites. People come here because they have no choice. You what didnt i was on you on like 1. 00. They are is here 7 days a week. They come from monday to sunday. Small steps is such a Large Organization and we focus on Children Room and go in that dumping sites on my those whenever they see me children or is come running to me because they know maybe i have shoes. Maybe i have something to take off of where we maybe not gimme a call or yeah. And then yeah, i dont know why dont you let them know what you what you put on the, because im always like when you send them to come here to the tv, the tv like many developing countries. You can to doesnt have the results easy to sort of process its plastic white here were cycle drinks, bottles a mix with watching food, waste, t nappies and even data animals. I dont think that have the capacity to collect by themselves because most of the plastic is dropped in. This is like these. I think they need these people. Big plastic creates is like coca cola or with those informal ways because a great deal waste picks it collecting bad plastic bag, preventing it being bent and dumped into 10. The Companies Need to insure waste because and enough to provide for their families. Coca cola could not provide information on how many bits, both of those are collected in uganda. But its, since its working to help waste because the Waste Pickers are often some of the most Vulnerable People in their communities that can include child labor and other unacceptable practices. To help combat this, we recently developed a set of tools designed to help us understand and improve Economic Conditions for people working across the waste collection. Jane cook says its going to keep sending plastic buttons, but it promises to collect one for everyone. It sounds like 2030, thats a 100 percent collection, right . Its according to its own figures, on average, across the well, its currently collecting just 56 percent. The final page is to use 50 percent Recycled Content and its packaging. This would reduce the amount of new plastic coke needs to make his bottles by hoff. How is it getting on . Since 1990 there had been lots of coca cola pledges for Recycled Content and they have failed on all accounts. In 1991 coke introduced both tools made from 25 percent recycled plastic. Just 3 as linked to it phase the amount then co chrome is 10 percent recycled plastic by 2005 chief just 4 percent. A few years later, a new pledge 25 percent by 2015. They reach just 7 percent. A report published by coke in 2015 reveals that the company failed to reach its target because it encountered challenges including low supply with so many plastic bottles out there in the environment. The why the coke struggle to get hold of enough for cycle plastic a lot of Companies Make commitments about how theyre going to increase the Recycled Content. Thats great. Exactly what needs to happen, but it increases demand then at the minute were in a situation where the moans for restock material is really rising. Recycling Companies Like this one in the u. K. Produced recycle plastic and send it to brands to use and they have packaging these bales of plastic cool p e t the plastic that we used to make drink bottles. This is a plastic bottle, but obviously this is a nice state to be used. So the next stage is get cleaned up sterilized and turn back into the tooth grade material. And i have here the kind of material that we end up. We say this is flake, then that gets melted down time to dependents intending to new. Both of those favorite spouts, sofas, they drink, also ends up as a drink. But not every bottle can be made back into a new bottle. Recycled plastic must reach certain hygiene standards before it can be used for food or drink packaging. In order to make sure that can seem is know that when they buy recycle back to the safe we make sure that material that have food in it continues to have food in it. So if something had a cleaning product in it, its not free. Great book tools that dont meet the standard will be recycled into lower grade products like plastic trains, full tech stuff. But some buttons dont make it to the recycling center. Actual things both where you might have an own about. You might be in a picnic and then you come find the recycling bin and it ends up in the near has been, then it doesnt get recycled. Moving to any tiny recycled well, does it have a nice night . We need to be more. We need to get back to wrapped in a shortage. Your boss is coming back means that supplies coats with keep pace with them on the great recycle plastic is now soon topic level commodity. It could come get hold of enough with cycle plastic. It risk missing its target. Once again, how, when it has become this barrier, the every bottled, the conch has been investing in its own recycling facilities to produce more food, great with cycle plastic the base closely promo shows of its linked to its in the philippines, the, the president of coca cola the philippines garris mcgowan was surprised when we open about the waste problem. We recognize its only acceptable that all packaging ends of an oceans and landfills and faces where they should. And so in the philippines, were taking the lead. But just as in uganda, owning the recycling plant doesnt mean the problem. So collection is the real challenge. The growing up, i saw coca cola in glass bottles. I feel like st late eightys. But then early ninetys, the plastic bottles were introduced globally and its reach of course the shores of the philippines. Coca cola has been sold in the philippines for over a 100 years. Coca cola is very popular in the philippines. Its a coca cola nation. Theyre always number one in terms of beverage, filipino traditionally by products in small amounts, according to that means, capitalizing on this culture. Coca cola buttons have been getting smaller to which increases the quantity that need to be collected. Look at this all the small buffalo, so this is the craziest creation of coca cola. So this kind of product that we, filipinos has been regularly bombarded with advertisement from coca cola saying that the coolest drink ever of all this set, the bottles are supposedly recyclables, but its not being collected properly. Theres no system of collecting it properly, and theres no system of recycling it in this particular area people. And so ive seen our temporarily dump sites in our oceans in our rivers. All of these things in this on site majority of the ways that are here and you can see our Plastic Waste the philippines is clearly struggling with the plastic pollution. We dont have enough manpower to collect all the ways only 21 percent a p t. Both tools currently collected for cycling in the philippines. Just as in uganda without big investment in collection codes, recycling content is online to run up full capacity to produce the food, great test, a coke needs. Coke said that the challenges around recycling a collection in the philippines are not insurmountable, but will clearly require long term multi sector holistic approaches. And they said they are making a major investment to spur domestic recycling and increase Production Capacity for food. Great, recycled p. And we are also launching the 1st 100 percent recycled plastic beverage bottles in the country with plans to further accelerate this coca cola failed to reach it through a cycle of content targets in the pulse because it couldnt get hold of enough for cycle material. Wed be different based on the Recycled Content of its boltons isnt from 8. 6 percent in 2018 to just 11. 5 percent in 2020 at this rate they go to full phone, show that 50 percent target petracola is an absolute must serve green washing green washing is pretending that something is green, when actually it is anything but green. They have a whole history of broken promises when it comes to their commitments. So maybe they just hoping that this one will go away and everyone else, guess about it. When we also cope if they thought they were on track to meet that target, they said we are confident we can reach the goal of 50 percent Recycled Content as a global average in beverage packaging. Based on the progress we are seeing for recycled material and collection rate goals, do go hand in hand in order to sustain high levels of recycled plastic globally. And at a local level, we must improve collection rates wont cook except the collection is crucial. Theres little evidence of the Company Coming forward with concrete solutions to boost collection, right. And it turns out that with them from the stones, that collecting recycling. Good. So the Plastic Waste problem had very deep seated doubts about the ability of certain types of plastics to be recycled at all. Either because of technical difficulties or because of collection difficulties. And if you cant collect enough of a product, it cannot be commercially recycled. The cost of collecting and processing was often moved and the plastic was, was so the fledgling industry barely to call i would like to think that itd been more energy and effort and money as opposed placed in developing a more viable recycling industry. The. Youd have a different result the plastics industry ramped up production of plastic on the problem is that recycling with tackle the waste. But recycling has barely made a dent. The only 9 percent of all plastic ever produced has been recycled. From the very beginning, the cost of collecting processing and salting his hand. But the recycling industry and to make matters worse, it faces stiff competition the, its really important to understand that the vast majority of plastic is made from fossil fuels. Most new or virgin plastics. I made some chemicals derived from point to natural gas. Oil is made use of energy fuel to reduce Global Carbon emissions, sales these a full cost to decline. The oil industry is counting on plastic to make up the shortfall and the ramping up production recovery and recycling of plastic costs more money than buying virgin plastic food. Great recycle b t as always, been more expensive than the budget equivalent. In 2020, it was double the price. The impact of plastic on our oceans is now well known. But Plastic Waste cause its other Serious Problems to Tiffany Watson more than 50. If it was porous countries, we do a lot of disaster response. Hurricane slots. In our work around the world, we see prostate being banned all the time on street corners in life and dumps. And we can see that was having very serious consequences for peoples house. And for the climate, the of the we see minute children, especially about it is coming with the symptoms of asthma travel. How are you to be comfortably clinically cox the hospitalized. And the percentage of them and in bad outcomes most of these, especially not many areas, could it be that it to environment exposure as including the publisher on the air pollution income lot is caused by a mixture of things please. And lot of Plastic Waste in the city. So in the areas we have, people do not have a system to collect, to disengage and dispose of people resort to binding these garbage plus. Because for the event switch directory, a topsy. Yeah, pull some kind of clothes damaged, almost in the tissue in the body. But most of the tissues that affected the logs and the brain the rates of lung cancer, our also rapid increasing in uganda. In april tradition, way up, people below smoke without too much they i probably shouldnt be responsible. Theyll cut me good guy. Ok. Patients who have a lot of diseases. They do stuff on us shut a we the electronic people who have asthma. Its like someone is holding onto a neck waking up in the night when she cant breathe when she was coughing. Its mixed use sad because you see someone struggling with life from a program that could have been prevented program. You can do something about globally around 40 percent of all white is burned or not been dumped. Researches now revealing the impact this has on people on the planet to reduce the binding of its bottles and hit its one without waste target. Coke would have to dramatically increase collection right across the well. But the price is another challenge. Far too many of the bulk needs that do get collected or contaminated and can be made into new bottles. So whats the solution . Theres not enough food, great quality, plastics coming back and you need it to be good quality and clean. So we need to pose the systems. This is a system where every time you buy a fossil, you pay an extra charge, maybe 10. 00 pence, maybe 20, you know its only small. Then youll incentivize to take the box, the show, they give you the money box and this is called a return deposit scheme. And its in place across many countries in europe. Germany, finland, denmark and sweden are among the countries that only have deposit systems for plastic bottles in plants. And they, what all of them collect outputs of 80 percent of that buttons in the usa states with the public system. So both to bills also top the recycling lead table space with out or at the bottom. A deposit return systems are proven to work. They get 9 out of 10 bottles back, but they also collect exceedingly clean quality material. So we can put those bottles back into new bottles. So if deposit systems work so well, why dont more countries have them when i came to brussels in 2015, the Beverage Industry was very much loving against deposit return. There are a lot of tactics being deployed that corporate lobbyists can use and theyre very, very effective. They will complain that the policy will affect their business and therefore affect local jobs. If you ever ask the beverage sector, why do you fight deposits when they work . So well, they will typically tell you theyre too expensive, theyre inconvenient. They are administrative leave burdens. So this is the fight thats going on behind the scenes. This briefing document for coca cola, theres lobbyist linked in 2016. So its a policy, its confident warranty is to fight back against an under the fight back was recycling targets. Deposit return programs and refill quote us. So we know what the sentiment at that time was from this fleet document. But since launching wild without waste code has made a utah they now have changed that position in some countries. For example, in scotlands quicker kind of came out and suppose of deposit schemes, because thats one of the few ways that they could actually get samples back and recycle them into other bustles. As we are now for the 1st time seeing these companies realize, the deposit return is the solution for them. But is recycling even the onset is the real quick, a more efficient way to reduce Plastic Waste p t. Both those are the cycle, but that doesnt change the fact that the main thing we need to do to solve the plastic forces is reduce the amount of plastic being generated. In some countries cause launch take a study in plastic bottles and as the t v ads clearly show the design to be refilled and we use in brazil, theyre investing and refill. And some other countries like in south africa, which i think is a direct reaction to the public outcry of a Single Use Plastics for one refill level bottle to replace 25 single used bottles and present. Theyre replacing 200000000 every year. Why some co clothing, the amount like we use simple bustles, requires a lot of investment. They have to collect those bustles, they have to wash them and put them on the market. Re fillable bottles reduce the amount of plastic being generated, but cook has to pay to collect them. And that effects profit even though, because his own Research Shows that there is 3 times great to brand love and trust it coca cola with the do something meaningful on the environment, but ultimate even comes down to shareholder value. And the thing about the shareholders, you know, they wont, they have tons of flesh. Although conk says its serious about combating its plastic weights. Problem, a big expansion, re, fillable bottles is not part of it. Strategy. The single use prostate accounts for navy hall of conks total packaging re fillable bottles, just over attempt coca cola is holding on hope that one day recycling will clear up its mass. Meanwhile, they going to continue selling over 300000000 plastic bottles every day. For low Income Countries already button with pressing problems, Plastic Waste is a low priority. So the crisis is set to get was able to speak for the entire global. So countries we, i left out in the 4 district and use of assessed in ability for Companies Like coca cola, d o. D, without twisty, it is only may be a pretty good book in the u. J to right now, we are the ones, the subsidy, mo, from the problems caused by plastic photo ship. Globally, conch is not currently on track to achieve its one without waste goals. And even if it does, its making button some 50 percent recycle plastic means theyll still be using 50 percent of new plastic requiring around one and a half 1000000. Tons of it equivalent to 52000000000 new buttons every year. Ultimately i would have liked to have seen, our vision is to get out of Virgin Petroleum based plastic. Wow, thats pretty cool. You know, all vision is to make of both those a 100 percent from recycle content. Wow. And this by 2030 conch has not reached its goals that voluntary targets have absolutely no hook. If you dont meet your voluntary targets, theres no impact. We really, really need to see government step in. We need to see clear finding targets to force companies to reduce plastic that forces them to invest more in developing reasonable systems. And so really just rethink how they do business. Wal codes struggling to turn his dream into a reality. Mountains if its plastic bottles appearing. Um so what does co have to say . We have been clear that the challenges are great through World Without waste. We are hoping to shift the mindset from coca cola being the face of the problem to being the leader in finding solutions. We believe we are making good progress, but we have a long way to go. Its this yesterday, this resort that were at actually did the Coastal Cleanup for about 2 kilometers of its beach. In the back of this truck is what they cleaned up. 250 kilos of plastic garbage lets can we cope bottles are here coca cola, coca cola, coca cola, coca cola, coca cola, coca cola. Weve seen a pattern here. So half of the bag was just one brand, coca cola, a clean this beach every single day, forever and always get this much garbage. It has to change this has to stop because if not, what do we have left . The. Ringback the of the, to the point, strong, clear positions, international perspectives, confusion over the board and ukraine. What is the current strategy . What happened to the concert offensive visit underway . All the reasons on the tax on russian law already part of it. These are the questions we off today. The on t w, the little guys. This is the 77 percent the platform for the 3 issues. Id share idea you know, on this time im not afraid to pass and then it gets to talk to the young people clearly have the solution, the future of the 77 percent every weekend on dw, the one of main kinds, oldest ambitions could be within reach what is it really is possible to reverse the researchers and scientists all over the world for you know, race against time. They are peers and rivals with one daring goals to help smart nature. The more likes watching it on youtube. Dw documentary, the, this is data being used and these are our top stores. Us senate has voted to raise the country the field. But in the threat of a credit default, just a 4 days ahead of the deadline, sit by the treasury. It also show