Kalyan gathering for yet five hundred fans got a leg up. Whether youre a petrol head or just a casual motorist youll almost definitely recognize our first car the Volkswagen Beetle the cult car is an icon not just in germany but all around the world eighty years ago the first beetle came off the production line fifteen years ago it was the end of the road but the beetle mosts on in the memory of its past own is and thats why a bilin photographer has published a book highlighting its golden years. Family member a second home and a means of transportation for generations of people the v. W. Beetle was part of their world the photos remain. In photographer york lehmann has been collecting them the car is special to him and a chance and its him like no other. Its different from all the others it doesnt stand for luxury but maybe for simplicity. A simple affordable car was just what west germans needed in the postwar years to get rolling again and taste a little freedom it was also the first car your claim on ever rode in. The first memories in the photos of my mother for instance or of her carrying me when she got out of the hospital. I just been born and my father took pictures of us thats actually what started this collection. Long before the v. W. Beetle has always been a part of his life as the drivers log book that his mother kept for so long a test. She chronicled what shed experienced in this car with my father and where wed gone to. Your claim and has picked up over two thousand people photos at flea markets and auctions now hes collected the best of them in a book and caption them with texts by journalists. The images are of holidays and just daily living. Off in the folds back in beatle was like a part of the family and as such it appears in many wedding and birthday photos. Stockings if you know any people posed in front of their cars when they got married or when on vacation in the car and you can also tell that they really like to. Cars he told us and you know. The nazis had told fan and porsche to design a low priced reliable car for the average consumer he presented the first Series Production model in one nine hundred thirty eight but production didnt begin until after World War Two at the plant in full support by the time production ended in two thousand and three twenty one million vehicles have rolled off Assembly Lines the world over first in germany and later in mexico as well. As why on the boards people were proud that not long after the country was left in ashes it could bring such a successful product to market to slug a german product the land that just a few years before had left other countries insident ashes came along with something that thrilled everyone on. Frenchmen shall jose is also a beatle fan. He runs a restaurant in berlin where your claim and is currently showing parts of his photo collections they show that the v. W. Beetle has fans around the globe the little car from germany made its way to every continent believes that its success owes much to its characteristic design. Usually. When people see a beetle they dont think of germany theyre attracted by the shape its the form of the car its rounded appearance that makes it so appealing thats what everyone likes not that its german we also say its a beetle instead of saying its a folks. On the voice wagon to connect beatle fans everywhere your claim on has founded the virtual beatle Museum Berlin here people can share experiences and recount fond memories of the bank. Though the v. W. Beetle production started eighty years ago some bugs are still on the road today your claim on is even planning a trip to new zealand with his. Minds are thats what its about and you never lonely with a car like this when i go to new zealand i imagine ill be invited somewhere every night with my crime thats all id say a car like this is the best means of communication there as the slides are probably cut so whats with all the. Many people give their beatles pets names and who can forget herbie the lump of coal that makes the v. W. Beetle much more than just one of the worlds best selling cars. Now we switch lanes and move on to lorries which are not usually known for their beautiful design but in spain one man is changing that perception with a novel idea the socalled truck project is run by a spanish Foliage Company owner who has a passion for art and the last five years dozens of lorries have been given a make over by contemporary artists and drive up and down the country catching the eyes of fellow travellers. At first glance this may look like an abstract painting on a wall but look again and its actually a work of art on the side of a truck. This is the truck art project an initiative in madrid twenty nine of spains most established artists have taken part. As one of them. Well its a painting in movement on this i feel you. Up but for this project was a challenge but in a positive sense but i think that paintings normally hang on walls and not between cars that are zipping by but it really is. Like high as paintings usually hang in galleries and museums including the well known ran a sofa in the spanish capital but he stepped out of his normal element to participate in this project. Money no vargas also took part shes been active as a professional artist for fifteen years her works often involve graphic allegory. Means that i feel. That check on project is now an important part of my work. And that was enough for the symbol of the sacred heart and since the symbolism important in my own house i decided to put it on the truck. About the artists for the truck art project were chosen by the curators. When they come to me the first wanted to do on the street that i came up with a ring you know on in their brain theres. Different art these are not normally used to show in their art. In the streets normally theyre only did this painting needs to go in there. Is also one such artist her words are often quite colorful in playful aside from painting a truck she was also commissioned to paint a rural on the transport companys grounds. And this i feel disappointed. As an infant that it was a big challenge to adapt to those formats. Without formatting in such a short period of time. Today and we got there but it was amazing to take part in this project if it meant they were your feet you know what got them up but i mean look if the active window if it was something new for me because im used to working in closed rooms with viewable formats out of time you bought a book for them either. The truck or a project is the brainchild of entrepreneur haim mccall so he started this transport company five years ago but his true passion is art which is displayed on the walls both inside and outside of the company. Funded the truck art project with money from his transport firm. It is important and companies these days a use part of their profit to return to the to do a society and i think that these are. Social responsibility or Corporate Responsibility and we are promoting our time and letting. Some people enjoy are. The trucks operate all over spain so the public at large have a chance thats funny. On the road or in town. We now drive on with a highlight for college as the Geneva Motor Show in switzerland presents the latest and greatest an automobile design and technology but in its eighty eight years the car show has mostly been geared toward men women as a demographic have largely been ignored but there is a shift in thinking from cock company executives. From high powered to compact from practical to outlandish what kind of features do women look for in a new car. I like big cars with lots of room ive got two kids and a dog so i need a lot of space but its important that when i close my car door i feel as if the whole package is maybe. The assistant chief and everything to getting my. Contrary to the cliches women tend to prefer s. U. V. S although theyre generally regarded as mens cars seventy percent of those driving them are women. Italian paolo to minetti has been researching Consumer Behavior in the Automotive Industry since two thousand and two. This should be just one as she was our tall which gives drivers a sense of security because just as you bees have room for children luggage space and often all wheel drive so youre prepared for snow and other kinds of bad weather because i guess you can it. Men want to know exactly what lies under the hood they appreciate the Innovative Technology found in these new b. M. W. Use in jeeps ninety percent of the customers who buy them are men. Women on the other hand tend to look for the sort of comfort and design found in. The electric model is due to go on sale in twenty nineteen. Women especially appreciate features like parking assist send sat navs. We know from studies that women make or n. Flow and fifty to eighty percent of buying decisions and not just of cars to be honest it would be foolish to ignore this fact and not take womens preferences into account and. Less than twenty percent of women choose a mercedes even less than female buyers of porsches b. M. W. Mercedes is trying to improve its image with women with a p. R. Campaign titled shes mercedes. British style icon Sarah Jane Addams will succeed in selling its cars to women. Its less about tailoring advertising to women we want to listen to and learn more from women we want to know what features theyre looking for in a car and try to find communicative thing. But one cliche does hold true compact cars are a turnoff for men. And certain brands are more popular with women than men even if thats not what car makers and four. X. Factor and the kids and folks fogging develops its cars based on what customers in general want not what men or women or what big and small people prefer. People spying decisions be flecked the needs they have at certain points in their lives. Even if a car shows a track mainly men manufacturers certainly need to Pay Attention to what women are looking for if they want to succeed. We now turn to a good head gathering that celebrates just one car the fiats five hundred i couldnt know it at the time but its designers were creating a small icon when they came out with the original chink the cento in one thousand nine hundred fifty seven it may not be the fastest set of wheels on the road but its unique and simple design has made it she usually popular every year hundreds of proud owners gather in northern italy to show off their version of the cult. More than a thousand feet question toes are being put through their paces here on the Italian Riviera every summer you can see the most eye catching examples from around the world here in garland. This model dates from one nine hundred sixty nine there are plenty of bends in the road here for owner jeannie. Driving discarded so always its not the fun its a special feeling because its like a time travel i would say its really all of the style you know way to drive it to me now where you dont get the normal. Are going car so the times so this is really really going to be parented and this is this beauty of driving that gets you which end of. The cinquecento if the five hundred is being feted with a whole range of events the annual meetings organized by the fia five hundred club italia which is more than twenty thousand Members Around the world. Fans come from far and wide and many of them come time and time again. We will. Return here ten years ago because we drive a little colitis right around the world from blood of all stalker all the way to ga lender and then all the white rancor journalist. Who are all crazy about this. Just look. Thats the fear at five hundred. Feet in the dispute car is remarkable because in the chemical terms its so straightforward powered by just thirteen horse power needed to be out five hundred slike this also dont have anything like power steering and shifting gears takes practice. When you dont shift its going to be like that. Because you break what you so we dont go out so you get. The book that although the good book says not seek so all you get to do that you cannot be in the eye wall is the law if you have to go its an important thing to feel and taste. For jeanie also calls in a fifty five hundred clubs museum in garland. Carlo giuliani is one of the rally organizers and hes created an exhibition here about the history of the car which helped change italian society. Its introduction in one nine hundred fifty seven marked the beginning of rural mobility. For people a family with kids and the whole kit and caboodle could travel around italy in relative comfort. Which in thought was the first. Opportunity for you to tweet audiences to prosper on the school to every other car. And that car was designed by dunn to. The engineer had already created its predecessor the totally no but got his big break in one nine hundred fifty seven with the fia five hundred new of. A new cinquecento launched by to close the successors in one nine hundred ninety one wasnt too popular only when fia brought out the ritual model in two thousand and seven did sales pick up. But in the car meeting garland they were all fans of the original and its timeless design. I got for a family with michael in the in the city the kids would come on look at this. Thats something in the kids mind i never been a plan this time what they see when i look up because its something it be. I dont know i find something. In the face of that car. When we were driving near i had never seen moves and i look at that and they all wave and small its just it is a kind of brings out happiness in. Everybody. For many participants one of the highlights is cruising through the countryside of the gorean coast. With the soft top down and at a leisurely pace since the car has a top speed of eighty five kilometers an hour. Our speed is almost thirty method but anyway we can really feel this guy up over there oh he does a concert thats a good thing which end to end thats a very. Different vision of classic cinquecento is passes through one village after another. After a short rest stop the Journey Continues a journey back in time to the one nine hundred sixty s. When la dolce vito was alive and well. Well we stay with the good old times when cars still have style and elegance over poises a berliner with a passion for british cars hes relocated to the black forest in southern germany and surrounded by idyllic mountains and livestock he works on classic cars nursing them back to full health deep in the countryside he runs a workshop for these british bombshells and of course keeps his own Austin Healey in tip top shape. Lost a town in the hands of the black forest mines and isolated farm. Crops grow. I was right and classic british comes on so if its. Like this Austin Healey with some eighty thousand to your eyes to the points runs like old english concepts. Youre the english if they put a screw in there itll fit no one else can do it like they cant. Ok chrome you know just where to put it. Thats typically british. A lot i suppose an expensive sports car in that state a luxury car to pick up your princess to go out for an ice cream. So isnt all poor. But even without have princess on board its still great fun to go out for a spin in this nine hundred sixty s. Dream. Fly by the hospital scene in the popular german t. V. Series that forest. Move appoints what blue weighs choose an old car over a modern one even if the engine protests a bit on the details. Of the road the car this sounded spotted except for the thought mix but its got nothing to do with modern technology or computer chips. To do this its really Old Fashioned craftsmanship and if youve been driving it takes skill and a manual labor all together its something you have to feel. The most. Meat also takes it feel felt old British Technology to keep cons like this in working order. The original spam plus some hard to come by so to. Hardcopy restored the replica has to be made even making smaller repairs can sometimes take weeks. The ball all the fatigue just one screwed so rusty you cant move i spent a whole day fixing all these old cars or crankshaft is rusted somewhere you have to take out the entire engine because you cant get to it otherwise. So theres always this tension will it work can i get out of. His regular customers appreciate who the point is karen expertise. Compass went in trust that baby beach and just anybody. Does he really loves old cars which was so ive got to tell you when he does something he does it properly and well. Ive got to praise him. I dont keep coming back. Im value more. Always comes from. The days of communist east germany he learned about cost by chaining his truck. To the bedroom wall fell points began working in the black forest for the rest. Of them business. Opening a garage for classic cars in a big hangar didnt appeal to me. Interested in fit having different workshops and then a rolls royce or a jag sitting in the middle. All of the cars require a different environment and i found it here. In this nine hundred seventy s. Triumph spitfire if it can help even the black forest. It was a little event undone getting to drive an old classic car like this through an area like this its just out of this world because like going back twenty years to a time when cars like this still rule the roads and so it feels good well then then you get out and think what a shame that that time is gone were back to the present its high just about any more we have a right back here that were seeing is maybe done. Can reach really does seem as if time has stood still. In heart of the black far east. Time at the breaks that cruising the black forest marks the end of our drive for today well were back tomorrow with a special focusing on the arts i hope you join me again make sure to follow us on social media on facebook and instagram d w your max my life and. You know next special edition of your own max of. Two spaniards and their instagram illusions. A serbian artist and her amazing disappearing act. And the fascinating work so photographer from the sun. Join us again next time for this and lots more in our special edition of your own max. A. Couple. More. Times as turning in south africa. Once the periscope for home concert. But its conflicts on contradictions may have an. Extremists a poison a new social climate. Driving wages where cracks already exist. Reconciliation famous for. Fifteen minutes w. The fast pace of life in the digital mob shift as the lowdown on the west showing new developments and providing useful information the wittiest finds and interviews with the makers and users. Shifts in forty five minutes to. Move. Moving on from beethoven. His work goddess for to now. The mind should try and feed. Th