Devices would soon come in all shapes and sizes and would run away every day lives apps gadgets and other must have technologies are there to make our lives easier and safer most of us use digital aids every day with more appearing all the time but is it all good do new apps also create new problems time for a mate to give you an update on the digital revolution and firstly what drives take engineers and entrepreneurs to come up with new ideas how many startup founders say they want to help do something good and that money isnt their primary concern to dig deeper we caught up with the founder of an Online Platform where people can donate to climate protection projects. Youre done over was just to the take open air festival here in berlin where the best and brightest of the scene come together each year to present their projects and to brainstorm some are really very techie others seek to apply the latest developments and technology to pursue social political or environmental goals like jordan over. Shes not at all ashamed to show emotion we. Respect. Thank. You. For kit shes an entrepreneur shes also something of a celebrity and invited speaker at that level in berlin. I want to find out if shes really motivated by wanting to make the world a better place as she claims. Is typical of many startup founders showcasing themselves here somehow into sustainability and they say that money is not the most important thing so. Its fighting Climate Change. I have this kind of sense of justice within me that makes me feel quite sad about the flag but also. Feeling quite responsible about the fact that i can do something about it so i take it as a non earth that i can respect the information that has been given to me to actually do something about fighting Climate Change with my own existence 2 years ago your nova launched a platform called plan 8 a reference to the notion that when it comes to our planet there is no plan b. Anyone can donate money here for climate protection projects in regions vulnerable to Global Warming how likely would you be to forego a commission or fear at all if it was something you really thought was groundbreaking 100. 00 something for free. Or to be honest with the fees that we charge at the moment which is like the low the lowest fees in any kind of platform that helps companies who are going to get funding we kind of are charging nothing and im quite ok with this because i dont see the point of me becoming. Super rich by the fact that ive dedicated myself to a cause that makes sense for all of us humans today kid ourselves through. Planning charges a fee of 3 to 8 percent the startup is still mainly financed by jordan over savings. She earned the money working in Investment Banking and the fin tech sector. So basically youre about getting businesses on board the businesses want to look good today. We do not work with me they only want to look good today because he was in the service of this is that historically theres been a lot of green washing that has happened in companies that are involved in oil you have been explaining how sustainable they are on so the companies that we work we. Did to sustainable mindset before we even kind of started talking to them and then they are the ones that understand the responsibility that business is asked to play in order to address Climate Change and also such that understand how important this message choose to their employees and their consumers one of the projects plan a collects money for supports reforestation in kenya the east african country has Little Forest cover trees help to prevent erosion make the soil more fertile and improve groundwater Quality Environmental organizations in the countries themselves carry out the plan a project. How to get here today. And by. Means of transport you can buy a bike or bike yes i think you know what about your place where you buy them i bought this is made out of recycled plastic. I bought it from a shop that i found in berlin and then i had the shoes for the last 3 years and then i dont have anything else i mean. I get the impression a lot of these lofty minded entrepreneurs concerned about the long term perspective if a company isnt successful dont close it down and start up a new one great for great ability out safely. I plan on making my life project they feel a lot of potential for the work that we do for it to start this century having results across the other spectrum for other industries. Unfortunately experience shows that many of these idealistic projects will fail but i think your and chances are pretty good shes authentic and seems like the real thing but not. I have to tell you but youre the nova is not your typical european found up one shes a woman and youre a typical founder yes guested male in fact 83 percent of all european startup founders are men they usually have a University Degree and they found out they asked us out at the age of 35 on average their most important soft skill is that they share critical information with their employees and theyre almost all of a real team player at least 94 percent of all european startup founders are considered to be just that did i just describe you well then good luck to you because your ability to find this is very important picturing is an art form that every startup has to master to make a name for itself. If you have a business idea good for you do you believe in it even better but the real test is convincing other people what is my product do or does it solve what makes the Company Special what is not easy to copy those are the kinds of questions startup founders often find hard to answer even though they know the Business Models inside out or could best be the problem. On pictures i often see that startups are too focused on what theyre doing and cant explain it to the audience because theyre too to through insight to the topic that was the case with. This startup iconix used to say i was a project how people would react to videos explaining that in the short and snappy way something he still has to work on again and again. In the briefing pitch for the we always have to have the right pitch for the right audience on the field pitch it differently to convince a customer as opposed to an investor just to win over investors you have to get them to think you can do it. Its less about the actual topic getting on this. Even a great idea can fail if its poorly packaged which is why Tech Startups are constantly tinkering with their pitches there is no magic formula but some helpful tricks a pitch a good pitch has a story or problem i solve how can i do it im bringing in some lively examples even for complex technical products you sometimes need to use analogies. And these 2 have that down parts some people might say newsgroup is just a news page but they call that we keep p. D. F. Or the news. Young journalists from around the world can publish on the platform the aim is to break the monopoly of Big Media Companies more than anything it includes the stories of people around the world who are living the news so i feel little bring about democratization of new bring in masses from around the world to create new. Business concepts that impressed the jury of this years Global Media Forum or was it just a convincing presentation ultimately a good pitch is half the battle. And the other half of the battle that comes down to luck and the ability to take challenges head on take the Logistics Sector for example its struggling with too many empty trucks on the roads usually on their way back from a delivery the best start up cargo next came up with a great idea that won them a nomination for this years german entrepreneur award they came up with a tool that helps reduce the number of empty runs alleviating Traffic Congestion and air pollution take a look. It might be hard to believe but one in 3 trucks out on the roads of germany has no freight on board in many cases after dropping off cargo drivers have nothing to pick up for the return journey thats bad for business and the environment. But hope is at hand in the shape of multi dimensional Artificial Neural Network intelligence all money for short money is an algorithm that works autonomously with the help of several 1000000 items of data provided by shipping companies. It learns from experience that learns to predict where the trucks will be headed and how to determine prices in advance it also learns how to combine trips. Because we have the technology on the one hand and real world trucks on the other. So joining the 2 is pretty complicated. This is. An example a fully laden truck drives from a to b. Normally it would return but money knows that transportation will be needed not far from the end just a couple of hours time that enables the truck to make the return trip with cargo on board. This sector has a very traditional structure. People tend to be wary when we talk about using a high. In what way or the very skeptical about whether it works whether its reliable whether you can trust it. Another potential hurdle to use Money Companies have to access a website operated by carbon x. Customers and to the specifics of a decided transport request online and money determines the most suitable option for a fee the system determines what the Trucking Firm earns based on past rates. So how does this Artificial Intelligence manage in the real world this Trucking Company in hamburg started using money a few months ago it has trucks on the road all over europe. So those car will next thanks to cargo next weve been able to reduce our empty runs to 15 percent. Uncanny live with the prices. Its mind well its not like were getting overpaid thats for sure. They cut their prices pretty close some firms will benefit others not so much. But its worth it for us. 6000. 00 Freight Companies have already signed up with the system finding it to be effective however could make them dependent on money given carbon next free rein to become the uber of the Logistics Sector. And the kind of the rules and of the horse where you dont want to see a monopoly but demand is so high that everyone can work it out for themselves. And straight forward is can decide for themselves how much business they do with us there are no contractual obligations if each trip is negotiated from scratch. So its up to each company how they use it and more uses the money means fewer empty trips and hopefully less traffic a system with the potential to. Revolutionize the freight hauling sector. As more and more aspects of our lives become digitalized things become easier and more efficient but also more vulnerable to disruption cyber crime is a big problem for the Economy Companies often underestimate the danger of Cyber Attacks especially small firms tend to be ill equipped making it easy for hackers to get into the systems and to tamper with crucial data to prepare for the worst Case Scenario managers can now seek advice from professionals at i. B. M. In this specially equipped truck they simulate every companys worst nightmare. Today im playing a c. Of a company that is facing a lot of problems because its being attacked from the internet. The other journalists here are playing Department Heads at his company a major back Alexandra Croom is a Cyber Security expert at i. B. M. And hes got that for me thank you in office was. Packers have taken control of a cash machine. Where is the idea. Ok they get their money as soon as possible the case for germany is that. 67 percent does not even have a plan in place for responding to a cyber attack and the feel of the schoolhouse only half of them train it when people are under pressure in a critical situation like a cyber attack is if its written somewhere that has taken down the company then they are not prepared to respond in a way that will reduce the impact on the company or government in our simulation the question the journalists face now is do we shut down the banks i. T. Systems and reboot them in real life such a situation might well trigger a panic with senior Staff Members reluctant to take responsibility and take charge that is a chain of Jewelry Stores in germany in early july hackers took over its servers and encrypted all its data they reportedly demanded and received a ransom in bitcoin to restore the companys access to its own. Data. But we also advise companies to have a dot website that website is a website youve already prepared and now you can launch it on what they wouldnt let you go out. In the simulation the bank doesnt have a backup website like that the situation is getting worse a photo popped up on twitter the hackers have hijacked a lift at headquarters. 2 years ago Danish Shipping Company mask was hit by the not petty way it caused days of global havoc mess was eventually able to reinstall thousands of servers and computers from backups that well almost up to date for a while its hard to communicate with clients via whats up. There is never any guarantee or 100 Percent Security as there is always as well with risk its always a matter of how much risk are you willing to take on but we can say that there is a certainty that you can train some of these things down to a level where you can reduce the impact of potential bank and ill get an email apparently from one of its executives he says hackers not demanding money and cause huge damage luckily the participants determine the think email is a fake. We just see this red landscape golding very rapidly and even in i. B. M. We see the vulnerabilities to take this is on the rise because now we have more digital societies so a larger texas this and that tech is obviously they they try to make use of that for example phishing campaigns is something that is reaching very broad and one 3rd of all attacks phishing these simulations help i. B. M. Clients prepare for possible design. Stus in the real world. One of the techniques they use here is to target business travelers on their behaviors in the airport and that could for example be. Setting up fake wife fires so that when you connect through airport why fire you think its an airport by 5 but its actually an attacker that has set up and wife i that imitates the airport wife like. Oh it was. Not exciting as i expected to be but in the end i have to say ive pruned a lot of things for example a c. E. O. Has to handle a lot of information all it wants and he has to act as processing can because every minute counts sometimes its such a relief not to be a c. E. O. But a journalist. And of that report got your alarm bells ringing things couldnt get even worse changing a password on a regular basis can help but hackers tend to catch up quickly data shows that cyber crime is on the rise hurting Individuals Companies and whole societies eros on facts and figures. How steep is the rise in Cyber Attacks. Very steep attacks on ransomware increase by around 350 percent a year and on the much hyped internet of things its a whopping 600 percent. Where do the hackers come from in 201720 percent came from china 11 percent from the u. S. And 6 percent from russia. Who are the victims 2 thirds of companies with fewer than 1000 staff and experts say that in the next 2 years attacks on medical technology are likely to quadruple. How much economic damage does it cools. Its estimated that from 2021 own words it will exceed 5 trillion euros a year and stolen company data accounts for 43 percent of that damage. The digital revolution has created new challenges and new opportunities just think of all those new careers that were created like you tube bloggers of social influences or Everyday Services like Online Banking inconceivable before the internet and in the next step money became digital to cryptocurrency is like bitcoin a seen as highly volatile but as the system doesnt require a Central Authority it can offer an alternative to the restrictions posed by the regulated Banking Sector something many filipinos without Bank Accounts could benefit from. Oh well it was bad my choice to clean the house because im the only girl in the family thats why i had to learn how to clean them up but then my. Rubella cruises growing up without her mother and taking on the responsibilities of an adult cat in my last moments left in the philippines. I miss her because it feels like i dont have a mother. And something mama shes watching in dubai for. That i just have to. Add shes working to pay for school. Shes working to be able to give us what she dreams of for us being there for you. Know this in the. Arab elmers mother is one of 10000000. 00 filipinos working abroad because of the lack of jobs and her own country she sends money home every month its usually a little more than 200. 00 euros arabella and her father go pick it up in the city. She uses private companies to send the money rather than banks and they take a 10 percent commission. 80 percent of filipinos cant open a bank account and get cash from an a. T. M. Start ups that work with crypto currency can help it grow is really a decentralized Financial System doesnt need a government it doesnt have Central Authority its interoperable its global borderless basically its an option for people who. Are excluded from the existing systems customers can use me where platform to buy and transfer bitcoin at a reasonable rate the startup makes most of its profit from trading with the crypto currency hes betting on prices going up in the philippines theres 15000000000 people younger than that are 24