Transcripts For FBC The Willis Report 20141216 : vimarsana.c

FBC The Willis Report December 16, 2014

First because it was a highly volatile day. We had swing of 346 points from high to low, big moves. Why is the market so volatile right now . I think fear. Fear drives markets. When you see russia raise that rate up six 1 2 basis that is pretty impressive. Theyre in a little bit of trouble. Gerri what youre talking about russias National Bank essentially took Interest Rates to 17 overnight. That was unstabling. But we had oil prices actually come down a couple of cents here. I think that that the next quarter will show up with the consumer. The middle class will benefit big time and Small Business own years john, lets get to that. I thought Falling Oil Prices, we had them go up only a couple of cents today. I thought Falling Oil Prices was good news for all of us, for consumers, country and economist. Yet the market seems to think it is bad news. I dont understand. Why . I dont either. I think the market is very fearful that price deflation might spread from oil to other industrial commodities though that has yet to happen to any great degree. If you look at the performance of stock prices, Industrial Metals companies and chemicals are down sharply while retail shares are holding up quite is. Ly. Gerri well, doug, look who out there, doesnt remember oil embargo much. Opec controlling our fates. Theyre on their backs. Russia is even groveling. Why is this not good news . It is good news from the point of view of consumers. It is good news from the point of view from the fed tightening. All this takes Inflationary Pressure out ever the picture. It makes less likely fed wit tighten quickly. That means market should reward that. Only downside youre oil producer in united states. Incentives for production, higher expansion have diminished somewhat. Most people think they can be competitive at these prices and by and large we should be fine. Gerri i want to show folks couple of numbers. Relief at pump. 2. 52 a gallon. Last year, 3. 23. John lonski, back to you. At some point consumers will start spending. Maybe not this christmas but next month. It has to help something. Putting downward pressure on Interest Rates and lower mortgage yields than otherwise. Right now the 30year mortgage yield is 3. 57 . Latest trop in Energy Prices, drop in mortgage yields doesnt act as a spur in household expenditures we might be in more trouble than we actually think, that we care to recognize. Gerri shane john is right about that gerri. Gerri go right ahead. Once a winter we have big spike in heating oil, that hurts consumers. This then helps as well. Gerri average household will save 362 bucks this winter due to lower oil costs and milder weather. Shane, to you. We talk about black swans, what is the next bubble. Can a black swan be both positive and negative . We usually think of it as being negative. But oil prices, the way they have fallen that is one of the reasons the market is so unstable right now because theyre surprised by that. Absolutely. I think clients are going to, clients that have positions of cash they will be able to take advantage. When adjustments come in the next 30 to 0 days well see shakeouts. Well do bar a began shopping. Oil is the being black swan if the drop in oil prices is largely a consequence of slowdown globally that continues to deteriorate. Gerri can a black swan be positive . Can it be something that is unexpected and surprising, positive or negative . 1998, Oil Prices Fell yet the u. S. Economy thrived. Real Economic Growth 4 . Real Consumer Spending growth, 5 or higher. I dont know if well see that again. Most likely not but it is possible that the u. S. Might be able to squeeze through what could be a very rough time for the rest of the world. Gerri doug . I think you and john said important things. A the outset you said look, weve broken the back of opec and that is the surprise on the supply side. The fact that opec has responded to this is different from the past. Saudis are pumping a lot of oil. They care about their market share. Russia is in disarray. The other prices could be gerri end markets of some of our products that. Could be a consideration. That could be a negative for the u. S. But generally pretty darn good news. I want to show Oil Production because here is one of the big surprises. Opec producing 30 million a day, the u. S. 12. 6, russia 10. 5. Shane, to you, i mean look, there we are, number two, who would have, if you look at texas alone, texas is the sixth biggest producer of oil on the planet, just texas. That is not even where all of this frack something going on. I think it is wonderful and i think it will show up in the consumers pocket in the second quarter. But you should position yourself prior to the next couple of months. Gerri make a good point there. Shane, starting with how we should be positioning ourselves. What are you thinking about for 2015. I like consumer discretion and i like Consumer Staples like xly and xlp. Gerri john what do you think people should think about this coming year. I would move with caution at this point in time which means basically stand still. It is very uncertain outlook we have right now and hard to make a strong case for any type of financial asset investment. Given the fact that stock market is fully priced and of course bond yields are very, very, low. Gerri what youre saying is the stock market is maybe fully valued. You dont want to be involved with. I know this isnt your thing, doug, what should americans be thinking about as they come into this new year . As you saw today, the people, the pros are making lots of changes in their portfolios this afternoon trying to figure out where to be. What are you doing . I think the number one thing to look at is the household sector. If we see the household sector genuinely start to spend, not at 2, 2. 2 rate but something moves up towards 3, 3 1 2 you will see much stronger real growth in the economy and translate into much my higher profits and equities look good. If that doesnt happen, i stay out in pond and ride it out. Gerri ride it out. Okay, john . On that line, despite the drop in oil prices share prices of automakers are still down significantly for the yeartodate. They havent benefited that much. The benefits are mostly flowing towards commercial airlines. As i said, retailers. Gerri bottomfishing. Shane you like bottom fishing . I would be cautious right now. Agree with the guests. I dont like to agree with guests. I like to argue with them. I know you do. Unusual. For that reason alone. Google what . Google took a hit. Even apple has dropped down a little bit. Like i said were getting opportunity have to do some stock picking here. Gerri love it. There are opportunities out there. Doug, shane, john, thanks so much for being on. If i dont see you, Merry Christmas. Thanks, gerri. Gerri we want to know what you think. Here is our question tonight. Do you think youll be better off financially at the end of 2015 . Log on to gerriwillis. Com, vote on the righthand side of the screen. I will share the results at the end of tonights show. During the show we want you to facebook me or tweet me gerriwillisfbn. Send me an email. Go to gerriwillis. Com. At the bottom of the hour i will read your tweets and your emails. But up next the battle over the internet giants is on. Amazon and google set to wage war over shopping. Who will come out on top this Holiday Season . Stay with us. You dont need to think about the energy that makes our lives possible. Because we do. Were exxonmobil and powering the world responsibly is our job. Because boiling an egg. Isnt as simple as just boiling an egg. Life takes energy. 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Now, another rivalry is brewing, this time between google and amazon. Wall street journal is reporting that looking to beef up the button just like amazons buy now button. We have the head of cantor research. Thanks for coming in, brian. Nice to be here. Gerri how big of a deal is this. Will it happen yet . I think it could. Big deal for google long term. A lot of what they have been trying to figure out, shopping is two things. It is searching for stuff and buying things. That is what i forgot in whole conversation. You see what you are getting an what wail pay and critical part of the whole process. A lot of more people are starting search practices ses for amazon, not google g anybody that occupies that search space in peoples mind is competitive threat to google. They are trying to find way to introduce mechanicses in the process. Gerri there are two steps. There is research and actively buying, right . Schneur is. Gerri when comes to that, amazon has the onetwo punch we can get it delivered to you superfast. They have warehouses. They spent billions of dollars building warehouse, Delivery Network all over the country and google doesnt have any of that. Google doesnt have that but thing they have on that side is retailers that arent amazon to find ways to compete more effectively with amazon. Think about a partnership, google, if youre researching something on google, because all of sudden google is not selling it to you. Gerri all they want is search. They dont want to lose the search traffic to sampson. If theyre, if it is easy to convert and in google environment as in the amazon environment the theory is, i think that you will be more likely to stay in the google environment. Gerri so from retailers point of view, im getting people to my online website and not to amazon netnet, that is good for me . Right. When you look at Online Advertising today, youve got google which is wonderful Online Advertising and so is amazon. If im a brick and mortar retailer, last thing i want to do is advertise on amazon and leaves amazon and comes back to my website. Gerri for google, how does this change my experience . Does it matter . Generally speaking with Business Models battle fog are market share competing with one another, that will be generally good for consumers. Gerri maybe prices will drop more . More people will try to get more creative around it yes. Gerri when you sat down we were talking about pricing as a matter of fact. You were saying that from the consumers point of view, this plummet in gas prices because food prices dropped more at the same time. Right. Gerri will there be drops in prices in other categories at the same time . There will be that in natural categories, in categories driven by innovation in electronic, right . Online era accelerated that process. You dont have year or two of price maintenance you might v you have months or weeks as window. I think you will see that process continue to accelerate and yes, i think more transparent pricing is and more creative people are to go pricing, you will see prices hit a gerri let me tell you, everybody is using apps that allow to you price compare. It is becoming so transparent now. That, you always know where the best price is. I mean i bought, i just bought a tv for christmas. Literally best buy has the price guaranty out there. I seen the tv literally the day before, when best buys price is went up they went up at the same time. Literally the day before it was lower. Gerri too bad. Well learn to fight back. Thank you. Good to see you too. Gerri well, speaking of google, the worlds most visited Search Engine is out with its list of the top search requests for 2014. Topping that list, the late, great, robin williams. Reaction to his death consumed social media in august as well as google. In the first few days after his suicide there was a six fold increase for the number of searches, car pay deem, williss phrase in the dead poets society. Searches for words such as depression. Other phrases making the list, the world cup, march disappearance of Malaysian Airline three set of, ice bucket challenge and latter topping list of most searched. Later in the show well be booking later in the show of housing sector. What will happen in 2015. What are the markets to buy in . Americans love their bourbon, dont they . They are willing to pay big bucks for it. Jeff flock is at a distillery in the heart of whiskey country where they are making the worlds most expensive whiskey. Wait until you see this. As different because i got a prescription for chantix. Along with support, Chantix Varenicline is proven to help people quit smoking. 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Common side effects include nausea, trouble sleeping and unusual dreams. I love myself as a nonsmoker. Ask your doctor if chantix is right for you. They are a glowing example of what it means to be the best. And at this special time of year, they shine even brighter. Come to the winter event and get the mercedesbenz youve always wished for, now for an exceptional price. [ho, ho, ho, ho] lease the 2014 cla 250 for 329 a month at your local mercedesbenz dealer. Gerri americans are thirsty for whiskey. Demand for the spirit is booming and so are prices. Jeff flock at the a distillery where they are producing the worlds most expensive whiskey. Did i pronounce that right . No, you didnt. Its michters. But not tremendously wellknown. Not like jack black. In some ways they are making better stove. You said 4,000 a bottle that is what is here. The president of michters, what makes that a 4,000dollar bourbon or whiskey . Celebrated sour mash. Basically our master distiller willie pratt went through all ininventories and picked his very favorite barrels and put them together in very special blend. Fascinating to be here. Maybe we put up numbers on whiskey. Were back in the test kitchen right now this is distilled, like, i was saying you could see on some moonshiner, but maybe same size as that. Pam, what am i looking at right here . This is fermented beer right here. This is where it starts . Into is it starts as mash. We put it in here and let it ferment for three days. It becomes fermented beer. It becomes 7 alcohol. It is bubbling. Can i taste some of that. You sure can. Ill tell you, highend, stuff, gerri that is taking off. Get a little glass there. That is what theyre doing at michters, theyre focusing on highend part of the market. Now that is, is, what do you call that . Fermented beer. Fermented beer. That is where it start. Distillers beer. You distill the whole thing down and goes through the still. How does that work . Well pump it back over to the copper still. And vapors will come off into the vapor line. Condense it in the worm coil. Ultimately becomes white dog, white lightning. Whatever you want to call it. Maybe we try out some of that this is what comes out of the still. That is what you call white lightning. What is proof is that. This is 103, because it has been cut to the barrel proof. That is what you put in the barrel. Off the still, off this still it will be about 135. Gerri, take a look. We talked about michters not particularly wellknown but becoming wellknown because of quality of this stuff, even jack daniels, brands we know, american whiskey is growing crazy. There are fantastic brands out there. Jock dan els is tremendous stuff. Jack daniels is tremendous stuff. I have drunk it. Were gaining notoriety here and abroad in other country. Theyre making whiskeys be everybody agrees, are as good as finest cognacs and scotchs the world has. Pretty amazing. Pretty darn amazing. Only in kentucky. Can i tell you how happy you look on the shoot . You look pleased as punch. There is some punch. Gerri where i com

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