like you've been sleeping well. god , he's back to my little guy and you're looking good. still feeling good? well, just when you thought it couldn't get any better, we've got the best pillow over mypillow 2.0. oh, so soft and smooth. it's cool to the touch. >> how did you do that? well, we took my pillows, patented pillow and combine it with this new technology we didn't have back then when i invented mypillow to bring you the best pillow in history. mypillow 2.0, just like all of you, i never imagined that mypillow could get any better. that's why i haven't changed it in nearly twenty years. then i heard about a revolutionary new technology and i knew i had to bring it to you all. mypillow 2.0 is truly the next generation of mypillow. the my pillow 2.0 is cooler and softer than the last. mypillow. it is so comfortable to sleep