Kuo. Attending meetings and conferences of a fact of life for mindy business executives. Our guest today is jason yeh of the Taiwan Convention and Exhibition Association to tell if the state of the meeting industry in taiwan. Welcome to the program. Good day, everybody. Is a pleasure. First, tell us a little bit about your association with the Taiwan Convention and Exhibition Association. Ok. Taiwan convention and Exhibition Association actually was founded in 1991. Reason behind this is in 1992, the Taiwan Convention industries was going to host the International Congress and Convention Association in taiwan. During that time, we think we should have an organization who ran the conference. During the time, the bureau and some airlines, hotel, plaza, and sheraton hotel, we just formed our organization. And started working for the conference. Prior to 1991, the meeting industry in taiwan was essentially nonexistent. Actually, it existed during that time, but people were not aware of the industry. As i mentioned to you, the International Congress and Convention Association was founded in 1963. So now this year, they celebrate their 50 year anniversary. So during that time, people already were aware there was an industry there. In the early 1990s, people in file one and taiwan were not aware of the industry. Ok. Jason, when did you first get involved, interested in the development of meeting industry . Actually, my first job just something to do with the industry my first job was in 1998, my first up working as an International Affairs secretary in the International Organization, International Junior chambers. My duty, my job function is to bring our group to go overseas to attend the world congress, to attend the asiapacific meetings. My First Congress is in sydney. It was a long time ago. Given the fact that you have also been involved in the industry for 30 plus years, what were some of the changes that you have seen in terms of the development of meeting industry in taiwan . I think it is more competitive. Yes, i would imagine. During that time, there were not some any people. So many people. When i introduced myself to some friend or relatives and say ok, i am working as a professional Congress Organizer, you can look at their face, they always wonder what exactly what you do. And what do you mean by professional Congress Organizer or Meeting Planner . Everybody can do it. So it is quite different. Nowadays, people know our industry, and there are more people are a more organizational company that they think its kind of professional. So when they organize meetings or congress, they would like to have someone outside the organization helping them to organize their event. Ok. What was the Development Process of the meeting industry in taiwan . Why is it called m. I. C. E. . What does the acronyms stand for . As far as i know, it was created by a professor in the Hawaii University . M for meeting, i for incentive, c for conference, e if i speak further for the meeting as my personal definition, it would be corporate meetings. I is for incentives. Incentives means you are in the kind of meeting by yourself. So for those people working for the insurance company, for those direct Marketing Companies like herbalife, like new skin, there are many top sales that are in their meetings by themselves. There are a lot of exciting programs, bring them outside to somewhere like hawaii or paris or tokyo, and they have an awards ceremony to award them for their achievement in the past. So it is incentive. Convention, relation to the meeting of the ngo, nongovernment organization, or government meetings. Of course thinking about the tradeshow or some kind of flower expo, so that could be many festivals. We have many townships that have different kind of festivals. So it can combine those factors into m. I. C. E. In englishspeaking countries, they did not like the word m. I. C. E. Because it means a lot of mouse. So they use the business event instead of m. I. C. E. Ok. Going back to your association at the Taiwan ConventionExhibition Association, how big is your association today . You said the industry has become a lot more competitive. So what is the total volume, business fall you, that the industry can generate . Our organization is quite unique because we combined with some government organization, like risen bureau, ministry of transportation, inc. Medication. We also had some civic government, City Government, we also have airlines, hotels, grand hotel are members. Of course we have pco, the professional conference organizers. Set up signage for the meetings. We also have audiovisual companies. We also have some marketing, pr companies. In total, we have something around 80s. The volume of the business, i have to check some figures in my papers, i think according to the statistics have been done in 2008 is around 8. 6 billion per year. That is not bad. In a dollars. That is only for meeting. If you are talking about the m. I. C. E. , then something around 30 billion. Is still very sizable. Giving the fact that the business has been around for 50 years and then the association is being sped up in high one for about 30 years, the size of the industry is also growing. It is very sizable now at 30 billion. How would you then imagine that taiwans position, taiwans role in this very competitive, regional and international market, how can taiwan become more and develop more niche comparing with other cities or countries in the neighborhood . That we can become more competitive versus, say, cities like hong kong, singapore, shanghai . It is a very hard question. As i mentioned, it is very competitive. It is not only nationally competitive, not only do we compete with our industry people or the same company with a similar industry, we also compete with another city. Why it becomes so competitive is because in the past, not so many governments are really focused on this injury this industry. Nowadays, almost every country in asia, philippines, indonesia, they are also getting up and choose a lot of business and government. It becomes more competitive. However, the one thing of the meeting industry that is for a good is because meetings rotate in different cities. They rotate in different countries. So it is good for our industry. For example, this meeting, they go to tokyo this year, we stop a chance to host a meeting next year. Bring it into tie one for next year or the year after into tie one taiwan for next year or the year after. It is good that we can do that. I think we should position ourselves because you can see there are summary cities, youre thinking about tokyo, quite charming, shanghai, with grace, people want to visit at least once in their life like singapore. Also hong kong. Very easy to access. We have to think about what is our advantage so we can position ourselves in is a certain position. The other challenge is we dont have a very strong image compared with the other cities or countries. Our challenge is we need some time to build up our unique sales point and compare those two different countries. To attract more attention. We need to take our first break on our program. We will be right back. Welcome back to the second segment of todays program here on taiwan outlook. I am euros, wu ye raykuo. We continue our conversation with jason yeh, of the Taiwan Convention and Exhibition Association. According to the International Commission associations, there is the ranking of the different cities that is preferred at the meeting city or meeting city capital of the world. Which one is the favorite meeting city in the world . Can you make a guess . New york. Actually it is in vienna. For the reason yo . I think their are so Many International locations headquartered in nearby. In the past, austria used to be the center of diplomatic it is the center in europe. The nn they become in the vienna became the first place for many years. 390 cities, vienna always is number one. They are followed by paris. Paris number two, of course. And berlin and my drink madrid, barcelona, singapore. Number six. Only noneuropean city in the top six. Oh, ok. They did a very good job. Of course. Where does taipei range . Somewhere around 10. Not bad. What is the use in terms of making the ranking . The degree of nationalization of the city, what are some of the things that they consider . When we are talking about the ranking, they only focus on International OrganizationsAssociation Market appeared when we are talking about the market, we say there are three segments. One is corporate meeting, and the other one is association meeting. The other one is government meetings. When were talking about the ranking, they are only talking about association meetings. Of course, when we are talking also, they have a kind of very clear definition about what is socalled International Meetings. For example, at least you have people coming from at least five countries. The overseas participants come at least they have two, 40 of the total attendees. The total number of the attendees, more than 50 people. The meeting has to be located in different cities. If you think in those areas, then you can call your Meetings International meetings. How many cities are now becoming the attention, the focus of the upcoming crop of the meeting cities of the future . For example, you said a number of cities like vienna, paris, they generally berlin being the top three, top five. How about the secondtier cities around the world that really have the potential to become meeting capitals of the world . For example, shanghai. Where is shanghai ranked . Where are some of the other cities that may be on their way up . You talk about singapore, hong kong, they have always been there. They have always been very attractive for it International Meeting organizers. How about the others . I think we can look at where the economy grows. For several, beijing is also very highranked in the list. Seoul in korea, tokyo always good, shanghai of course. In south america, i think there are cities coming out like Buenos Aires Rio de janeiro . Yes. Given the fact that you have newer cities coming up, how do you think the market is going to look maybe five or 10 years down the line . When we look at the icca ranking may be in the year of 2020, the ranking could be very different with these newer cities coming up and getting the attention that they deserve because the economy is changing, as some people have been saying, the World Economic center is shifting to asia. In the past, i think the european, they have the market share, somewhere around 60 , more than 60 . Asiapacific maybe only 18 or 20 . You can see there is a trend that is growing in the asia pacific. You also can see the membership in the asiapacific, the only place that have grown in the past few years. There are a lot of conference, conventions that move their meetings from europe to asia, to shanghai, maybe to beijing or even ho chi minh city. Really . These cities are also posting there he stiff competition for taipei posing very stiff competition for taipei. What are some of the things according to the icca ranking that taipei needs to do to become more competitive, more attractive to International Meeting organizers . If we want to attract more International Meetings, it is a long road to go. For example, sometimes it takes you 10 years. The rotary club, the annual meeting, it takes you at least eight years. Which means and government sectors play a very Important Role when we want to attract some International Meetings to come to taiwan because the concern is not only the room rate of the hotel and how much is the cost of the food and beverage, however they need the government promised to help this organizations meeting to be organized mostly in your city. For example, the customer, the immigration, the security in the city, the International Meeting they all need the Government Support from their side. Ok . So the government is very important. Nowadays, the nice industry is under the bureau of foreign trade, under the ministry of economic affairs. However, they outsource this project by fouryear spaces. Which means every four years, you change another vendor. In the other countries like thailand, korea, they always have a single government body who runs we call it convention investor bureau. Maybe you could call it in london, they call it london and apartments, which means they attract people to come for the International Meeting ports for people to invest in london. So i would like to say what we should do in the future, i think we should have a convention and Visitor Bureau to promote that taiwan is the best nation and also we want to urge the City Government to have the organization, the Marketing Organization to help the city to promote their city in the international label. Like a central government, they have a kind of section, a city marketing section. That kind of organization can help the City Government to promote their plan internationally. At this point, i think we should do in the future. The other thing we should do, we have to look at our facilities. Although we have convention centers, we have exhibition centers, we need more centers in different cities. And given the fact that you have more and more cities coming up in taiwan, for example you mentioned shinjuku, others, all these cities have their pluses and also their disadvantage in terms of attracting international organizers. Given the fact the you have so many cities within tiny taiwan trying to become the meeting capitals of asia or of the world , would you think that would be kind of diverging the resources away from some of the leading cities in taiwan that have a better chance of becoming the meeting capital of the world . Before i answer your question, i think we have to look at the m. I. C. E. Not as one industry. Its industry is different. For example, out of every city, even every township, like small towns, they also have their advantage to develop their own meeting industry. They can attract some medium and small sized, or pretraining corporate training to come to have their meeting there. For exhibition, because exhibition is very difficult for the other city to compete with taipei city. Of course. Before the incentive, i would say they have a very unique sales point with compared with the other cities. Even quality and. Everybody has to be thinking about we are not copying the same thing as top they did in the past. As taipei did in the past. There are cities and of her markets. I think the bottom line come as you mentioned, jason, is there needs to be closer government and business partnerships in terms of promoting m. I. C. E. Industry. We need to take another break on our program, and we will be right back. Welcome back to this part of the program here on the taiwan outlook. I am your host, wu raykuo. We continue our conversation with mr. Jason yeh, the chairman of the Taiwan Convention and Exhibition Association here in taipei. Jason, lets talk a little bit about some of the attractions that taipei has, and some of the disadvantages, we are not doing enough to attract more meeting organizers to taiwan. Taiwan of course is a beautiful city. It is a very cosmopolitan, very convenient, people are very friendly, helpful, but also people are saying that people in taiwan, they dont really speak english, which is recognized as the international language. And if they travel down on the streets of taiwan, cap eight, for that matter taipaei, for that matter, they see a lot of road signs, and a lot of places do not have roadsigns translated into english. Would you think that these are some of the areas, maybe the government and also the private sector can join and improved to make taiwan more attractive . Of course. I do believe that many cities have roadsigns in english. Sometimes with different translations, which can be confusing to the traveler. One thing we have to think about is we have to do a lot of things from the visitors point of view. We are doing things by our own point of view. If i am american, and i do not read the transcript, how can i travel in cap a city in taipei city . So we should change our mindset in to that point of view. We have to integrate because we had so many government organizations, working on the same thing. They need to be integrated together. So i think there is one challenge for us to in the future, and the most challenging thing, i think would have the big man in the city, but we have a big name in the i. T. Industry. Everybody knows taiwan is very strong in the i. T. Manufacturing, and the semiconductors. The image in the i. T. Industry is so strong, they think taiwan is all manufacturing, machines everywhere. So it is our problem, so we have to create some kind of image. But i think with in the past 10 years because the government is more focused on promoting i think it is becoming more and more helpful in a some Chinese Market