Store to a t. I think were fortunate. Reporter ahead on sunday morning, rethinking the Department Store. Osgood kid rock is the stage nature of a detroit area music star who is committed to turning the motor city around. Hes a performer with a reputation for doing things his own way, as tracy smith will be showing us. Reporter kid rock made his name as a harddrinking musical maverick. Hes all of that plus a few things youd never expect. Love antiquing. Reporter are there other things that you do that maybe dont jibe with the kid rock image. Interior decorator. Reporter seriously . Yeah. Reporter a visit with the colorful kid rock. Later on sunday morning. Osgood to the point is a story from mo rocca. An homage to a timeless hand held word processing device. Reporter even in the age of the ipad, the pencil still matters. And getting that perfectly sharpened point is still a challenge. This is very annoying when this happens. Yeah, right. You see that on this side theres more graphite exposed. Reporter later on sunday morning, pencils, still big. Osgood richard gere has played many roles over the years. In two of his very latest he shows off his remarkable versatility. This morning rit a braver pays him a visit. Did you want me to let the investors go bankrupt. Reporter on screen these days hes playing a corrupt hedge fund manager. Its not me reporter but off screen richard gere is happy to show off the inn and restaurant he has restored. This is a fine dining restaura restaurant. This is fine dining. This is fine dining. Reporter this is as fine as it gets, right . Yes. Reporter later on sunday morning an innkeeper and a gentleman. Osgood also this morning with serenaality schulte well meet the designer of a thanksgiving day balloon. David edelstein reviews the movie life of pi. And more. But first the headlines for this sunday morning, the 25th of november, 2012. Folks who track sales for the kickoff of the Holiday Shopping season say black friday sales 11. 2 billion were down a little from last year. Now the explanation may be that some Stores Opened their doors thanksgiving night, allowing shoppers to get a jump on the Holiday Shopping. Nobody had all six numbers in last nights power ball going. So on wednesday night, the value of the Winning Ticket could increase to 425 million. A natural gas explosion in springfield, massachusetts, friday night injured 18 people and damaged more than 40 buildings. The blast occurred not long after gas Company Workers arrived to investigate a possible leak. At least 112 people died earlier today when fire broke out in a garment factory in bangladesh. Firefighters said most of the victims were trapped inside with no emergency exits leading outside the building. The cause of the fire is unknown. Hello. Osgood the man most of us came to know as evil texas oil Baron Ewing Larry Hagman dieded with his battle for cancer. Well have a remembrance of his long career later on sunday morning. One half of the College Football championship game is set. Last night notre dame beat u. S. C. On the strength of five field goals and a lategame goal line stand. With the win, the 120 fighting irish earned a spot in januarys b. S. C. Title game. Now todays forecast. The northern part of the country will be either cold or snowy and cold. The week ahead shows lots of rain around the country as well as more cool weather. Florida is the sunny exception. As more cool weather. Florida is the sunny exception. ,,,,,e going shopping. Osgood so whats in store for shoppers this Holiday Season . Lots and lots of choices for one thing. Including a choice of what sort of store youd like to buy from. And these days one type of store in particular is struggling to hold its own. Our sunday morning cover story is reported now by anna warner. Reporter its the season for buying. This Holiday Seasons sales are expected to ring in at nearly 600 billion as shoppers flood online giants like amazon, Discount Stores like costco and Big Box Stores like walmart. Lost in the shopping shuffle the Venerable Department store. Yes, i know just what you want. Reporter its a far cry from the days of miracle on 34th street when shoppers flocked to Department Stores for almost all their holiday needs. Ill tell you one thing. From now on, im going to be a regular macy customer. The Department Store was an emporium, a place that basically carried everything for everybody. It really was the social center of a city. Reporter michael lysica is a Department Store historian. He can rattle off the many names of Department Stores who have gone out of business in the past 50 years. Filene, jordan marsh, fox, allen, clothier, lip brothers. Reporter not to mention marshal fields, kimballs, wanamakers, all names from the past. Just look at the list of the big merchants of the mid 60s. Only one of the stores you see here, macys still exists today. Im sorry to say i think the era of Department Store is passed and i really miss it. Reporter which brings us to j. K. Penny, the 110yearold merchandiser is struggling to finds its way. Enter new ceo ron johnson who came here from cuttingedge retail powerhouse apple. My dream is to bring the Department Store back to its glory. The Department Store is really part of the fabric of the community. Reporter his assignment . To make j. C. Penney, a store founded in wyoming james cash penny back in 1902, a shopping destination all over again. Today we all shop everywhere. We go to target for some things, to the gap for some things. We go online to amazon. We all shop around. Theres very little loyalty today in american retailing. To earn loyalty youve got to do more than help them buy. Youve got to become a part of their life. Reporter for the past year, johnson has been working to transform all 1100 stores in 50 states into a 21st century stateoftheart store he calls j. C. P. Were here today in the future j. C. P. , you know, were going to transition j. C. Penney from a promotional Department Store to a specialty Department Store which is an entirely new way to shop. Reporter his plan, as he showed us this Prototype Store in dallas, is to entice customers with shops within his j. C. P. Store, creating a minimall in each store. We dont call it an aisle. We call it a street. Its a place to be. It becomes a new navigation path for shopping because in the age of the internet you have to do more than be a place to buy. Youve got to be a place people love to be. So the street allows you to kind of do things that you couldnt do elsewhere. Reporter while a woman shops for the latest fashions, her husband can be catching up on the scores at the ipad table. I feel like im in the apple store. The kids can head over to the lego station. Afterwards they might visit the instore candy shop for a treat. Throughout theyll find consistent prices for merchandise. Johnson banished the coupons j. K. Penny customers relied on for years. The reason were not using coupons is we would have to artificially inflate the prices 30, 40 to offer the illusion of value through a coupon. Thats a fundamental choice. We can either raise our prices and have coupons or have low prices every day and try to deliver even more value periodically. We think thats a better way to run a business. Reporter johnson may believe its better. But without coupons, sales at the new j. C. P. Store has dropped 20 in the first three months. And have continued to decline. And j. C. P. s stock price has dropped by half. This year alone. J. C. Penney is a store of necessities. Its a store of sales. You cant really dress up a store that has really traditionally played a basic role and try to change it almost overnight. Reporter so who does have the recipe for Department Store success . Welcome to nordstrom where the family name is still on the door and a family member, eric nordstrom, is president of stores. Last years sales here totaled 10. 5 billion. Why do you think nordstrom has been successful when some other Department Store chains have faulterred . I think were fortunate in whats been built before us. Being customerson trick and really having that focus has always been there. Thats helped a lot. Reporter nordstroms customer focus is legendary. Theres a piano player, a concierge at the front door ready to help with requests and one rule for employees dealing with customers. Use your best judgment. People talk a lot about in order troms return policy. Which is what . We dont have a return policy. Reporter why is that . I dont know how to create a return policy that would take care of every possible situation. So we default to not having a policy and really just approach of doing the right thing. Reporter the chain also uses technology to satisfy customers desires. A good example of using the technology. Those devices have realtime access to our complete inventory. 117 stores, our online warehouse in iowa. Reporter you can have it all right there in your hands. Its right there. In my day when i sold shoes, Great Service was if you didnt have the size, youd pick up the phone and call other stores. That doesnt happen these days. Cant you find out now . Reporter now what began as a seattle shoe store in 1901 with firstday receipts totaling 12. 50, has become a specialty Department Store chain with stores in 31 states across the country. So what does eric i nordstrom think of the task in front of j. C. P. s ron johnson. One of the challenges is really to change, taking a store and really changing it in many fundamental ways. Thats hard. Thats something we havent had to do. Reporter johnson remains unfazed. He believed his frat gees will make his Department Stores as popular as that other famous retailer. He has Something Else hell need too confidence. Do you ever stop smiling . Yeah, i guess. You know, its innovation is really hard. At the same time its very energizing. And its so important that we invent the future and we move forward. Reporter what if you fail . Its not an option. Reporter not an option. No. Reporter not going to happen not going to happen. Guess who . Osgood up next, laughing matters. From independent experts rategies and see what criteria they use. Such as a 5 yield on dividendpaying stocks. Then you can customize the strategies and narrow down to exactly those stocks you want to follow. Im mark allen of fidelity investments. The expert strategies feature is one more innovative reason serious investors are choosing fidelity. Now get 200 free trades when you open an account. [ male announcer ] every time you say no to a cigarette you celebrate a little win. Nicorette gum helps calm your cravings and makes you less irritable. Quit one cigarette at a time. Its real fruit juice; crisp, sparkling water; and no added sugar. And they come in these really cool cans. You want one . Ill wait a bit. All right. Mm. Refreshing. Everybody thinks im crazy osgood and now a page from our sunday morning almanac. November 25, 1940. 72 years ago today. A day that will live in cartoon history. For that was the day woody woodpecker made his bigscreen debut. Daddy, its that woodpecker again. Osgood and a guest star in an andy panda cartoon called knock, knock. Guess who. Osgood woody was the creation of animator walter lance who told his tv show audience many years later that the character was inspired by the incessant knocking he once heard on the roof of his country cabin. It was a big redheaded woodpecker banging at the roof as though his life depended on it. I shouted at him. And he flew away. As he left, he made a crazy sort of a laugh. Osgood woodys maniacal laugh, incidentally was the creation of mel blanc who recorded it before he signed an exclusive contract to voice the Warner Brothers cartoon characters. Woody was an immediate hit. He went on to star in dozens of cartoons over the years. With lances own wife Grace Stafford eventually providing woodys voice. With time, woody became grounder and cuter and a tad more restrained. Woody, where are you. Osgood as the golden era of theatrical cartoon shorts faded in the 1950s, woody got a second life as a childrens tv series with walter lance himself as host. Though lance shut down his Animation Studio in 1972, woody has lived on in reruns. And he also had a brief cameo in the 1988 film who framed roger rabbit . One thing, doc, he werent no rabbit. Or a duck. Og. Woodpecker. Sgood for many years woody was a star of the macys thanksgiving day parade. Now these days he has his very own roler coaster at the universal theme park in orlando. As the old adage has it, he who laughs last truly does laugh best. Ahead, behind every balloon theres an artist. A can of del monte green beans . Grown in america. Picked and packed at the peak of ripeness. The same essential nutrients as fresh. Del monte. Bursting with life. Been shopping so smart, cashs back with your freedom card getting cash back on what . Close shave and haircut fan for the ceiling. Youre gonna cool off that hoooounddd tonight you gotta get your cash back, on new slacks. Use freedom on lunch with jack. Everybody get everybody get get your cash back. Chase freedom. Hersheys makes smiles. Smiles make more smiles. When the chocolate is hersheys. Life is delicious. Osgood the artist who created these works calls himself k. A. W. He took part behind the scenes in the countrys biggest thanksgiving day parade. His contribution produced quite an effect. Serena altschul has the proof. Reporter all the usual suspects were there. Familiar faces with the millions of people lining the streets of new york city and watching at home on tv. In a turkey day tradition. The macys thanksgiving day parade. Macys is proud to present a special balloon created especially for today by the internationally acclaimed artist known in the Art Community as kaws. Reporter among them was a balloon many people might not know. His name is companion, a grayandwhite creature who is a little too shy to show his face. But those who have seen his face are obsessed with the character and the man who created him. This is like a once in a lifetime sort of opportunity. Reporter k. A. W. S. , kaws, a painter and designer we first met four years ago who is now one of arts biggest draws. It wasnt all that long ago that the 38yearold kaws was just another mischevious kid. He found his artistic voice through the illegal painting of graffiti. I just started simply through graffiti and drawing on my skateboard, painting walls and getting that small recognition. Reporter to his family hes known as brian donnelly. He grew up in the shadow of manhattan across the river in jersey city where his faded tags can still be seen on sides of buildings. Donnelly used the name kaws to stay anonymous. He didnt make his real name public for many years. Your name comes from what . Its just a combination of letters that i liked. When your whole art is based on the lettering you choose, you kind of figure out what ones work together. I just like the shape of k. It has no meaning. Reporter kaws became a street legend in the 90s by drawing over bus stop ads establishing his signature mark, placing xs over characters eyes. He then started designing products and final figures. My first character was called companion. Reporter and painting cartoon characters from his childhood. There is kind of a nostalgic feeling i get when i see it. Its like oh, those guys. Especially the smurfs. For me thats one of the things like, you know, if i went to the dentist, i was allowed to buy a smurf afterwards. Reporter those paintings soon turned him into an art scene sensation. Thats like really cool. Appreciate it. No problem. Reporter lines wrapped around the block to buy his figures. His work graced album covers and was snapped up by the rich and famous like hip hop star williams who commissioned dozens of pieces for his miami home. Through our generation we look at him that hes the guy that made us Pay Attention to art. Reporter today kaws is bussier than ever. A current show of new paintings has parisiennes buzzing. Ive been a little bit more focused on working within sort of a Gallery Museum environment. Reporter and his fan base has grown larger as his work has done the same. A 16foot version of companion traveld the world and now sits outside the modern art museum of fort worth. It caught the eye of the folks at macys. He was on the top of your list. The list was short. There was one name on it. It was his. Reporter amy kuhl is the executive producer of events for macys. She asked kaws to design a balloon and all the art for this years parade. Theres some projects you have to think about. Immediately i was like, yes yes, of course. Its a no brainer. Reporter kaws spent the past year in his brooklyn studio putting his touch on the thanks giving traditions he loved as a kid. When we first started discussing the balloon immediately i knew thats what i would want to do. Reporter you did . Yeah. Reporter the 41foot high balloon of companion was hand stitched in south dakota over the summer. In august at a secret location near the factory, we joined kaws. As he saw the character he dreamed up 15 years ago come to life for the first time. Nice to meet you. What do you think of it . I think its great. Reporter macys employees tested the heliumfilled polyurethane balloon as kaws closely inspected every inch. Back in manhattan, his art work was unveiled along the parade route. Even a subway car was wrapped in this former graffiti artists design. Its a great irony. Reporter this past wednesday families came to watch as the balloon, unfamiliar to most. I have no idea what it is. Reporter . Found his spot in line. Have you heard any of the reaction so far . The kids dont know whats going on. Some kid thought it was george washington. Reporter thats funny. Because of the hair . I dont know. Reporter on the big day with papa smurf leading the way, companion bobbed through the streets of