Rose the Sports Illustrated swim suit edition and bruce weber when we continue. Captioning sponsored by Rose Communications from our studios in new york city, this is charlie rose. I think every picture hes doing is just like doing a timeless picture that would be incredible no matter where we are. Posing and the framing and everything is just like far off. Rose 50 years ago this month Sports Illustrated swim suit edition was born. The issue has become one of the worlds most successful around. Joining me now are five women who know what it takes to make it into the magazine, Veronica Varekova with the 2004 returning two years later alongside seven of her peers for an all star beach party. Petra nemcova was the choice in 2003. She was in seven swim suits edition. Christie teagen nanny agdal and lily aldridge. Whats it like being on the cover. Its like taking an elevator and taking 20 floors high in the split of a second and thats the career for your life, the windows open up for many opportunities. Its just an incredible gift. Rose this is your first. This is my first Sports Illustrated cover. Its my first Sports Illustrated ever. Rose rarely does it happen when youre on the cover. I feel so excited and blessed and its been a whirlwind and its a launching pad in your career. Overnight you become a household name, everyone sees who you are, everyone sees this cover, its huge, es incredible. Rose and youre on every television show. Which is actually my favorite part, oddly enough. This is fantastic. Its my fifth year but you know, it goes by when youre in the issue and you come not to, you dont want to expect too much. To so to be on the cover for the 50th anniversary and following in the footsteps of these women is just crazy. Its an honor and its a little nerve racking because you want to be able to live up to what theyve accomplish and what theyve done. So its really just so exciting and fantastic and the whole ride, im so excited. Rose veronica youre in this one as well, the one i talked about here. Whats the meant for you. Everyone around the world knows the issue and kind of expects once a year gets excited and goes to the news stand and get it. And so no matter where youre from, if youre from the Czech Republic or brazil or japan, they still havent in japanese but maybe. It doesnt matter. It just opens the doors for you and people recognize you. And whatever you want to do in life in the future, it helps. Rose it makes a difference. Absolutely. Rose so there it is. I just started screaming. Actually i wasnt there when it was presented to the other two girls by mj. I was on a skype call and i had the producer holding the call. The screen was so small because its an iphone and you cant tell whats going on. Everybody was going crazy and i couldnt see it and mj with a big sign i think its me but i cant really tell. But these are printing out. So i started screaming and i was actually in Joshua National Tree park is that what its called to get wifi in palm springs. Its the desert. Theres no wifi anywhere. This person comes over and says you need to be quiet. Rose walter here, one of the greater photographers was here. You want him to shoot your cover if its possible, dont you. Sure. Because . Because he is incredible photographer but also you get, he has so much joy. He shot 12 covers but every photo shoot is like the first one. He gets so excited and he remembers every detail. He tells the most Amazing Stories and oh i dont remember that anymore but he remembers every detail. Hes just so much fun to be around. Hes a treasure. Rose does he talk to it . What makes his photographers to be so. He makes you feel comfortable. Exactly. Its sort of feels, despite of 20 people being on the set you feel like its just you and him and nothing else. You have this unbelievable connection, hes warm and kind, hes elegant. You are kind of in a bathing suit and he just looks in your eye. Rose what percentage in this is modeling later or whether its acting or humanitarian causes or what. The girls actually keep one foot in the modeling, no matter if they go into business or entertainment or philanthropy, they always keep one foot. Some beautiful connections to keep, right. It started us off and everybody kind of roots to dismiss our beginnings. Im very grateful for everything that happened to me, including Sports Illustrated. But you feel like its time to, you know, you get interested into something else. You have the opportunity while you have. Rose that would be the most important thing. The people that you get to meet. It has to tell who you are and what youre about. You and i know and have talked about what youre doing in haiti. But im sure some of the people that know what youre doing with people who made an association because of that and also because they knew of your story from the tsunami. Yes. Actually, i was in a cover in 2003, and a year later i was blessed to survive the 2004 haiti sue ma knee. Because being on a cover and having this incredible platform i was able to really set up the foundation and have a lot bigger impact. Rose are there any misconceptions about all of this. What do you think . Is that true. Ill give you [indiscernible] [laughter] rose of course. Is there something where you say i want to show them what im not what you might see because of the perception of blond and something. I think its the story of life. You need to prove yourself no matter what. Whether you model or sell something in the store, you want to grow. You want to march further, right. I think its almost like an opportunity because i think people books definitely everyone is sort of indifferent. Theres an opportunity to break that box and i love that. Its like sort of taking the total. Some of them sort of just meeting people. But some of them strategically, when i started a foundation, i actually took a decision not to do sexy pictures, not to do Sports Illustrated or anything like that because you have to speak at the United Nations and somebody see me in a bathing suit no one will take me seriously. I have to show about the philanthropy. You have to do it to sort of make that statement. Rose do you i do but at the same time i think you kind of disarm people as soon as you open your mouth. Not probably every time, sometimes i stumble. Rose youre the most honest person. Im very honest. There are the president s and therefore it doesnt really matter what youre sticking to, i think. If you do get the point across which is essential and you know how to do it and all of these beautiful ladies know how to do it doesnt really matter. Rose go ahead. Whatever people think of you at the beginning. Rose thats their problem not yours, by the way. Exactly. Rose this is what mj day said. Lily is a fashion industry star who is going to thrill an entirely new audience when she makes history by becoming the first rookie which we just talked about to grace our cover says heidi clum. Chrissy is a phenomenon. Charlies laughing. Rose but wait it gets better. And then a bomb shell we knew shes going to be a star from the day we met her. How did you get into modeling . I was discovered on the street back in my home town denmark when i was 14 years old. Rose like a photographer or magazine editor. So it was the e e let Model Management and they asked me if i wanted to be in it. My grandfather says yes. I didnt win. Rose you were 14. 14. I started modeling in europe and i didnt like it. When you first start youre not used to everybody poking you and doing your hair and putting make up on you. You cant really do that when they pay you to stand there and do what theyre telling you. When i was that young i didnt really enjoy it. When i was 18 i was just thought i would move to the states and try it out. Now i am here. [laughter] w rose how was the image of, looking at the Sports Illustrated from the beginning to today. Kate and this. What i see is an evolution, is there more and more what. We have the instagram, the twitter. You name it. So i think the exposure is much bigger. Social media. Its intense. It took it to the next level i think. I feel its sort of the same spirit though. If you look back at the cover it has that just beautiful woman. Honestly i feel like recently [laughter] rose this is the year of the butt. Men werent like oh look at that butt. When i was young [laughter] they could say anything about me. Rose growing up you were not sort of everybody said thats the most beautiful kid ive ever seen. No. Trust me, we can even pull up old photos and i can verify that for you. I was a tom boy. Rose well come back in five years, what will you be doing or what do you hope youll be doing because im sure it has to do with haiti. Haiti. I would love to build, we will build by the end of 2014 when our anniversary, building of a hundred schools. Rose Charter Schools in haiti. Actually, we work in seven countries. We will go to the philippines and eight countries by the end of 2014. But in five years, well, actually the Bigger Picture will be to do something broader with the happy hearts fund. I have a happy hearts fund goal but what happens now after National Disasters when the First Responders leave children are forgotten. They wait four to six plus years for a new school. And thats the whole generation. For me it will be to find a system where you can narrow the gaps so children dont have to wait for six year. Maybe one because you cannot make it appear but its narrowed. That will be my goal to create that. Wow. Okay. [laughter] like you were such an inspirational woman and youre the reason im like going to get emotional. Like youre who i want to become like, you know, to care about other people and be philanthropist and care about children. That is the ultimate goal and youre using your beauty and your fame for better. Rose and your brain. I think its so incredible. Its so inspirational and thats why these women are on the cover of Sports Illustrated, you know, to do better, to raise awareness. Its an incredible gift. A gift that can be used its nice whenomeone does it. I know i love petra. Im like you crazy person but what she does rose what is you love about her getting on a personal level. Shes such a fantastic human being. I dont think theres been one email i didnt get teared up from or a screen shot and this is the sweetest moment on the planet, i cant believe shes real. Its really nice and refreshing to see all these women in Sports Illustrated really truly get along and understand where each others coming from and be supportive of each other. Really really wonderful because sometimes you lose a little bit of hope sometimes. Youre like do women still love each other, do they still have this connection and its very nice to see. You think Sports Illustrated is a perfect example. Even the picture is such a teamwork. Usually the girl we fly by ourselves. But with this and with victoria secrets, its kind of with other girls, absolutely. Rose five years from now, chrissy. Five years from now, i love to cook so i would love to do like a cooking travel show but also be able to balance that with having a family. Rose youll be teaching at columbia political science. No, no, no. [laughter] i hope i can get through it. Rose five years from now. I want to continue what im doing in africa. Rose what do you do. I sit on the board of African Wildlife foundation. Obviously im sure youve heard of the elephant overpoaching issue. Thats a big tackle there. Then i want to support the development of africa. Rose what brought you to that. [indiscernible] rose is that right. Im telling you it totally opened the door to me in africa. I bought land in rwanda, yes. Rose you bought land. Yes. I want to be there and i want to continue exactly where ive started off and have the continent to be what has all the chances to be, you know. My goodness. Rose heres an interesting thing, to know both of them thats real genuine and in fact theyre doing serious things and enable to pursue that passion. Its not like some nice answer, it is what youre doing. No, its a fact. But i think we have to give credit to because its the most incredible countries and that really opens up your work. Its passion that you travel as well but its in more remote areas to do most, you see a lot and you see the balance. And i think that its part of why we sort of start thinking really okay what can we do about it. We have to give credit to south africa. Rose where am i going to find you . Thats a pretty big question when youre rose 21. I dont know. I will hopefully still be modeling and doing some acting. I would like to do some talk show later in life. Rose thank you all. Thank you. Thank you very much. Thank you so much. Rose the cover edition is out, swim suit edition is out now i think. Yes, it is. Go get it. Back in a moment. Stay with us. Well do an orange suit now and then a white suit because thats a white brim of light. The surface. That was the day we felt we were going to get no shooting in because the weather was so bad. It was raining and raining, we stopped and we sat and no no, at 5 00 the suns going to come out. Rose the Sports Illustrated swimsuit issue turns 50th this year. Some of the most Iconic Models introduced the world to christie brinkley. The magazine reaches 7 million adults each year. Its viewed by 1833 year old men than the super bowl. Julie campbell is the swimsuit founding editor. She saw every issue between 1965 and 996. Walter looss. For 30 years he was with the Sports Illustrated issue. Carol alt has appeared around the globe. A bunch of talented people. Welcome. Tell me how it began. I was called into the managing Editors Office and said i would like to have a pretty girl on the cover because are basketball has not started, footballs over. We need something to wake people up. At that time, twiggy was in fashion, very thin models. And i thought where am i going to get who looks athletic. The first 1213 years all the girls came from california. Rose so you were looking for healthy. What else . Beauty. Rose a certain thing, a certain it look. Yes. I was looking for, i was looking for someone who would grace a sports magazine. And thats how the fish net started because i attached fishnet to fishermen. Now people thought i wanted fishnet so you could see through them. I never even thought of that at the time. Rose speaking of fishnet thats fascinating. There you go. Rose thats a xerox. The fact that the fishnet looks even better, i asked her to get wet so it would glisten. And that is what happened. Rose it glistened. It wasnt all intentional. Rose the second thing here carol thats you on the kenyan coast. You always went to these exotic locations. Yes. We tried. Rose did you do it in secret. Yes. Walter can tell you. Rose walter, why secret . Well julie didnt want anyone to know where we were. We werent allowed to send postcards or make phone calls or tell your friends or anything. And people would recognize jules voice. Her voice was so distinctive. At restaurants, i know that voice are you the editor of Sports Illustrated. Yes, im jule campbell. Rose you were a sports photographer at that time. How come you got this assignment. Im still trying to figure that out. I dont know. Thank you jule. She took sports photographers. She didnt want fashion photographers to do this type of work. There was jay mazal. She knows better than that. They were photographing jocks. Where is the photographer taking fashion all the time. So when walter got behind the camera, and he was very attractive anyway, it was a very. Was. Thank you. Rose tell me about this. What it did for you. It made me go from being just a face to a face with a name. And that was really huge back then. Its not the same as today where every magazine cover puts your name on it. This was practically the only magazine that put your name on the cover. Rose was it popular from day one. Yes. Rose instant popular. From my story, yes. The perfect california girl, had no make up on. She was 17 years old. She was not chubby but well endowed. And today if she was 30 or 40, youd say oh well she sat but when youre that young its like roses this opening. Rose mj. This is what,2012. Shes been on how many times. Twice. Hows it different since you became editor. Theres a lot of things. The magazine has evolved. Obviously Sports Illustrated swimsuits a multiplatform media franchise now for print or tv or web or apps or video were social, you know. Theres so many components now that are a part of this magazine. Its not just print, although print is what kind of spawns the goodness. Its different but the same. Were still looking for the same things, health vivaciousness. Rose and you think the photographer. Yes, actually we do. Rose so whats the secret of this for you as a photographer. Is this easy . Yes, it is. Its really easy because do you know why its easy because you have a team with you. You have great hair and makeup, you have the editors, you have the best models, you go to the best locations. Its really pretty easy. Rose what are you looking for. I look for the same thing whether im shooting michael jordan. Im looking for light. All the great pictures have the same component, composition, light, color, emotion and something happened between you and the camera. Rose between carol and the camera. Yes. Rose can the photographer that. Sometimes. Theres a lot of intangibles that make things happen. You start somewhere but where you end up is what youre looking for. The way you edit is your lab picture. You start from the beginning thats boring but its where you end up taking the picture where youre trying to get to. Rose thats exactly right, thats my point carol, if it was easy. It makes sense. Absolutely. And also theyre comfortable with this photographer at that point. Rose how do you create comfortableness. I dont know how you create it. I think you just, you go about doing your job with someone. Rose i assume theres an element of professionalism too. Ie, i know what im doing. Im comfortable here, i belong here. Im the person who should be taking your photograph, right. I never really thought bit. You just walk in, its a job, you get there, you try on all the suits. You look for immediate light, sunsets, great backgro