Time. Walmart has been threatened with protests by its employees. The company filed a complaint with the National LaborRelations Board hoping to stop the demonstrations, but the board wont rule on it before tomorrow. Diane eastabrook looks at the personal price of thanksgiving day store hours. Reporter this is the calm before the storm at a chicago toys r us. Manager danny soro thinks up to 10,000 shoppers will descend on the store when it opens thanksgiving evening, forcing his 300 employees to cut short their holiday. We open at 8 00 and were expecting lines to start from 5 pm to go pretty much throughout the plaza. Reporter walmart, kmart, and sears are also opening tomorrow at 8pm; targets opening at 9 00pm. And while opening on turkey day is expected to mean big business for retailers, its ruffling the feathers of many employees who wont get paid overtime to work the holiday. I feel very frustrated about this situation. Reporter walmart associate charmaine givens is scheduled to work two eight hour shifts with a three hour break starting tomorrow at 7 pm. Im not gonna do that, no. Reporter youre just not going to show up . Im going to call in. Im gonna call in. Im not going to just abandon the job. Im gonna call in and im gonna state how i feel. Reporter givens hopes to join other walmart employees around the country in a protest outside the chain on friday. Prolabor groups are supporting the workers with online petitions. So far change. Org has collected roughly 370,000 signatures protesting target early opening. Signon. Org has collected 35,000 signatures protesting walmart. Labor expert robert bruno calls the outcry a gift to unions whove been trying unsuccessfully for years to organize big retailers. Its precisely that kind of indifference to the schedule of workers and worker families that will generate an enhanced grievance amongst those workers and it will start to give them additional reason to think we need a contract here. Consumers will likely determine whether these early opens become a tradition or just a oneyear fad. Experts say if they dont turn out in mass to shop on thanksgiving big retailers may go back to their early black friday openings, but if shoppers do more retailers will jump on the band wagon next year. Diane eastabrook, n. B. R. , chicago. Susie our next guest says technology is changing the face of black friday. Hes anthony pappas, president of his own firm, pappas group, a brand and advertising agency. Susie so, anthony, you say that black friday isnt the one day big event in retailing that it used to be . Well, it is definitely changing. Were definitely seeing a shift that it actually goes through the weekend, and it seems to be kind of kicking off the season of buying. Especially through the use of technology, being in stores is not necessarily the only way to get those deals and to get the benefits and the perks. Susie and thats exactly the point. Now consumers are going in with their smartphone and with their tablets, and, of course, they have computers. How is that changing the whole Shopping Experience . And, also, how are retailers adapting to this . Consumers are really looking for convenience. Theyre looking for ease of use. A lot of people want to avoid the crowds. You see retailers basically build mobile apps and other technologies that allow that experience to happen seamlessly. For instance, apples Apple Store App that you can download, basically allows you to buy, purchase, pick up in store if you wish, basically wherever you are, or have it shipped to you from any location. So things like that allow you to do a lot more just by standing in any sort of region or any place you want. I think the other thing is that stores are also looking to, you know, offer free wifi in case you want to bring in your devices and sort of have it aid in your experience in store. Theyre not neglecting the fact that technology is there, but theyre sort of saying it is a seamless Shopping Experience overall. Susie anthony, you mentioned apple. They do a great job on this kind of imaginative, innovative retailing. And we know that amazon is the goto place to get some good deals. What about social media, how is that responding to the changes going on in retailing . Sure. A lot of innovative things specifically are being done with social media. For instance, kohls, if you follow them on twitter, or like their Facebook Pages, theyre offering deep incentives and discounts and running promotions for you, warning you to be involved in their rewarding you for being in their presence. If you download the walmart app, or sign up for emails, youll be getting, also incentives, and only disownlt discounts to e people who download the apartments. Apps. The idea is going to extend beyond black friday and into monday. Which is a smart move on their part. Susie with all of this technology at your fingertips, what does this mean for the future of retailing . Why bother to go to a store and stand in line when youre a click away . I dont think the stores are ever going to go away. People really like to touch the product and see it, but were going to see that trend continue, especially as people buy more electronics. It just makes the buying process easier, and it could potentially make it go longer over periods of time, and using black friday as the rallying cry to start it. Susie okay. It is very exciting, all of the changes that are coming to retailing. Anthony pappas of pappas group. Tom shoppers are heading into the Holiday Weekend feeling the most confident they have in five years. The thomsonreuters, university of Michigan ConsumerSentiment Survey for november was up just a fraction from a month ago, but it continues trending higher. The pace of the increase slowed the same month as election day, and as talks over avoiding the fiscal cliff heated up in washington. Fewer americans filed for Unemployment Insurance for the first time last week. Initial jobless claims fell by 41,000 as the impact of super storm sandy on the job market began to ease. Still, new claims remain over 400,000 thanks to the storm. On wall street the dow closed up 48 points, the nasdaq added almost 10, and the s p 500 finished higher by three. Susie stocks also rose on news of a ceasefire in the fighting between hamas and israel in the gaza strip. The announcement came after a week of rocket attacks and counterattacks that has killed an estimated 150 people. Most of the dead are palestinians. And just before that agreement to end hostilities, a bomb exploded in a tel aviv bus station injuring 27. Tom i dont wake up trying to solve for wall street, i wake up trying to solve for our members and customers each and every day. Still ahead, we Talk Health Care reform with floridas Largest Health insurer, chairman and c. E. O. Of florida blue, patrick gerahty joins us. Tom among the taxes scheduled to go up on new years day if there is no solution to the fiscal cliff are taxes on dividends and Capital Gains. 403 of the 500 companies in the s p 500 stock index now pay investors to hold their stock. Thats the highest number since 1999. These companies paid shareholders a record 34 billion in cash in august alone. The threat of higher taxes on investments has hit stocks of traditional dividend payors, such as utility stocks. The Sector Exchange traded fund has fallen to its lowest price Utility Company next era energy lew hay about the threat of higher taxes on dividends. Its going to affect investors, first and foremost, because the rate on dividends is scheduled to go from 15 to 43. 8 . Tom thats the highest end possible. Thats on the highest end possible. But thats almost a tripling of the tax rate. So the aftertax proceeds to investors will go way down. If that was it, maybe that would be okay. But it is even more than that. Because with the higher tax rate on dividends and lack of parity between the rate on dividends and Capital Gains, a lot of investors will switch out of dividendpaying stock, so theyll sell. That will depress prices. And so investors will and its not just people investing directly in stocks, anyone who invests in a 401k, pension plan, life insurance, theyre going to see the value of their investments go down. Tom is your main critic, lew, the difference between the scheduled tax increases on dividends, and those scheduled to take place on Capital Gains . The thing im pushing for, and frankly our whole industry, and most industries that pay large dividends are pushing for is that parity between Capital Gains and dividends. We dont want another situation where the government is picking winners and losers, if you will. And with the differential rate, people will switch from those dividendpaying stocks to other more taxfavored stocks or investments, whether it be stocks that pay Capital Gains or at kinds of investments. Tom if you go back prior to 2003, when the current tax structure for dividends and Capital Gains was put into place, Companies Still paid dividends, and shareholders still sought out dividends, and they fluctuated, generally speaking, with the rest of the market. The biggest differs is since that point in time, the amount of dividends paid by companies have more than doubled. So with the lower tax rate on dividends, companies have stepped up the dividends that they paid at a rate higher than really their Earnings Growth has been, including companies that didnt pay dividends in the past. Even apple now pays a dividend. Dividends also show stability to investors, and i think most investors actually like the dividends. So and we also saw stock prices adjust when rates went down, and that was good for costumers. But a high tax rate on dividends is a high tax rate on investments. There is a general rule of thumb in economics if you want more of something, you reduce taxes on it. If you want less of something, you tax it more. In our economy right now, with a lot of money sitting idle on the sidelines, and a lot of people unemployed, the last thing we want to do is, you know, increase taxes on investments which will, therefore, result in Less Investments and less jobs. Tom we have more with lew hay tomorrow on our thanksgiving special, looking at the fiscal cliff. Susie the thanksgiving holiday marks one of the busiest travel times of the year, and airlines are expected to have a blockbuster weekend. They could use it. The airlines have struggled to find profits over the past decade. Sylvia hall reports. Reporter its one of the busiest days of the year for airlines, as people jet across the country to and from their holiday destinations. The airlines expect to fill a total of 24 million seats between today and sunday, according to airlines for america. Thats an average of 2. 5 million seats filled each day, up by a quarter of a million from last year. This year so far, the average profit point for every passenger is about . 50, which is awfully small. Last year it was . 77. Reporter the Holiday Season is a welcome event in the industrys Fourth Quarter. Historically, the Fourth Quarter was at best a break even quarter, but due to the airlines better management of their seat inventory, they can actually produce a profit during the Fourth Quarter, which im expecting. Reporter in recent years, industry representatives say airlines have struggled to survive, as their ticket sales failed to cover the volatile cost of fuel and their increased regulatory and tax burdens. To combat the problem, they have started selling fewer tickets to keep capacity down and control costs. Were finding that more people still want to fly and unfortunately it means that planes are going to be a little more full than wed like them to be but at this point, thats the only way that were going to be profitable this year. Reporter analysts say the airlines do book heavier schedules than usual over the holidays, but these days theyre also more careful not to overbook themselves that way they can avoid big trouble if bad weather slows them down. Sylvia hall, n. B. R. , washington. Tom states have just one month before they have to decide if they will start a Health Care Insurance exchange. The exchanges are a key part of the Health Insurance reform laws efforts to expand the number of americans with coverage. We spoke with the head of the Largest Health insurer in florida, blue cross blue shield. Patrick geraghty is the chairman and c. E. O. Of florida blue. Tom pat, thank you for joining us tonight. Will blue cross, blue shield participate if there is a Health Exchange in the state of florida . We absolutely will. We will position our company to be part of any Distribution Channel that is out there. Tom how has enrollment been . Enrollment its not in the exchange yet, but enrollment in our company, were over 83,000 new members this year, and weve got over 60,000 new members sold for 1 1 13. Tom how many of those new members have existing Health Insurance. How many are moving from uninsured to insured. Almost all of those members have Health Insurance right now. We havent seen the big movement from uninsured to insured happening yet. Tom in the past three years, florida has been number three in the united states, among states with the number of uninsured residents. What kind of impact has that had on Health Premiums for the insured in florida . It is pretty significant, actually. Because the Health System is required to treat those patients when they come through the emergency rooms, which is typically where they will come, and that uncompensated care ends up being costs that get shift from the Health System to the commercial plans that they have. It is a fairly significant shift, and we think the system will work better when everyone is covered. Tom as a percentage of an average premium, 10 extra they pay or 20 extra i think it is in that range, between 10 and 20 , additional costs. Tom the Health Exchanges, as you know, are designed with the goal of getting those uninsured into the market and broaden the market out. If there is successful, if there are more uninsured that go insured, will florida blue members see a rerequisite push down . Were talking about will that stem the tide of the inflationary cost in health care. And there are a lot of other moving pieces here. The Affordable Care act has new revenue pieces like a tax on insurers, and a tax on manufacturers, we think that is not helping for Affordable Care. But theyre offset by having more people in the pool. So the net washout of that and what it means for cost is yet to be determined. Tom the governor of florida, republican rick scott, has been a very vocal opponent of Health Insurance reform. A week ago, he sent a letter to the federal government, asking for a meeting writing, current Information Available to us does not offer any information that an exchange Lowers Health costs. Do you agree . I think in and of itself an exchange doesnt necessarily lower cost. The way that an exchange brings people into play is because thats where the federal governments subsidies are going to be applied. So you may be eligible for insurance through an exchange, and if youre going to receive a subsidy, then someone who is uninsured receiving a subsidy would bring them into the covered pool. It doesnt lower costs to have an exchange in of itself. Tom patrick, thank you. Patrick geraghty, chairman and florida blue is a Nonprofit Health insurer. You can go online to nbr. Com to hear more from c. E. O. Patrick geraghty on if that is an answer to rising Health Insurance rates. Susie the latest attempt to save the twinkie has failed. Hostess brands is moving forward with plans to liquidate after mediation talks between company executives, lenders and two workers unions didnt work out. Hostess says too much time has passed and too much revenue lost for a recovery to be possible. The iconic Snack Food Company employed more than 18,000 people. An update on hewlettpackards fraud claim. The federal bureau of investigation is opening an inquiry into the 8. 8 billion dollar writedown, that h. P. Says is a result of bad bookkeeping, at the u. K. Software maker it bought last h. P. s business has been struggling because of the shift away from personal computers, to tablets and smartphones. And the fbi may not be the only Government Agency eyeing the writedown, h. P. Says its filed complaints with Government Agencies both here and in the u. K. And in the u. K. And you know, tom, this is just another board room drama at hewlettpackard. You remember the phonehacking scandal, and the Sexual Harassment allegations, and they led to c. E. O. Resignations. Really amazing what is going on behind the scenes at hewlettpackard. Despite all of that, the stock recovered a little bit today after that big selloff yesterday. Tom last night we were talking about how this stock hasnt traded as low as it was yesterday since the mid90s. A little bit of rebound today. Here is susie in our market focus. The rebound kind of continuing for the broad market. With sachs drifting higher, and light holiday training. The s p 500 hitting a twoweek high by the close. After a c