Transcripts For KTSF KBS News 20150107 : vimarsana.com

KTSF KBS News January 7, 2015

The perfecter. It will actually change the way you style your hair forever. No more flat irons, no more curling irons. You can make your hair straight and sleek or you can make it curly and wavy. The perfecter is an amazing tool. Announcer finally, a hot styling tool thats safe. The perfecter is so unique and different, you can actually use both hands to effortlessly guide your style for complete control. And look at this you can even place the perfecter right on your scalp for amazing lift and volume. See that lift . Oh, look at that. [audience applauds] announcer the perfecter works on every hair type. Long, unfinished hair becomes full and bouncy. Short, flat hair gets incredible lift and volume. Frizzy hair is smooth and sleek. Even fine hair gets incredible body and texture. If you can brush your hair you can perfect it in just three minutes. The secret is a revolutionary new breakthrough called fusion styling. Rapidshining, hairsmoothing ceramic heat from the center of the barrel fuses with hydrating ion molecules that are released all around the perfecters wide nylon bristles. So when you brush with the perfecter, youre actually fusion styling, combining gentle ceramic heat and healthy ionic moisture for incredible shine and style. No more singeing your hair with a flat iron, burning your hair with a curling iron or hassle and damage with a blow dryer and round brush. The perfecter is different supereasy to use and its actually healthy for your hair. Coming up, even women who use the perfecter for the very first time are amazed at their results. [gasps] wow, oh my gosh its so great. Its so much shinier too. Wow, i really feel like i am in a hair commercial. [laughter] announcer the perfecter fusion styler was created by Renowned International stylist and founder of Calista Tools maria mccool. She was frustrated with her own frizzy hair and needed a faster, easier way to get beautiful results. And now shes done it with her incredible perfecter fusion styler, and she is committed to bringing you salon results at home. Now lets join perfecter inventor maria mccool and beauty expert patti reilly and find out how the revolutionary, new perfecter fusion styler will forever change the way you style your hair. [. ] so what is actually different about the perfecter fusion styler . How is it that you can get rid of all of these tools right here and replace it with one and get the same results . Well, ill tell you, this is a brandnew category. Its called fusion styling. Weve taken the Ionic Technology thats going to give you the hydration, the healing on your hair and weve fused it with ceramic Heat Technology that actually makes the hair smoother and shinier. And guess what . What . We didnt stop there. Oh, good. This is what i think is genius about the perfecter. Ive actually developed it with this topquality nylon bristle right, that we perfectly aligned. And the reason why i did that is so i want to make sure it would glide through the hair never getting tangled. And also it protects it from the skin. When this is hot, i can hold it just like that. I can touch my forehead, i can touch my ear and i can touch my neck, it doesnt matter, its not going to burn. Well, are you all ready to see the perfecter fusion styler in action . [applause] meet judy, phyllis and christi. You can easily see they all have very different hair lengths and textures, but it will take just three minutes and only one perfecter fusion styler to solve all their problems. This is judy. She has limp, lifeless hair that wont hold a curl. Its too fine. Its too thin. I have this horrible cowlick. Look at this cowlick, guys. Anybody can relate to that . All right, lets spin her back around. Ill show you how were going to use this. And then were going to let judy do it herself. Im just going to take this section, im going to roll it down. Do you notice how im touching it . Can i feel this . You can touch it. Oh, wow, so this is on . Right. And how about you, judy, how does it feel . I feel no heat at all. So watch this. Yeah. Here we go. When this comes up see that lift . Oh, look at that. [audience applauds] thats the lift that you get from a blow dryer and a round brush, right . And also, im getting some curl like i would get from a curling iron, but i dont have to worry about the crimp. So what about that cowlick that she has . Yeah, shes going to take control. And heres the great thing. When she gets it in that cowlick and gets rid of it, its going to last all day. Oh, good. O. K. , so were going to let judy go ahead and finish up her hair because were confident she can do it, right . Exactly, and she has no product in her hair. Shes just going to use the perfecter only. All right, perfect. And now were moving over to our lovely phyllis. Phyllis has coarse, thick hair. Its so short, its difficult to style. So can a lot of you relate to having coarse hair, short hair afraid to use a styling tool because your hair is short so you dont want to get that hot, hot heat next to your scalp . So maria, how can the perfecter work for her . I have it right on her head i dont have to worry. Her hair is short and the reason why you cant use styling tools is because it would burn you. With short hair, if youre looking for a different look. Do you notice how im just rolling it through, starting to get the lift and its like she would be blowdrying her hair. Shes going to roll that through just like i did, just like this, and were just going to get some lift into her hair. Wow, look at that. See that lift . Instant results what do you think . Look at that. [audience applauds] while phyllis gets started perfecting her hair, lets check back with judy. Its only been about a minute and look at how far her style has come already. Shes using the perfecter to hide that cowlick, and even in the back, she has no problem using both of her hands to style her hair. And this is christi. Her overprocessed hair is sensitive, so hot tools can cause terrible damage, stripping the life right out of her hair. The fusion styling is really whats going to give her hair that hydration. The ions actually get pulled out of the moisture gets pulled out of the air into the hair and thats why it works so well, making all of the hair full and shiny. Did you all know that with ions . Did you hear. Moisture . Right . So this is healthy for your hair, maria . Right, exactly. Lets hear it for healthy for your hair. [audience applauds] good. And one other really important thing is that with medium length or longer hair the nylon bristles are perfectly aligned so this is just gliding through her hair. Were not going to get it caught, were not going to get it stuck. She can use her two hands and whats great about it is you know, you get that shine. Audience wow. You just literally take a section and its like a section to perfection. You know, its so simple. Wrap that in and i can even get a little bouncy curl. That was in a second, right . Right. So you can get curl, wave and smoothness from one tool. How does that sound . [audience applauds] good . Phyllis is using marias tip of rolling the perfecter through her very short hair for lift and shell have her style complete in no time. But take a look at judy. Shes already finished in just three minutes with the perfecter, she was able to completely transform her style. Just look at that incredible lift and volume. And remember her cowlick . It was out of control on the back of her head but not anymore. [audience applauds] is that amazing . Thats unbelievable. Thats so great. The hardest part of your hair to do, right . The back. Patti and see how phyllis has also used the perfecter to completely change her style . In just three minutes, her very short, very coarse very unmanageable hair now has beautiful lift and volume. What do you think . Tell them. I feel young. Oh, good. Maria i love it patti and remember christis dry, brittle, colortreated hair problem . After the perfecter, it looks amazing smooth, healthy, full of bounce and shine and it only took three minutes. I just want to ask her to swing her hair because i think the body and the bounce is what really. Just swing your hair. Doesnt it feel lifted and light . It does. It feels healthy. Do you see it moving . Mines doing the same thing. Just moves, you know. [audience applauds] and in three minutes. Because youve been sitting here, youve been watching the ladies havent left the stage. Theyve all done this in just about three minutes to get that salonstyled look. [applause] announcer finally one single perfect styling tool. Introducing the incredible perfecter fusion styler. Its simply the most revolutionary new hair care tool ever invented. The first and only hot styling tool that gives you both hands to effortlessly guide your style, giving you the results of these four styling tools with just one perfecter fusion styler. The perfecter has replaced a curling iron, a straightener a round brush. Its everything that you need in this one little magic wand, i mean, it really is a magic wand. Announcer the perfecter features two temperature settings low for thin fine hair and high for hair thats thick or coarse. The perfecter will give beautiful style, no matter what your hair type. If you can brush your hair you can perfect it in just three minutes. And the best part . The perfecter is actually good for your hair the secret is a revolutionary new hot styling breakthrough called fusion styling. Rapidshining, hairsmoothing ceramic heat from the center of the barrel fuses with hydrating healing and frizzfighting ion molecules that are released all around the perfecters wide nylon bristles. The barrel stays warm, but the bristles are cool to the touch. Its the biggest innovation in hair care ever a hot styler you can actually hold in both hands. So the perfecter, i can put my hand on it to help me guide it and it doesnt burn my hand it doesnt burn my scalp. And for me to be able to see the shine with one brush stroke from the perfecter is amazing to me. Announcer you could pay up to 500 for a salonquality dryer and brush, curling iron and straightener, but the perfecter fusion styler gives you the soft, silky, beautiful hair and style youve always dreamed of in less time for a fraction of the price. So you wont pay 500 or 400. You wont even pay half that. Call or click now to tryperfecter. Com, and through this exclusive television offer, you can have your very own perfecter fusion styler for just four easy payments of only 33. 33. But hold everything because youre buying direct call in the next 22 minutes and well drop an entire payment. Thats right; order now and make just three payments of only 33. 33. But it gets better be one of the first 500 to order and receive this exclusive bonus package the perfecter detangle brush with extra wide teeth and these amazing perfecter styling clips theyre designed to hold your hair in place while you perfect your style. Its a 20 combined value, yours absolutely free. And were still not done order now and well also send you this incredible thermal travel case another 20 value absolutely free. The perfecter fusion styler is not available in stores. This is an exclusive television offer and you must call or go online to order right now to receive your perfecter and free bonus gifts. But wait every perfecter fusion styler also comes with our exclusive 60day moneyback guarantee. Use the perfecter in your own home and if you dont love it, simply return it, but keep the bonuses as our gift to you. And theres even more order your perfecter right now and well even include free shipping. Supplies are limited on this amazing value, so what are you possibly waiting for . Thats more than 130 value for just three easy payments of only 33. 33. This offer wont last long. Order your perfecter fusion styler right now call or go online now. [. ] [applause] so ladies, weve been talking about how the perfecter actually is something that you can use in place of four of your traditional styling tools. And were going to take a look right now as maria puts those traditional tools to the test and utilizes the perfecter to give you those salonstyled results. Maria . Exactly. So, i actually have the four tools right here. O. K. And i do, i want to show you. You know, first, your blow dryer and your round brush. Every time you go to the salon i know we tell you oh, just round brush it just blow dry and round brush it, but do you know how difficult that is . Oh, it is. I mean, even for myself. Look at how high i have to go with her hair. How i have two hands and two instruments. Mmhmm. Thats difficult, right . Well, and it takes forever too. I dont know about anybody else out there, but with a head of hair like mine and veronica and louann, that could take upwards of 30 to 45 minutes. Exactly. Now watch how i get that with the perfecter. All i have to do is bring it in and bring it out and get that bend and lift right into the hair the same body that youre going to get from that cumbersome blow dryer. Same exact volume. How easy is that . With the perfecter, you have two hands, one instrument. It cant get any easier than that. So good. So next we move to the flat iron, which i own and i know a lot of people at home own this as well. Lets see what we have. I have to tell you, if youre using a flat iron, please stop. Its not good for the hair. I mean, its so simple to get a crimp because as soon as you move your hand one way or the other, immediately youre getting a mark in the hair. [audience exclaims] see that, everyone . I dont think theres anything attractive about that. Not at all and ive done it many times. But instead, when you go to straighten with the perfecter, youre actually, again, i can go as close as i want. I dont have to worry about burning. I have it laying right on her skin and i can just come out smooth, not worrying about any crimping. Theres nothing i can do right now to put that horrible crimp in her hair. Nice. And the best thing is, i come to the end. If i just want that end to bend under its so simple. I have both my hands to do it. Wow. Now look at that smooth, shiny. Theres a lot of shine. So you get that with one pass. So do you like the flat iron side here . Or do you like the perfecter side . Oh, definitely the perfecter side. [audience applauds] so then also, lets do the one other tool the curling iron, right . So, the curling iron. Again, biggest fear that im going to burn my dear self and even as a stylist, i get worried about burning my client. If i just move one second that way, look at that horrible crimp. Oh, wow oh, my gosh and thats when i find people not to mention, when you get down to the end i see people getting crimps and clamps down in there. Its kind of what i call a hot mess. Half the time, i pull the curling iron away and out comes a clump of hair because it gets stuck in there. Right, so with the perfecter, youve got these great teeth that are perfectly aligned that are going to grab that hair, dont have to worry about touching her at all. Wind that around, curl it on out and i have a beautiful, gorgeous curl and i have both of my hands to do it. [applause] it did everything that i was using three or four different tools to do and i never really got the same results that i was able to get with the perfecter. Perfecter really can give me a salon look in like three to five minutes. It gives you body, it gives you shine and it curls your hair, it smooths your hair its just perfect. Announcer use the perfecter fusion styler just once and you get it. It really is the one and only styling tool you need and we can prove it. Watch closely because the next 30 seconds are going to be amazing. See how the perfecter takes even the curliest hair and instantly smooths and straightens with every stroke . Thats revolutionary fusion styling in action. Just look at how the shine simply slides right in as the perfecter easily straightens and smooths out frizz. And with a sidebyside comparison, its easy to see the incredible difference in texture. And just look at that healthy megawatt shine but wait, theres even more, because the perfecter is the only hot styling tool that can both straighten and curl safely. So keep watching because now shell use the perfecter to create a totally different look and see how shes able to safely touch the perfecters barrel . You would never do that with a curling iron. But the perfecters cool touch brush means she can use both hands for incredible control adding shimmering bounce and these beautiful, soft curls. Thats really incredible it took just one perfecter fusion styler to take her hair from outofcontrol frizzy to straight and shiny, and then to transform her style again with these beautiful beachy curls. The perfecter will truly change the way you style your hair forever. And thats why women everywhere are sharing and raving about their fivestar results. Even women who use the perfecter for the very first time are amazed at their fast and easy incredible results. Im shocked. Its amazing. You know, im touching it now and its um, not burning. [gasps] wow. Oh, my gosh, its so great. Its so much shinier too. So smooth. Its really smooth. This is perfect. Wow, i really feel like i am in a hair commercial. [laughter] announcer and now, through this exclusive television offer, you can use the revolutionary perfecter fusion styler in your home for just three easy payments of only 33. 33 it gets better order now and well also send you these free bonus gifts a 40 value, absolutely free hold everything call or click in the next 10 minutes and well even include free shipping. Wait, theres more every perfecter fusion styler also comes with our exclusive 60day moneyback guarantee. Use the perfecter in your own home and if you dont love it, simply return it for your money back, no questions asked. Supplies are limited on this amazing offer. What are you waiting for . Thats more than 130 value for just three easy payments of only 33. 33. This offer wont last long. Order your perfecter fusion styler right now call or go online now [. ] patti you might think perfecter inventor maria mccool would have no problem styling her own hair. Not so. In fact, styling her own hair quickly and easily was one of the reasons maria developed the perfecter fusion styler. So my hair is frizzy. Its curly, its fuzzy its colortreated. Theres my hair, as you can see. [audience exclaims] uh, somebody laughed at me. [audience laughs] thats not very nice. Thats my hair, guys thats my hair. Patti but maria can use both hands to style her hair with the perfecter, and look at the results. Smooth, shiny hair, full of frizzfree bounce. Thats revolutionary fusion styling in action and its easy to see how it works with thermal imaging. See how the barrel is hot, activating the ionic styler . But the teeth stay cool and the perfecter has an automatic shutoff feature that makes it so safe, even a young girl can use it. I actually happened to see that there was a young girl in the audience. Would you mind coming down so i can show how easy it is . [applause] oh, how cute. Oh, my god adorable. Whats your name . Maddie. How old are you, maddie . Im 10. Patti maria showed maddie how with just one stroke you can easily put in a beautiful curl with amazing results. Just roll that through and get that to bounce. Look at that . Our next volunteer is ally. Frustrated with her long unfinished hair, maria showed her how easy it was for her to brush in shine and give her volume. Look at that. Instantly, look at that. See how thats smooth . Thats amazing. The perfecter will work on short hair as well like cheryls. Even on coarse, frizzy hair like jessie ha

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