A Group Swimming in the river, the harbor had a dark. You had to know which way the current was so you could walk out of there. We used to take a popsicle and throw it in the river to see which way the current was going. Fashion is such that you have to Pay Attention to the current, its always moving. I cant control that river. Just see which way the current is going and then you dive in. When you talk about fashion, you have to talk about hiphop. The style of hiphop has always been more progressive and cooler than anything else in the industry. Hiphop is a culture, its about music, its about fashion, its about art, its about entertainment. Its colorful, its exciting, and its telling a story. Its fabulous. Its ghetto fabulous. If he was going to determine the future. Look what we have today. Growing up in new york city in the Early 70s And 80s was a very exciting time. It was electric. It was powerful. It was totally graffiti on the trains, it was kids saying we are here, this is who we are. It was a place where we were expressing ourselves, and finding ourselves. You go up a 120th street, or you go down to the village on main street, it is like a fashion show. Back in the day, hiphop in fashion, the street was your one way. Hiphop club culture was our early internet, because that is how we communicated, thats how people saw what you are wearing. Have saved my life at a young age. This is where you live, this thing called hiphop was being created at the time. We dont really understand, we were at the forefront of it, but it made us feel good and kind of connected everybody together. There were a couple of rap acts out, but nobody had equipment. Nobody had money for equipment in new york city. It is very costly. And then there was the blackout. At 9 34 last night, it all went black. Streets, homes, hotels, theaters, restaurants, and the blackout hit manhattan. The next day, miraculously, everybody had equipment to become djs. Im not sure how they all got that equipment during the blackout, but that just spread, and before you know it now we had this culture where you did not have to be able to play an instrument. You are able to be poets of what was going on in your world. What started in the bronx was hiphop, made its way into the queens, and out of the small little area of new york city, came out, i dont know how many hiphop artists. Salt and pepper, tribe called quest, lost boys, onyx, 50 cent, general. One of the biggest things that made Hippo Culture resonate is that it was not asking for permission from anybody. It was just being 100 unapologetically itself. When a kid picks up a microphone and talks about what he or she has witnessed, and what he or she wants to see in the world, everyone can relate to that. They were trying to solve a lot of the inner city problems by saying that when we get together, and we want to settle a beef instead of fighting, why dont we have musical battles, which are break dancing. This crew is better than what that one. It started to take on fashion because if youre doing when males, you cant have pants that are baggy because theyre going to hit each other on the bottom. You have to taper the pants and bring them in. Graffiti was an area to, marking territories. Then it went to the close, the clothes influenced the music, the music influenced the clothes, it was a very symbiotic relationship between all elements of hiphop. When i think of hiphop, i think of doing it differently. I think that customization was one of the truest and purist forms of that in fashion. He was a lot of competition at a young age to look fresh and different. Kids used to make fun of you a, lot goodlooking, old sneakers, thats what kind of inspired us. I was already in the parts listening to the dojs, but what we didnt have was a place to go and buy the uniforms. We would go to the stores, buy things, and manipulate. It would tear them up and make it our own. I remember one day, as Me And My Friends were competing with each other in fashion, i thought about my dads i want to make an outfit a little bit baggier than what we were wearing at the time. He was like, no problem i got you. He loosened up the legs, make the outfit a sick exactly how i wanted it. When i wear that day one, and one was like, thats cool, would you get it from . We started making clothing, i started selling to my friends. One thing led to another and people started to come up to me asking for these outfits. Street where into pop has always been about being braggadocious. Aspiring to be the best, aspiring to have everything that you want in life. T in life. No. Cashbacking. Word. Were talking about cashbacking. Cashbacking. Cashbacking. 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Tell your doctor if you are or may become pregnant. Put uc in check and keep it there, with rinvoq. Ask your gastro about rinvoq. And learn how abbvie could help you save. Allergies dont have to be scary. screaming defeat allergy headaches fast with new Flonase Headache and allergy relief two pills relieve Allergy Headache Pain . And the congestion that causes it Flonase Headache and allergy relief. Psst psst all good need relief for tired, achy feet . Or the energy to keep working . Theres a dr. Scholls for that. Dr. Scholls Massaging Gel Insoles have patented gel waves that absorb shock to hardworking muscles and joints, for allday energy. Doesnt your family deserve the best . Egglands best eggs. Classic, cage free, and organic. More delicious, farmfresh taste. Plus, superior nutrition. Because the way we care is anything but ordinary. Its easy to get lost in investment research. Introducing j. P. Morgan personal advisors. Hey david. Connect with an advisor to create your personalized plan. Lets find the right investments for your goals okay, great. J. P. Morgan wealth management. Have Heart Failure with unresolved symptoms . It may be time to see the bigger picture. Heart failure and seemingly unrelated symptoms like carpal tunnel syndrome. Shortness of breath. And Irregular Heartbeat could mean something more serious, called attrcm a rare, underdiagnosed disease that worsens over time. Sound like you . Call your cardiologist and ask about attrcm. Harlem, new york, is the the lor barista coffee and espresso system. A masterpiece in taste harlem, new york isoffee the hollywood of fashion. Hollywood of fashion. Harlem was always the opulence, for coats, big hats, leather jackets, that entire stuff. How are you doing, brother . How yall doing . We are going to the crossroads of the culture world. 115th and harlem, thats where my first store was opened up. I opened the boutique in 1982. My story was right here. Nest park avenue, we were all up and down this on the east side, we had the stores over here. Right here. When people saw me with nice clothes on, they didnt know i had bats in mid building, that i could look under my sink and say hello to my neighbor. You know . All of those things vanished once you put on some nice clothes. Dapper dan started to take the Louis Vuitton, gucci, those types of logos. He started to make custom seats for cars, clothes, obviously without their permission at the time. I said wow, if they got excited about themselves, then i can have them Walking Around looking like luggage. I can make more money off them symbols than i was with the crocodile, alligator suits, all of that. I started teaching myself about textile printing. Thats what gave birth to what we see today, and who i am today. If ralph lauren gives you one pony, i give you a bird. Nothing that you could wear states more clearly that you have arrived then having one of those big band logos all over your body. The way the dapper dan used luxury labels at the time was controversial. All of the brands felt like he was stealing, copyright laws against using the brand logos in a way that they didnt approve of. To me, it was his way of saying look, if you guys dont want to be part of black culture, you guys dont want to put some of these rappers on and help them, dress them, and have them be part of the conversation, even though they are needing the fashion conversation. The Luxury Brands were like, hey, this guy is taking our prints and using them in a way that we are not happy about. The raid. Oh god, the raid ran me underground. He gets busted by sonia sotomayor, of all people. Wonderful lady. She was doing her job. She came there and rated me, i had a fenty coat, black on black, with fs all over it. They did a cease and desist order, and while i was out of town, they raided all my facilities. I had 2000 square foot factory on a 120th street. I did three Story Building on 100 when you history, and 365 days a year, 24 hours a day. It never closed. All of that, all of that was gone in an instant. I stayed ahead of the curve. I didnt knock off, i knocked up, they werent doing their best stuff. I went into the underground, kept making close. And thats insane, 45 years. Back then, no Clothing Companies at all were paying attention to hiphop artists. As a matter of fact, a lot of Clothing Companies did one are the populous to make clothing. If they start wearing their clothing, they might deter the original crest or. There is a moment when black people were tired of getting credit and do, and money to all of these brands that were then ashamed of us. I think there came a Turning Point of wanting to create for our own. Thats how it began. The progression of hiphop fashion and brands can be traced pretty linearly when you think about the 80s. You think more about people like dapper dan, shirt kings different boutiques that were really Community Based and neighborhood based. When you started getting into the 90s, when hiphop was really starting to come into its own, become more commercialized, you start seeing brands like food, cross colors, mecca, carl can i. He had a whole different customer, a whole different vibe. We carved out a whole nation that nobody saw coming. Heres a part of who we were. We singlehandedly changed the fit in a direction of young mens fashion. Our small was rough lawrence extra large. We figured out that we have to get exposure. We were home watching the tv one day. We saw these wrap videos on mtv. Like, you sure get to these guys, what is he wearing . He needs to be wearing our clothing on their. We contacted everybody out is that we saw in envy mtv doing a video to connect with them. Keep in mind back then, dudes no social media, no internet. Everyone was glued to the tv. We werent going to be able to sell everybody everything, but we wanted to be consistent with what was going on in the market. We would miraculously get the designs ahead of time on the colors that nike and a lot of the other brands would use. When that new burnt Orange Sneaker came out from nike, magically there was a hoodie with the same exact color available for you. Trying to build a business where you can produce on a level where you can fill those orders was very challenging. Port damon, once saw him in coming in with fabrics, trying to go up tonight into is looking at me like oh my god, what have we gotten ourselves into . I got turned down by 27 banks. I said to my mother, i got turned on by 27 banks. She said, i didnt know 27 banks existed. My mother goes out to get 100,000 dollar loan on my house. I turned my house into a factory and all of a sudden i realized that 100,000 is now 500 because i was paying for rockets in 90 days ahead of time, a pink rich machines, salaries for staff, i was shipping. It is about to be homeless. If i didnt deliver all of those clothes. Those were not Business Problems that the mainstream brands were facing. They had a built in infrastructure for how to do this. Good old mom, one last idea. She put an ad in the newspaper, 1 Million Dollars in orders need financing. 33 people called that, at one of them was a Company Called samesex textile division. They said we will manufacture and deliver your clothes, you need to sell 5 million of clothes in three years to do the deal. I did the deal with sampson, i sell 30 million worth of clothes and three months. Energy feeds energy. Once we started making my own, we needed to see, more we needed to feel more of that. We needed to be more of that. One of my favorite moments in Hipaa Fashion is when ll cool j recorded the gap commercial. More of food, and nobody noticed. Gap goes and asks him to perform this commercial and write the actual copied lyrics. They didnt have anybody that really believed or loved hiphop enough to know what fubu, for us, bias, meant to us. He said can i wear this hat, he would never take his head off. He was wearing can go most of the time. They were probably happy that they werent going to be promoting can go, or have that piece of tape on it. He puts in the room, gee ap gritty. This is a clear form of rebelling within the system. The gap did their analytics and find out that the Target Market they were trying to hit increased 300 because the kids thought that they can get fubu at the gap. How easy is this . Shelves smart enough to see, sense, react, restock. So Caramel Swirl is always there for the taking. Its easy to get lost in investment research. Introducing j. P. Morgan personal advisors. 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Welcome to fresh fly and fabulous, 50 years of hiphop style. We birthed this idea several years ago we birthed this idea several to not only celebrate hip hop in itself years ago, not only celebrating hiphop, and itself, this monumental occasion, but they have of style. Carl was really designing for himself and his, friends realizing that there was a need for a bag year silhouette. This particular vest was when worn by tupac. Tupac notoriously im going to be in your ads, im going to rock your stuff. No charge. I was like, to pop, how much would you charge me to do an ad . He sits down and gets really quiet, it felt like he stayed quiet for an hour. Im thinking to myself, dam, i shouldve asked him. He looks and says, yo, i want charge you for nothing. Youre black, im not going to charge you for nothing. Its just the way he was, he wanted to support the business. He knew what we were faced against, he knew how competitive this fashion ship was. It is intentional, making sure that i was there. I think everything was the fact that i see what i want the world to see. He said it is important because not that many people knew that the head of it was a woman. She didnt want it to be perceived as a womens line, because she designed for men. When we started, being an entrepreneur was not sexy. People are, like are you crazy . And then on top of that, being a woman. You know . It was definitely a mens world, totally. Never done this for validation of others. I do it for my community, but i also do it because it feeds my soul. And committed to the process and my purpose. Another important american brandon hiphop is tommy hill figure. Snoop dogg is really excited by the brand, and so they gave him clothing. He wore this piece on snl in 1984. A very important moment for tommy jeans. Because a