Hey there, everyone. Im j. J. Ramburg. Welcome to your business. The show dedicated to helping you grow your business. For those of you that watch us each week, you might notice something is different. We have a brand new set and a brand new look and were very excited about it. What we have thats the same is the same Great Stories that will help you run your business. When ellen bennet was a 19yearold cook working her way through Culinary School in mexico, she never imagined in a few short years later she will cook up something stateside to change cooking fashion forever. Her designs have caught the attention of hundreds of thousands of fans across the country. Now shes run ago multi Million Dollar business and theres no doubt the ellen has made the leap. Its been called the apple of the culinary world. Offering a collection of high ends durable aprons and accessories. L. A. Based Hedley Bennet has revolutionized the way we look at fashion in the food space. We take making aprons very seriously. Ellen bennet, fondly known as the apron lead has been at the birth of this movement. Her vie brand handcrafted design has become a favorite in more than 4,000 kitchens across the country. Ellen was working as a line b cook earning just 10 an hour when she cooked up the idea for he did dley bennet. No one ever thought about making an apron that looks good ask was functional. The standard white apron lacked style, durability and chfrt. I really wanted to make a better uniform and make something people felt proud to wear in the kitchen. The art of the high ends apron became ellens daily focus. Her lack of design experience never held her back. I had fabrics. I had chunks and dreams and ideas. Id have to be like, no, let me just tell you. Were talking about proper brands made out of japanese dem, theyre handmade in los angeles. Every single pocket is reinforced. Id put identity their body and tie it on and they would love it. T you look at the craftsman ship that goes into it and youre going to be like, okay, this thing is going to last forever. It takes 12 people to make one apron. From the structure and stitching to the hardware, Hedley Bennet brings design to culinary work wear. Much of the companys success is driven by ellens work ethic. When tickets are coming in, the chef is yelling, somebody gluten free and you have to fix it, its that mentality of working with urgency. It really is a game changer to have to be like hustling especially, you know, when you have a start up. One item on ellens management menu that needed tweaking was her fine dining approach to details. Everybody is about finding the ninniest error in fixing it and making it perfect. When you take that approach to business, sometimes you can, like, really clash with people because youre trying to get them to be soma particular yuls on something and they dont think that way. So its like finding that happy medium, recognizing that not everybody is me. And being willing to be okay with that. Ellen uses instagram to celebrate her ever growing group of loyal fans whom she calls the apron squad. They, in turn, celebrate the drive and passion behind Hedley Bennet. Thats the apron squad. Were dreamers, were doers, were hooligans. Its like, okay, youre part of this apron squad. Now get out there and wake up and fight. Were going to be hustlers and were tot going to sit on our laureles and were going to make something of ourselves. Thats what we stand for and thats so cool. Mario batalli and Martha Stewart are two of the most well known squad members. And oliver ellens pet big serves as its mascot. Hedley bennet headquarters is not just for manufacturing. The factory is a place for customers and the curious to get an immersive brand of the experience. Its like willie wonka and the chocolate factory. We greet you. Well give you a hug if youre willing to take one. You get coffee. You get to try aprons on. Somebody rides the zip line. Its a whole world. I want to see you post about it online, were going to repost it and were taking Old School Ideas and new School Technology and jamming them together. The apron factory hosts all kind of events, dining the spot line on people and brands throughout the community. We want every touch plate with Hedley Bennet to be special. We threw a thousand person party in the apron factory. Im like, put a dj in the tree house. To open your doors and share that with other people, were growing together and were doing something bigger and better for everybody. That sentiment rings true in their package, every shipment customers receive a little gift, highlighting another brand. Its like connecting the community and being willing to share that platform and say, hey, what do you have thats cool . Lets include it. I think its awesome and i want to help my computer grow. El one Hedley Bennet ape ron at the same time. Teams are looking better, feeling wert, put this had on and hold your head up high and do a good job today. Thats so awesome to impart that with, you know, a uniform. Over the last 13 years, tori birch turned her Fashion Company into a billion dollar enterprise. And today, while shes best known for her very recognizable close clothing, she herself is equally if not more proud of the work shes done to help empower other Women Entrepreneurs through the tori birch foundation. We sat down with her to talk about her journey building both ventures. Tori burch built her Fashion Company on a simple premise, making clothe that fit her own aesthetics, colorful, classic and a little bohemian. I certainly never went to business sool. I never went to design school. And i had an idea and it struck a cord. It was something that was missing in the market. It was something that i was personally missing. And it was a Pretty Simple idea. It was clothes that were beautifully made that didnt cost a fortune. And i think that when youre missing something thats another good way to think about the business youre launching or working on building. Her style resinated with women almost immediately. Even though there were nay sayers who discouraged her almost every step of the way. Think of negativity and, you know, really believe in yourself. There were so many times people said, woeb i dont like your logo. Why are you launching online . People will never buy online. In this was 12 years ago. We launched with one retail store and an ecommerce site. They said that was absolutely the wrong way to do it. I think if you have conviction and you go with your gut and you really believe youre answering a need, thats when it works. In 2015, forbes listed burch as the 73rd most powerful woman in the world. But behind the scenes, she knew her company was starting to suffer from growing pains. Unless every ceo i have spoken with told me about this point and i didnt really buy into it until in retrospect i definitely had that point at ten years. And i just had this feeling that things were different, things were happening, technology was taking hold and we needed to really address the next ten years of our business. It was about putting in the right infrastructure, putting in the right systems, looking at our team which was hard because im a really loyal person, but some people are great at different parts of your business and you need to look at and pivot into different areas. It was probably the hardest thing ive ever done. You have to be a leader. You have to have your team believe in what were doing. And its not always easy. But i think if youre not nimble and youre not reactionary, that is when businesses really have longterm problems. From the day she launched herr business, burch knew she wanted to do Something Else, as well. She wanted to start a foundation to help other women develop their companies. We just want to help more. More women. We want to be the gothe to scattered showers for Women Entrepreneurs. And i think our website is really that. People are writing Business Plans off the website and hopefully were giving them a ton of information. The Tory Burch Foundation provides access to capital, education and resources. We are business as usual for the boutique business industry. The Foundation Offers a Fellowship Program where Ten Companies gets to pitch their investment for burch at their new york headquarters. There were 800 applicants and then we narrowed it down to 200 and then we narrowed it down to 35. From the 35, incredible businesses, pretty tough. The winner is paris sabo. Paris s abo, a former cancer surgeon started dr. Bright with her sister, a dentist. They created natural toothpaste and products. Her pitch convinced burch that her business was the one they wanted to help boost. Paris is going to get 100,000 nointerest loon towards her business education. And i think its the beginning of a wonderful relationship. Finding great employee sess hard. In my experience, its one of the most difficult things you have to do. And it starts with making sure youre getting the right people into the interview process in the first place. If you dont have a good pool, youre not going to end up with a good result. Forbes gives us five ways to help you attract great candidates. One, use interactive video. When deloyt used a gameifide version for their search, the result was greater candidate engagement and a better sense of what people were looking for. Two, invite candidates behind the scenes. Host open houses where potential employees can experience your culture firsthand. This would help you weed out people who arent the right fit. Three, integrate Artificial Intelligence and big data. Tools that can great le reduce the admin work so you can have human reciters hiring data plots cant measure, like personality and character. Or be optimized for mobile. Now google ranks companies that are mobile friendly here i in searches. Five, dont ignore wordofmouth. Encourage them to spread the word with when you have open positions. Earlier this week, i went to washington, d. C. To participate in a conference on Government Contracting. And here is a fun factor for you. The u. S. Government is the Largest Consumer of products and services in the world. The entire world. So if youre looking for a new customer, dont count them out. But its not easy to get those contracts. Managing director of red carrot wondered if she could sell the Company Working with her company when she launched in 2011. Six years later, it makes up 80 of her business. I caught up with her to find out how she did it. Getting a federal government contract was a dream come true for us. We were a lot smaller of a firm and we got our first government contract about two years ago and it really helped us hire more people examine deliver events all over the country. And it grew us to the next level. Youre an advertising and marketing agency. I think when people usually think of government contracts, they think airplane parts. What even got you thinking about this . So i do know that government almost works like a business. And they purchase everything. They purchase marketing services, janitorial services, they purchase everything that you wouldnt think of and i started looking into the government and seeing what they procure on fbo. Gov and i was able to find that they do buy advertising services. How hard was it . Because its a common thought that its just not worth the red tape going through the bureaucracy and its going to be too hard so why even bother. Everything in life is hard. And if you really want something, you have to stay focused. Its not easy to land a federal government contract. They dont go to your door knocking. But if you stay focused and you persevere, you will get a government contract if youre good at what you do. Well, what tips do you have . Again, i talk to a lot ooh people who tried to get them and then at some point throw up their hands. I think the most important thing with federal Government Contracting is to stay true to your core and focus on what you really do. Dont try to do it all. And also, establish the right teams. Sometimes you may be good at something and you may find another company thats really good at another area and you get teams together to Work Together to get the government contract. Did you do that . I have done that before. In what way . Theres an rsp and we can handle the advertising and someone else can handle Something Else . Exactly. We can handle the advertising and someone else can handle logistics. It really depends. You cant think ooh a government contract youre going to do by yourself. They have great past performance you can use to make your proposals stronger. Did you use any consultants to help you get through the paperwork . I did not use consultants that help me get through the paperwork. Luckily, i have nod had the chance to work with consultants to help me with the paperwork. And why not . I like to do things on my own. I like to try something first on my own and see if i can do it. Then if i need the extra resources, then i can tap into a different consultant. So how long did it take you and what mistake did you make that you say to other people, hey, watch out for this . Oh, gosh, theres so many mistakes you can make with federal Government Contracting. I did learn a lot before i submitted my first government proposal. I read a lot, went to a lot of conferences and the first proposal we did, we won. It was because we did our homework and doing your homework really, really helps. And it was just reading and talking to people. Reading and talking to people. And you were able to fill that out. And you beat out an encouple can bant, too, so you took the object job from somebody else who had been dining it. A lot of people think once youre in, youre in. That clearly wasnt the case. Not in this situation it wasnt. We offered very Innovative Solutions and i guess the client really liked our proposal. Congratulations. 80 of your business now comes from the government. It does. Im sure the company will keep growing. Rosemary knows an opportunity when she sees it. She understood get ago government contract could make a business. So when she started her company, go rill la stationers, she had her eyes on the prize. Her strategy was to cut through the red tape and make it as easy as possible for the government to work with her. The government is the worlds biggest procurer of products, right . So thats a huge opportunity for someone like us the. Rosemary is something of a rock star in the world of Government Contracting. We were able to do business with the government within 60 days of starting the business. Shes mastered the art of of getting certifications, bidding on government contracts and filling out piles of paperwork. When she lost gorilla stationers in hunting bton beach, california, she was bound and determined to get her Small Business a slight slice of uncle sams pie. We definitely started the company knowing that we would go after government and diversity business. So that was always our plan, to become a diversity supplier because i think that is a niche in the market thats not 100 fulfilled at this point. But its hard to get that first contract. How did she do it . Actually, for her, it was just about experience. Rosemarys knack for the Office Supply business and fearless approach to Government Contracting was something she learned at her first job. So when i moved to california at 18, i went into the Office Products business. Ive learned a lot of things about doing business with the government. With 500 billion available every year for purchasing, rosemary simply couldnt afford to let an opportunity as big as this pass her by. She had to go out on her own and start a business. Hey, heather. Its rosemary. Hope youre having a good week so far. For the uninitiated, working with the government can be daunting. Thats why we asked rosemary to share some tips on how to approach land ago government contract. Her first piece of advice, if you can, get a diversity supplier certification. Rosemary has six of them. A diversesy supplier is a Small Business, a womanowned business, a hispanic owned business and an asian business and now they have the gay and lesbian designation. That diverse business is a percentage of sales that the government has to spend with these designations. For instance, women ofowned businesses get 5 . If your head is spinning, rosemary recommends contacting your local Small BusinessDevelopment Center to help figure it out. Thats how she got connected with linda hoit. Well pick a day and you can come over. I would love that and im dying to meet charlie. Ssbdc people experienced in doing business with the government, like lynn ka, can guide you through the process. Number one, you need to understand who your target markets are. Its not just saying im going to get government contracts, but who is going to buy the products, how do they buy and understanding that whole process. Understanding what products appeal to the government led rosemary to buy out two Smaller Companies to diversify and broaden her product a Company Called gizmo. And in may of 2015, we purchased a Company Based in van nuys called ink for all. They just sold toner and ink, where gorilla station sells attorney toner, ink, janitorial products, paper products. One of the founders has stayed on with rosemary. So far, the partner shship is working exactly as planned. Rosemary approached out and inqui inquired about purchasing ink for all and it turned out to be a great thi