Transformers Auto-Converting, Voice-Activated Optimus Prime Robot Unveiled by Hasbro Transformers Auto-Converting, Voice-Activated Optimus Prime Robot Unveiled by Hasbro An auto-converting Optimus Prime robot revealed at Hasbro Pulse Fan Fest is perhaps the most incredible Transformers collectible you've ever seen. Hasbro has revealed an amazing Transformers Optimus Prime robot that will even respond to the voice of its owner. Described as an industry first, the 19" tall robot is auto-converting, interactive, programmable, voice activated, and mobile controlled. The product is made in collaboration with Robosen to bring the Transformers fan favorite to life with a fully immersive experience. The Optimus Prime Auto-Converting Programmable Advanced Robot - Collector's Edition toy was unveiled at the first-ever Hasbro Pulse Fan Fest as part of the