Twilio cofounder Jeff Lawson: Business leaders should listen to their engineers about when to scrap a project Twilio cofounder Jeff Lawson: Business leaders should listen to their engineers about when to scrap a project Jeff LawsonFeb 8, 2021, 20:18 IST Twilio co-founder and CEO Jeff Lawson.Twilio Jeff Lawson is the CEO and cofounder of Twilio. The following is an In it, he says he made the mistake of not listening to his engineers once, and it cost Twilio over $1 million of startup money. So you run an experiment and one of three things can happen. You strike gold; you strike out; or you find yourself somewhere in the fuzzy middle.