Tyres, how to read the new European label Coming into effect on 1 May 2021, with more information on safety, fuel efficiency and quietness. Focus on the environment and winter performance Tyres, how to read the new European label The label is changing. News concerning the European label that manufacturers must apply to the tyres they sell will come into effect on the first of May. The main changes include a QR code and symbols including suitability for driving the snow and The tyre labelling regulation has been in force since 2012 and has been providing consumers across Europe with essential information on fuel efficiency, safety and noise by specifying the rolling resistance, wet grip and external rolling noise of tyres.