UAE: New banking guidelines to protect consumers Waheed Abbas/Dubai File photo Banks, financial institutions will have to incorporate principles of responsible financing. The UAE Central Bank has issued its first comprehensive financial consumer protection regulatory framework that defines the relationship between banks, financial firms and consumers. Abdulhamid M. Saeed Alahmadi, Governor of the Central Bank, said the financial sector in the UAE is growing and expanding in terms of diverse products and services and technology — all of which add to the complexity for consumers to make the right decision. The new framework will ensure the protection of financial consumers and strengthen confidence in the sector.