Uber Eats rolls out new Stories feature and Instagram integration in Canada The new Stories feature allows restaurants and other merchants to share announcements The new Stories feature allows restaurants and other merchants to share announcements, special promotions and other updates. It essentially aims to allow merchants to share more personalized information about their restaurants. The Stories will show up in customersâ feeds and users can follow restaurants for updates. The company is also introducing a direct integration with Instagram to bring restaurantsâ curated content directly within the Uber Eats app. When restaurants connect their storeâs Instagram account to their Uber Eats account, users will see their feed directly in the app, allowing them to scroll through for food photos, location updates, specials, and more.