Unilever SG retains GOODSTUPH for creative duties for 4th year Details 14 December 2020 Unilever Singapore has reappointed GOODSTUPH for integrated creative duties for the fourth year for selected brands under the home and personal care portfolio. The appointment is for a year and follows a pitch held in October. GOODSTUPH will be responsible for integrated communications work in Singapore, leveraging its capabilities in brand strategy, creative, social, and digital services. The agency has also been tasked to deliver campaigns that effectively drive business results through new technologies, customer engagement, and partnerships. GOODSTUPH's founder Pat Law said 2020 has been a year of chaos and challenges, especially for the FMCG industry. The year 2020 has also provided an array of opportunities for localised, thoughtful creativity. "We are privileged to continue this partnership with Unilever Singapore and we look forward to producing good stuff together," she added.