The 50,000 th cobot came special delivery as Jürgen von Hollen, president of Universal Robots, personally handed over the cobot to VEMA technische Kunststoffteile GmbH and VEMA Werkzeug- und Formenbau GmbH located in Krauchenwies-Göggingen, Germany, at a ceremony held at VEMA. “We have worked very hard in the past 15 years to develop an entirely new market segment with a mission to enable especially small- and medium-sized companies to automate tasks they thought were too costly or complex,“ says von Hollen, emphasizing how UR has created a new global distribution network, a new ecosystem of developers, and ultimately a completely new business model. “As a pioneer in this market, we put a lot of work into creating awareness, influencing standards, and changing customers’ perceptions influenced by their experience of traditional robots.”