Perplexity is at the forefront of this David versus Goliath narrative. It is a fledgling company with aspirations as lofty as the skyscrapers that adorn Silicon Valley's skyline. Led by Aravind Srinivas, a former intern at OpenAI and Google's DeepMind, Perplexity's mission is nothing short of audacious: to revolutionize the search experience using artificial intelligence.